gab's
Good As Burgers (GAB's) is an independent vegan restaurant founded in 2020 in Atlanta, operating a single Beltline location and a food truck catering service that serves health-conscious consumers and event hosts with plant-based burgers and proprietary GABS sauce.
- Company typePrivate
- Founded2020
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What gab's does
Good As Burgers (GAB's) is a privately-held, independent vegan and vegetarian restaurant founded in 2020 in Atlanta, Georgia by Cornoy Watkins. The company operates a single brick-and-mortar restaurant on the Atlanta Beltline at 800 Forrest Street NW K32, with dine-in, delivery, and pickup services available Wednesday through Sunday. Its menu centers on plant-based comfort food, anchored by the proprietary 'OG' and 'Double OG' signature burgers, sloppy joe sliders, and multiple fry variations. The proprietary GABS sauce, developed and refined by the founder, is positioned as the company's primary product differentiator and is cited as difficult for competitors to replicate. Menu offerings are accessed via the company's Order Now online portal as well as on-premises service.
The business extends beyond a traditional restaurant model through the GAB's Food Truck, a mobile catering operation serving the Atlanta metro area. The food truck is available for private events, weddings, festivals, birthday parties, baby showers, and corporate and non-profit functions, broadening the revenue base beyond restaurant covers. Customer segments span health-conscious consumers seeking plant-based alternatives, event hosts and planners in need of distinctive catering, and Atlanta-area food enthusiasts. Celebrity Creative Director Tionne 'T-Boz' Watkins provides brand visibility through media connections, and the company has received earned media coverage in the Atlanta Journal Constitution, Discover Atlanta, V103, and Radio One.
GAB's is founder-owned with no institutional capital, no subsidiaries, and no disclosed parent company. The leadership team comprises founder and CEO Cornoy 'Kayo' Watkins, Co-Founder and CMO Talia Jones, COO Jevon Kinloch, and Creative Director Tionne 'T-Boz' Watkins. Revenue is generated through direct restaurant food sales (transaction-based) and food truck catering (per-event bookings), with pricing not publicly disclosed. The company has no app, no disclosed API or integrations, no AI/ML capabilities, and no intellectual property filings. Headcount is 1-10 employees, consistent with a small independent restaurant operator.
gab's firmographics
Firmographics- Name
- gab's
- Legal name
- Good As Burgers
- Website
- https://goodasburgers.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Good As Burgers (GAB's) is an independent vegan restaurant founded in 2020 in Atlanta, operating a single Beltline location and a food truck catering service that serves health-conscious consumers and event hosts with plant-based burgers and proprietary GABS sauce.
- Ownership category
- akta.pro rank
gab's industry classification
Industry- Product category
- Vegan Restaurant
- NAICS
- Limited-Service Restaurants (722513), Mobile Food Services (72233)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Plant-Based & Vegan Fast Casual (THAFABAK)
- akta.pro secondary industries
- Food Trucks (Motorized) (THAFAHAA), Food Truck & Mobile Catering Coordination (HSACAGAG)
Keywords
Where gab's is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
gab's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Restaurant Food Sales: On-site dining, delivery, and pickup sales from the Atlanta restaurant location. Customers order through the website or third-party ordering platform for items including signature burgers, sliders, and fries.
- Food Truck Catering: Mobile food truck services booked for private events, weddings, festivals, and corporate events. Customers submit booking requests through the website contact form.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
gab's product offering
Product offeringCore offering
Good As Burgers operates a vegan and vegetarian restaurant on the Atlanta Beltline offering dine-in, delivery, and pickup of plant-based comfort food including signature OG and Double OG burgers, sloppy joe sliders, and fries featuring the proprietary GABS sauce. The company also runs a mobile food truck providing catering services for weddings, festivals, corporate events, and private functions across the Atlanta metro area, with online ordering through its Order Now portal.
Product overview
Good As Burgers (GAB's) is a single-location vegan/vegetarian restaurant founded in 2020 in Atlanta, Georgia. The company operates as a unified restaurant concept offering a menu of plant-based food items including signature burgers (OG/Double OG Burger), sloppy joe sliders, and various fry options. The business operates as a food truck in addition to its brick-and-mortar location, providing catering services for events. The product portfolio centers on the GABS sauce—a proprietary recipe noted as a competitive differentiator—and the menu of vegan comfort food items, all served through dine-in, delivery, pickup, and catering channels.
Differentiator
Problem solved
Functional benefit
Products and services
- GAB'S OG / Double OG Burger The signature burger on the Good As Burgers menu, served all day with special sauce and proprietary ingredients, offered as a single OG or Double OG option for dine-in, pickup, and delivery.
- GAB'S Famous Sloppy Joe Sliders Signature vegan sloppy joe sliders prepared to the restaurant's own recipe, offered on the menu for dine-in, pickup, and delivery.
- Sloppy Joe Fries French fries topped with sloppy joe ingredients and parsley, listed under the Munchies section of the menu for dine-in, pickup, and delivery.
- GAB Fries Fresh, hot French fries prepared with simple ingredients and topped with parsley, served as a side at the restaurant.
- Food Truck Catering Service Mobile food truck catering service offered for weddings, private events, festivals, birthday parties, baby showers, school and non-profit events, and corporate functions across the Atlanta metro area.
Companies that use gab's
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
gab's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
gab's partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
gab's competitors and assessment
Company assessmentEmerging players
- Cinnaholic: Vegan franchise concept in the comfort-food space. Comparable as an emerging plant-based franchise model showing how a niche vegan brand can scale into multi-location operations—a possible forward path for GAB's.
Broad incumbents
- Sweetgreen: Large fast-casual chain with a plant-forward menu. Comparable as a broader incumbent capturing health-conscious consumer occasions that overlap with GAB's target segments, though Sweetgreen focuses on salads/bowls rather than burgers.
- Shake Shack: Established fast-casual chain with broad menu including a plant-based burger (Shroom Burger) and growing vegetarian/vegan options. Comparable as a broader incumbent encroaching on the same fast-casual burger occasion with greater scale and resources.
Direct peers
- Next Level Burger: 100% plant-based burger chain with physical locations. Comparable as a direct competitor in the vegan fast-casual burger category, with similar menu focus on signature burgers and fries.
- Veggie Grill: Plant-based fast-casual restaurant chain offering burgers and comfort food across multiple U.S. markets. Directly comparable menu positioning (vegan burgers, fries, comfort food) and limited-service format, though at significantly greater scale.
- Slutty Vegan: Atlanta-based vegan burger restaurant founded in 2018. Most directly comparable peer: same city, same plant-based burger category, same celebrity-driven brand ethos, and similar event/catering ambitions. Competes head-to-head for the same Atlanta vegan burger consumer.
- Plant Power Fast Food: 100% plant-based QSR chain with locations in California. Comparable as a direct competitor in the plant-based fast-food/burger category with similar target customer and menu composition.
- By Chloe: Plant-based fast-casual chain known for vegan burgers and comfort food. Directly comparable product mix and target customer (health-conscious urban diners seeking vegan alternatives to classic comfort food).
- Monty's Good Burger: Inclusive (vegan-friendly) burger chain operating multiple locations in California. Compares to GAB's on the plant-based burger fast-casual axis and on a celebrity/founder-driven brand identity.
- Mr. Charlie's Not My Problem: Vegan fast-food concept mimicking the McDonald's experience with plant-based menu items. Comparable as a direct competitor targeting the same craveable vegan burger/comfort-food occasion, though with a different brand personality.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
gab's social profiles
Digital presencegab's financial estimates
Financial estimateRevenue estimate
Valuation estimate
gab's leadership team
Management profileNumber of profiles
Profiles4 records
gab's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
gab's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about gab's
What does gab's do?
Good As Burgers operates a vegan and vegetarian restaurant on the Atlanta Beltline offering dine-in, delivery, and pickup of plant-based comfort food including signature OG and Double OG burgers, sloppy joe sliders, and fries featuring the proprietary GABS sauce. The company also runs a mobile food truck providing catering services for weddings, festivals, corporate events, and private functions across the Atlanta metro area, with online ordering through its Order Now portal.
Is gab's a public or private company?
gab's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was gab's founded?
gab's was founded in 2020. It employs 1 to 10 people.
Where is gab's based?
gab's is headquartered in Atlanta, United States, in the North America region.
How does gab's make money?
Two revenue lines are on record. Restaurant Food Sales are the primary driver. The others are food Truck Catering.
Who are gab's's main competitors?
Cinnaholic is listed as an emerging player. Broad incumbents are Sweetgreen and Shake Shack. Direct peers are Next Level Burger, Veggie Grill, Slutty Vegan, Plant Power Fast Food, By Chloe, Monty's Good Burger and Mr. Charlie's Not My Problem.
Does gab's have an API?
No public API is recorded for gab's.
What industry is gab's in?
gab's's product category is Vegan Restaurant. Its primary akta.pro industry code is THAFABAK, Plant-Based & Vegan Fast Casual, with a secondary code of THAFAHAA, Food Trucks (Motorized). Its NAICS code is 722513 and its SIC code is 5812.