Fundraising Every Day (FED)
Fundraising Every Day (FED) is a Brisbane-based fundraising agency founded in 2011 that provides strategy, full-service campaign execution, and digital fundraising programs to non-profit charities across Australia and New Zealand.
- Company typePrivate
- Founded2011
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fundraising Every Day (FED) does
Fundraising Every Day (FED) is a privately held Australian fundraising agency founded in 2011 and headquartered in Brisbane, serving non-profit charities across Australia and New Zealand. The company provides strategic fundraising consulting and full-service campaign execution across direct mail appeals, digital acquisition, Giving Days, peer-to-peer events, value exchange campaigns, high-value donor programs, and fundraising program reviews. FED positions itself as an embedded extension of client fundraising teams rather than a detached consultancy, with senior staff (including GM – Strategy & Innovation Kirsty Graham) presenting directly to client boards. The company has no proprietary technology platform and generates revenue on a fee-for-service professional services basis, using third-party tools such as Give Panel and GiveEasy where platform functionality is required.
The client base spans more than a dozen named charities across healthcare (Royal Flying Doctor Service Queensland, Children's Hospital Foundation), animal welfare (RSPCA NSW, Lost Dogs' Home, Guide Dogs SA), medical research (QIMR Berghofer, PA Research Foundation), crisis support (Lifeline), children's services (Very Special Kids, Sweet Louise, Ronald McDonald House Charities SEQ), and conservation (Save the Bilby Fund). Documented outcomes include tripling of RFDS appeal income, 10x growth of Cerebral Palsy Alliance's Steptember over five years, recruitment of over 24,000 new regular givers for RSPCA NSW, and a 2026 FIA Queensland 'Best Supporter Experience' award for the QIMR Berghofer Tax Appeal.
The business operates with 11–50 employees and is independently owned with no disclosed external funding, parent company, or institutional investment. Go-to-market is sales-led and relationship-driven: marketing relies on detailed website case studies, named client testimonials, and industry award recognition, while distribution runs through direct engagement with charity fundraising directors and CEOs on long-term partnerships.
Fundraising Every Day (FED) firmographics
Firmographics- Name
- Fundraising Every Day (FED)
- Legal name
- Fundraising Every Day
- Website
- https://fundraisingeveryday.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fundraising Every Day (FED) is a Brisbane-based fundraising agency founded in 2011 that provides strategy, full-service campaign execution, and digital fundraising programs to non-profit charities across Australia and New Zealand.
- Ownership category
- akta.pro rank
Fundraising Every Day (FED) industry classification
Industry- Product category
- Non-profit Fundraising Consulting
- NAICS
- Direct Mail Advertising (54186)
- SIC
- Services-Direct Mail Advertising Services (7331), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)
Keywords
Where Fundraising Every Day (FED) is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Fundraising Every Day (FED) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Fundraising Consultancy Services: FED generates revenue by providing strategic fundraising services to non-profit charities, including campaign development, direct mail programs, digital acquisition, Giving Days, peer-to-peer events, and direct response fundraising. Services are provided on a fee-for-service basis as a consultancy agency.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Fundraising Every Day (FED) product offering
Product offeringCore offering
Fundraising Every Day (FED) is a fundraising consultancy agency that provides strategic fundraising advice and full-service campaign management for non-profit charities across Australia and New Zealand. Services include direct mail appeals, Giving Day events (24-hour fundraising campaigns), digital acquisition programs, peer-to-peer events, value exchange campaigns, and high-value donor treatment programs. The company operates as an extension of client fundraising teams, delivering data-driven, emotionally resonant campaigns end-to-end from strategy through creative development, data direction, and production.
Product overview
Fundraising Every Day (FED) is a fundraising agency offering strategic consulting and full-service campaign management rather than a unified software platform. The core offering consists of strategic fundraising advice paired with execution services across multiple campaign types: direct mail appeals, Giving Day events, digital acquisition, peer-to-peer events, and value exchange campaigns. Additional services include high value donor treatment programs for major donors and fundraising program reviews. All services are delivered as professional agency services rather than modular software products.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Fundraising Consulting
- Direct Mail Campaigns
- Giving Day Campaigns
- Digital Acquisition Campaigns
- Facebook Challenge Campaigns
- Peer-to-Peer Event Fundraising
- Value Exchange Campaigns
- High Value Donor Treatment Programs Elevated donor engagement including personal video messages from CEOs, exclusive events, shelter tours, premium gifts, and hyper-personalized communications for top-tier supporters of charity clients.
- Fundraising Program Reviews Comprehensive analysis of all fundraising program facets including events, corporate, trusts and foundations, cash, regular giving, major gifts, and gifts in wills, with strategic recommendations for growth presented to charity client boards.
Quantifiable outcome
- RFDS appeal income tripled from under $500K to $1.5M annually over partnership period
- +7 more outcomes
Companies that use Fundraising Every Day (FED)
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Fundraising Every Day (FED) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fundraising Every Day (FED) partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Give PanelcoreGive Panel platform used for Facebook Challenge peer-to-peer events, enabling participant data capture, group moderation, and fundraising functionality. FED creates scheduled content deployed by Give Panel for charity clients running virtual fundraising events.
- GiveEasysupportingGiveEasy's landing page technologies used for Giving Day campaigns. FED leverages GiveEasy's platform capabilities for campaign functionality in charity fundraising initiatives.
- Telemarketing AgenciessupportingFED facilitates introductions to telemarketing agencies for charity clients executing phone-based fundraising campaigns, supporting acquisition and regular giving programs.
Scale indicators18 records
Recent moves5 records
Expansion highlights5 records
Fundraising Every Day (FED) competitors and assessment
Company assessmentDirect peers
- CCS Fundraising: Large US-based fundraising consulting firm providing campaign management, feasibility studies, and development counsel to charities. Serves the same non-profit client base with a similarly full-service strategic offering.
- Denim Marketing: US non-profit digital marketing and fundraising agency focused on social media, content, and direct digital acquisition for charities. Comparable smaller-to-mid agency profile serving similar verticals with digital-led offerings.
- M+R: One of the largest US-based non-profit marketing and fundraising agencies. M+R provides direct mail, digital, advocacy, and fundraising strategy services to charities and advocacy organizations — closely mirroring FED's full-service campaign model for non-profits.
- Dunham+Company: US-based fundraising agency providing direct response, major gifts, and creative strategy services to non-profits. Comparable service mix and client base (charities seeking sustainable donor growth) to FED.
- Pursuant: Major US direct response fundraising agency (formed by merger of Russ Reid and TrueSense Marketing). Pursuant specializes in direct mail appeals, digital fundraising, and donor acquisition strategies for large non-profits — a near-direct functional analogue to FED's core offerings.
- Zuri Group: Non-profit fundraising and technology consulting firm offering campaign strategy, Salesforce implementation, and donor engagement services. Comparable target market (charities and non-profits) with adjacent service capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Fundraising Every Day (FED) social profiles
Digital presenceFundraising Every Day (FED) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fundraising Every Day (FED) leadership team
Management profileNumber of profiles
Profiles1 record
Fundraising Every Day (FED) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fundraising Every Day (FED) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fundraising Every Day (FED)
What does Fundraising Every Day (FED) do?
Fundraising Every Day (FED) is a fundraising consultancy agency that provides strategic fundraising advice and full-service campaign management for non-profit charities across Australia and New Zealand. Services include direct mail appeals, Giving Day events (24-hour fundraising campaigns), digital acquisition programs, peer-to-peer events, value exchange campaigns, and high-value donor treatment programs. The company operates as an extension of client fundraising teams, delivering data-driven, emotionally resonant campaigns end-to-end from strategy through creative development, data direction, and production.
Is Fundraising Every Day (FED) a public or private company?
Fundraising Every Day (FED) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fundraising Every Day (FED) founded?
Fundraising Every Day (FED) was founded in 2011. It employs 11 to 50 people.
Where is Fundraising Every Day (FED) based?
Fundraising Every Day (FED) is headquartered in Brisbane, Australia, in the Oceania region.
How does Fundraising Every Day (FED) make money?
One revenue line is on record: fundraising Consultancy Services.
Who are Fundraising Every Day (FED)'s main competitors?
Direct peers on record are CCS Fundraising, Denim Marketing, M+R, Dunham+Company, Pursuant and Zuri Group.
Does Fundraising Every Day (FED) have an API?
No public API is recorded for Fundraising Every Day (FED).
What industry is Fundraising Every Day (FED) in?
Fundraising Every Day (FED)'s product category is Non-profit Fundraising Consulting. Its primary akta.pro industry code is MPAGAEAK, Community Fundraisers & Charity Events (Gala/Walks excluded). Its NAICS code is 54186 and its SIC code is 7331.