Flowers By Special Arrangement

What Flowers By Special Arrangement does

Flowers by Special Arrangement is a family-owned and operated floral and landscaping business headquartered at 243 West 60th Street in Manhattan, New York City. Founded in 1980/1981, the company has operated continuously for over 40 years serving residential consumers, corporate clients, event clients, landscaping clients, and nonprofit organizations throughout New York City. The company offers custom and pre-designed floral arrangements, orchid plants, floral subscriptions (weekly, bi-weekly, and monthly), full-service event floral design for weddings, corporate events, galas, and cocktail parties, and comprehensive landscaping services covering design, installation, irrigation, and ongoing maintenance for terraces, rooftops, gardens, and commercial spaces.

The business is operated on a small scale with 1-10 employees and no external institutional investment, functioning as a bootstrapped, founder-controlled operation. Its technology backbone is a Shopify-powered e-commerce storefront supporting direct-to-consumer purchases across a catalog of approximately 46 products priced from $125 to $695, alongside subscription signup and event/landscaping consultation requests. Distribution is split between a digital direct-to-consumer channel for individuals and a consultation-based sales motion for corporate subscriptions, event design, and landscaping engagements. Marketing relies on organic social (Facebook, Instagram), email newsletter, Shopify organic search, and a referral network of more than 16 NYC venue, caterer, event planner, and photography partners.

Revenue is generated through four distinct streams: one-time product sales, recurring floral subscriptions for residential and corporate clients, professional services for event design, and professional services for landscaping. Pricing is positioned at the premium end of the floral market, with custom arrangement and bouquet SKUs starting at $150-$165 and large statement pieces reaching $695. Subscription and corporate pricing requires consultation, consistent with a high-touch, design-led service model rather than a standardized transactional offering.

Name

Flowers By Special Arrangement

Legal name

Flowers by Special Arrangement

Website

https://flowersbyspecialarrangement.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Flowers by Special Arrangement is a family-owned floral and landscaping business founded in 1980 in New York City. It designs and delivers custom arrangements, event florals, subscriptions, and landscaping services to residential, corporate, event, and nonprofit clients across NYC.

Ownership category

akta.pro rank

Product category

Floral Design Services

NAICS

Florists (45931), Landscaping Services (561730)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Wedding Design, Decor & Floral Planning (HSACABAH), Seasonal Color, Planting & Horticultural Services (BPABADAL), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Custom floral arrangements
• Floral subscription services
• Event floral design
• Orchid plant retail
• Landscaping services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Product Sales: One-time purchases of floral arrangements, bouquets, orchid plants, and potted plants. Products range from $125 to $695 price points.
2. Floral Subscriptions: Recurring weekly, bi-weekly, and monthly deliveries of fresh seasonal floral arrangements for residential and corporate clients. Subscription model provides predictable recurring revenue.
3. Event Design Services: Full-service floral and event design for corporate events, weddings, parties, and galas. Services include consultation, custom design, and installation for events of various sizes.
4. Landscaping Services: Landscape design, plant selection, installation, and ongoing maintenance services for terraces, rooftops, gardens, and commercial spaces. Includes irrigation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Flowers By Special Arrangement is a New York City-based, family-owned floral business that designs and delivers custom floral arrangements, bouquets, and potted orchid plants. It also offers recurring residential and corporate floral subscriptions, full-service floral and event design for weddings and corporate events, and outdoor landscaping services including design, installation, and maintenance for terraces, rooftops, gardens, and commercial spaces.

Product overview

Flowers By Special Arrangement is a family-owned floral and landscaping business serving New York City for over 40 years. The company operates a Shopify-powered e-commerce platform offering custom and pre-designed floral arrangements, orchid plants, and subscription services. Products fall into several categories: (1) Pre-designed floral arrangements in cylindrical glass vases or ceramic containers featuring seasonal flowers like Orchids, Roses, Calla Lilies, Peonies, Tulips, and various accent botanicals; (2) Orchid and plant collections including multi-stem orchid plants and seasonal green plants; (3) Custom design services allowing customers to specify colors, sizes, and stem lengths; (4) Event and wedding floral services including bridal bouquets, reception arrangements, and cocktail party collections; (5) Floral subscription services for both residential (weekly, bi-weekly, monthly) and corporate clients; and (6) Landscaping services covering outdoor design, installation, and maintenance. The portfolio includes branded collections such as The Wedding Collection, The Cocktail Party Collection, Coffee Table Collection, and Reception Arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-designed Floral Arrangements Ready-made floral arrangements designed by expert florists in cylindrical glass vases or ceramic containers featuring seasonal flowers such as Orchids, Roses, Calla Lilies, Peonies, Tulips, and various accent botanicals. Priced between $125 and $695 USD and sold to individuals and businesses through the company's Shopify online store.
• Custom Arrangement Bespoke floral arrangement designed by the company's expert florists using top-quality seasonal flowers and customer-specified colors. Available in Small, Medium, Large, and Extra Large sizes with Round or Square vase options. Pricing starts from $165 USD.
• Custom Bouquet Designer-created hand-tied bouquet using fresh seasonal flowers in customer-chosen colors, wrapped in tissue paper and tied with a satin bow. Available with Long or Short stem length options. Pricing starts from $150 USD.
• Potted Orchid Plants Multi-stem potted orchid plants in ceramic containers, including Mini Double Orchid ($125), Double Orchid ($225), Medium Multi Stem ($425), and Large Multi Stem ($695) varieties. Targeted at home and office decor buyers seeking long-lasting plant arrangements.
• Residential Floral Subscription Recurring fresh floral deliveries on weekly, bi-weekly, or monthly cadences for residential customers. Includes delivery of new seasonal arrangements and pickup of the previous week's vase, providing continuous home decor without customer effort.
• Corporate Floral Subscription Tailored fresh floral arrangement program for corporate lobbies, reception areas, and workspaces. Includes seasonal arrangement rotation, coordinated delivery timing, and weekly swap service. Sold through free design consultations to business clients in New York City.
• Landscaping Services Outdoor space transformation services including landscape design, plant selection, installation, and ongoing maintenance for terraces, rooftops, gardens, and commercial properties. Includes irrigation services. Initiated via free on-site consultation.

Quantifiable outcome

• Flowers lasting a full week with proper care for reception arrangements
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• 501 UnionminorOthersEvent venue partner in Brooklyn, NYC. Flowers by Special Arrangement works with this venue to provide floral design for events held there.
• 620 Loft & GardenminorOthersEvent venue partner. Flowers by Special Arrangement provides floral services for events at this venue.
• City WineryminorOthersEvent venue partner. Flowers by Special Arrangement provides floral services for events at this venue.
• Tavern on the GreenminorOthersIconic NYC event venue partner. Flowers by Special Arrangement provides floral design services for events.
• The GlasshousesminorOthersEvent venue partner. Flowers by Special Arrangement provides floral services for events at this venue.
• The FoundryminorOthersEvent venue partner in Long Island City. Flowers by Special Arrangement provides floral services for events.
• Liberty WarehouseminorOthersEvent venue partner. Flowers by Special Arrangement provides floral services for events at this Brooklyn venue.
• The ShedminorOthersHudson Yards event venue partner. Flowers by Special Arrangement provides floral design for events.
• Abigail KirschminorOthersCatering partner. Flowers by Special Arrangement collaborates on events where they provide floral design.
• Great PerformancesminorOthersCatering partner. Flowers by Special Arrangement works with this caterer on events requiring floral design.
• Murry's Cheese CateringminorOthersCatering partner. Flowers by Special Arrangement collaborates on events with this caterer.
• Dawn Mauberret EventsminorOthersEvent planning partner. Flowers by Special Arrangement works with this planner on events requiring floral design.
• Jason Mitchell KahnminorOthersEvent planning partner. Flowers by Special Arrangement collaborates on events.
• Kate Edmonds EventsminorOthersEvent planning partner. Flowers by Special Arrangement provides floral services for events planned by this planner.
• Hannah Jan PhotominorOthersPhotography partner in their vendor network. Recommended to clients planning events.
• Maggie StudiosminorOthersPhotography partner in their vendor network. Recommended to clients planning events.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the online store. Shopify enables the Services including website hosting, shopping cart, payment processing, and order management.

Scale indicators3 records

Recent moves2 records

Expansion highlights3 records

Broad incumbents

• BloomNation: Online floral marketplace aggregating independent local florists including NYC designers; competes with FBSA's e-commerce channel while offering a broader catalog and SEO scale that FBSA must compete against organically.
• 1-800-Flowers.com: National publicly traded floral and gifting retailer; much larger incumbent competing for NYC consumer and corporate gifting dollars that FBSA also targets.

Regional players

• Brooklyn Grange: NYC-based landscape and rooftop gardening services company; comparable on the landscaping arm of FBSA's business though focused on larger urban-agricultural and rooftop installation projects.

Direct peers

• Lewis Miller Design: NYC event florist renowned for high-end weddings, galas, and corporate events with strong designer brand; directly comparable on luxury event floral design and Manhattan venue relationships.
• PlantShed NYC: NYC-based retailer of plants, flowers, and arrangements with delivery and subscription services; comparable Manhattan presence and plant/flower retail mix to FBSA.
• H.Bloom: Corporate-focused floral subscription service delivering weekly arrangements to offices and lobbies; directly overlaps FBSA's corporate subscription offering and recurring-revenue model.
• The Bouqs Co. Online floral delivery brand offering subscriptions and event flowers; directly competes with FBSA's DTC e-commerce and subscription products, though with a national vs. NYC-local footprint.
• Starbright Floral Design: Long-established NYC florist providing custom arrangements, wedding florals, corporate accounts, and event design; directly overlaps FBSA's customer segments and service mix in the Manhattan market.
• Ode à la Rose: NYC-based premium floral e-commerce designer offering curated bouquets, subscriptions, and event florals with comparable price points and DTC positioning to Flowers by Special Arrangement.
• Putnam Floral Design: NYC-based floral design studio serving weddings, corporate events, and residential customers with custom arrangements; comparable premium positioning and event-led service model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FlowersBSA
• Instagraminstagram.com/fbsa60
• LinkedInlinkedin.com/company/flowers-by-special-arrangement

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flowers By Special Arrangement