cruva
Cruva is an AI-powered SaaS platform that helps TikTok Shop brands and agencies discover affiliate creators, automate outreach, manage the full creator pipeline, and measure cross-channel halo attribution across global TikTok Shop markets.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What cruva does
Cruva is a Los Angeles-based SaaS company that provides an AI operating system purpose-built for TikTok Shop affiliate management. The platform is composed of six integrated modules: AI Creator Discovery (search and match creators by niche, audience, GMV signals, and content style, with competitor overlap and lookalike list support), Automated Outreach (personalized messaging and follow-ups), Full-Pipeline CRM (sample requests, shipping, commitments, content tracking), Competitor Intel (creators already selling for competing brands), Private Creator Communities (Inner Circle, Discord, Lark, SMS with contests, tiers, and UGC libraries), and Halo Effect Measurement (cross-channel attribution spanning branded search, Amazon, Shopify, paid CAC, and direct site traffic with 14-day lag modeling).
Cruva serves two customer segments — TikTok Shop brands (primary) and TikTok Shop agencies (secondary) — across markets including the United States, United Kingdom, Mexico, and Germany. Revenue is generated through SaaS subscriptions; specific tier pricing is not publicly disclosed. The go-to-market combines a self-serve 14-day free trial for bottom-up adoption with a 'Book a Demo' enterprise motion for larger brands and agencies. Cruva holds Official TikTok Shop Partner status, which provides platform-level integration and co-marketing visibility. The company claims 2,500+ brand customers, with documented outcomes including 306% Affiliate GMV growth (SNOW), $241,903 attributable GMV from a $1,350 campaign (Laura Geller Beauty), and Top 20 Product on TikTok Shop UK (Half Time Club). Cruva is privately held with 11–50 employees; no funding rounds, ownership structure, or founding date are disclosed in the available data.
cruva firmographics
Firmographics- Name
- cruva
- Website
- https://cruva.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cruva is an AI-powered SaaS platform that helps TikTok Shop brands and agencies discover affiliate creators, automate outreach, manage the full creator pipeline, and measure cross-channel halo attribution across global TikTok Shop markets.
- Ownership category
- akta.pro rank
cruva industry classification
Industry- Product category
- Influencer & Affiliate Marketing Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Sales Force Automation (SFA) CRM (HDAEAFAA), Loyalty, Rewards & Retention Platforms (BPAFAFAH)
Keywords
Where cruva is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
cruva business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Platform: Cruva generates revenue through a SaaS subscription model, providing an AI operating system for TikTok Shop brands to manage the full affiliate lifecycle including creator discovery, outreach automation, sample management, community building, and performance analytics. Pricing is available via inquiry and case studies, indicating a blended SMB-to-enterprise subscription range.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | 14-day free trial for new users |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
cruva product offering
Product offeringCore offering
Cruva sells a SaaS subscription platform that helps TikTok Shop brands and agencies find affiliate creators, run automated outreach, manage samples and creator relationships, build private creator communities, and measure the full halo effect of creator content across branded search, paid ads, and off-platform sales channels. The platform is positioned as an AI operating system purpose-built for the high-volume TikTok Shop affiliate workflow.
Product overview
Cruva is an AI operating system for TikTok Shop brands offering a unified platform for affiliate management. The core offering consists of six integrated modules: AI Creator Discovery for intelligent creator matching using niche fit and GMV signals; Automated Outreach for personalized outreach automation; Full-Pipeline CRM for end-to-end affiliate relationship and sample management; Competitor Intel for competitor affiliate identification; Private Creator Communities for creator retention and UGC library building; and Halo Effect Measurement for cross-channel attribution. The platform is built for high-volume affiliate activation and supports brands across multiple TikTok Shop markets including the United States, United Kingdom, Mexico, and Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- Cruva Platform A unified SaaS subscription platform for TikTok Shop brands and agencies that combines AI Creator Discovery, Automated Outreach, Full-Pipeline CRM, Competitor Intel, Private Creator Communities, and Halo Effect Measurement to manage the full affiliate lifecycle from creator search to cross-channel attribution.
Quantifiable outcome
- 306% growth in Affiliate GMV (SNOW)
- +7 more outcomes
Companies that use cruva
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
cruva technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature5 records
cruva partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TikTok ShopcoreCruva is an Official TikTok Shop Partner, providing its AI-powered affiliate management platform as an integrated solution within the TikTok Shop ecosystem. This partnership gives Cruva preferential platform visibility, credibility with TikTok Shop sellers, and co-marketing positioning. The platform's features are specifically designed to leverage TikTok Shop's affiliate mechanics, creator discovery APIs, and GMV tracking.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
cruva competitors and assessment
Company assessmentDirect peers
- GRIN: GRIN is a creator relationship management platform built for DTC and e-commerce brands. It overlaps with Cruva on creator CRM, outreach automation, and ROI measurement, though GRIN is broader across social platforms while Cruva is purpose-built for TikTok Shop.
- Aspire (formerly AspireIQ): Aspire is an influencer and creator marketing platform with discovery, outreach, CRM, and attribution for brands and agencies. It competes with Cruva on the broader creator management workflow and has been expanding into affiliate and commerce use cases adjacent to TikTok Shop.
- Modash: Modash provides creator discovery and analytics across social platforms with strong influencer search and audience data. It competes with Cruva's AI Creator Discovery module and is increasingly used by brands for affiliate and partnership programs.
- Refersion: Refersion is an affiliate and influencer marketing platform focused on DTC e-commerce brands, with creator management, payouts, and tracking. It overlaps with Cruva on affiliate workflow and CRM, particularly for Shopify-native brands expanding into TikTok Shop.
Broad incumbents
- CreatorIQ: CreatorIQ is an enterprise creator intelligence and workflow platform serving large brands and agencies. It is a broader incumbent in the creator management category that overlaps with Cruva on CRM and analytics, but it is not specialized for TikTok Shop affiliate mechanics.
- impact.com: impact.com is a large partnership management platform covering affiliates, influencers, and B2B partnerships. It is a broader incumbent that competes with Cruva for affiliate program budgets at enterprise brands and has been adding social commerce capabilities.
- Traackr: Traackr is an enterprise influencer marketing platform with creator discovery, CRM, and performance measurement. It serves large global brands and overlaps with Cruva on the brand-side creator workflow, though it is less specialized in TikTok Shop affiliate activation.
- PartnerStack: PartnerStack is a partner ecosystem management platform covering affiliates, referrals, and resellers. While it has historically focused on SaaS partner programs, its workflow automation and payout capabilities compete for the same affiliate operations budgets as Cruva.
Emerging players
- HypeAuditor: HypeAuditor provides creator analytics, fraud detection, and discovery tools for influencer marketing. It competes with Cruva's analytics and competitor intelligence modules, particularly around creator quality and audience authenticity.
- UpPromote: UpPromote is a Shopify-focused affiliate and referral marketing app used by DTC brands. It overlaps with Cruva on affiliate program management and is commonly evaluated by the same Shopify-native brands adopting TikTok Shop.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
cruva social profiles
Digital presencecruva financial estimates
Financial estimateRevenue estimate
Valuation estimate
cruva leadership team
Management profileNumber of profiles
cruva funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cruva M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cruva
What does cruva do?
Cruva sells a SaaS subscription platform that helps TikTok Shop brands and agencies find affiliate creators, run automated outreach, manage samples and creator relationships, build private creator communities, and measure the full halo effect of creator content across branded search, paid ads, and off-platform sales channels. The platform is positioned as an AI operating system purpose-built for the high-volume TikTok Shop affiliate workflow.
Is cruva a public or private company?
cruva is a private company. It is classified as unknown and is currently operating.
When was cruva founded?
cruva was founded in -1. It employs 11 to 50 people.
Where is cruva based?
cruva is headquartered in Los Angeles, United States, in the North America region.
How does cruva make money?
One revenue line is on record: saaS Subscription Platform.
Who are cruva's main competitors?
Direct peers on record are GRIN, Aspire (formerly AspireIQ), Modash and Refersion. Broad incumbents are CreatorIQ, impact.com, Traackr and PartnerStack. Emerging players are HypeAuditor and UpPromote.
Does cruva have an API?
No public API is recorded for cruva.
What industry is cruva in?
cruva's product category is Influencer & Affiliate Marketing Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of HDAEAFAA, Sales Force Automation (SFA) CRM. Its NAICS code is 513210 and its SIC code is 7372.