Abscisse

What Abscisse does

Abscisse Promotion Résidentielle is a privately held French residential real estate developer headquartered in Chanceaux-sur-Choisille (Indre-et-Loire), operating as a brand of the family-owned Groupe Plee et Fils. The company designs, builds, and markets new-build apartments and townhouses across the Touraine region (Tours, Saint-Cyr-sur-Loire, Fondettes, Saint-Pierre-des-Corps) and has extended into Nouvelle-Aquitaine with a program in Lacanau. Abscisse positions itself as a local, independent developer active for more than 30 years and across four generations, in deliberate contrast to large national developers.

Its product line consists of small-to-mid-sized residential programs (typically studios to 4-room apartments and townhouses) emphasizing contemporary architecture, energy performance (RE 2020 compliance, collective hybrid heat pumps, aluminum joinery), and proximity to local services and transport. Pricing is set on a per-unit basis with publicly undisclosed figures available on request, and reduced-VAT schemes (5.5% accession, 10% LLI private investment) are offered on eligible programs. The company reports a production cadence of approximately 15 programs and 140 units sold per year, and mitigates capital and development risk through co-promotion partnerships with Nexity, Groupe Gambetta, and Greencity. No proprietary technology platform or AI capability is disclosed; the underlying stack consists of standard construction methods delivered via local contractors and architecture firms (e.g., JYB Architecture, Atelier d'architecture Blanchet-Feray).

The business model is one-time transaction revenue from the sale of new residential units to individual end buyers (primary residence purchasers and private buy-to-let investors). Go-to-market is direct-to-consumer, primarily through the company website (abscisse-promotion.fr), program-specific landing pages, phone outreach (e.g., 02 47 88 42 63), and email/newsletter capture, with no third-party resellers or marketplace channels. There is no disclosed enterprise or institutional customer base, no app or API surface, and no external funding rounds or institutional investors identified in the available data.

Name

Abscisse

Legal name

Plée et Fils

Website

https://abscisse-promotion.fr

Company type

Private

Operating status

Operating

Short description

Abscisse Promotion Résidentielle is a family-owned French residential real estate developer under Groupe Plee et Fils, designing and selling new-build apartments and townhouses across the Touraine region and in Lacanau to individual home buyers and private investors.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

New Development / Declarant Transition Management (BPAJAHAK)

Keywords

• Residential property development
• New-build housing
• Real estate promotion
• Apartment construction
• Tow nhouse development

Headquarters

HQ city

Chanceaux-sur-choisille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New residential property sales: Abscisse Promotion generates revenue by developing and selling new residential real estate (apartments and townhouses) across programs in the Touraine region and Nouvelle-Aquitaine. Revenue is realized through one-time property transactions rather than recurring streams. The company conducts co-promotion projects with partners, splitting development costs and revenues.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Abscisse Promotion Résidentielle designs, develops, and sells new-build residential properties (apartments from studios to 4-room units and townhouses) in the Touraine region and Nouvelle-Aquitaine, France. The company operates co-promotion arrangements with partners such as Groupe Gambetta, Greencity, and Nexity to develop and market its residential programs. Approximately 15 programs and 140 properties are sold per year, with personalized accompaniment for each buyer through direct contact, contact forms, and program-specific landing pages.

Product overview

Abscisse Promotion Résidentielle is a real estate development company that designs and constructs residential properties across the Touraine region. The company operates as a single-brand offering focused on new-build apartments and houses, organized into current programs (Résidence de la Côte d'Argent, Domaine des Lys, L'Écrivain, Le Clos des Écrivains) and completed projects (Canopee, Villas Matisse, Villas Dupuy). All properties emphasize contemporary architecture, quality materials, energy performance, and integration with local environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Résidence de la Côte d'Argent Residential development in Lacanau featuring 8 apartments and 12 townhouses (2-3 rooms), including duplex units with office space. Built with natural materials and contemporary architecture harmonizing with the coastal environment, for individual buyers and investors.
• Domaine des Lys New residential project in Saint-Cyr-sur-Loire offering apartments from studios to 4-room units with underground parking. Located near a park with easy access to Tours. TVA 10% applies for LLI private investment.
• L'Écrivain Intimate residence in Tours with contemporary architecture, equipped with terraces or balconies and secure underground parking. Meets RE 2020 standards and is eligible for TVA 5.5% under accession or for private LLI investment.
• Le Clos des Écrivains Residential complex in Saint-Cyr-sur-Loire featuring apartments from 2 to 4 rooms with collective hybrid heat pump heating, aluminum joinery, and secure enclosed residence. Co-promotion with Groupe Gambetta. TVA 5.5% eligible under the location-accession scheme.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Groupe GambettaminorStrategic or Co-development PartnerCo-promotion partner on the Le Clos des Écrivains project in Saint-Cyr-sur-Loire. Groupe Gambetta collaborates with Abscisse on this residential development combining apartments from 2 to 4 rooms in a secured, enclosed residence.
• GreencityminorStrategic or Co-development PartnerCo-promotion partner on the L'Écrivain residence in Tours. Greencity partners with Abscisse on this RE 2020-compliant residential development near transport links and amenities.
• NexityminorStrategic or Co-development PartnerCo-promotion partner on the Domaine des Lys project in Saint-Cyr-sur-Loire. Nexity collaborates with Abscisse on this new residential project featuring studios to 4-room apartments near a park.
• PLÉE ConstructionscoreStrategic or Co-development PartnerParent company and construction partner. Abscisse Promotion was born from a partnership between Abscisse and PLÉE Constructions, which combines property development with construction expertise in a regional, independent framework away from national lobbying. The company website identifies Abscisse as 'a brand of Groupe Plee et Fils.'
• JYB ArchitectureminorImplementation/ SI/ Consulting PartnerArchitect on the Canopee project (Saint-Pierre-des-Corps, 28 units).
• Atelier d'architecture Blanchet-FerayminorImplementation/ SI/ Consulting PartnerArchitecture firm responsible for the Villas Matisse (Tours, 20 units) and Villas Dupuy (Fondettes, 4 houses) projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Kaufman & Broad: Major French national developer of new-build residential housing (apartments and houses) across regional France. Comparable product mix and customer base, but operates at materially greater scale than Abscisse.
• Vinci Immobilier: Residential development arm of the Vinci group, developing new-build housing (apartments and houses) across French regional markets. Direct comparability in product and distribution model; much greater scale and balance sheet.
• Eiffage Immobilier: French residential developer producing new apartments and houses across regional France. Comparable offering and customer (individual buyers, LLI investors); larger and more nationally distributed than Abscisse.
• Bouygues Immobilier: National residential developer offering new-build apartments and houses across France with a comparable target customer (primary-residence buyers and investors). Significantly larger scale but directly overlapping product category.
• Altarea (Cogedim): Listed French real estate group whose Cogedim brand develops new-build residential property across France. Directly comparable product and customer overlap, broader geographic reach.
• Nexity: France's largest residential property developer. Nexity is both a co-promotion partner of Abscisse on the Domaine des Lys project and the dominant national incumbent against which Abscisse positions its independent, local-brand identity.

Direct peers

• REALITES: Regional French property developer headquartered in western France, developing new residential and mixed-use programs. Most comparable by regional/discount-developer positioning and program-by-program sales model.
• Edouard Denis: Mid-sized French residential developer focused on new-build housing in regional cities. Closely aligned in product offering (apartments and houses for individual buyers) and scale tier to Abscisse.
• Groupe Gambetta: Co-promotion partner of Abscisse on Le Clos des Écrivains. Mid-sized French residential developer with similar regional multi-project operating model and overlapping customer targets.
• Pitch Promotion: Independent French residential developer producing new-build apartments and houses across regional markets. Closest comparability in scale and independent-developer positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/abscissepromotion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abscisse