Floodlight Consulting Group

What Floodlight Consulting Group does

Floodlight Consulting Group is a privately held Oregon-based business consulting, training, and coaching firm serving small and mid-market blue collar trade operators. Its core clientele is restoration company owners, with the firm explicitly extending its services into adjacent trades — roofing, HVAC, plumbing, and landscaping. The company is co-founded and co-owned by Brandon Reece (CEO, former US Army and regional disaster restoration operator) and Chris Nordyke (President, former State Farm agency owner and Summit Cleaning and Restoration business development leader), and operates with a named team of approximately seven consultants plus fractional sales partners. The company's central intellectual asset is the Propel Your Business (PYB) Methodology, a proprietary six-pillar consulting framework covering Financials, Sales, Marketing, Leadership, Recruiting, and Productivity, which the firm states has been applied across 4,000+ businesses.

Floodlight monetizes across five primary revenue streams: (1) ongoing subscription-style business consulting engagements with monthly cadence; (2) fractional sales leadership retainers tied to client sales results; (3) self-paced digital courses (Commercial Sales MasterCourse, Operational Leadership Training, Project Management 101) delivered via courses.floodlightgrp.com; (4) customized 1–3 day on-site live training and keynote speaking engagements; and (5) a free Business Health & Value Assessment that funnels prospects into paid engagements. Pricing is largely quote-based and not publicly disclosed, with one notable outcome-based guarantee on the Close Rate Program (minimum 5-point close-rate lift or money back). The firm is bootstrapped with no disclosed institutional funding, operates from Corvallis, Oregon, and serves primarily North American SMB and mid-market trade operators.

Name

Floodlight Consulting Group

Legal name

Floodlight Consulting Group, LLC

Website

https://floodlightgrp.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Floodlight Consulting Group is a private Oregon-based consulting firm providing business advisory, fractional sales leadership, training, and coaching to small and mid-market blue collar trade operators — primarily restoration, with adjacent verticals in roofing, HVAC, plumbing, and landscaping.

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHACAB

Operations & Process Improvement Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

Keywords

• Business consulting services
• Restoration industry consulting
• Trades business coaching
• Fractional sales leadership
• Blue collar business advisory

Headquarters

HQ city

Corvallis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Revenue model

1. Business Consulting & Coaching: Ongoing consulting engagements with blue collar business owners providing monthly meetings, accountability check-ins, and strategic advisory services. engagements include customized business roadmaps, regular consultant meetings, and access to resources including courses and skill development materials.
2. Fractional Sales Leadership: Ongoing fractional sales leadership partnerships providing weekly pipeline reviews, 1:1 sales coaching, monthly executive strategy reviews, quarterly sales planning, CRM optimization, and hiring/compensation strategy. Performance-based accountability where success is tied to client sales results.
3. Digital Courses & Training Programs: Self-paced digital courses including the Commercial Sales MasterCourse, Operational Leadership Training, and Project Management 101. Sold as one-time purchases or subscriptions with supporting resources.
4. Live Training & Keynote Speaking: Customized in-person training sessions (1, 2, or 3 days) delivered at client locations covering topics including commercial sales, operational leadership, CAT deployment, and large-loss management. Also includes keynote speaking engagements at industry events and conferences.
5. Business Health & Value Assessment: Free assessment tool (completed in under 15 minutes) providing lite business valuation, value multiplier analysis, health assessment per PYB methodology, and business value & growth roadmap. Serves as lead generation for paid consulting engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Floodlight Consulting Group provides tailored business consulting, coaching, and training services to blue collar business owners in the trades, including restoration, roofing, HVAC, plumbing, and landscaping. Their work is delivered through the proprietary Propel Your Business (PYB) Methodology, which assesses Financials, Sales, Marketing, Leadership, Recruiting, and Productivity, and is supported by fractional sales leadership engagements, in-person training, and digital courses.

Product overview

Floodlight Consulting Group offers a suite of business consulting and training services for blue collar trades businesses (restoration, roofing, HVAC, plumbing, landscaping). The core offering is Tailored Business Consulting using the proprietary Propel Your Business (PYB) Methodology, supplemented by Fractional Sales Leadership for sales team management. Training products include Live Training & Keynote Speaking (1-3 day sessions) and digital courses (Commercial Sales MasterCourse, Operational Leadership Training, Project Management 101). The company also offers a free Business Health & Value Assessment for prospective clients and operates the Head Heart & Boots Podcast as a thought leadership platform.

Differentiator

Problem solved

Functional benefit

Brands

• Head, Heart & Boots Podcast: A weekly podcast for blue collar business owners in the trades, co-hosted by Chris Nordyke and Brandon Reece. The show has 150+ episodes covering leadership, operations, sales, and growth topics for restoration, roofing, HVAC, plumbing, and landscaping businesses.
• Propel Your Business (PYB) Methodology
• Close Rate Program
• Commercial Sales MasterCourse
• Operational Leadership Training
• Project Management 101
• JobSight

Quantifiable outcome

• Client revenue of $250M+ generated this year
• +5 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• OPS StaffingcoreChannel Partner/ Reseller/ DistributorFlat-fee recruiting service for sales talent. Offers 30%+ savings on hiring costs with a flat-fee model delivering 2-3 pre-vetted, profile-matched candidates. Includes 90-day replacement guarantee and full refund protection. Also offers industry-experienced contingency option at 15% below standard rates with 350+ successful placements.
• LIFTIFYcoreTechnology or IntegrationOnline review management platform for local businesses, franchises, and enterprises. Floodlight clients receive $200 fixed monthly fee (no volume limits) plus $250 off onboarding. Helps build brand reputation, drive higher-quality leads, and accelerate business through review management.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EOS Worldwide: Provider of the Entrepreneurial Operating System and a global implementer network helping SMBs install a six-component operating framework. Closely comparable methodology-based coaching model with similar six-pillar positioning to PYB.
• Strategic Coach: Coaching firm for entrepreneurs and founders focused on strategy, team, and operating cadence. Comparable to FLOODLIGHT as a high-touch consulting/coaching subscription for owner-operators seeking structured growth.
• ActionCOACH: Global business coaching and consulting franchise serving SMBs across multiple industries. Highly comparable to FLOODLIGHT as a methodology-driven SMB coaching business with a focus on owner-operator outcomes.
• Scaling Up (Gazelles): Growth strategy coaching and methodology firm (Verne Harnish) targeting SMB and mid-market owner-operators. Comparable as a methodology-led consulting firm focused on scaling and operational discipline for owner-led businesses.
• Contractor Business Coaching: Consulting and coaching firm focused on helping contractors and trades business owners scale revenue and operations. Highly comparable as a direct trades-vertical peer offering similar consulting services to restoration, roofing, HVAC, and plumbing owners.

Broad incumbents

• BELFOR Property Restoration: Largest property restoration company in North America. Comparable as the dominant incumbent in the restoration industry that FLOODLIGHT's owner clients operate in and seek consulting support for.
• ServiceMaster Restore: Large national restoration services franchise. Comparable as a leading incumbent in FLOODLIGHT's primary customer industry (restoration), though it is an operating contractor rather than a consulting firm.

Others

• ServiceTitan: Vertical SaaS platform serving residential and commercial trades contractors (HVAC, plumbing, restoration, etc.). Comparable as a key ecosystem vendor in the same trades customer base FLOODLIGHT serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HeadHeartAndBoots
• Facebookfacebook.com/floodlightgrp
• LinkedInlinkedin.com/company/floodlight-consulting-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floodlight Consulting Group