Liftify
Liftify is a cloud-based SaaS reputation management platform for multi-location home service businesses, automating review generation, AI-powered responses, customer feedback, loyalty, and lead conversion. It integrates with 60+ CRM/POS systems and serves 500+ companies across 1,000+ North American locations.
- Company typePrivate
- Founded2020
- HeadquartersCarmel, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Liftify does
Liftify is a cloud-based SaaS reputation management platform purpose-built for multi-location home service businesses, founded in 2020 and headquartered in Indianapolis, Indiana. The platform's core function is converting completed jobs into online reviews, repeat business, and referrals at scale, through native integrations with 60+ CRM and POS systems (including ServiceTitan, HubSpot, Salesforce, Jobber, Housecall Pro, Acculynx, i360, Microsoft Dynamics 365, Zoho CRM, and Service Fusion) that automatically trigger review requests off job-completion events. On top of this data layer, Liftify delivers four integrated product modules — Review Pro (review generation, AI-powered responding, negative review detection/removal), Experience Pro (feedback surveys, ticketing, AI theming analysis), Loyalty Pro (thank-you cards, milestones, strategic touchpoints), and Convert Pro (webchat, referral programs, lead nurturing) — all managed through a multi-location corporate dashboard.
Underlying the product suite is a proprietary methodology called the ReviewMAX Framework, plus AI features built on third-party large language models (notably ChatGPT via OpenAI integration launched August 2023) that generate personalized review responses and analyze customer feedback themes. The company monetizes through three tiered annual subscriptions — Starter at $900/month, Core at $2,250/month, and Premier at $4,500/month — with add-on modules (Listings Management, Webchat Messaging, Handwritten Cards, Employee Communications) and custom pricing for enterprises with more than five locations or 50,000+ contacts.
Liftify goes to market through an enterprise field-sales motion targeting franchises, private equity-backed portfolios, and multi-location enterprises, supplemented by a channel of marketing agencies and consulting partners (UpSwell Marketing, Cornerstone Advertising, Caputo Digital, Powerhouse Consulting Group as exclusive reputation partner, Floodlight Consulting, ServiceTitan ecosystem partners) that refer and resell the platform. The company claims 500+ home services companies, 1,000+ business locations, and 1M+ reviews generated across its North American installed base, with named enterprise customers including CertaPro Painters, SERVPRO, California Closets, Jiffy Lube, Wrench Group, STAR Financial Bank, and Coolray.
Liftify firmographics
Firmographics- Name
- Liftify
- Legal name
- Liftify LLC
- Website
- https://liftify.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Liftify is a cloud-based SaaS reputation management platform for multi-location home service businesses, automating review generation, AI-powered responses, customer feedback, loyalty, and lead conversion. It integrates with 60+ CRM/POS systems and serves 500+ companies across 1,000+ North American locations.
- Ownership category
- akta.pro rank
Liftify industry classification
Industry- Product category
- Online Reputation Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Reputation Recovery & Rebranding Post-Crisis (MPAAAOAP)
- akta.pro secondary industries
- Loyalty, Rewards & Retention Platforms (BPAFAFAH), Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)
Keywords
Where Liftify is headquartered
LocationHeadquarters
- HQ city
- Carmel
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Liftify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS - Core Platform: Tiered subscription pricing model (Starter, Core, Premier) with pricing based on number of locations and contacts. Each tier builds on the previous with additional product modules and services. Starter ($900/month) includes Review Pro; Core ($2,250/month) adds Experience Pro; Premier ($4,500/month) adds Loyalty Pro and Convert Pro. Annual commitment offers 10% savings. Pricing is per brand/location with quantity-based tiers.
- Add-On Modules: Additional modules available on top of base tiers including Listings Management (Google Business Profile synchronization), Webchat Messaging, Handwritten Cards, and Employee Communications. SMS usage-based pricing may apply for messaging features.
- Professional Services: Included in Premier tier (Hands-on Implementation, Premium Support, Dedicated Success Manager, Executive Champion, Milestone Trophies). Starter and Core tiers include basic implementation support.
- Merchandise Store: E-commerce shop selling branded apparel, stickers, and other swag items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter tier focuses on review generation with automated review requests, AI-powered responses, and negative review detection/removal. Includes 3 locations and up to 50,000 contacts per year. |
| Subscription | Annual | Core tier adds customer experience management including surveys, ticketing, and AI theming analysis. Includes 5 locations and up to 50,000 contacts per year. |
| Subscription | Annual | Premier tier provides full platform access with all four product modules plus premium services and support. Customized solutions with unlimited locations and contacts. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Liftify product offering
Product offeringCore offering
Liftify is a unified cloud-based reputation and customer experience platform that helps multi-location home service businesses automatically turn completed jobs into online reviews, repeat business, and referrals. The platform combines four integrated product modules — Review Pro, Experience Pro, Loyalty Pro, and Convert Pro — with native CRM/POS integrations and AI-powered review response generation. It is sold as a tiered SaaS subscription (Starter, Core, Premier) with add-on modules and is delivered through a hands-on enterprise implementation model.
Product overview
Liftify is a unified reputation and customer experience platform designed for multi-location home service businesses. The platform consists of four core integrated products: Review Pro (review generation and management), Experience Pro (internal feedback collection and ticket management), Loyalty Pro (customer retention and lifetime value), and Convert Pro (prospect conversion and lead nurturing). These products share a common data layer and command center, allowing all locations to be managed from a single view. The platform is offered through three pricing tiers (Starter, Core, Premier) with optional add-on modules including Listings Management, Webchat Messaging, Handwritten Cards, and Employee Communications. The platform integrates with 60+ CRM and POS systems including ServiceTitan, HubSpot, Salesforce, and others to automate the review request workflow triggered by job completion.
Differentiator
Problem solved
Functional benefit
Products and services
- Review Pro Core review generation and management product that automatically drives online reviews, provides AI-generated personal responses, monitors reviews across sites, detects and removes illegitimate negative reviews, and supports historical review campaigns and review routing. Designed for multi-location home service businesses.
- Experience Pro Customer experience management product that collects internal-facing customer feedback surveys, manages ticket escalation for negative experiences, and applies AI theming analysis to identify patterns in feedback data. Built for home service operators who want to resolve issues before they become public reviews.
- Loyalty Pro Customer retention and lifetime value product that increases customer LTV through automated thank you cards, customer milestone acknowledgements, and strategic post-service touchpoints designed to maintain relationships after the initial job.
- Convert Pro Prospect conversion and lead generation product that converts website visitors into booked jobs through webchat messaging, prospect follow-up automations, marketing campaigns, presale touchpoints, and referral program management.
- Listings Management Add-on module that protects local search rankings across locations by keeping Google Business Profile listings accurate, consistent, and live via automatic bulk synchronization updates.
- Webchat Messaging Real-time website engagement add-on that converts website visitors into customers through live chat, automatic contact capture, and conversation routing to appropriate team members.
- Handwritten Cards Personalized physical and digital card sendout service for customer milestones, thank-yous, and special occasions using professionally designed templates and scheduled sends.
- Employee Communications Internal broadcast communications tool for field teams without company email addresses, enabling real-time updates, policy changes, and critical information dissemination across distributed workforces.
Quantifiable outcome
- Organic leads close at 2x the rate of paid leads. One customer turned a 10% organic lift into $250K in new revenue with no additional ad spend.
- +4 more outcomes
Companies that use Liftify
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles5 records
Liftify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability3 records
Feature7 records
Liftify partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- UpSwell MarketingcoreLiftify Partners with UpSwell Marketing to Deliver Enterprise-Level Reputation Management to Multi-Location Businesses. UpSwell helps businesses grow through tailored, data-driven marketing solutions powered by digital advertising, direct mail, and omnichannel strategies to drive measurable results.
- Powerhouse Consulting GroupcoreLiftify Announces Partnership with Powerhouse Consulting Group as Exclusive Reputation Partner. Powerhouse is a leading ServiceTitan consulting firm working with organizations to help them implement, optimize, and grow using the platform. They help customers succeed at a whole new level through reputation building and digital marketing.
- AcculynxcoreNative integration with Acculynx for roofing industry. Liftify connects to Acculynx and triggers at Completed, Invoiced, or Closed stages for flexible review request timing.
- The Shed GeekminorThe Shed Geek is the #1 Podcast and Advertising Network for the Shed Industry. Partnership includes podcast appearances and advertising to reach shed industry audiences with reputation management messaging.
- Cornerstone AdvertisingcoreCornerstone Advertising is a full-service marketing firm with over 30 years of experience helping home service contractors grow through integrated traditional and digital strategies. They operate as contractors' outsourced marketing department, focused on driving leads and improving performance. Named as Preferred Reputation Partner for Cornerstone Advertising.
- Caputo DigitalminorCaputo Digital is a Pennsylvania-based marketing company who emphasize the advantage that comes with taking a client-first digital approach.
- Valve + Meter Performance MarketingminorValve + Meter Performance Marketing is an Indianapolis-based marketing agency that specializes in home services.
- SEOM InteractiveminorSEOM Interactive is a Pennsylvania-based marketing agency that understands the power of how to leverage interactive media.
- ModernizeminorModernize is a growth marketing platform built to deliver lead generation, brand amplification, and homeowner financing. Powered by data across 25+ trades, thousands of geographies, and a continuous performance feedback loop, Modernize enables home improvement businesses to engineer predictable growth.
- Floodlight ConsultingminorFloodlight Consulting is a leading consulting agency for businesses in the restoration industry. Their founders Chris & Brandon also host the industry leading Head, Hearts & Boots podcast.
- ServiceTitancoreNative integration with ServiceTitan CRM/POS system. Liftify connects to ServiceTitan and triggers review requests at Job Status Completed for automated review generation.
- HubSpotcoreNative integration with HubSpot CRM. Liftify can directly connect to HubSpot accounts and trigger review requests at any point with any field for flexible automation.
- SalesforcecoreNative integration with Salesforce CRM. Liftify can directly connect to Salesforce accounts and trigger at any field change for automated review request workflows.
- JobbercoreNative integration with Jobber. Liftify connects to Jobber and triggers at job completion or new invoice stage for review request automation.
- Housecall ProcoreNative integration with Housecall Pro. Liftify connects to Housecall Pro and triggers at Completed Job for automated review requests.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Liftify competitors and assessment
Company assessmentDirect peers
- Birdeye: Birdeye is a leading multi-location reputation management and customer experience platform offering review generation, AI-powered responses, listings management, surveys, and messaging. It is the most direct large-scale competitor to Liftify in the same product category with similar enterprise and franchise target customers.
- Podium: Podium is a customer interaction platform that combines review management, webchat, text messaging, and payments for local service businesses. It directly competes with Liftify in review generation, AI responding, and multi-location customer experience workflows.
- Reputation.com: Reputation.com is an enterprise reputation management platform serving multi-location businesses with review management, listings, social, and customer experience tools. It competes with Liftify for the same enterprise and franchise accounts in the home services and adjacent verticals.
- Broadly: Broadly is a reputation marketing platform for small and mid-sized service businesses offering review generation, webchat, and automated messaging. It overlaps Liftify's Starter/Core product positioning for home services and similar local services customers.
- NiceJob: NiceJob provides reputation management software focused on review generation, automated responses, and social proof for service businesses. It competes with Liftify in the mid-market home services segment with a similar review-centric value proposition.
- ReviewTrackers: ReviewTrackers is a customer review analytics and management platform serving multi-location and enterprise brands. It overlaps Liftify in review monitoring, response workflows, and analytics for franchise and multi-location customers.
- SOCi: SOCi is a marketing platform purpose-built for multi-location brands and franchises, including listings, reputation, social, and localized advertising. It targets the same franchise and enterprise customer base as Liftify with an overlapping reputation management product.
Emerging players
- Yotpo: Yotpo is a customer content platform that includes reviews, ratings, and loyalty programs primarily for e-commerce and DTC brands. Its loyalty and reviews stack overlaps Liftify's Loyalty Pro and Review Pro modules, although Yotpo's center of gravity is different.
- Grade.us: Grade.us is a white-label review management and marketing platform used by agencies serving SMBs. It is comparable to Liftify at the lower end of the market and overlaps in automated review request workflows and white-label reputation services.
Broad incumbents
- Trustpilot: Trustpilot is a global consumer review platform used by businesses to collect, manage, and respond to reviews. While broader and consumer-facing, it is an incumbent in the online reviews category where Liftify competes for review-driven local search value.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Liftify social profiles
Digital presenceLiftify compliance and trust
Trust signalCompliance1 record
Liftify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liftify leadership team
Management profileNumber of profiles
Profiles8 records
Liftify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liftify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liftify
What does Liftify do?
Liftify is a unified cloud-based reputation and customer experience platform that helps multi-location home service businesses automatically turn completed jobs into online reviews, repeat business, and referrals. The platform combines four integrated product modules — Review Pro, Experience Pro, Loyalty Pro, and Convert Pro — with native CRM/POS integrations and AI-powered review response generation. It is sold as a tiered SaaS subscription (Starter, Core, Premier) with add-on modules and is delivered through a hands-on enterprise implementation model.
Is Liftify a public or private company?
Liftify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Liftify founded?
Liftify was founded in 2020. It employs 11 to 50 people.
Where is Liftify based?
Liftify is headquartered in Carmel, United States, in the North America region.
How does Liftify make money?
Four revenue lines are on record. Subscription SaaS - Core Platform is the primary driver. The others are add-On Modules, professional Services and merchandise Store.
Who are Liftify's main competitors?
Direct peers on record are Birdeye, Podium, Reputation.com, Broadly, NiceJob, ReviewTrackers and SOCi. Emerging players are Yotpo and Grade.us. Trustpilot is listed as a broad incumbent.
Does Liftify have an API?
No public API is recorded for Liftify.
What industry is Liftify in?
Liftify's product category is Online Reputation Management Software. Its primary akta.pro industry code is MPAAAOAP, Reputation Recovery & Rebranding Post-Crisis, with a secondary code of BPAFAFAH, Loyalty, Rewards & Retention Platforms. Its NAICS code is 513210 and its SIC code is 7372.