FC MEDIA

Name

FC MEDIA

Legal name

FC Media

Website

https://fcmedia.ma

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850), Media Buying Agencies (54183), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)

Keywords

• Outdoor advertising
• Indoor advertising
• Programmatic advertising
• Out-of-home media
• Advertising displays

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Outdoor Advertising: Sale of outdoor advertising panel space and placements across Morocco
2. Indoor Advertising: Sale of indoor advertising space in various venues and locations
3. Programmatic Advertising: Automated digital advertising placements using programmatic technology

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

FC Media sells indoor and outdoor advertising panel placements (billboards, digital displays, and interior panels) across Morocco through a self-service online booking platform. Its offering is enhanced by a Programmatic advertising module for automated inventory buying and a Data Enriched Approach (DEA) methodology that measures campaign impact beyond simple impressions.

Product overview

FC Media is an advertising media company operating in Morocco that offers a portfolio of advertising solutions. The core offerings consist of Indoor advertising (screens and panels in interior locations) and Outdoor advertising (billboards and external displays). The company differentiates through its Data Enriched Approach (DEA) methodology that quantifies campaign impact using data analytics, and a Programmatic advertising module for automated inventory buying. Customers can directly order advertising panels through the Commande en ligne online platform at sales.fcmedia.ma. The group also includes two subsidiaries: FC Production for content creation and ATN for additional media services.

Differentiator

Problem solved

Functional benefit

Brands

• Data Enriched Approach (DEA): Data-driven advertising approach that quantifies campaign impact using precise and updated data.

Products and services

• Indoor Advertising

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• ATNminorOthersATN is a subsidiary of FC Media, mentioned in the services section as one of the company's subsidiaries alongside FC Production.
• FC ProductionminorOthersFC Production is a subsidiary of FC Media, operating as one of the company's two main subsidiary entities focused on production services.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Adsota: North African and Middle Eastern advertising network specializing in OOH and digital placements. Comparable to FC Media as a regional OOH competitor with overlapping geography in Morocco and the wider MENA region.
• Moving Walls: Southeast Asia-based OOH advertising technology and media company with programmatic capabilities. Comparable to FC Media as a regional DOOH technology platform serving emerging markets.

Broad incumbents

• Outfront Media: Major US-based OOH advertising operator with significant transit and billboard inventory. Comparable to FC Media as a broad incumbent offering multi-channel outdoor advertising at scale.
• Lamar Advertising: Leading US outdoor advertising company with a large billboard and digital display network. Comparable to FC Media in the OOH advertising category, though at much larger scale and geographic reach.
• JCDecaux: Global leader in out-of-home advertising with operations across multiple continents. Comparable to FC Media as a broad incumbent in the same OOH category, though with vastly larger scale and international footprint.
• Clear Channel Outdoor: One of the world's largest OOH advertising companies operating billboards, street furniture, and transit media. Compares to FC Media as a broad incumbent in outdoor/place-based advertising infrastructure.

Direct peers

• Vistar Media: Programmatic DOOH ad platform that enables automated buying and selling of digital out-of-home inventory. Directly comparable to FC Media's programmatic OOH offering as both focus on automating OOH transactions.
• Hivestack: Global programmatic DOOH ad exchange and supply-side platform. Directly comparable to FC Media's programmatic and data-enriched approach to OOH buying and measurement.
• Place Exchange: Programmatic OOH SSP connecting digital out-of-home inventory with omnichannel ad buying. Comparable to FC Media as a peer in the programmatic DOOH infrastructure layer.

Emerging players

• Broadsign: DOOH content management and programmatic ad-serving platform for digital signage networks. Comparable to FC Media as an emerging technology provider focused on digitalizing outdoor advertising operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC MEDIA