Casetta Group

What Casetta Group does

Casetta Group, LLC is a privately held boutique hotel management company, organized as a Delaware LLC and headquartered in Santa Barbara, California, that operates a portfolio of architecturally significant and historic boutique hotels across the United States. The company currently runs six properties: Casa Cody (Palm Springs' oldest operating hotel), The Pearl Hotel (a 1960s property in San Diego's Point Loma), Hotel Marina Riviera (a mid-century Viking-inspired lodge in Big Bear), Hotel Willa (a reimagined 1960s motel in Taos, New Mexico), The Surfrider (Malibu), and Hotel Lucile (a 25-room conversion of a 1931 Silver Lake church opening in 2026), with the Hudson Hotel in Hudson, New York currently under development as its first East Coast asset. Each property carries an integrated F&B concept — Harriet's at Casa Cody, Ponyboy at The Pearl, De La Nonna at Marina Riviera, and Juliette at Hotel Willa (led by chefs Johnny and Maida Ortiz-Concha) — and supports weddings, corporate functions, and private events for up to 200 guests. The technology stack relies on the third-party Cloudbeds property management system for direct-to-consumer bookings through casetta.com, with supplementary distribution via Instagram, Facebook, TikTok, and Modern Currency PR-driven earned media, and a Casetta Club loyalty program and Casetta Shop e-commerce (including the Other People's Coffee brand) extending into recurring consumer revenue. The business model combines room revenue with F&B, events, retail/merchandise, and membership, all generated through direct channels targeting leisure travelers, event hosts, and dining guests seeking design-forward, locally rooted experiences in California, New Mexico, and (soon) New York.

Name

Casetta Group

Legal name

Casetta Group, LLC

Website

https://casetta.com

Company type

Private

Operating status

Operating

Short description

Casetta Group is a privately held boutique hotel management company operating architecturally significant, historic properties across California and New Mexico, with East Coast expansion underway, serving leisure travelers, event hosts, and dining guests through direct-to-consumer bookings and on-site F&B.

Ownership category

akta.pro rank

Product category

Boutique Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Historic & Heritage Full-Service Hotels (THAGAAAG)

akta.pro secondary industries

Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Urban & Downtown Full-Service Hotels (THAGAAAA)

Keywords

• Boutique hotel management
• Hospitality services
• Historic hotel operations
• Hotel accommodations
• Event venues

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hotel Accommodations: Primary revenue from room bookings across six boutique hotel properties. Revenue is generated through direct website bookings and is seasonal based on travel patterns to each destination.
2. Food & Beverage: Revenue from onsite restaurants and bars including Harriet's at Casa Cody, Ponyboy at The Pearl Hotel, De La Nonna at Marina Riviera, and Juliette at Hotel Willa. Also includes Other People's Coffee brand.
3. Meetings & Events: Revenue from hosting private events including weddings, corporate functions, and social gatherings at Casa Cody (up to 200 guests), Marina Riviera (up to 150 guests), The Pearl (up to 120 guests), Hotel Willa (up to 200 guests), and Hotel Lucile/Hudson properties.
4. Retail & Merchandise: Revenue from The Casetta Shop selling merchandise including Other People's Coffee products, gift cards, and branded items.
5. Casetta Club Membership: Revenue from membership program offering exclusive benefits to loyal guests. Membership inquiries handled through thecasettashop.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Casetta Group operates and manages a portfolio of architecturally significant, often historic boutique hotels and motels across California, New Mexico, and (in development) New York. The company renovates and operates six properties — Casa Cody, The Pearl Hotel, Hotel Marina Riviera, Hotel Willa, The Surfrider Malibu, and Hotel Lucile (in development) — and also runs onsite restaurants and bars, an e-commerce shop, a coffee brand (Other People's Coffee), and a loyalty membership (Casetta Club).

Product overview

Casetta Group is a boutique hotel management company operating a portfolio of architecturally significant and historic hotels across the United States. The company manages six distinct boutique hotel properties: Casa Cody in Palm Springs, The Pearl Hotel in San Diego, Hotel Marina Riviera in Big Bear, Hotel Willa in Taos, The Surfrider Malibu, and Hotel Lucile in development. Each property features integrated dining experiences including Harriet's at Casa Cody, Ponyboy at The Pearl Hotel, De La Nonna at Marina Riviera, and Juliette at Hotel Willa. The company also operates the Casetta Shop e-commerce platform, the Other People's Coffee brand, and the Casetta Club loyalty program. Casetta Group specializes in renovating historic properties while honoring their heritage and creating immersive guest experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Other People's Coffee: Casetta's original coffee brand celebrating the daily cup and every hand that touches it along the way; dedicated to sourcing high quality organic coffee beans that put the farmer first
• Harriet's at Casa Cody
• Ponyboy at The Pearl Hotel
• De La Nonna
• Juliette at Hotel Willa
• Casetta Club
• Casetta Shop

Products and services

• Casa Cody Boutique hotel property in Palm Springs, CA, set two blocks from downtown with pools, gardens, event spaces, and on-site Harriet's bar & lounge. Aimed at leisure travelers seeking a design-forward historic desert experience.
• The Pearl Hotel Boutique hotel property in San Diego's Point Loma, featuring the Ponyboy restaurant and poolside cocktail bar, offering surf, swim, and city life experiences.
• Hotel Marina Riviera Boutique hotel property in Big Bear, CA, featuring panoramic lake views, fire pits, sauna rituals, and direct mountain access, with on-site De La Nonna wood-fired Italian restaurant.
• Hotel Willa Boutique hotel property in Taos, NM, blending historic adobe architecture with art-driven programming and on-site restaurant Juliette led by chef Johnny Ortiz-Concha.
• The Surfrider Malibu Boutique hotel property in Malibu, CA, part of the Casetta Group portfolio.
• Hotel Lucile A 25-room boutique hotel housed in a historic 1931 church in Silver Lake, Los Angeles, planned to open 2026 with a pool, restaurant, rooftop, and city views.
• Hudson Hotel A 40-room hotel under development in Hudson, NY, housed in a renovated historic mansion, planned to feature a restaurant, bar, event space, wellness space, and pool.
• Harriet's at Casa Cody Cozy bar and lounge at Casa Cody offering artisan-inspired food and drinks with garden-fresh seasonal ingredients, Lo-Fi natural wines, Mikkeller craft beers, and house-made cocktails.
• Ponyboy at The Pearl Hotel Modern restaurant concept at The Pearl Hotel featuring seasonally-driven ingredients from local farmers, fishermen, and ranchers.
• De La Nonna at Marina Riviera Wood-fired Italian restaurant and wine bar at Hotel Marina Riviera bringing flavors of Southern California to Big Bear mountains.
• Juliette at Hotel Willa

Quantifiable outcome

• Press coverage in Forbes, The Atlantic, EaterLA, New York Magazine, Travel + Leisure, Vogue, Elle Decor, and other major publications
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, local and minor.

• 1% for the PlanetcoreStrategic or Co-development PartnerEnvironmental partnership where Casetta donates 1% of annual revenue to environmental organizations working to support people and the planet. Partnership includes local organizations Friends of the Desert Mountains and The Surfrider Foundation based in Casetta's hotel locales.
• Friends of the Desert MountainslocalStrategic or Co-development PartnerLocal environmental organization in Palm Springs area receiving donations through Casetta's 1% for the Planet membership.
• The Surfrider FoundationlocalStrategic or Co-development PartnerCoastal conservation organization receiving donations through Casetta's 1% for the Planet membership.
• Other People's Coffee (OPC)coreStrategic or Co-development PartnerCasetta's original coffee brand celebrating the daily cup and every hand that touches it. Dedicated to sourcing high quality organic coffee beans that put the farmer first. Served at all Casetta hotels with beans available in The Casetta Shop.
• FinerycoreStrategic or Co-development PartnerLA-based apparel brand created by designers Min Lee and Greg Sato. Each Casetta hotel room is outfitted with custom bathrobes designed by Finery.
• Ocean BottlecoreStrategic or Co-development PartnerUK-based environmental sustainability company producing refillable water bottles made from stainless steel and upcycled ocean-bound plastic. For every Ocean Bottle x Casetta drinking vessel purchased, 22.5 pounds of ocean-bound plastic is recovered from the ocean.
• Roen CandlesminorStrategic or Co-development PartnerCollaboration on exclusive releases of hand-poured, coconut wax candles including Casetta 001, a blend of fig, moss and vetiver.
• AesopcoreStrategic or Co-development PartnerProvides vegan and sustainably sourced bath amenities at all Casetta hotels. Refillable, eco-friendly glass bottles utilized at all properties.
• Parachute HomecoreStrategic or Co-development PartnerModern lifestyle brand providing bedding and bath linens for all Casetta hotels. Products thoughtfully designed in Los Angeles and responsibly manufactured using premium quality materials.
• Modern Currency PRcoreGTM or Marketing PartnerPR agency handling media and influencer requests for Casetta Group. Contact: [email protected]
• Lumi HospitalityminorImplementation/ SI/ Consulting PartnerWebsite development partner credited with creating Casetta's website.
• The Paseo ProjectlocalStrategic or Co-development PartnerArt organization activating the onsite gallery at Hotel Willa with art-driven programming, creating immersive guest experiences.
• MashaminorStrategic or Co-development PartnerProvides ethically sourced tea for Casetta hotels as part of sustainability initiatives.
• Mountain ValleyminorStrategic or Co-development PartnerProvides glass bottled water for guest rooms with water stations for convenience, supporting sustainability efforts to reduce plastic usage.
• PlantPaperminorStrategic or Co-development PartnerProvides earth-friendly toilet paper crafted with bamboo instead of trees, using less bleach, water and plastic in all Casetta restroom facilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 1 Hotels: Luxury nature-inspired boutique hotel brand (Miami, Sanya, Brooklyn, Hanalei, Toronto) with sustainability credentials, design-forward interiors, and premium amenities — overlapping Casetta's positioning on sustainability, design, and lifestyle branding.
• Proper Hospitality: Los Angeles-based boutique and lifestyle hotel management company operating curated properties across the U.S. (Santa Monica, San Francisco, Austin, Miami) with a comparable focus on design, F&B programming, and direct-to-consumer brand building — a near-direct analog to Casetta's model.
• 21c Museum Hotels: Boutique hotel brand combining contemporary art museums with lodging (Louisville, Bentonville, Durham, Nashville, St. Louis) — highly comparable to Casetta's art-driven programming at Hotel Willa (The Paseo Project gallery) and similar design-and-experiential focus.
• Graduate Hotels: Lifestyle boutique hotel brand operating design-forward properties in college-town and cultural destinations with strong local narrative and F&B programming — directly comparable to Casetta's approach of building each property around a unique local story.
• The Standard Hotels: Lifestyle boutique hotel brand operating design-led properties (High Line, Miami, London) with vibrant F&B and nightlife programming — a comparable lifestyle/boutique positioning to Casetta, particularly for properties in major urban markets like Hotel Lucile.
• Sage Hospitality Group: Denver-based hotel management and investment group operating curated boutique and lifestyle hotels (The Crawford, Catbird, Halcyon) with a comparable owner/operator model and emphasis on distinctive F&B concepts and design.
• Ace Hotel Group: Iconic boutique hotel brand operating design-forward properties across the U.S. (including Palm Springs, Los Angeles, Brooklyn) with integrated F&B, cultural programming, and a similar aesthetic- and experience-led positioning to Casetta's portfolio.

Broad incumbents

• Kimpton Hotels & Restaurants: Long-established boutique hotel brand (now part of IHG) with properties across major U.S. markets; overlaps with Casetta on boutique positioning, integrated F&B, and lifestyle amenities, but operates at much greater scale within a global distribution system.
• Pebblebrook Hotel Trust: REIT that owns and operates a portfolio of urban and destination lifestyle/boutique hotels (The Argonaut, Hotel Vermont, Jekyll Island Club) — relevant comparable for valuation benchmarking of independent boutique hotel operating platforms with differentiated lifestyle positioning.

Emerging players

• Habitas: Fast-growing boutique hospitality brand operating sustainability- and experience-led properties globally (Tulum, Bali, Saudi) — overlaps with Casetta on sustainability credentials, design curation, and membership-style loyalty (Habitas Club).

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thecasettagroup
• Instagraminstagram.com/casettahotels
• TikToktiktok.com/@casetta_group
• LinkedInlinkedin.com/company/casetta-hotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casetta Group