Filmed by Bike

What Filmed by Bike does

Filmed by Bike is a privately held film festival organization founded in 2003 in Portland, Oregon, that curates and distributes bicycle-themed film content through a flagship-plus-tour model. Its core product is the annual flagship festival held at the Clinton Street Theater in Portland, now in its 23rd year, which selects approximately 35 films from hundreds of international submissions across themed program blocks (Inspire, Adventure, Finish Line, Bike Love). The company also operates a global On-Tour Screening Program that licenses curated film collections to community organizations, libraries, universities, and cycling advocacy groups worldwide, with four themed packages (Adventure, Bike Love, Joyride, and the newly launched Women on Bikes) plus Double Play and Triple Play bundle options. Distribution is supported by a network of grassroots host organizations spanning the US, Australia, New Zealand, Turkey, Hong Kong, Ireland, the UK, Dubai, Canada, and Norway.

The company monetizes through three transaction-based revenue streams: per-screening licensing fees for the On-Tour program ($600 single / $900 double / $1,100 triple), ticket sales for the annual Portland festival, and direct-to-consumer merchandise sales (postcards, stickers, t-shirts, cycling caps, jewelry) priced from $1.50 to $35. A BIPOC Grant Program supports underrepresented creators in bike filmmaking, reinforcing its community-and-advocacy positioning. The firm operates at a small scale of 1–10 employees and, following a 2024 ownership transition from founder Ayleen Crotty to filmmakers Alden Roth, Erik Douds, and a broader team, is now pursuing modest catalog and geographic expansion while maintaining its festival-and-tour model.

Name

Filmed by Bike

Legal name

Filmed by Bike

Website

https://filmedbybike.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Filmed by Bike curates and globally tours bicycle-themed film collections and hosts an annual flagship festival in Portland, Oregon, serving cycling advocacy organizations, libraries, universities, and cycling communities across 12+ countries.

Ownership category

akta.pro rank

Product category

Film Festival and Screening Distribution

NAICS

Motion Picture and Video Exhibition (51213)

SIC

Services-Motion Picture Theaters (7830)

akta.pro industry

PRIMARYTHAJABAF

Cycling, Mountain Biking & E-bike Adventures

Travel & Hospitality/Tours, Attractions & Experiences/Adventure & Outdoor Experiences (Hiking, Rafting, Zipline, Safaris)

Keywords

• Bicycle film festival
• Cycling film distribution
• Community film screenings
• Bicycle advocacy media
• Curated film programming

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. On-Tour Screening Bookings: Communities and organizations book screening packages of curated bike film collections. Single screenings cost $600, double play (2 screenings) costs $900, and triple play (3 screenings) costs $1,100. These are one-time transaction fees for the right to screen the curated film collections.
2. Merchandise Sales: Direct sales of branded merchandise including t-shirts, posters, cycling caps, bracelets, necklaces, earrings, stickers, and postcards through the online shop. Prices range from $1.50 for postcards to $35 for cycling caps.
3. Festival Tickets: Revenue from ticket sales for the annual flagship festival at the Clinton Street Theater in Portland, Oregon.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Filmed by Bike curates a global catalog of bicycle-themed short films from international submissions and distributes them through an annual flagship festival in Portland, Oregon, plus an On-Tour Screening Program in which community organizations, libraries, universities, and advocacy groups license curated film packages to host their own fundraising and community-building screenings. The organization also sells branded merchandise and operates a BIPOC Grant Program supporting underrepresented bike filmmakers.

Product overview

Filmed by Bike is a touring bike film festival that operates on a flagship-plus-tour model. The core offering is the annual Flagship Festival in Portland, Oregon, featuring approximately 35 selected bike films across themed program blocks (Inspire, Adventure, Finish Line, Bike Love). The company also distributes curated film collections globally through its On-Tour Screening Program with four distinct packages: Adventure (5 films, 96 min), Bike Love (6 films, 71 min), Joyride (6 films, 72 min), and the new Women on Bikes (5 films, 83 min). Package bundles include Double Play (2 screenings) and Triple Play (3 screenings) for hosts wanting extended programming. The company supports emerging filmmakers through a BIPOC Grant Program and sells festival merchandise including posters, shirts, caps, and accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Flagship Festival Annual two-day bike film festival held at the Clinton Street Theater in Portland, Oregon, featuring approximately 35 of the world's best bike films across themed program blocks (Inspire, Adventure, Finish Line, Bike Love), with filmmaker events and bike rides. Open to cycling enthusiasts, families, and community members through ticket sales.
• Adventure On-Tour Screening
• Bike Love On-Tour Screening The most popular On-Tour program, featuring 6 films (71 minutes) about people who love bikes, including community stories and inclusive cycling narratives; ideal for general audiences. Licensed to host organizations for fundraising, advocacy, and community-building screenings.
• Joyride On-Tour Screening The most family-friendly On-Tour collection with 6 films (72 minutes) featuring fun short films and inspiring documentaries about young people. Licensed to community hosts for family-oriented programming.
• Women on Bikes On-Tour Screening First-time On-Tour offering released in 2025 with 5 films (83 minutes) exclusively about women on bikes, including stories of empowerment and female cycling pioneers. Licensed for community screenings.
• 2025 Festival Poster Limited edition glossy matte poster, 11in x 17in, featuring the 2025 festival artwork designed by Dorothy Siemens. Sold directly to consumers via the online shop.
• 2025 Festival Shirt T-shirt from the 2025 Festival designed by Dorothy Siemens, printed locally on Comfort Colors shirts at Rendered.co in Portland, OR. Sold directly to consumers.
• 2026 Festival Shirt 2026 Festival merchandise designed by Keelan Booth, printed on Comfort Colors shirts in Portland, OR at Rendered.co. Sold directly to consumers via the online shop.
• Cycling Cap Handmade cycling cap made by Double Darn in Portland, OR. Sold directly to consumers via the Filmed by Bike online shop.

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered minor and core.

• WarmshowersminorOthersFestival sponsor listed on the website. Warmshowers is a hospitality cycling organization.
• Northwest Trails AlliancecoreOthersFestival sponsor and partner providing extra bike parking during the festival. Regional trail advocacy organization.
• Cycle OregonminorOthersFestival sponsor. Major Oregon cycling event organization.
• Portland Design WorksminorOthersFestival sponsor. Portland-based cycling product designer.
• Healthy Buildings (HBF)minorOthersFestival sponsor.
• Big AgnesminorOthersFestival sponsor. Outdoor gear manufacturer.
• All Bodies on BikescoreOthersFestival sponsor. Featured in their program as a movement expanding who belongs on bikes. Also featured in their documentary 'We Are Cyclists: The All Bodies on Bikes Story'.
• Street TrustminorOthersFestival sponsor. Portland-area bike and pedestrian advocacy organization.
• KEYS PDXminorOthersFestival sponsor.
• Radio Room PDXminorOthersFestival sponsor. Portland venue.
• Double DarnminorOthersHandmade cycling cap supplier based in Portland, OR for the Filmed by Bike shop.
• World Bicycle ReliefcoreGTM or Marketing PartnerGlobal bike advocacy organization that has hosted Filmed by Bike screenings to raise funds and awareness for their programs.
• NICA (National Interscholastic Cycling Association)coreGTM or Marketing PartnerYouth cycling organization that has hosted Filmed by Bike screenings.
• Cascade Bicycle ClubcoreGTM or Marketing PartnerMajor Seattle-based cycling advocacy organization that has hosted Filmed by Bike screenings.
• San Diego Bicycle CoalitioncoreGTM or Marketing PartnerSan Diego cycling advocacy organization that has hosted Filmed by Bike screenings.
• Bike BendigominorGTM or Marketing PartnerAustralian cycling advocacy organization that has hosted Filmed by Bike screenings internationally.
• Bike Southern AustraliaminorGTM or Marketing PartnerAustralian cycling organization that has hosted Filmed by Bike screenings internationally.
• Livestock Festival (Norway)minorGTM or Marketing PartnerNorwegian cycling festival that has hosted Filmed by Bike screenings internationally.
• Dallas Public LibraryminorGTM or Marketing PartnerPublic library system that has hosted Filmed by Bike screenings for community programming.
• University Outdoor Recreation ProgramsminorGTM or Marketing PartnerUniversity outdoor programs (e.g., Sacramento State Peak Adventures) that have hosted Filmed by Bike screenings.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Others

• Rapha: Premium cycling apparel brand that operates Rapha Cycling Club chapters hosting events, film screenings, and rides worldwide. Adjacent as a cycling lifestyle brand investing in cycling community content and events, though apparel sales are the core business rather than film curation.
• Pinkbike: Leading global mountain biking media platform with a Pinkbike Primer film series and event coverage. Comparable as adjacent cycling media in the same end-audience (cycling enthusiasts), but operates as a digital media/news site rather than a film festival and tour operator.
• World Bicycle Relief: Major cycling charity that Filmed by Bike lists as a host partner. Not a direct competitor but a key customer and ecosystem player in the global cycling advocacy space, fundraising through community events including film screenings.

Direct peers

• Bicycle Film Festival: Founded in 2001 by Brendt Barbur in NYC, Bicycle Film Festival is the most direct peer - a touring bicycle-themed film festival that curates bike films and hosts screenings globally. Same core product (curated bike film showcases), same touring-distribution model, same customer base (cycling advocates and urban cyclists).
• Adventure Film Festival: UK-based adventure-themed film festival curating short films on outdoor pursuits including cycling, running, and climbing. Operates on a similar model of festival-plus-touring distribution with curated film collections licensed to outdoor communities.

Broad incumbents

• Teton Gravity Research: Action sports film production and distribution company that produces mountain biking films alongside skiing, surfing, and climbing content. Operates TGR Film Tour with similar touring screening economics to Filmed by Bike, but on a much larger scale and broader action-sport scope.
• Banff Centre Mountain Film Festival: Long-established mountain film festival that operates a major flagship event plus a robust World Tour with screening packages sold to communities worldwide. Functions as a broader incumbent in the adventure film festival space, with cycling as one of several adventure themes.

Regional players

• Nightlight Cycling (event series): Community-based cycling event and themed cycling gatherings that bring cyclists together through shared experiences. Compares as a regional cycling community event operator, though more focused on social rides than film/media.
• IF3 International Freeski Film Festival: Montreal-based action sports film festival focused on freeskiing with touring screenings. Compares as a niche-sport film festival operating festival + tour model, but with a different sport focus (skiing vs. cycling) and primary geographic base (Canada vs. Portland).

Emerging players

• Reel Rock: Climbing-focused film tour/festival with a touring model and licensed screenings sold to gyms, universities, and outdoor communities. Compares as a peer in the niche-action-sport film touring category with similar hosting and curating economics, though focused on climbing rather than cycling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FilmedByBike
• LinkedInlinkedin.com/company/filmedbybike

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Filmed by Bike