Expandnow Limited
ExpandNow Limited is an Ireland-based Merchant of Record platform founded in 2023 that enables brands to sell globally and on TikTok Shop across 200+ markets and 18 languages without local entities, handling payments, fraud, tax compliance, and onboarding in as little as two weeks.
- Company typePrivate
- Founded2023
- HeadquartersLimerick, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Expandnow Limited does
ExpandNow Limited is an Ireland-incorporated (Limerick, company number 747757) Merchant of Record platform founded in 2023 that enables brands to sell online internationally without building local entities, bank accounts, or VAT/compliance infrastructure in each market. The company operates a cloud-based global ecommerce infrastructure handling cross-border payments, fraud prevention (zero chargeback liability for merchants), tax compliance (VAT/GST/sales tax), localized checkout in 18 languages across 200+ markets, and self-invoicing automation. It exposes a real-time consolidated P&L dashboard that breaks out fees, marketplace commissions, affiliate costs, fulfillment charges, and taxes.
The platform is organized into three products. Connect (5% flat transaction fee) provides the MoR layer (payments, fraud, tax, checkout) that can be used standalone or integrated with third-party commerce platforms such as Shopware, WooCommerce (integration announced February 2026), and BigCommerce. Commerce (5% flat transaction fee, first month free) is a complete ecommerce solution including storefront, cart, catalog, promotions, and analytics for brands without an existing platform. The TikTok Shop Solution (2.5% of GMV, with tiered discounts down to 2.1% above €1M GMV) provides a guaranteed 2-week launch across 15 markets (UK, 13 EU countries, US) under a single contract, with FBT enablement, seller/importer of record, and full tax and product compliance handled. ExpandNow is an official TikTok Shop Partner and uses Adyen and PayPal as payment processors.
The company serves primarily SMB and mid-market brands selling physical and digital products internationally, with particular focus on international brands seeking TikTok Shop entry without local entities, plus DTC and B2B customers. Named logos include HiSmile, Icebreaker Nordic, Nextbase, Meroda Cosmetics, Attitude, Alpine Hearing, Omron, PFU, 3stepIT, and Wild Deodorants, with 50+ brands live on the TikTok Shop solution. Distribution combines a self-serve 12-step onboarding funnel, dedicated sales for accounts above €1M GMV, an official TikTok Shop partnership, and a partner ecosystem spanning technology platforms, payment processors, compliance specialists, fulfillment providers, and TikTok Shop marketing agencies. Pricing is transactional with no setup fees, monthly minimums, or exclusivity requirements.
Expandnow Limited firmographics
Firmographics- Name
- Expandnow Limited
- Legal name
- ExpandNow Limited
- Website
- https://expandnow.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ExpandNow Limited is an Ireland-based Merchant of Record platform founded in 2023 that enables brands to sell globally and on TikTok Shop across 200+ markets and 18 languages without local entities, handling payments, fraud, tax compliance, and onboarding in as little as two weeks.
- Ownership category
- akta.pro rank
Expandnow Limited industry classification
Industry- Product category
- Cross-Border Ecommerce / Merchant of Record
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- akta.pro primary industry
- Payouts, Disbursements & Marketplace Split Payments (CRAFALAI)
Keywords
Where Expandnow Limited is headquartered
LocationHeadquarters
- HQ city
- Limerick
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Expandnow Limited business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Connect Solution - Transaction Fee: 5% flat transaction fee on all sales. Covers payment processing, fraud protection, tax management, localization, and checkout. No setup costs or monthly minimums. No FX markup to shoppers. Fee never exceeds 5%.
- Commerce Solution - Transaction Fee: 5% flat transaction fee for full ecommerce platform including storefront, cart, catalog, promotions, plus payments, fraud, tax, and compliance. First month free trial. No exclusivity or contract minimums.
- TikTok Shop Solution - GMV Commission: 2.5% of GMV for TikTok Shop expansion covering UK, EU, and US markets. Includes seller of record, tax compliance, product compliance, financial management, FBT setup, importer of record. No setup fee or retainer. Rate drops to 2.3%, 2.1% as GMV scales. Tiered discounts available above €1M GMV.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Connect: 5% flat fee for platform integration |
| Transaction based/ take rate | Pay-as-you-go | Commerce: 5% flat fee for complete ecommerce solution |
| Transaction based/ take rate | Pay-as-you-go | TikTok Shop: As low as 2.5% of GMV |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
Expandnow Limited product offering
Product offeringCore offering
ExpandNow provides a cloud-based global ecommerce and Merchant of Record platform that lets brands sell internationally without setting up local entities. It handles cross-border payments, fraud chargeback liability, VAT/GST/sales tax compliance, localized multi-currency checkout, and seller-of-record obligations across 200+ markets. Three product lines — Connect (MoR infrastructure), Commerce (full storefront), and TikTok Shop Solution (15-market launch in 2 weeks) — are priced as a percentage of transactions.
Product overview
ExpandNow Limited operates a modular global ecommerce platform with three core product lines. The Connect solution serves as the foundational Merchant of Record offering, providing payments, fraud prevention, tax compliance, and checkout infrastructure that can be used standalone or alongside existing ecommerce platforms. Commerce extends this with a full storefront and sales toolkit for brands needing an all-in-one solution. The TikTok Shop Solution specializes in enabling rapid international expansion on TikTok Shop, covering 15 markets (UK, EU, and US) through a single contract. Pricing varies by solution: Connect and Commerce at 5% per sale, while TikTok Shop operates at 2.5% of GMV with additional tiered discounts available for high-volume sellers.
Differentiator
Problem solved
Functional benefit
Products and services
- Connect Connect is ExpandNow's foundational Merchant of Record solution providing payments, fraud protection, tax compliance, checkout, and MoR capabilities. It can be used standalone or integrated with existing ecommerce platforms like Shopware or WooCommerce. Designed for brands selling globally who already have a storefront and need the cross-border infrastructure layer.
- Commerce Commerce is a complete global ecommerce solution for brands needing an all-in-one platform. It includes a customizable storefront, shopping cart, catalog management, promotions engine, marketing and sales tools, and analytics/reporting, with localized checkout across 200+ markets, multi-language support, local payment methods, and built-in fraud/compliance. Ideal for brands without an existing commerce platform in place.
- TikTok Shop Solution TikTok Shop Solution is a specialized offering for international brands to launch on TikTok Shop across UK, EU, and US markets (15 markets total) without setting up local entities. ExpandNow acts as the Merchant of Record handling seller-of-record obligations, tax compliance, product compliance, Fulfilled by TikTok (FBT) enablement, payouts, and onboarding. Guaranteed launch in 2 weeks under a single contract.
Quantifiable outcome
- 50+ brands live and scaling on TikTok Shop
- +4 more outcomes
Companies that use Expandnow Limited
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Expandnow Limited technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature7 records
Expandnow Limited partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor and core.
- SynesthesiaminorPartnership announced July 2025. Partnership to power global growth for fashion and lifestyle brands. Synesthesia drives growth through ecommerce and innovation.
- AvasamminorPartnership announced July 2025. Partnership to unlock scalable growth on TikTok Shop UK. Avasam provides expert-led growth services for TikTok Shop journey.
- AdyencoreStrategic alliance announced June 2025. Partnership streamlining cross-border commerce with faster onboarding, seamless payments, and compliance. ExpandNow uses Adyen as payment processor.
- ShopwarecorePartnership announced June 2025. Collaboration to remove tax, compliance, and payment barriers, enabling effortless international growth for Shopware merchants. Joint webinar series.
- ComplizonminorPartnership announced June 2025. Compliance partnership designed to empower brands to navigate cross-border regulations with confidence. Complizon provides regulatory expertise.
- Market RocketminorPartnership announced May 2025. Joint forces to help brands win on TikTok Shop UK. Market Rocket provides TikTok Shop growth expertise and fully managed services.
- 3stepITminorPartnership announced April 2025. Sustainable IT lifecycle management company. Partnership to democratize access to quality pre-loved technology and expand delivery of services to technology users. Case study customer for secure employee device sales.
- WooCommercecoreIntegration partnership announced Feb 2026. Seamless integration bringing WooCommerce's flexible ecommerce platform together with ExpandNow's global commerce infrastructure. Helps merchants scale internationally without complexity.
- Z MEDIAminorPartnership announced February 2026. Strategic partnership combining insider TikTok Shop expertise with cross-border infrastructure to help UK brands scale social commerce.
- UnsociablecorePartnership announced January 2025. Collaboration to make selling on TikTok Shop simple and scalable. Unsociable provides performance marketing and growth expertise for ecommerce. Joint 'Ecom Unlock' content series. Featured TTS Marketing Agency on TikTok Shop solution page.
- TikTok ShopcoreOfficial TikTok Shop Partner. ExpandNow acts as Merchant of Record enabling international brands to sell on TikTok Shop across 15 markets (UK, EU, US) without local entities. Brands achieve guaranteed 2-week launch vs 6-12 months DIY. Solution includes seller of record, tax compliance, product compliance, FBT setup, importer of record.
- CruvaminorEffortless ecommerce fulfillment partner for brands. Listed on partners page. Part of TikTok Shop solution with EU fulfillment support.
- SaleSupplyminorCross-border ecommerce logistics and growth partner. Listed on partners page. Provides logistics expertise for international expansion.
- SendcloudminorShipping and delivery partner with smart delivery solutions. Listed on partners page.
- PayPalcorePayment processor partner. Supported payment methods include PayPal. Adhering to PayPal's acceptable use policy for prohibited products.
- TaxJarminorTax compliance partner. Listed as market leader working with ExpandNow.
- 1stopVATminorVAT compliance partner. Listed as market leader working with ExpandNow.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Expandnow Limited competitors and assessment
Company assessmentBroad incumbents
- Stripe Tax / Stripe Connect: Stripe's tax, Connect, and payments suite competes with ExpandNow on cross-border tax compliance and payout orchestration. While not a pure MoR, it offers adjacent capabilities to enterprise and platform customers and could expand MoR-style offerings over time.
- BigCommerce: Enterprise ecommerce platform with cross-border capabilities and multi-currency checkout. A current ExpandNow integration partner (Nextbase case study) and adjacent in enabling brands to sell internationally.
- 2Checkout (Verifone): Long-standing global MoR and payment processor, now part of Verifone, serving digital and physical goods merchants with cross-border checkout and tax. Wider portfolio and legacy enterprise base make it a broad incumbent comparable to ExpandNow's MoR-plus-payments offering.
- Adyen: Global payment platform and ExpandNow's payment-processing partner; offers cross-border acquiring, payouts, and increasingly platform/marketplace features. Compares as a broad incumbent that could expand up-stack into ExpandNow's MoR layer.
- Shopify (Shopify Markets): Dominant SMB ecommerce platform with Shopify Markets offering cross-border currencies, duties, and localization. Competes with ExpandNow Commerce on storefront, while ExpandNow differentiates on TikTok Shop and MoR infrastructure.
Others
- 1stopVAT: European VAT compliance and registration specialist named as an ExpandNow partner. Provides the underlying VAT registration infrastructure that powers ExpandNow's compliance offering across EU markets.
- TaxJar: US sales tax automation platform listed by ExpandNow as a compliance partner. Adjacent capability in sales-tax calculation/filing; an OEM-style integration layer for ExpandNow rather than a direct competitor.
Direct peers
- FastSpring: Established MoR platform handling global payments, tax, and compliance for software and digital-goods sellers. Comparable merchant-of-record model with flat-rate pricing, though more weighted toward software subscriptions than ExpandNow's physical-brand and TikTok Shop focus.
- Paddle: Direct merchant-of-record competitor for SaaS and digital products with global tax, payments, and subscription billing. Highly comparable in core MoR value proposition, though Paddle has historically focused more on SaaS/digital while ExpandNow is stronger in physical/CPG brands on TikTok Shop.
Emerging players
- Lemon Squeezy: Modern merchant-of-record focused on SaaS, digital products, and subscriptions with global tax and payments. Comparable MoR model targeting creators and SMBs; smaller and more software-weighted than ExpandNow's physical-brand emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Expandnow Limited social profiles
Digital presenceExpandnow Limited compliance and trust
Trust signalCompliance1 record
Expandnow Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Expandnow Limited leadership team
Management profileNumber of profiles
Profiles12 records
Expandnow Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Expandnow Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Expandnow Limited
What does Expandnow Limited do?
ExpandNow provides a cloud-based global ecommerce and Merchant of Record platform that lets brands sell internationally without setting up local entities. It handles cross-border payments, fraud chargeback liability, VAT/GST/sales tax compliance, localized multi-currency checkout, and seller-of-record obligations across 200+ markets. Three product lines — Connect (MoR infrastructure), Commerce (full storefront), and TikTok Shop Solution (15-market launch in 2 weeks) — are priced as a percentage of transactions.
Is Expandnow Limited a public or private company?
Expandnow Limited is a private company. It is classified as unknown and is currently operating.
When was Expandnow Limited founded?
Expandnow Limited was founded in 2023. It employs 11 to 50 people.
Where is Expandnow Limited based?
Expandnow Limited is headquartered in Limerick, Ireland, in the Europe region.
How does Expandnow Limited make money?
Three revenue lines are on record. Connect Solution - Transaction Fee is the primary driver. The others are commerce Solution - Transaction Fee and tikTok Shop Solution - GMV Commission.
Who are Expandnow Limited's main competitors?
Broad incumbents on record are Stripe Tax / Stripe Connect, BigCommerce, 2Checkout (Verifone), Adyen and Shopify (Shopify Markets). Others are 1stopVAT and TaxJar. Direct peers are FastSpring and Paddle. Lemon Squeezy is listed as an emerging player.
Does Expandnow Limited have an API?
Yes. ExpandNow offers API access for integration purposes. Developers interested in API integration are directed to contact the company through their General Inquiries form with details about their specific API needs.
What industry is Expandnow Limited in?
Expandnow Limited's product category is Cross-Border Ecommerce / Merchant of Record. Its primary akta.pro industry code is CRAFALAI, Payouts, Disbursements & Marketplace Split Payments. Its NAICS code is 518210.