Ferve Tickets Pty Ltd

What Ferve Tickets Pty Ltd does

Ferve Tickets Pty Ltd is a privately held Australian software company founded in 1996 (per company history; firmographics list 2000), headquartered in Cheltenham, Victoria, that provides a white-label, cloud-hosted event ticketing SaaS platform for festivals, permanent venues, schools, and event production companies. The core product is built on a Microsoft .Net MVC and SQL Server stack deployed in PCI-DSS-compliant Equinix data centers in Sydney (SY2/3/4), with HTML5 allocated-seating maps, a web-based point-of-sale, Tyro-integrated EFTPOS, and the FTScanTix native iOS/Android scanning application for access control. The company exposes a REST API (24+ data models) and a JavaScript API alongside embeddable pricing widgets, enabling agency and integrator partners to white-label ticketing for their own end clients.

The business operates on a custom transaction-based pricing model with fees configurable as dollar or percentage amounts per ticket or per booking, often passed through to the consumer. Adjacent revenue streams include custom feature development at A$180/hr ex GST, hardware sales and rentals (a venue starter pack at A$1,149 inc GST), and licensing of custom-branded iOS/Android apps in the Apple App Store and Google Play. Distribution combines direct enterprise sales (online enquiry-driven custom quotes for organizations running 20-6,000+ events per year), a lifetime-commission partner program for developers and integrators, and self-serve consumer ticket purchase on organizer-branded storefronts.

The customer base is dominated by Australian arts, film, and literary festivals (Sydney Film Festival since 2010, Melbourne Food and Wine Festival, Melbourne International Film Festival, Brisbane Writers Festival), with a smaller long tail of cinemas, schools, and event production companies. Operations extend nominally across Australia, New Zealand, Canada, the USA, the EU, Hong Kong, and Papua New Guinea, though the visible customer base is overwhelmingly Australian. The company holds ISO 27001:2022 certification (April 2025), is PCI-DSS 4.0.1 compliant (with Level 1 SAQ D Service Provider audit targeted by June 30, 2026), is GDPR-compliant with an EU representative, and has been certified Carbon Neutral since 2009 and Carbon Negative since 2019 via Rimba Raya reforestation and Indian biomass offsets. The company reports no external funding, no subsidiaries, and 1-10 employees.

Name

Ferve Tickets Pty Ltd

Legal name

Ferve Tickets Pty Ltd

Website

https://ferve.tickets

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Ferve Tickets Pty Ltd is a privately held Australian SaaS company that provides a white-label event ticketing platform with POS, access control, and APIs for festivals, permanent venues, schools, and event production companies, primarily across Australia and selectively in NZ, North America, and the EU.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC), Event Access Control, Ticketing & Credential Screening (BPAKACAI)

Keywords

• Event ticketing software
• Festival ticketing platform
• Venue ticketing solutions
• White-label ticketing
• Online box office

Headquarters

HQ city

Cheltenham

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Ticketing/Transaction Fees: Transaction-based fees charged on each ticket sold. Fee structure is customizable (dollar or percentage based, per ticket or per booking) and can be passed to customers or retained by the event organizer to offset ticketing costs. Custom surcharging options for different card types compliant with ACCC rules.
2. Custom Feature Development: Custom feature development services billed at $180/hr ex GST for specialized requirements beyond the standard platform.
3. Hardware Sales and Rental: Venue hardware starter pack sold for $1149 inc GST (valued at $1450 AUD), including thermal ticket printer, iOS scanner, router, and optional cash drawer. Short-run hardware rental also available for events.
4. Branded/White Label App Licensing: Custom branded iOS/Android apps available in Apple App Store and Google Play, as part of custom pricing plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Ferve Tickets provides a white-label, scalable event ticketing SaaS platform for festivals, venues, and multi-event organizers. The system scales from single venues running 10 events to organizations running 6,000+ events, offering allocated seating, holds, and hybrid maps, with multi-channel sales via website, iPhone, Android, and iPad apps. Additional offerings include a web-based POS with Tyro-integrated EFTPOS, native iOS/Android scanning apps (FTScanTix), REST and JavaScript APIs with embeddable pricing widgets, and venue hardware starter packs.

Product overview

Ferve Tickets is an event ticketing SaaS platform comprising a core ticketing platform with white label capabilities, supplemented by mobile scanning apps (FTScanTix for iOS/Android), a web-based Point of Sale system with Tyro EFTPOS integration, virtual event streaming, flexible fee management, and developer tools (REST API, JavaScript API, and Pricing Widgets). The platform scales from small venues (20 events) to large festivals (6000+ events) and includes hardware options like the Venue Starter Pack. All components are designed for integration with client websites and back-office systems.

Differentiator

Problem solved

Functional benefit

Brands

• FTScanTix: Mobile scanning application for Android and iOS devices used for access control at events.

Products and services

• Ferve Tickets Core Platform (Event Ticketing SaaS) A scalable white-label event ticketing SaaS platform for festivals and venues, supporting from a single venue with 10 events to 6,000 events across many venues. Features include white label branding, customer-facing technologies (web, iOS, Android, iPad), POS, access control, event management, reporting and analytics, and flexible fee structures.
• FTScanTix Mobile Scanning App Native iOS and Android mobile scanning application for ticket validation at point of entry. Supports barcode scanning, offline scanning, name lookup for walk-ups, and handles thousands of scans per 15-minute window with high-speed laser scanners.
• REST API Back-office REST API that allows reading and writing data to the ticketing system with more than 24 different data models. Enables integrations with back-office and line-of-business systems, including Salesforce (creating events directly from Salesforce and retrieving attendee lists) and Tableau (dashboards and KPIs).
• JavaScript API Client-side JavaScript API for displaying pricing on websites, with control over placement, inputs, and styling. Pricing loads via hash values on pages; all Ferve styles are prefixed with ft_ for easy CSS customization.
• Pricing Widgets Small HTML-based pricing widgets that embed directly into client websites and are styled to match the client's design. Delivered as native HTML rather than iframes, avoiding iframe security and control issues; sent at millions per month.
• White Label Branded Mobile Apps Custom branded iOS/Android apps available in Apple App Store and Google Play under the event organizer's own branding, delivered as part of custom pricing plans.
• Venue Starter Pack Hardware Pre-configured venue hardware starter pack that includes a Star Micronics 654II thermal ticket printer, Apple iPod scanner with iOS app, industrial Wi-Fi router, and optional cash drawer, valued at $1,450 AUD and sold for $1,149 inc GST. Short-run hardware rental is also available for events.

Quantifiable outcome

• 115% average audience growth over first 4 years on platform
• +3 more outcomes

Named customers28 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature12 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• EquinixcoreTechnology or IntegrationEquinix SY2/3/4 data centers in Sydney AU host all Ferve development and production systems. Equinix is PCI-DSS Level 1 Service Provider, ISO27001 certified, SAS-70 Type II and SSAE16 audited. Critical infrastructure partnership for hosting and security compliance.
• Tyro PaymentscoreTechnology or IntegrationTyro integrated EFTPOS provides seamless card present payment processing at venue point of sale. Supports EFTPOS, Paywave, and Apple Pay with no manual amount entry or receipt roll replacement required.
• CloudflarecoreTechnology or IntegrationCloudflare provides Web Application Firewall (WAF) protection for card processing applications, helping prevent common attack vectors such as XSS and OWASP vulnerabilities. Also used for intrusion detection.
• QualyscoreTechnology or IntegrationQualys provides Approved Scanning Vendor (ASV) services, scanning weekly for vulnerabilities with quarterly compliance checks maintained for PCI-DSS compliance.
• Duo SecuritycoreTechnology or IntegrationDuo.com provides multi-factor authentication (MFA) protecting all servers. Part of Ferve's security architecture.
• SprintocoreTechnology or IntegrationSprinto is an online security compliance system used by Ferve to achieve and maintain ISO 27001 compliance. Automated compliance monitoring and evidence collection.
• Event Sentry (Hillstone Networks)coreTechnology or IntegrationEvent Sentry (by Hillstone Networks) provides SIEM (Security Information and Event Management) for logging all security events and alarms, monitoring for intrusion and abnormalities, and File Integrity Monitoring.
• PCI Consulting Australia Pty LtdcoreImplementation/ SI/ Consulting PartnerSpecialist outsourced security consultants providing independent verification of PCI-DSS compliance and security practices. Used for incident response and audit support.
• Rimba Raya Biodiversity ReserveminorOthersAccredited carbon offset and habitat project. Ferve splits a percentage of profits across accredited habitat and carbon abatement projects including Rimba Raya, which protects >65,000 hectares of low-lying tropical forest in Indonesia from deforestation.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TryBooking: Australia-headquartered event ticketing platform serving festivals, venues, and community organisations across ANZ. Closest direct competitor given shared geography, vertical focus on festivals/community events, and similar SMB-friendly pricing model.
• Tito: UK-based simple, modern event ticketing platform focused on conferences, festivals, and independent events. Closely comparable as a developer-friendly, brand-conscious ticketing tool used by mid-sized festivals and live-event organisers.
• Humanitix: Australian ticketing platform donating profits to children's education charities; competing head-to-head for the same festival and arts-organiser segment in ANZ. Direct overlap in mission-aligned positioning (Humanitix via charity, Ferve via carbon-negative), pricing transparency, and customer base.
• Ticket Tailor: UK-based white-label event ticketing platform targeting festivals, venues, and community events with transparent per-ticket pricing. Direct competitor in the white-label, mid-market festival/venue ticketing space with a more SaaS-style self-serve onboarding model.
• Eventive: US-based ticketing and virtual-cinema platform purpose-built for film festivals, independent cinemas, and arts organisations. Highly comparable given Ferve's strong film-festival customer base (Sydney Film Festival, Melbourne Queer Film Festival, etc.).

Broad incumbents

• Ticketmaster: Global primary ticketing incumbent for live entertainment and sports. Comparable as a primary ticketing platform serving large venues and tours, though vastly larger, less white-label, and focused on box-office primary distribution rather than organiser-side SaaS.
• Eventbrite: Global self-serve event ticketing platform for live events, festivals, and experiences. Directly comparable as a ticketing platform serving festivals and venues, though far broader in scale and consumer-direct rather than white-label-first.
• Ticketek: Australia/New Zealand's leading primary ticketing provider for major sports, concerts, and entertainment venues. Comparable as a large incumbent ticketer in Ferve's core ANZ market, though typically serving promoter-led major events rather than mid-market festivals.

Emerging players

• Pretix: Open-source ticketing platform originating in Europe, popular with conferences, festivals, and community events. Comparable as a flexible, white-label-friendly ticketing platform targeting organisers who want control over branding and data.
• Vivastreet: Classifieds and event-ticketing platform with reach across multiple geographies. Provides an adjacent event-ticketing solution for SMB organisers, competing for the lower end of the same market Ferve targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fervetickets

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferve Tickets Pty Ltd