Georgia Leadingage Inc

What Georgia Leadingage Inc does

LeadingAge Georgia is a statewide nonprofit membership association headquartered at 1266 W Paces Ferry Rd #501, Atlanta, GA, that represents not-for-profit and mission-driven organizations providing aging services across the state. Its membership base exceeds 170 provider organizations spanning adult day services, home and community-based services, senior retirement housing, assisted living communities, continuing care retirement communities (life plan communities), nursing homes, and hospice care. The association positions itself as 'The Trusted Voice' for these providers, delivering collective advocacy, regulatory engagement (with the Georgia Department of Community Health, HUD, and the Coalition of Advocates for Georgia's Elderly), and emergency preparedness support.

Its core offerings are organized through two wholly-owned subsidiaries and an affiliated national body. The Center for Positive Aging, founded in 1982, is the consumer arm that connects elders to resources and provides referrals to provider members. The Georgia Institute on Aging delivers educational programming including the Walter O. Coffey Leadership Academy, Eden Alternative person-centered care certification, and various symposiums. The association is a Georgia affiliate of LeadingAge National. Revenue is generated through four streams: recurring membership dues from provider and business members, multi-tier corporate sponsorships (Diamond through Bronze), event and conference registration fees (Leadership Academy registration is $500 per member, with scholarships for Georgia nursing home staff), and donations processed via Stripe and Authorize.Net.

The go-to-market is community-led and event-driven: membership acquisition relies on peer referral among member organizations, direct outreach, the Mentor Program, and the association's annual events including the Profiles of Positive Aging, the Harry Haisten Golf Tournament (benefit for the Center for Positive Aging), and the Annual Conference. Distribution is delivered through direct member engagement, online provider and business directories, monthly newsletters, virtual events (including Zoom meetups for HR professionals and chaplains), and a member resources portal. The organization is led by President/CEO Ginny Helms, with a small core team including Susan Watkins (Director of Member Services) and Sarah Kozicki (Manager of Education & Development).

Name

Georgia Leadingage Inc

Legal name

LeadingAge Georgia

Website

https://leadingagega.org

Company type

Private

Operating status

Operating

Short description

LeadingAge Georgia is a statewide nonprofit membership association headquartered in Atlanta that represents 170+ not-for-profit aging services organizations, delivering advocacy, education, networking, and resources through its Center for Positive Aging and Georgia Institute on Aging.

Ownership category

akta.pro rank

Product category

Not-for-profit aging services association

NAICS

Business Associations (813910), Professional Organizations (81392), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Aging services association
• Senior care advocacy
• Nonprofit membership organization
• Long-term care education
• Continuing care retirement

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The organization generates revenue through annual membership dues from provider members (including adult day services, home & community-based services, senior retirement housing, assisted living communities, continuing care retirement communities, nursing homes, and hospice care providers) and business members.
2. Sponsorships: Corporate sponsors at various tiers (Diamond, Platinum, Gold, Silver, Bronze) sponsor events and the organization. Sponsors include companies like Five19, Forefront, M J C P A, PruittHealth Pharmacy, Value 1st, Forvis, Sage, UBS, Ziegler, Carr & Associates, Aegis Therapies, Epic Brokers, H J Sims, GuruOfInsurance, Qsource, Sodexo, and others.
3. Event Revenue: Revenue generated from annual conferences, golf tournaments, and educational programs including registration fees for the Leadership Academy and various symposiums.
4. Donations: The organization accepts donations through Stripe and Authorize.Net payment platforms to support the Institute on Aging and The Center for Positive Aging.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

LeadingAge Georgia is a statewide nonprofit membership association that represents not-for-profit and mission-driven organizations providing housing, healthcare, and community-based services for older adults in Georgia. It sells annual memberships to aging services providers and business members, delivers educational programming such as the Walter O. Coffey Leadership Academy and Eden Associate Certification Training, runs the Annual Conference and Profiles of Positive Aging recognition event, and provides advocacy and consumer referral services through its Center for Positive Aging and Georgia Institute on Aging affiliates.

Product overview

LeadingAge Georgia is a statewide membership association (not a product company) that represents not-for-profit and mission-driven organizations providing housing, health care, and community-based services for older adults. The organization offers membership programs, educational events and training, advocacy services, and consumer resources through its Center for Positive Aging and Georgia Institute on Aging. Services include the Walter O. Coffey Leadership Academy, Eden Associate Certification Training, annual conferences, golf tournaments, and the Profiles of Positive Aging recognition program. The association connects providers with resources, education, and support for older Georgians and their families.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Membership Program Annual membership program for not-for-profit and mission-driven aging services providers and business members in Georgia, delivering advocacy representation, educational programming, peer networking, and access to member resources and directories.
• Walter O. Coffey Leadership Academy Professional development and leadership training program offered by the Georgia Institute on Aging for aging services professionals; registration is $500 for LeadingAge Georgia members, with scholarships available for Georgia nursing home staff and related stakeholders.
• Annual Conference and Educational Symposiums Annual conference and recurring educational symposiums delivered for aging services provider members, with registration fees varying by event and adjusted virtual rates offered.
• Eden Associate Certification Training Person-centered care training offered in partnership with The Eden Alternative, available to LeadingAge Georgia members with scholarships.
• Center for Positive Aging Consumer Referrals Consumer-facing service under the Center for Positive Aging that connects older adults and their families to quality aging services providers, housing options, and educational resources; founded in 1982 as the consumer arm of LeadingAge Georgia.
• Harry Haisten Golf Tournament Annual golf tournament benefitting The Center for Positive Aging, held for 25 years as of 2020, serving as a fundraising and member engagement event.
• Advocacy and Public Policy Services State and federal advocacy on behalf of aging services providers covering issues such as Medicaid reimbursement, disaster preparedness rules, fingerprint background check requirements, and medical cannabis program rules.
• Profiles of Positive Aging Recognition Program Annual recognition event celebrating extraordinary older adults whose lives and contributions inspire communities; held at the Atlanta History Center on September 27, 2026, with nominations open.

Quantifiable outcome

• 170+ provider members across Georgia
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered flagship, core and supporting.

• LeadingAge NationalflagshipStrategic or Co-development PartnerLeadingAge Georgia is the statewide affiliate of LeadingAge National, the leading voice for aging services in the United States. The partnership provides national resources, advocacy support, educational content, and connects Georgia members with a broader network of aging services providers.
• Five19 (FIVE19)coreTechnology or IntegrationFive19 is the web development partner that launched LeadingAge Georgia's new website in 2020. The agency specializes in web development, corporate graphic identity development, and content marketing.
• Georgia Department of Community HealthcoreStrategic or Co-development PartnerDCH develops regulations and licensing processes for healthcare facilities including long-term care providers that are LeadingAge Georgia members. The organization collaborates on disaster preparedness rules and regulatory compliance.
• Center for Positive AgingflagshipStrategic or Co-development PartnerFounded in 1982, the Center for Positive Aging serves as the consumer arm of LeadingAge Georgia. It connects elders to resources, educates consumers about aging services, and refers consumers to providers committed to excellence. The golf tournament benefits this Center.
• Georgia Institute on AgingflagshipStrategic or Co-development PartnerAn affiliated organization providing educational programming, professional development, and training for aging services professionals. The Institute offers the Walter O. Coffey Leadership Academy and various educational symposiums.
• Coalition of Advocates for Georgia's Elderly (CO-AGE)coreStrategic or Co-development PartnerLeadingAge Georgia partners with CO-AGE on advocacy issues including funding for behavioral health coaches in HUD communities and healthcare coverage for low-income seniors.
• University of Georgia - Toni Miles, PhDcoreStrategic or Co-development PartnerPartnership with UGA gerontology professor Toni Miles to bring 'Best Practices in Bereavement Care' training to HUD communities through a grant-funded program.
• Alliant Health SolutionscoreStrategic or Co-development PartnerAlliant Health Solutions provided funding to support the Walter O. Coffey Leadership Academy. Dr. Adrienne Mims, formerly with Alliant, championed the bereavement training initiative.
• Thanks Mom & Dad FoundationsupportingStrategic or Co-development PartnerFoundation donor provided 100,000 disposable surgical masks for residents of LeadingAge Georgia member communities.
• WalgreenssupportingOthersWalgreens partnered with LeadingAge members to administer COVID-19 vaccinations to independent living residents and long-term care populations.
• CVS/OmnicaresupportingOthersCVS/Omnicare partnered with LeadingAge through the Pharmacy Partnership for Long-Term Care Program for COVID-19 Vaccinations.
• The Eden AlternativecoreStrategic or Co-development PartnerNational organization providing person-centered care training. Deke Cateau, A.G. Rhodes CEO and LeadingAge Georgia board member, joined the Eden board. Eden Associate online training is offered to members with scholarships available.
• HUD (Housing and Urban Development)coreStrategic or Co-development PartnerHUD awards Section 202 funding for affordable housing for seniors. National Church Residences was awarded funding through this partnership. LeadingAge Georgia provides advocacy and support for HUD community members.
• Diamond SponsorssupportingGTM or Marketing PartnerDiamond level sponsors include Five19, Forefront, M J C P A, PruittHealth Pharmacy, and Value 1st. These sponsors support LeadingAge Georgia events and programs.
• Platinum SponsorssupportingGTM or Marketing PartnerForvis Mazars serves as a Platinum sponsor supporting LeadingAge Georgia events and programs.
• Gold SponsorssupportingGTM or Marketing PartnerGold sponsors include Sage, UBS, Ziegler, and Carr & Associates. These sponsors support association events and programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• National PACE Association: National association supporting Programs of All-Inclusive Care for the Elderly (PACE). Thematically adjacent to LeadingAge Georgia's aging services community, focused on a specific care model within the broader senior services ecosystem.

Emerging players

• Eden Alternative: National organization providing person-centered care training and culture change resources for elder care settings. Partners with LeadingAge Georgia to deliver Eden Associate training to members, occupying an adjacent educational niche.
• Pioneer Network: National organization promoting culture change and person-centered care in long-term care settings. Operates in the same educational and advocacy ecosystem as LeadingAge Georgia, especially around person-directed care practices.

Direct peers

• LeadingAge Florida: LeadingAge state affiliate in Florida providing advocacy, education, and networking for not-for-profit aging services providers. Direct structural peer serving a similar Southeast/membership-based aging services constituency.
• LeadingAge Virginia: LeadingAge state affiliate in Virginia offering the same advocacy, education, and member services model for mission-driven aging services providers. Comparable structure and member profile to LeadingAge Georgia.
• LeadingAge North Carolina: Statewide affiliate of LeadingAge serving North Carolina aging services providers. Mirrors LeadingAge Georgia's membership, advocacy, and education model for a neighboring state market.

Broad incumbents

• LeadingAge (National): National parent/affiliate organization representing the aging services sector across the U.S. Operates the same membership-association model with advocacy, education, and networking, but at the federal level and across all states rather than focused on Georgia.
• American Health Care Association / National Center for Assisted Living (AHCA/NCAL): National association for skilled nursing and assisted living providers. Competes for advocacy voice on federal policy and is a parallel member association that many skilled nursing members of LeadingAge Georgia also belong to.
• Argentum: National association representing senior living companies, including for-profit operators. Competes for corporate sponsorship dollars, advocacy influence, and educational content within the senior living segment of LeadingAge Georgia's members.

Regional players

• Georgia Health Care Association: Georgia-based association representing skilled nursing and assisted living providers, including for-profit operators. Competes for overlapping members, advocacy influence, and event/sponsorship revenue in the same Georgia market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LeadingAgeGA
• LinkedInlinkedin.com/company/leadingage-georgia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia Leadingage Inc