What Farelanes Llc does

Farelanes LLC is a Fort Worth, Texas-based SaaS company that provides real-time freight lane pricing intelligence to carriers, brokers, shippers, factoring companies, and transportation management system (TMS) providers. The company's core proposition is that lane pricing in trucking is structurally opaque, and it addresses this by deriving spot rates from verified, paid freight invoices sourced through a growing network of factoring partners rather than scraped load board data. Coverage extends to over 300,000 lanes (including 37,000+ primary lanes) across 25+ equipment types, with multi-horizon pricing views ranging from four months back to same-day and zip-code precision.

The technology stack combines a proprietary data hygiene system that separates line haul from lane rate pricing and eliminates anomalies, with an AI-infused rate derivation engine and a built-in fraud detection API for flagging fictitious or inflated invoices. Farelanes is aligned with ISO 8000-119 / Transport Unit Identifier (TUID) standards and has integrated MileMaker by Rand McNally routing data to unify distance and price. The platform is distributed via a tiered SaaS structure (Silver, Gold, Platinum, Copilot) accessed through a web application, plus a Bulk Data Publishing API for enterprise integrators and white-label/embedded distribution through partner platforms.

Revenue is generated through recurring subscription fees across consumer and prosumer tiers, enterprise data feed/API contracts, and partner integration/embedded licensing. Go-to-market combines self-serve SMB signup, demo-driven enterprise field sales, event-driven demand generation at freight industry conferences (TIA, Broker-Carrier Summit, IFA, IANA), and partner co-marketing. The company was founded in 2022 by Neal Huffman (CEO) and Andrew Cohen (CTO) and operates with a small (1-10 employee) team, with no external funding rounds disclosed.

Name

Farelanes Llc

Legal name

Farelanes LLC

Website

https://farelanes.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Farelanes LLC provides AI-infused, real-time freight lane pricing intelligence sourced from verified paid invoices via factoring partners, serving carriers, brokers, shippers, factoring companies, and TMS providers in North America through tiered SaaS subscriptions and enterprise data APIs.

Ownership category

akta.pro rank

Product category

Freight Pricing Intelligence Software

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms (TLAEAJAG)

akta.pro secondary industry

Truckload (TL) Freight Brokerage (TLADAMAB)

Keywords

• Freight lane pricing
• Spot rate intelligence
• Logistics analytics software
• Freight data feeds
• Carrier pricing tools

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Plans (Silver, Gold, Platinum, Copilot): Farelanes generates primary revenue through tiered subscription plans for carriers, brokers, and shippers. Silver Plan gives carriers unlimited linehaul rates; Gold Plan adds detailed export data, lead times, and fuel surcharges; Platinum adds back-haul city look-ups; Copilot provides real-time lane insights for drivers. Billing cadence is monthly or annual with a 15% first-year discount available.
2. Bulk Data Publishing / API Feeds: Enterprise-grade real-time data feeds in multiple formats via flexible API, enabling unlimited favorite lanes, charts and graphs, miles, and export data. Targets TMS providers, large enterprises, and platform integrators requiring full-scale programmatic access.
3. Partner Integration / Embedded Data: Farelanes embeds pricing intelligence, fraud detection APIs, and lane rate data into partner platforms (FactorFox, FactorEvo, Trucker Copilot, FactorGenie, E-Dispatcher, PortTMS), generating revenue through API call volume, licensing fees, or white-label arrangements with platform partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Farelanes provides AI-infused, real-time freight lane pricing intelligence and data feeds for shippers, carriers, brokers, factoring companies, and TMS providers. Pricing data is sourced from verified, paid freight invoices flowing through a growing network of factoring companies, processed through a proprietary data hygiene system that eliminates anomalies and separates line-haul from lane-rate pricing, delivering accurate spot-market rates across 300,000+ lanes and 25+ equipment types.

Product overview

Farelanes offers a tiered SaaS subscription platform providing real-time, AI-infused freight lane pricing intelligence to carriers, brokers, and shippers across North America. The platform is powered by verified data sourced from factoring companies' paid invoices, processed through a proprietary data hygiene system. The product portfolio consists of four subscription tiers — Silver (entry-level, web browser-based, unlimited linehaul rates and up to 3 favorite lanes across 27 trailer types), Gold (mid-tier adding export detail, lead times, fuel surcharges, charts, and graphs), Platinum (top tier adding back-haul city look-ups, best city pairs filtering, and full equipment combination analysis), and Copilot (a driver-facing mobile companion that enables carriers to understand rates and lanes in real-time alongside their dispatcher's Silver/Gold/Platinum subscription). For enterprise clients requiring full-scale programmatic access, Bulk Data Publishing provides real-time data feeds in multiple formats via a flexible API. All tiers draw from over 37,000 primary lanes and 300,000+ total lanes, validated from $20B+ in paid freight invoice transactions. The platform also integrates with MileMaker by Rand McNally for routing precision, and partners with multiple load boards, TMS platforms, and factoring software providers.

Differentiator

Problem solved

Functional benefit

Brands

• Farelanes Copilot: Real-time insights showing what specific lanes are paying daily, weekly, or monthly
• Farelanes Silver
• Farelanes Gold
• Farelanes Platinum
• Farelanes Bulk Data Publishing

Products and services

• Farelanes Silver Entry-level SaaS subscription delivered through a web browser that provides carriers, brokers, and shippers with unlimited linehaul rates for city pairs, up to three favorite lanes, and access to up to 27 trailer types, delivering accurate real-time spot-market prices from a web browser.
• Farelanes Gold Mid-tier SaaS subscription that includes all Silver capabilities plus export Level II detail, lead times, fuel surcharges, charts, graphs, and deeper analytics for users requiring more market intelligence than the entry-level tier provides.
• Farelanes Platinum Top-tier SaaS subscription that adds back-haul city look-ups for the best lane prices by city, best city pairs, and the ability to filter by equipment type or any combination, supporting comprehensive lane analysis and route optimization.
• Farelanes Copilot Driver-facing companion product that provides real-time lane insights showing what specific lanes are paying on a daily, weekly, or monthly basis, enabling drivers to understand rates and lanes in real time in coordination with their dispatcher's Silver, Gold, or Platinum subscription.
• Farelanes Bulk Data Publishing Enterprise-grade data feed product providing real-time lane pricing data in multiple formats (CSV, Excel, JSON) via a flexible API for TMS providers, large enterprises, and platform integrators that need full-scale programmatic access to unlimited favorite lanes, charts, graphs, miles, and export data.

Quantifiable outcome

• Loads posted with an asking price on load boards are typically booked 5 to 10 times faster than those without an asking price
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• E-Dispatcher LLCcoreTechnology or Integration · 8 September 2025Strategic partnership integrating Farelanes' proprietary pricing intelligence with E-Dispatcher's comprehensive load board access including hazmat loads. Through Farelanes' 'fare-ified' process, pricing data from over 300,000 lanes is validated and delivered with precision, enabling carriers, brokers, and shippers to match loads with accurate, real-time pricing.
• FactorGeniecoreTechnology or Integration · 30 May 2025Strategic integration bringing Farelanes' powerful rate intelligence into FactorGenie's Instant Audit system. All factoring companies on the FactorGenie platform receive free access to Farelanes' lane pricing data. The Instant Audit system uses Farelanes' pricing engine via API to flag potentially fraudulent or inflated rates. Trucking company clients of FactorGenie receive a complimentary Farelanes Silver subscription.
• FactorFoxcoreTechnology or Integration · 29 May 2025Integration of Farelanes' industry-leading pricing intelligence and fraud detection into FactorFox's suite of platforms, empowering factoring companies, carriers, brokers, and shippers with smarter routing and operational efficiency. Farelanes' built-in fraud detection API flags pricing inconsistencies, strengthening security and mitigating financial risk.
• FactorEvocoreTechnology or Integration · 29 May 2025Integration provides automated approvals, funding triggers, and margin validation for Factorevo clients based on verified rates from Farelanes. Farelanes' fraud detection API flags potentially fraudulent or inflated rates, enhancing security for the Factorevo platform.
• Trucker CopilotcoreTechnology or Integration · 29 May 2025Integration optimizes lane selection for carriers using Trucker Copilot, delivering high-value route options with Farelanes pricing data directly to their dashboard. Enables carriers to make data-driven routing decisions in real time.
• MileMaker by Rand McNallycoreTechnology or IntegrationStrategic partnership integrating MileMaker's industry-standard routing and mileage data with Farelanes' verified pricing intelligence. Users gain more precise mileage calculations, stronger alignment between routing and rate accuracy, improved planning and operational decision-making, and a unified layer of truth for both distance and price. This partnership represents the most significant routing integration for Farelanes 3.0.
• TCS (Trucking Company Services)minorStrategic or Co-development PartnerTCS and Farelanes share innovation and commitment to the industry. TCS levels the playing field for smaller trucking companies with fuel card savings and personalized 24/7 support. Farelanes brings accurate, transparent real-time lane pricing. Both companies focus on empowerment with solutions that create value and efficiency.
• FactorEVO (Project Justice League)coreStrategic or Co-development PartnerPart of Project Justice League coalition of nearly 100 specialty finance and technology providers. FactorEVO provides the operating layer that ties the coalition together alongside Farelanes (powering modular, scalable capabilities with Farelogics and FareAI). The coalition aligns strategy, coordinates integrations, and shares a vision for interoperability in freight finance.
• Apex Capital CorpminorGTM or Marketing PartnerLogo-listed partner on Farelanes homepage. Apex Capital Corp is a financial services provider for the trucking industry listed as a partner in the Farelanes ecosystem.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Trimble Transportation: Trimble Transportation offers TMS platforms, telematics, and freight rate intelligence for carriers, brokers, and 3PLs as part of a broad logistics technology portfolio. It serves the same broker and carrier customers as Farelanes but as part of a much wider enterprise software suite.
• Coyote Logistics: Coyote Logistics is a major digital freight broker and 3PL providing truckload pricing and capacity services through its CoyoteGO platform. It competes with Farelanes-adjacent rate intelligence for shippers and brokers, with a broader multimodal service offering.
• Uber Freight: Uber Freight is a large digital freight brokerage backed by Uber that offers managed transportation with embedded pricing technology and capacity tools. It competes with Farelanes-adjacent workflows for shippers and brokers across truckload, with a much broader service portfolio.
• C.H. Robinson: C.H. Robinson is one of the largest North American third-party logistics providers and freight brokers, with Navisphere technology offering shippers and carriers rate intelligence and capacity tools. It serves the same broker and shipper customer base as Farelanes but at vastly greater scale and with broader services.

Direct peers

• Truckstop.com: Truckstop.com is a major freight marketplace and load board operator that provides rate data, carrier verification, and broker tools. It is directly comparable to Farelanes as a freight pricing intelligence platform serving brokers and carriers with similar transactional rate data.
• Loadsmart: Loadsmart is a digital freight broker that combines proprietary pricing technology with brokerage services, providing instant freight quotes backed by rate intelligence. It overlaps with Farelanes in delivering data-driven freight pricing for shippers and brokers across truckload lanes.
• Transfix: Transfix is a digital freight broker that uses proprietary pricing algorithms and real-time market data to match loads with carriers. It is directly comparable to Farelanes in applying technology-driven rate intelligence to freight matching and pricing decisions for shippers and carriers.
• DAT (DAT Solutions): DAT operates the largest North American freight rate benchmark and load board network, providing spot and contract rate intelligence to carriers, brokers, and shippers. It is the most direct competitor to Farelanes in freight pricing intelligence, with overlapping coverage of lanes, equipment types, and customer segments.
• FreightWaves (SONAR): FreightWaves operates the SONAR freight market intelligence platform, providing rate indices, market analytics, and lane-level pricing data across multiple modes. It competes directly with Farelanes on freight pricing analytics and market intelligence for brokers, carriers, and shippers.

Others

• Project44: Project44 is a supply chain visibility platform that provides real-time shipment tracking, rate data components, and carrier connectivity for shippers and logistics providers. It overlaps thematically with Farelanes in delivering data-driven freight intelligence, though its primary focus is visibility rather than lane pricing.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/farelanes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farelanes Llc