Chase B.v.
Chase B.v. is an Amsterdam-based Dutch experiential marketing agency that designs and executes brand activation campaigns — festivals, pop-ups, sampling, and nationwide retail events — for enterprise consumer brands across the Netherlands using in-house production, 1,600 m² of warehouse, a 20+ vehicle fleet, and 500+ brand ambassadors.
- Company typePrivate
- Founded2010
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Chase B.v. does
Chase B.v. is a Dutch experiential marketing and brand activation agency, founded around 2010 and headquartered at Back-Upstraat 20, 1033 NX, Amsterdam. The company designs and executes live campaigns for enterprise consumer brands — festival activations, pop-up stores, sampling programs, PR stunts, nationwide shop-opening events, and real-world influencer collaborations — including flagship work for Coca-Cola (Coca-Cola Studios at Lowlands), Samsung (nationwide Galaxy S26 roadshow and Amsterdam Central Station pop-up), Oatly (UNESCO canal-house soft-serve pop-up in the Jordaan), Dr. Oetker (Utrecht Central Station pop-up restaurant), Albert Heijn (250+ store openings), and Fuze Tea, Rituals, NS, Vodafone, Nintendo, and HelloFresh. Operations are concentrated in the Netherlands with venue coverage spanning major festivals (Lowlands, Mysteryland, Down The Rabbit Hole) and high-traffic public spaces.
The operating model is vertically integrated under one roof: a Creative Studio for concept development, an end-to-end Production team, a 1,600 m² in-house warehouse for year-round brand-asset storage, a logistics fleet of 20+ vehicles, an industrial cold-chain setup (including ice-making and storage enabling exact-temperature service such as 3.2°C canned beverages), and an in-house permit agency covering venues from NS train stations to Schiphol Plaza. Field execution is powered by a network of 500+ trained, certified and briefed brand ambassadors, recruited and managed directly. Together these assets allow Chase to deliver both intimate activations (single cake deliveries) and large-format builds (8-meter pontoon stages, 50,000-slice pop-up restaurants).
Chase generates revenue through B2B professional services — custom project fees scoped to client requirements, with no publicly disclosed pricing — while contracting its flexible field workforce at a minimum of €17.25/hour. Its customer base is horizontal across F&B, CPG, technology, retail, telecommunications, and media. The company is privately held (B.v. structure), with no disclosed institutional investors, funding rounds, or M&A activity, and operates as a single-country entity. Ownership and revenue figures are not publicly available, representing the principal information gaps in the source material.
Chase B.v. firmographics
Firmographics- Name
- Chase B.v.
- Legal name
- Chase B.v.
- Website
- https://chase.amsterdam
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chase B.v. is an Amsterdam-based Dutch experiential marketing agency that designs and executes brand activation campaigns — festivals, pop-ups, sampling, and nationwide retail events — for enterprise consumer brands across the Netherlands using in-house production, 1,600 m² of warehouse, a 20+ vehicle fleet, and 500+ brand ambassadors.
- Ownership category
- akta.pro rank
Chase B.v. industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Advertising Agencies (54181), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Experiential, Event & Sponsorship Marketing (BPAFAAAH)
- akta.pro secondary industries
- Sponsorship Activation & Experiential Marketing (THAHAGAC), Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK), Brand Ambassadors & Promotional Event Staff (HSACAEAE)
Keywords
Where Chase B.v. is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Chase B.v. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Experiential Marketing Services: Chase generates revenue by providing brand activation services including creative concept development, production, logistics, brand ambassador staffing, and permit handling for enterprise clients. Services range from massive festival stages to small cake deliveries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Brand Ambassador positions starting at €17.25/hour |
| Other | Pay-as-you-go | Host & Hostess positions starting at €17.25/hour |
| Other | Pay-as-you-go | Festival Crew positions starting at €17.25/hour |
| Other | Pay-as-you-go | Logistics positions starting at €17.25/hour |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Chase B.v. product offering
Product offeringCore offering
Chase is a Dutch brand activation agency that designs and produces experiential marketing campaigns for enterprise clients. The company delivers end-to-end activations including festival stages, pop-up stores, sampling campaigns, PR stunts, and real-world influencer collaborations, supported by an in-house creative studio, production team, 1,600 m² warehouse, 20+ vehicle fleet, 500+ trained brand ambassadors, and an in-house permit agency. Services range from massive festival productions (e.g., Coca-Cola Studios at Lowlands) to nationwide retail opening campaigns (e.g., 250+ Albert Heijn store events) and bespoke pop-up experiences (e.g., Oatly's UNESCO canal house soft-serve store).
Product overview
Chase B.v. is an experiential marketing and brand activation agency offering a comprehensive suite of services under one roof. The company provides a unified platform combining Creative Studio (concept development), Production (full A-to-Z execution), Warehouse Management (1,600 m² facility), Logistics (20+ vehicles), 500+ Brand Ambassadors, and in-house Permits management. Core service offerings include festival activations, pop-up stores, sampling campaigns, PR events, nationwide shop-opening campaigns, and real-world influencer collaborations. The agency works with major brands including Samsung, Coca-Cola, Nintendo, Rituals, Albert Heijn, HelloFresh, Burger King, Oatly, Fuze Tea, and Dr. Oetker.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Activation Services Full-service experiential marketing agency offering brand activation campaigns including festival activations, pop-up stores, sampling campaigns, PR events, nationwide shop-opening campaigns, and real-world influencer collaborations for enterprise clients. The integrated offering combines creative concepting, production, warehouse management, logistics, brand ambassador staffing, and permit handling under one roof.
- Sampling Campaigns Specialized sampling services including temperature-controlled sampling using an industrial ice machine and cold storage that maintains products at exactly 3.2°C, designed for food and beverage brands requiring strict quality control during field deployments.
Quantifiable outcome
- 1 million+ organic media reach for Oatly soft serve pop-up
- +5 more outcomes
Companies that use Chase B.v.
Customer profileNamed customers23 records
Segments1 record
Ideal customer profiles1 record
Chase B.v. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Chase B.v. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- NS (Nederlandse Spoorwegen)coreNS serves as venue partner for brand activations at major train stations including Utrecht Central Station. Chase creates experiential campaigns that benefit NS travelers while enabling brand activations.
- Red Cross (Nederlands Rode Kruis)minorSocial partnership with Coca-Cola Christmas Truck activation. Red Cross benefits from association with the iconic Coca-Cola holiday campaign.
- RetailbookingsminorPermit handling partner for activations, specifically mentioned for Rituals sampling at Zuidas. Handles permit logistics for retail and event locations.
- BrunaminorCo-activating brand at NS Winterse Wensen winter experience at Utrecht Central Station, offering personalized leather Moleskine books and gift wrapping services.
- Down The Rabbit Hole FestivalcoreFestival partnership for Fuze Tea activations including sauna, boat, and bar setup. Chase executes sampling and experiential activations at the festival venue.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Chase B.v. competitors and assessment
Company assessmentDirect peers
- GEA Live: Dutch experiential marketing agency producing live brand activations, sampling campaigns, and pop-ups for major consumer brands. Highly comparable in scope and Netherlands focus.
- MKG (MKG Group): Independent experiential marketing agency producing brand experiences, pop-ups and sampling campaigns for global brands. Directly comparable service mix to Chase's 360-degree activation offering.
- BrandNewTel (BNT): Netherlands-based brand activation and field marketing agency executing promotional campaigns, sampling and events for FMCG and retail clients — a near-direct competitor to Chase.
- BovenNul: Amsterdam-based experiential marketing and live communications agency executing events, sampling and brand activations for Dutch enterprise clients — closely comparable to Chase's profile.
- I Love Bob: Amsterdam-based brand activation and experiential agency serving CPG, F&B and lifestyle brands in the Netherlands. Directly comparable in target market, service offering and geography to Chase.
Broad incumbents
- Sparks: Global experiential marketing agency within the advertising holding-company ecosystem. Comparable offering (brand experience, sampling, pop-ups) but operates across multiple countries with greater scale.
- Jack Morton Worldwide: Large global brand experience agency producing events, sponsorships and experiential campaigns. Overlaps with Chase's enterprise experiential work but at multi-country, holding-company scale.
Regional players
- FD Mediagroep: Dutch media and events group running consumer-facing events and brand experiences in the Netherlands. Comparable in Netherlands-only focus and event-led brand work.
- Formula 1 Event Marketing: Netherlands-based experiential and event marketing agency serving enterprise clients with roadshows, sampling and brand activations. Comparable scope, with overlap in retail and FMCG work.
Emerging players
- Wink Live: Dutch boutique experiential agency producing sampling, field activations, and pop-ups for consumer brands — partially overlapping with Chase, especially in the sampling and field-marketing segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Chase B.v. social profiles
Digital presenceChase B.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chase B.v. leadership team
Management profileNumber of profiles
Profiles5 records
Chase B.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chase B.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chase B.v.
What does Chase B.v. do?
Chase is a Dutch brand activation agency that designs and produces experiential marketing campaigns for enterprise clients. The company delivers end-to-end activations including festival stages, pop-up stores, sampling campaigns, PR stunts, and real-world influencer collaborations, supported by an in-house creative studio, production team, 1,600 m² warehouse, 20+ vehicle fleet, 500+ trained brand ambassadors, and an in-house permit agency. Services range from massive festival productions (e.g., Coca-Cola Studios at Lowlands) to nationwide retail opening campaigns (e.g., 250+ Albert Heijn store events) and bespoke pop-up experiences (e.g., Oatly's UNESCO canal house soft-serve store).
Is Chase B.v. a public or private company?
Chase B.v. is a private company. It is classified as unknown and is currently operating.
When was Chase B.v. founded?
Chase B.v. was founded in 2010. It employs 11 to 50 people.
Where is Chase B.v. based?
Chase B.v. is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Chase B.v. make money?
One revenue line is on record: experiential Marketing Services.
Who are Chase B.v.'s main competitors?
Direct peers on record are GEA Live, MKG (MKG Group), BrandNewTel (BNT), BovenNul and I Love Bob. Broad incumbents are Sparks and Jack Morton Worldwide. Regional players are FD Mediagroep and Formula 1 Event Marketing. Wink Live is listed as an emerging player.
Does Chase B.v. have an API?
No public API is recorded for Chase B.v..
What industry is Chase B.v. in?
Chase B.v.'s product category is Experiential Marketing Services. Its primary akta.pro industry code is BPAFAAAH, Experiential, Event & Sponsorship Marketing, with a secondary code of THAHAGAC, Sponsorship Activation & Experiential Marketing. Its NAICS code is 54181 and its SIC code is 7311.