Flwr Shop
FLWR Shop is a Nashville-based, family-owned florist founded in 2016, designing and delivering luxury floral arrangements, subscriptions, weddings, and corporate event florals, plus classes and consulting for other florists, all served from its East Nashville retail storefront across the Nashville area.
- Company typePrivate
- Founded2016
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Flwr Shop does
FLWR Shop is a privately held, family-owned floral design business based in East Nashville, Tennessee, founded in 2016 by Quinn and Alex (along with their daughter Johnnie). The company designs and delivers luxury floral arrangements for same-day delivery across the Nashville area, operates a retail showroom at 911 Dickerson Pike, and provides custom floral design services for weddings and corporate events. Its core product offering is divided into a Main Collection (starting at $100) and a Petite Collection (starting at $50), supplemented by recurring subscriptions (weekly/bi-weekly/monthly), a seasonal Locals Only arrangement sourced within 75 miles, event/wedding florals, curated non-floral retail goods (jewelry, beauty, garden products), floral design classes at $125 per person, and B2B consulting services (FLWR Shop Audit at $495 and Strategy Intensive at $1,250).
The business monetizes across six distinct revenue streams: one-time arrangement sales, subscription deliveries, event/wedding floral contracts, retail product sales, paid classes, and consulting services. Distribution is hybrid: direct-to-consumer e-commerce, same-day local delivery, walk-in retail at the East Nashville storefront, and dedicated event sales via a separate FLWR Events sub-brand. The go-to-market emphasizes a distinctive design philosophy — sourcing delicate, fragrant, naturally flawed blooms from domestic small family farms (and occasionally Japan) over industrial-grade flowers — reinforced by an extensive educational blog portfolio and an active Instagram presence. The company is recognized as Nashville Scene's Best New Flower Shop (2016) and Best Flower Shop in Nashville (2017).
FLWR Shop operates exclusively within a single geography (Nashville), has between 11 and 50 employees, has no disclosed external funding or institutional ownership, and recovered within days after its original Five Points location was destroyed by the 2020 tornado, relocating to its current Dickerson Pike address. Named commercial clients include Belle Meade Country Club, 5th & Taylor, 14tenn, and Alabaster Collective for wedding/event work.
Flwr Shop firmographics
Firmographics- Name
- Flwr Shop
- Legal name
- FLWR Shop
- Website
- https://flwrshop.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FLWR Shop is a Nashville-based, family-owned florist founded in 2016, designing and delivering luxury floral arrangements, subscriptions, weddings, and corporate event florals, plus classes and consulting for other florists, all served from its East Nashville retail storefront across the Nashville area.
- Ownership category
- akta.pro rank
Flwr Shop industry classification
Industry- Product category
- Floral Design Services
- NAICS
- Florists (45931), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Event Floral Design & Arrangements (HSACAOAA)
- akta.pro secondary industries
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Floral & Event Installations (HSACAAAC)
Keywords
Where Flwr Shop is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flwr Shop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Floral Arrangements: Sale of luxury floral arrangements for same-day delivery across Nashville. Main Collection starts at $100, Petite Collection starts at $50. Includes Designer Choice option where customers pick a budget and the shop creates the arrangement.
- Consulting Services: Professional consulting for florists and creative business owners. Two offerings: FLWR Shop Audit ($495) and Strategy Intensive ($1,250). Targets established florists looking to improve, meet bigger goals, increase profit, or reach ideal customers.
- Floral Subscriptions: Recurring flower delivery subscriptions on weekly, bi-weekly, or monthly schedules. Marketed as 'ultimate gift for a loved one' or for personal regular enjoyment.
- Retail Products: Sale of curated non-floral products including jewelry (necklaces $60-$155), beauty and self-care items (hand balm $48), garden products (iris rhizomes $40), and home items.
- Floral Design Classes: In-person floral design workshops teaching FLWR Shop style arrangements. Classes are $125 per person with hands-on instruction, supplies provided, and participants leave with their arrangement plus light snacks and wine.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Main Collection arrangements starting at $100 |
| Unit Pricing | Pay-as-you-go | Petite Collection budget-friendly arrangements starting at $50 |
| Other | Pay-as-you-go | FLWR Shop Audit - $495 |
| Other | Pay-as-you-go | Strategy Intensive - $1,250 |
| Unit Pricing | Pay-as-you-go | Floral Design Basics class - $125 per person |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Flwr Shop product offering
Product offeringCore offering
FLWR Shop designs and delivers luxury floral arrangements through a same-day delivery service across the Nashville area, with two core collections (Main Collection starting at $100 and Petite Collection starting at $50). The business also provides recurring floral subscriptions on weekly, bi-weekly, and monthly schedules, custom floral design for weddings and corporate events, in-person floral design classes, and professional consulting services (FLWR Shop Audit and Strategy Intensive) for established florists and creative business owners.
Product overview
Flwr Shop is a Nashville-based florist offering luxury floral arrangements and gifts. The core offering consists of two main product lines: the Main Collection (full-size arrangements starting at $100 in eight distinct styles: Luminous, Vivid, Amorous, Celestial, Warm, Earthy, Neutral, and Designer's Choice) and the Petite Collection (smaller arrangements starting at $50). Additional offerings include seasonal Locals Only arrangements sourced within 75 miles, Subscription Delivery services (weekly/bi-weekly/monthly), and Event Flowers for weddings and corporate events. The business also provides consulting services (FLWR Shop Audit and Strategy Intensive) and educational classes (Floral Design Basics). A curated retail selection includes jewelry (gemstone necklaces), beauty products (hand balms), and garden products (iris rhizomes).
Differentiator
Problem solved
Functional benefit
Brands
- FLWR Events: A separate website dedicated to wedding and event floral services, distinct from the retail flower shop operations.
Products and services
- Main Collection
Quantifiable outcome
- Same-day delivery available across Nashville area
- +2 more outcomes
Companies that use Flwr Shop
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Flwr Shop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flwr Shop partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights5 records
Flwr Shop competitors and assessment
Company assessmentBroad incumbents
- Teleflora: National floral wire-service network operating across thousands of partner florists. Comparable to FLWR Shop as a broad incumbent in the same-day delivery and event floral category.
- FTD: Legacy floral wire-service and online retailer connecting consumers to local florists for delivery nationwide. Relevant incumbent peer for same-day delivery fulfillment and gift occasions.
- 1-800-Flowers.com: Large national floral and gifting retailer offering broad assortment across price points. Comparable as an incumbent shaping consumer expectations for online floral ordering, subscriptions, and gifting.
Direct peers
- BloomsyBox: Subscription-focused online florist shipping seasonal bouquets on weekly, monthly, or custom cadences. Closely comparable to FLWR Shop on the subscription revenue stream and farm-to-consumer sourcing model.
- UrbanStems: DTC floral delivery brand offering same-day delivery in major metros and a premium design aesthetic. Comparable to FLWR Shop on online ordering, metro-based same-day delivery, and curated arrangement collections.
- Farmgirl Flowers: DTC florist shipping design-forward, sustainably sourced bouquets from California farms nationwide. Comparable to FLWR Shop on its emphasis on distinctive, non-industrial blooms, curated vessels, and a design-led brand voice.
- The Bouqs Co: Direct-to-consumer floral delivery company offering farm-sourced bouquets online with same-day and scheduled delivery. Closely comparable to FLWR Shop on DTC floral e-commerce, subscription offerings, and design-forward positioning.
- Venus et Fleur: Luxury floral brand famous for preserved rose arrangements and high-end gift positioning. Comparable to FLWR Shop on premium pricing, design-led branding, and gift-oriented retail offerings.
Emerging players
- BloomNation: Online marketplace aggregating independent florists for e-commerce and same-day delivery. Comparable as a channel that helps local design-led florists (like FLWR Shop) reach online customers beyond their own footprint.
Others
- The Sill: Direct-to-consumer plant and home greenery retailer with curated pots and design-forward branding. Comparable to FLWR Shop on adjacent gifting categories and design-led retail, but with a plant rather than cut-flower focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Flwr Shop social profiles
Digital presenceFlwr Shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flwr Shop leadership team
Management profileNumber of profiles
Profiles4 records
Flwr Shop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flwr Shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flwr Shop
What does Flwr Shop do?
FLWR Shop designs and delivers luxury floral arrangements through a same-day delivery service across the Nashville area, with two core collections (Main Collection starting at $100 and Petite Collection starting at $50). The business also provides recurring floral subscriptions on weekly, bi-weekly, and monthly schedules, custom floral design for weddings and corporate events, in-person floral design classes, and professional consulting services (FLWR Shop Audit and Strategy Intensive) for established florists and creative business owners.
Is Flwr Shop a public or private company?
Flwr Shop is a private company. It is classified as family owned and is currently operating.
When was Flwr Shop founded?
Flwr Shop was founded in 2016. It employs 11 to 50 people.
Where is Flwr Shop based?
Flwr Shop is headquartered in Nashville, United States, in the North America region.
How does Flwr Shop make money?
Five revenue lines are on record. Floral Arrangements are the primary driver. The others are consulting Services, floral Subscriptions, retail Products and floral Design Classes.
Who are Flwr Shop's main competitors?
Broad incumbents on record are Teleflora, FTD and 1-800-Flowers.com. Direct peers are BloomsyBox, UrbanStems, Farmgirl Flowers, The Bouqs Co and Venus et Fleur. BloomNation is listed as an emerging player. The Sill is listed as an others.
Does Flwr Shop have an API?
No public API is recorded for Flwr Shop.
What industry is Flwr Shop in?
Flwr Shop's product category is Floral Design Services. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages). Its NAICS code is 45931 and its SIC code is 5940.