What GivePanel does

GivePanel is a UK-based SaaS company that provides a peer-to-peer fundraising platform purpose-built for nonprofit organizations. The platform serves hundreds of charitable organisations globally across the UK, US, Australia, and Ireland, with named customers including American Cancer Society, Salvation Army, WaterAid, RSPCA, Diabetes UK, Samaritans, and Prostate Cancer Research. It delivers three integrated solution modules: Charity-Owned Events & Virtual Challenges, DIY and Supporter-Led Fundraising, and GivePanel Events x JustGiving (integrated event registration). The product is organized around three feature categories: Smart Registration & Multi-Platform Tools, Intelligent Fundraiser Nurturing, and Revenue Focused Reporting.

The underlying technology integrates with third-party fundraising platforms — JustGiving, Facebook/Meta, GoFundMe, iDonate, and PayPal Giving Fund — via APIs, providing a unified dashboard for campaign management, automated email journeys, and revenue reporting. The proprietary Smart Match algorithm automatically captures organic fundraisers from external platforms (notably JustGiving) who bypass charity registration forms, eliminating a major DIY fundraising data gap. The GivePanel Events x JustGiving product was co-developed with JustGiving and combines ticket purchasing with fundraising page creation in a single flow — a differentiated integration unavailable through generic alternatives. The company offers a public API, Zapier connectivity, Stripe payment processing, and holds ISO/IEC 27001 (February 2025) and Cyber Essentials certifications.

GivePanel operates on tiered annual SaaS subscriptions. DIY pricing ranges from £125/month (Starter) to £610/month (Enterprise) tied to raise volume thresholds; Campaigns pricing spans £195/month to £1,200/month; the Events product uses custom pricing via contact form. Go-to-market combines direct demo-driven sales, embedded self-service registration forms on charity websites, partner agency referrals (six named agency partners plus content co-creators), and JustGiving-driven referral. Revenue is recurring subscription-based on annual billing. The company is privately held as GIVEPANEL LIMITED (registered in England and Wales), headquartered in London with 11–50 employees, and has one disclosed funding event of $500K from Gaming Ventura LLC in April 2022.

Name

GivePanel

Legal name

GIVEPANEL LIMITED

Website

https://givepanel.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

GivePanel is a UK-based SaaS peer-to-peer fundraising platform for nonprofits, integrating with JustGiving, Facebook/Meta, and GoFundMe to provide unified registration, automated supporter journeys, and reporting. It serves hundreds of charitable organisations across the UK, US, Australia, and Ireland via tiered annual subscriptions.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Creator Tipping, Donations & Micro-Payments (MPACAFAB)

akta.pro secondary industries

Grants, Funding & Budget Allocation Platforms (FSAPAHAE), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

Keywords

• Peer-to-peer fundraising software
• Nonprofit fundraising platform
• Virtual challenge management
• Supporter journey automation
• Charity event registration

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Licenses (DIY, Campaigns, Events): GivePanel operates on a tiered SaaS subscription model with three product lines: DIY Fundraising, Campaigns (virtual challenges), and Events (GivePanel Events x JustGiving). Pricing tiers range from £125/month (Starter) to £610/month (Enterprise) for DIY, and £195/month to £1,200/month for Campaigns, billed annually. The Events product uses a custom pricing calculator requiring contact form submission. Revenue is recurring subscription-based with annual billing cycles.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

GivePanel provides a SaaS peer-to-peer fundraising platform that helps nonprofit organisations maximise fundraising conversion through smart registration forms, automated supporter journeys, and unified dashboards. The platform integrates with JustGiving, Facebook (Meta), GoFundMe, iDonate, PayPal Giving Fund, and Stripe to capture registrations and create fundraising pages, then nurtures supporters via automated email and on-page messaging. Its proprietary Smart Match technology automatically captures organic fundraisers from third-party platforms, eliminating manual CSV reconciliation.

Product overview

GivePanel is a complete peer-to-peer fundraising platform offered as a unified product with three integrated solution modules: Charity-Owned Events & Virtual Challenges, DIY and Supporter-Led Fundraising, and GivePanel Events x JustGiving (for integrated event registration). The platform is organized around three core feature categories: Smart Registration & Multi-Platform Tools (customisable forms, campaign builder, fundraiser matching, lead ad performance), Intelligent Fundraiser Nurturing (automated email journeys, segmentation, custom triggers, on-page messaging), and Revenue Focused Reporting (unified profiles, dashboards, report builder). Additional resources include the Virtual Challenge Playbook. All solutions share common integrations with JustGiving, GoFundMe, and Facebook, along with centralized reporting across platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• GivePanel DIY Fundraising Subscription SaaS product offering year-round DIY and supporter-led fundraising capabilities for nonprofits, with smart registration forms, Smart Match automatic organic fundraiser capture, automated email journeys, segmented communications, and unified reporting. Priced at £125–£610/month annually based on annual fundraising volume (£50k–£500k tiers).
• GivePanel Campaigns (Charity-Owned Events & Virtual Challenges) Subscription SaaS product for running charity-owned flagship events and virtual challenges (e.g., 100 Miles in May, Dip a Day in October, Facebook Challenges). Provides high-converting registration forms, automated email journeys, Facebook on-page messaging, Meta Leads integration, and segmented supporter communications. Priced at £195–£1,200/month annually across four tiers.
• GivePanel Events x JustGiving (Third-Party Events) Integrated event registration and fundraising SaaS product co-developed with JustGiving for charities managing third-party events such as London Marathon charity places. Configures ticket types, data capture fields, discount codes, and stewardship emails; embeds Stripe payments and supports Apple Pay and Google Pay. Priced via custom quote through contact form.
• GivePanel Platform API Programmatic REST API for GivePanel enabling charities to connect the platform with their existing technology stack, build custom integrations, and flow registration data to SMS platforms (e.g., Conversr) and other downstream systems. Enterprise tier receives priority API access.

Quantifiable outcome

• Over £695 million raised for nonprofits through the platform
• +8 more outcomes

Named customers29 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core and flagship.

• JustGivingcoreTechnology or IntegrationGivePanel Events x JustGiving is co-developed with JustGiving — described as 'built specifically for charities using JustGiving, designed from scratch in collaboration with JustGiving and major UK charities'. The integration connects event registration ticket purchasing with JustGiving fundraising page creation in a single flow. Suzy Edington (Head of Partner Programs – JustGiving) describes GivePanel as a 'key strategic partner to JustGiving'. The relationship is the most deeply integrated in GivePanel's ecosystem.
• GoFundMecoreTechnology or IntegrationGoFundMe integration enables one-click fundraiser activation on the GoFundMe platform through GivePanel's registration forms. Listed alongside JustGiving and Facebook as core multi-platform integrations.
• Meta (Facebook / Instagram)coreTechnology or IntegrationMeta (Facebook and Instagram) integration enables one-click fundraising activation, Facebook Challenge management, Lead Ad data import, and on-page messaging to fundraisers. GivePanel is positioned as a Meta fundraising partner for nonprofits, with blog content dedicated to Meta Lead Ads, Facebook Challenges, and Meta ad restrictions guidance.
• StripecoreTechnology or IntegrationStripe is used as the payment processor for GivePanel Events x JustGiving ticket purchasing. Embedded in the event registration flow.
• Bluestep SolutionsflagshipImplementation/ SI/ Consulting PartnerAward-winning agency delivering design, merch, storage, and fulfillment solutions for charity virtual challenges. Partnered on the Virtual Challenge Playbook. Supports ethical sourcing and sustainable products for charity incentive fulfilment.
• Paper Napkin AgencyflagshipGTM or Marketing PartnerGlobal fundraising partner offering full-service and ad hoc solutions for nonprofits. Uses GivePanel to serve clients globally. Praises GivePanel's responsiveness and product evolution in client testimonials. Listed in the partner marketplace.
• Future Fundraising Pty LtdcoreStrategic or Co-development PartnerAustralian firm dedicated to transforming charity digital fundraising. Listed as a Full Service Partnership in the GivePanel Partner Marketplace, helping charities diversify donation streams in the digital age.
• Get Your Stories StraightcoreStrategic or Co-development PartnerDublin-based digital agency helping charities raise money from Challenges via social media advertising. Specialises in signing up people who will actually raise money. Listed as a Strategy and Support partner.
• What If ConsultancycoreStrategic or Co-development PartnerConsultancy led by Tom Hickey, described as 'the brain behind the very first Facebook Challenge'. Offers donor strategy and fundraising success guidance. Listed as Strategy and Support partner.
• Relishing DigitalcoreStrategic or Co-development PartnerSpecialises in developing, optimising, and managing Facebook Challenges, fundraising events, and peer-to-peer campaigns for nonprofits globally. Expertise spans UK, Germany, and other markets. Listed as Strategy and Support partner.
• Digital Fundraising AcademycoreStrategic or Co-development PartnerCo-created the Virtual Challenge Playbook with GivePanel, contributing expertise on campaign strategy and supporter stewardship. Listed as content co-author of the free playbook resource.
• Social AFcoreStrategic or Co-development PartnerPartnered with GivePanel to co-author the Virtual Challenge Playbook, contributing expertise on community stewardship and Facebook Group management. Listed as content co-author.

Scale indicators3 records

Recent moves1 record

Expansion highlights7 records

Direct peers

• Classy (by Bonterra): Classy is a SaaS peer-to-peer and online fundraising platform purpose-built for nonprofits — the same core category as GivePanel — supporting virtual events, campaigns, and DIY fundraising programs for charities of comparable size. Direct overlap on feature set (campaign pages, automated emails, supporter stewardship) and customer segment (mid-market and enterprise nonprofits).
• Funraise: Funraise is a full-stack nonprofit fundraising platform offering peer-to-peer campaigns, donation forms, events, and donor CRM — comparable to GivePanel's unified DIY / Campaigns / Events model. Targets the same mid-market and enterprise nonprofit customer and competes head-to-head on multi-product SaaS consolidation.
• Givebutter: Givebutter is a modern nonprofit fundraising platform for peer-to-peer campaigns, events, donation forms, and auctions, positioned to small and mid-sized nonprofits in North America and the UK. Comparable on P2P campaign functionality and self-serve GTM for growing charities.
• OneCause: OneCause is a nonprofit fundraising platform focused on peer-to-peer events, auctions, and virtual/hybrid events — directly overlapping with GivePanel's Events and Campaigns solutions. Serves a similar mid-market to enterprise nonprofit customer base in North America.
• Tiltify: Tiltify is a peer-to-peer and livestream fundraising platform that, like GivePanel, centres on social/multi-channel engagement and campaign-style fundraising. Overlaps most clearly with GivePanel's social fundraising and Facebook Challenges heritage.
• Donorbox: Donorbox is a recurring donation, peer-to-peer, and event fundraising platform for small and mid-sized nonprofits globally. Comparable on P2P campaign mechanics, donation processing integrations (Stripe/PayPal), and tiered self-serve subscription pricing similar to GivePanel's DIY tiers.
• Qgiv: Qgiv is a nonprofit fundraising platform offering peer-to-peer campaigns, events, auctions, and donation forms with tiered pricing. Direct competitor to GivePanel in the mid-market US/UK nonprofit space on P2P and event fundraising workflows.

Broad incumbents

• Bonterra: Bonterra is the parent of Classy and Network for Good, offering a broader portfolio of nonprofit fundraising, donor CRM, and grant management solutions. Comparable as an aggregated incumbent competing for the same charities as GivePanel's enterprise tier with deeper functionality and capital.
• Salesforce.org Nonprofit Cloud: Salesforce.org offers a Nonprofit Cloud and fundraising products (including via acquisitions like roundCorner) used by larger charities and grantmaking organisations. A broader incumbent with much greater scale that competes for the largest accounts GivePanel targets with Enterprise tiers.

Others

• JustGiving: JustGiving is the underlying peer-to-peer fundraising platform that GivePanel integrates with and co-developed GivePanel Events against. It is both a critical partner and an adjacent competitor for charities evaluating end-to-end fundraising solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/givepanel
• Facebookfacebook.com/givepanel
• LinkedInlinkedin.com/company/givepanel
• Instagraminstagram.com/givepanel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GivePanel