Farrier Product Distribution, Inc.
Farrier Product Distribution is a Shelbyville, Kentucky-based wholesale distributor founded in 1990 that supplies horseshoes, nails, farrier tools, and hoof-care products from multiple third-party brands to professional farriers across North America through an authorized dealer network.
- Company typePrivate
- Founded1990
- HeadquartersShelbyville, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Farrier Product Distribution, Inc. does
Farrier Product Distribution, Inc. (FPD) is a Shelbyville, Kentucky-based wholesale distributor founded in 1990 that supplies horseshoes, horseshoe nails, farrier tools, and hoof-care products to professional farriers across North America. The company operates a two-tier go-to-market: it sources and distributes products from multiple third-party brands (Kerckhaert as the flagship, alongside Diamond, FootPro, Razerhorse, Vettec, Plexus, Bloom Forge, Bellota, Hoofjack, and Save Edge) and resells them exclusively through a network of authorized FPD dealers, never directly to end customers. A dealer login portal (dealer.horseshoeing.com) and public dealer locator support the channel.
FPD's core product lines span steel and aluminum horseshoes (European and American Kerckhaert series, racing plates, therapeutic bar shoes), horseshoe nails (Vector, Liberty Steel, Liberty Copper with proprietary Cu Shield Technology, and Liberty HardTop variants), trimming and shoeing tools, hoof pads, hoofcare adhesives, and blacksmithing/forging equipment. The proprietary Cu Shield Technology — a copper-coating process applied to Liberty Cu nails — provides documented rust prevention and hoof-wall protection, and the HardTop Nail Hardening Process extends nail-head wear life. The company maintains HISA-compliant race plates for dirt, synthetic, and turf tracks, and pairs product distribution with a content/education platform (The Natural Angle, Field Guide for Farriers, a multi-discipline video library, the Hoofwall Blog, and the FPD News for Farriers newsletter) plus sponsorship of farrier contests and the American Farriers Association.
Farrier Product Distribution, Inc. firmographics
Firmographics- Name
- Farrier Product Distribution, Inc.
- Legal name
- Farrier Product Distribution, Inc.
- Website
- https://farrierproducts.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Farrier Product Distribution is a Shelbyville, Kentucky-based wholesale distributor founded in 1990 that supplies horseshoes, nails, farrier tools, and hoof-care products from multiple third-party brands to professional farriers across North America through an authorized dealer network.
- Ownership category
- akta.pro rank
Where Farrier Product Distribution, Inc. is headquartered
LocationHeadquarters
- HQ city
- Shelbyville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Farrier Product Distribution, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Product Distribution - Horseshoes: FPD distributes a wide range of horseshoes including Kerckhaert Steel Shoes (European and American Steel), Kerckhaert Aluminum Riding and Race shoes, Diamond Shoes, FootPro Bar Shoes, and Razerhorse Shoes. Products are sold through a dealer network across North America.
- Product Distribution - Horseshoe Nails: Distribution of horseshoe nails including Liberty (Steel and Copper Cu Shield variants), Vector, and related nail products. Nails come in various types: Race, City, Slim, Regular, Combo, E-Head, E-Slim, Hybrid, Lite, and LX variants.
- Product Distribution - Tools and Equipment: Distribution of farrier tools including rasps, files, hoof knives, hammers, tongs, pritchels, grinders, anvils, and blacksmithing equipment from brands like Bloom Forge, Diamond, Bellota, Save Edge, and 3M.
- Product Distribution - Hoofcare Products: Distribution of hoofcare products including Vettec pour-in and adhesive products, Plexus Performance Pads, hoof pads, and accessory products for professional farriers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Dealer-based pricing through FPD dealer network |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Farrier Product Distribution, Inc. product offering
Product offeringCore offering
Farrier Product Distribution, Inc. (FPD) is a wholesale distributor of farrier and equine hoof care products, supplying horseshoes, horseshoe nails, hoof pads, farrier tools, and hoofcare products to an authorized dealer network serving professional farriers across North America. The company distributes multiple established brands including Kerckhaert, Diamond, FootPro, Razerhorse, Vector, Liberty, Hoofjack, and Vettec, while also marketing proprietary products such as the Liberty Cu Shield nails.
Product overview
Farrier Product Distribution, Inc. is a wholesale distributor of professional farrier supplies serving the North American market. The company offers an extensive portfolio of horseshoes (Kerckhaert, Diamond, FootPro, Razerhorse brands) in steel and aluminum for various disciplines including racing, western, english, and therapeutic applications; comprehensive horseshoe nail lines (Vector, Liberty Steel, Liberty Copper Cu Shield with proprietary Cu Shield Technology); trimming and shoeing tools (rasps, knives, hammers, nippers, hoof stands); hoof pads (Plexus, Razerhorse); hoofcare products (Vettec, FootPro Cast); and blacksmithing equipment. The product line spans multiple brands and price points, serving professional farriers across disciplines from race horses to ranch work, with proprietary technology like Liberty Cu Shield for enhanced hoof health. The company also provides educational resources, field guides, and supports farrier certification programs.
Differentiator
Problem solved
Functional benefit
Brands
- Kerckhaert: Steel and aluminum horseshoe brand including European Steel, American Steel, Steel Race, and Aluminum Race/Riding products
- Diamond Shoes
- FootPro
- Liberty
- Vector
- Razerhorse
- Plexus
- Vettec
- Hoofjack
- Bloom Forge
- Save Edge
Products and services
- Kerckhaert Horseshoes
Quantifiable outcome
- Cu Shield Technology eliminates rust and deterioration of nail strength inside the hoof wall, resulting in stronger, healthier hooves and improved hoof/horn quality
Companies that use Farrier Product Distribution, Inc.
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Farrier Product Distribution, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Farrier Product Distribution, Inc. partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- KerckhaertcoreKerckhaert is the primary brand distributed by FPD, specializing in steel and aluminum horseshoes. Products include European Steel (Century Big Foot, DF Series, Steel Comfort Series, Classic Roller, Meister Series, SSP, Concave Clipped, SN, Kings ES Plus), American Steel (Prime Fit, SX Series, Standard Series, Steel Triumph and Trek, Pride Sliding Plates, Draft Series, Ranger Series), Aluminum Riding (Aluminum Comfort, Triumph Aluminum Series, Century Series), Aluminum Race plates, and Steel Race shoes.
- Diamond (Brand)coreDiamond brand products distributed by FPD include Diamond Shoes (Tracker, Classic Rim, Classic Plain, Classic Heeled, Bronco Plain, Bronco Toed and Heeled, Hind, Special, Pony), Diamond rasps and files, Diamond hoof knives, Diamond nail cutters, and Diamond aprons.
- FootProcoreFootPro brand distributed by FPD includes FootPro Bar Shoes (Standard Egg Bar, SX-7 and SX-8 series with Heart Bar, Straight Bar, Straight-Heart Bar variants, Steel Triumph Egg Bar, DF Egg Bar, Classic Roller Egg Bar, SSP Egg Bar), FootPro tools including 17/64 Countersink Drill Bit and C11 Solid Carbide Stud, and FootPro aprons.
- RazerhorseminorRazerhorse brand distributed by FPD includes Razer RW Front and Razer SP Hind horseshoes, Razer ProPad S, SS, and SXS support pads, and Razerhorse Split Rivets.
- VettecminorVettec products distributed by FPD include pour-in, adhesives, and accessories for hoof care applications. Vettec Superfast is mentioned as being used with FootPro Cast for wall bonding.
- PlexusminorPlexus Performance Pads distributed by FPD include Plexus Open Toe Caudal Support, Plexus Full Flat Pads, and Plexus Hoofcare products for hoof protection and support.
- Bloom ForgeminorBloom Forge tools distributed by FPD include hammers, knives, wood handled tools, straight/undercuts and clinching tools, tongs, and steel handled tools for forging and blacksmithing applications.
- BellotaminorBellota rasps and files distributed by FPD including intermediate and aggressive rasp cuts, specialty rasps, files, and tools/accessories for hoof trimming.
- HoofjackminorHoofjack products distributed by FPD include Hoofjack Complete stands, Bases Only, Accessory Kits, Parts, and Posts/Cradles for hoof support during shoeing.
- Save EdgeminorSave Edge rasps distributed by FPD including rasps, handles, and files/sharpeners/miscellaneous tools for hoof finishing.
- American Farriers Association (AFA)minorFPD supports the American Farriers Association (AFA) by providing AFA certification and membership brochures, as well as choosing a farrier and owner-vet-farrier team educational materials.
- Supported Farrier OrganizationsminorFPD provides support to farrier organizations across the US including Popular U.S. Organizations, regional organizations (North Eastern, North Western, Mid Eastern, Mid Western, South Eastern, South Western), National, Canadian, and International organizations.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Farrier Product Distribution, Inc. competitors and assessment
Company assessmentDirect peers
- Anvil Brand: Anvil Brand is a US-based distributor and manufacturer of farrier supplies (shoes, nails, tools) serving North American professional farriers through dealers and direct channels, overlapping directly with FPD's product categories and customer base.
- St. Croix Forge: St. Croix Forge manufactures farrier tools (hammers, tongs, pritchels) and competes in the tool categories FPD distributes. While primarily a manufacturer, it sells into the same professional farrier channel.
- Heller Tool: Heller Tool is a US manufacturer of farrier tools including rasps, nippers, and hoof knives, overlapping with FPD's tool/abrasive categories and competing for the same farrier end customers.
- Werkman Horseshoes: Werkman is a Dutch horseshoe manufacturer distributing to North America, competing against the Kerckhaert lines that FPD distributes. Operates in the same horseshoe wholesale space with similar end users.
- Mustad Hoofcare: Mustad is a global manufacturer of horseshoe nails and farrier products with distribution in North America. It is the most direct competitor to FPD's Liberty and Vector nail lines, competing for the same professional farrier customers through overlapping dealer networks.
Broad incumbents
- Dover Saddlery: Dover Saddlery is a major retail and ecommerce equine products chain. It is a broad equine incumbent whose catalog overlaps consumer-facing farrier-adjacent categories, providing indirect competitive context for FPD's dealer network.
- SmartPak Equine: SmartPak is a large direct-to-consumer equine supply retailer. While not a farrier-products specialist, it operates in the equine supply space, competes for wallet share with the same horse-owner customers, and represents the kind of vertically integrated digital competitor that could pressure FPD's dealer channel.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Farrier Product Distribution, Inc. social profiles
Digital presenceFarrier Product Distribution, Inc. compliance and trust
Trust signalCompliance1 record
Farrier Product Distribution, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farrier Product Distribution, Inc. leadership team
Management profileNumber of profiles
Farrier Product Distribution, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farrier Product Distribution, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farrier Product Distribution, Inc.
What does Farrier Product Distribution, Inc. do?
Farrier Product Distribution, Inc. (FPD) is a wholesale distributor of farrier and equine hoof care products, supplying horseshoes, horseshoe nails, hoof pads, farrier tools, and hoofcare products to an authorized dealer network serving professional farriers across North America. The company distributes multiple established brands including Kerckhaert, Diamond, FootPro, Razerhorse, Vector, Liberty, Hoofjack, and Vettec, while also marketing proprietary products such as the Liberty Cu Shield nails.
Is Farrier Product Distribution, Inc. a public or private company?
Farrier Product Distribution, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Farrier Product Distribution, Inc. founded?
Farrier Product Distribution, Inc. was founded in 1990. It employs 11 to 50 people.
Where is Farrier Product Distribution, Inc. based?
Farrier Product Distribution, Inc. is headquartered in Shelbyville, United States, in the North America region.
How does Farrier Product Distribution, Inc. make money?
Four revenue lines are on record. Product Distribution - Horseshoes are the primary driver. The others are product Distribution - Horseshoe Nails, product Distribution - Tools and Equipment and product Distribution - Hoofcare Products.
Who are Farrier Product Distribution, Inc.'s main competitors?
Direct peers on record are Anvil Brand, St. Croix Forge, Heller Tool, Werkman Horseshoes and Mustad Hoofcare. Broad incumbents are Dover Saddlery and SmartPak Equine.
Does Farrier Product Distribution, Inc. have an API?
No public API is recorded for Farrier Product Distribution, Inc..