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FYPM App

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uuid02m15yq

Namestring
FYPM App
Websiteurl
fypm.vip
Company typeenum
Private
Founded yearint
2020
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersLos Angeles, United States
HQ citystring
Los Angeles
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
creator economy platform, influencer marketing data, brand deal benchmarking, creator sponsorship tools, creator intelligence platform
Industry1 code
1Creator Sponsorship & Brand Deal Monetization Tools
CodeMPACAFAGPrimaryYes
NAICS code1 code
  • Directory and Mailing List Publishers51314
Product category
Creator Economy Intelligence Platform
Social media profiles2 records
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model4 records
1Membership/Subscription
TypeSubscription Recurring
Description

Creator membership providing access to brand deal database, pricing insights, and partnership discovery tools

fypm.vip
2Research Reports
TypeOne Time License
Description

Annual benchmarking reports on influencer pay and pricing trends sold as one-time purchases

fypm.vip
3Consulting Services
TypeProfessional Services
Description

Agency and consulting services for brands and companies seeking creator-centric campaign development

fypm.vip
4Merchandise
TypeHardware Sales
Description

Branded merchandise sold through the platform

fypm.vip
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Technology or R&D, Personnel, Marketing or Sales, Operations
GTM typeB2C
B2C
Offering typeSoftware
Software
Core offering1 text field

FYPM operates a creator economy platform built around a proprietary database of influencer brand deals, providing transparent pay benchmarking data so creators can see what brands actually pay for sponsorships. The platform also offers annual benchmarking reports, a newsletter, agency/consulting services for brands, and branded merchandise. The core product is the deal database, accessible through a membership subscription.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

FYPM (F*** You Pay Me) is a creator economy platform built around a proprietary database of influencer brand deals. The core offering is the FYPM Database, which serves as a transparent marketplace where creators can research brand payment rates and discover deal opportunities. Supporting products include Benchmarking Reports (annual industry research on influencer pay and pricing trends) and the fypm* Newsletter (delivering insights to over 100K subscribers). The company also offers Agency & Consulting Services that leverage its data assets to help brands build creator-focused campaigns, plus branded merchandise. The platform is designed for creators seeking to understand their market value and negotiate fair compensation with brands.

Product and service5 records
1FYPM Database
CategoryCore Product
Description

The largest database of influencer brand deals, providing transparent insights into what brands pay creators for sponsorships, enabling creators to benchmark their rates and discover deal opportunities. Designed for individual influencers and content creators seeking pricing transparency.

2Benchmarking Reports
CategoryResearch Report
Description

Annual industry reports offering in-depth analysis of influencer pay, pricing trends, and brand payment data for sponsorships. Sold as one-time purchases to creators and industry professionals.

3fypm* Newsletter
CategoryContent / Newsletter
Description

Email newsletter delivering insights, free resources, and FYPM updates on influencer pay and brand deal trends to 100,000+ subscribers and industry professionals.

4Agency & Consulting Services
CategoryService
Description

Consulting services leveraging data from 100,000+ creators and 500,000+ data points to help brands and companies build creator-focused campaigns, products, and platforms. Offered directly by founder Lindsey Lugrin for brands seeking creator-centric campaign development.

5FYPM Merchandise
CategoryMerchandise
Description

Branded merchandise including apparel with the company's messaging, sold through the shop.fypm.vip storefront.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Companies Building Products for Creators
Strategic tierMinorTypeOthers
Description

FYPM partners with companies building products for creators and brands that employ them. These partnerships are part of FYPM's broader ecosystem strategy to build creator intelligence. Specific partner names are not disclosed on the website.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1IZEA
TypeBroad incumbent
Description

Public influencer marketing platform offering creator marketplaces, sponsored content, and analytics. Comparable as a creator-economy platform monetizing brand-creator deal-making data.

2HypeAuditor
TypeDirect peer
Description

Influencer analytics and fraud-detection platform offering audience quality, pricing, and benchmark data. Comparable as a creator-data and benchmarking tool trusted by creators and agencies.

3Aspire (formerly AspireIQ)
TypeBroad incumbent
Description

Creator marketing platform offering influencer discovery, analytics, and campaign management. Comparable in the creator economy intelligence category serving both creators and brands.

4NeoReach
TypeBroad incumbent
Description

Influencer marketing platform with creator analytics, paid campaign management, and reporting. Comparable in the creator intelligence and campaign analytics space.

5CreatorIQ
TypeBroad incumbent
Description

Enterprise influencer marketing platform with proprietary creator data, analytics, and benchmarking for brands. Comparable in data-asset strategy and influencer intelligence, though focused on brand-side enterprise customers rather than creators.

6Influencer Marketing Hub
TypeDirect peer
Description

Publishes influencer marketing benchmarks, pricing reports, and tools for creators and brands. Closely comparable to FYPM's creator-facing benchmarking and research reports, operating in the same influencer pay intelligence niche.

7Tagger (by Sprout Social)
TypeBroad incumbent
Description

Influencer marketing platform with a large creator database, social listening, and analytics. Comparable as a creator data platform serving the brand-creator deal ecosystem.

8Klear
TypeBroad incumbent
Description

Influencer marketing platform with a large creator database, audience analytics, and campaign tools. Comparable in the creator intelligence and benchmarking space.

9Grin
TypeBroad incumbent
Description

Creator marketing platform serving brands with influencer relationship management, content, and analytics. Comparable as a creator-economy data and tooling platform, though anchored to brand customers.

10Upfluence
TypeBroad incumbent
Description

Influencer marketing platform combining a creator database, analytics, and campaign management. Comparable as a creator-data-driven platform serving the influencer deal ecosystem.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

FYPM App

Creator Economy Intelligence Platformfypm.vip

FYPM App firmographics

Firmographics
Name
FYPM App
Website
https://fypm.vip
Company type
Private
Founded year
2020
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

FYPM App industry classification

Industry
Product category
Creator Economy Intelligence Platform
NAICS
Directory and Mailing List Publishers (51314)
akta.pro primary industry
Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)

Keywords

  • Creator economy platform
  • Influencer marketing data
  • Brand deal benchmarking
  • Creator sponsorship tools
  • Creator intelligence platform

Where FYPM App is headquartered

Location

Headquarters

HQ city
Los Angeles
HQ country
United States
HQ region
North America

Markets served

FYPM App business model

Business model
GTM type
B2C
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

  1. Membership/Subscription: Creator membership providing access to brand deal database, pricing insights, and partnership discovery tools
  2. Research Reports: Annual benchmarking reports on influencer pay and pricing trends sold as one-time purchases
  3. Consulting Services: Agency and consulting services for brands and companies seeking creator-centric campaign development
  4. Merchandise: Branded merchandise sold through the platform

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

FYPM App product offering

Product offering

Core offering

FYPM operates a creator economy platform built around a proprietary database of influencer brand deals, providing transparent pay benchmarking data so creators can see what brands actually pay for sponsorships. The platform also offers annual benchmarking reports, a newsletter, agency/consulting services for brands, and branded merchandise. The core product is the deal database, accessible through a membership subscription.

Product overview

FYPM (F*** You Pay Me) is a creator economy platform built around a proprietary database of influencer brand deals. The core offering is the FYPM Database, which serves as a transparent marketplace where creators can research brand payment rates and discover deal opportunities. Supporting products include Benchmarking Reports (annual industry research on influencer pay and pricing trends) and the fypm* Newsletter (delivering insights to over 100K subscribers). The company also offers Agency & Consulting Services that leverage its data assets to help brands build creator-focused campaigns, plus branded merchandise. The platform is designed for creators seeking to understand their market value and negotiate fair compensation with brands.

Differentiator

Problem solved

Functional benefit

Products and services

  • FYPM Database The largest database of influencer brand deals, providing transparent insights into what brands pay creators for sponsorships, enabling creators to benchmark their rates and discover deal opportunities. Designed for individual influencers and content creators seeking pricing transparency.
  • Benchmarking Reports Annual industry reports offering in-depth analysis of influencer pay, pricing trends, and brand payment data for sponsorships. Sold as one-time purchases to creators and industry professionals.
  • fypm* Newsletter Email newsletter delivering insights, free resources, and FYPM updates on influencer pay and brand deal trends to 100,000+ subscribers and industry professionals.
  • Agency & Consulting Services Consulting services leveraging data from 100,000+ creators and 500,000+ data points to help brands and companies build creator-focused campaigns, products, and platforms. Offered directly by founder Lindsey Lugrin for brands seeking creator-centric campaign development.
  • FYPM Merchandise Branded merchandise including apparel with the company's messaging, sold through the shop.fypm.vip storefront.

Companies that use FYPM App

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles2 records

FYPM App technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

FYPM App partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Companies Building Products for CreatorsminorOthersFYPM partners with companies building products for creators and brands that employ them. These partnerships are part of FYPM's broader ecosystem strategy to build creator intelligence. Specific partner names are not disclosed on the website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

FYPM App competitors and assessment

Company assessment

Broad incumbents

  • IZEA: Public influencer marketing platform offering creator marketplaces, sponsored content, and analytics. Comparable as a creator-economy platform monetizing brand-creator deal-making data.
  • Aspire (formerly AspireIQ): Creator marketing platform offering influencer discovery, analytics, and campaign management. Comparable in the creator economy intelligence category serving both creators and brands.
  • NeoReach: Influencer marketing platform with creator analytics, paid campaign management, and reporting. Comparable in the creator intelligence and campaign analytics space.
  • CreatorIQ: Enterprise influencer marketing platform with proprietary creator data, analytics, and benchmarking for brands. Comparable in data-asset strategy and influencer intelligence, though focused on brand-side enterprise customers rather than creators.
  • Tagger (by Sprout Social): Influencer marketing platform with a large creator database, social listening, and analytics. Comparable as a creator data platform serving the brand-creator deal ecosystem.
  • Klear: Influencer marketing platform with a large creator database, audience analytics, and campaign tools. Comparable in the creator intelligence and benchmarking space.
  • Grin: Creator marketing platform serving brands with influencer relationship management, content, and analytics. Comparable as a creator-economy data and tooling platform, though anchored to brand customers.
  • Upfluence: Influencer marketing platform combining a creator database, analytics, and campaign management. Comparable as a creator-data-driven platform serving the influencer deal ecosystem.

Direct peers

  • HypeAuditor: Influencer analytics and fraud-detection platform offering audience quality, pricing, and benchmark data. Comparable as a creator-data and benchmarking tool trusted by creators and agencies.
  • Influencer Marketing Hub: Publishes influencer marketing benchmarks, pricing reports, and tools for creators and brands. Closely comparable to FYPM's creator-facing benchmarking and research reports, operating in the same influencer pay intelligence niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

FYPM App social profiles

Digital presence

FYPM App financial estimates

Financial estimate

Revenue estimate

Valuation estimate

FYPM App leadership team

Management profile

Number of profiles

Profiles1 record

FYPM App funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

FYPM App M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FYPM App

What does FYPM App do?

FYPM operates a creator economy platform built around a proprietary database of influencer brand deals, providing transparent pay benchmarking data so creators can see what brands actually pay for sponsorships. The platform also offers annual benchmarking reports, a newsletter, agency/consulting services for brands, and branded merchandise. The core product is the deal database, accessible through a membership subscription.

Is FYPM App a public or private company?

FYPM App is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was FYPM App founded?

FYPM App was founded in 2020. It employs 1 to 10 people.

Where is FYPM App based?

FYPM App is headquartered in Los Angeles, United States, in the North America region.

How does FYPM App make money?

Four revenue lines are on record. Membership/Subscription is the primary driver. The others are research Reports, consulting Services and merchandise.

Who are FYPM App's main competitors?

Broad incumbents on record are IZEA, Aspire (formerly AspireIQ), NeoReach, CreatorIQ, Tagger (by Sprout Social), Klear, Grin and Upfluence. Direct peers are HypeAuditor and Influencer Marketing Hub.

Does FYPM App have an API?

No public API is recorded for FYPM App.

What industry is FYPM App in?

FYPM App's product category is Creator Economy Intelligence Platform. Its primary akta.pro industry code is MPACAFAG, Creator Sponsorship & Brand Deal Monetization Tools. Its NAICS code is 51314.

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