What Fundacja Donateo does

Fundacja Donateo is a Polish non-profit foundation (KRS 0001055374) that operates a cashless micro-donation platform embedded in retail payment terminals and online checkout flows. Founded in 2023 and spun out of the Donateo project launched by BetterPOS CEO Krzysztof Adamski in 2019, the foundation connects three constituencies: consumer donors who opt in to small donations (typically 2-5 PLN or ~1% of basket value) at retail checkout or during e-commerce payment; retail partners such as Auchan, Carrefour, and Castorama that deploy the technology as a turnkey CSR program with no additional hardware investment; and more than 80 verified Polish charitable organizations that receive the donations routed through the platform.

The platform's core technology is the BetterPOS micro-donation system, which integrates with existing PIN PAD/POS payment terminals to display an opt-in prompt during card or smartphone payments; donors confirm by pressing a green 'YES' button, and the donation is split from the main transaction transparently, with separate non-fiscal receipts. An online widget extends the same mechanic into Przelewy24's checkout, reaching 300,000+ e-commerce merchants, and a 2026 integration with Polskie ePłatności (PeP) extends offline reach to more than 236,000 payment terminals nationwide. Operational footprint consists of a primary office in Mysłowice and a secondary office in Wrocław.

The foundation's revenue model is transaction-fee-based, charging retail and payment partners for technology infrastructure and payment-processing integration on each micro-donation. Donations themselves pass through to partner NGOs (over 30 million PLN cumulative, supporting campaigns for food banks, children's charities, humanitarian relief, environmental initiatives, and local community organizations). Marketing is conducted through partner CSR campaigns, PR/earned media, blog content, social media, and participation in CSR/ESG industry events.

Name

Fundacja Donateo

Legal name

Fundacja Donateo

Website

https://donateo.pl

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundacja Donateo is a Polish non-profit foundation operating a cashless micro-donation platform integrated with payment terminals at major retailers and online checkout gateways, connecting consumer donors, retail partners, and over 80 charitable organizations across Poland.

Ownership category

akta.pro rank

Product category

Digital Fundraising Platform / Micro-Donation Technology

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

SIC

Finance Services (6199)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industries

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB), Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

Keywords

• Micro-donation platform
• Digital fundraising
• Charitable donations platform
• POS payment integration
• CSR technology solutions

Headquarters

HQ city

Myslowice

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Micro-donation Processing: The foundation facilitates micro-donations through retail terminals and online payment gateways. Donations are passed through directly to partner NGOs. Revenue is generated from transaction processing fees charged to retail partners for the technology infrastructure and payment processing integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fundacja Donateo operates a micro-donation technology platform that enables frictionless charitable giving during everyday retail transactions. The platform integrates with existing POS payment terminals at major Polish retailers (Auchan, Carrefour, Castorama) and with the Przelewy24 online payment gateway, allowing donors to add small donations (typically 2-10 PLN or 1% of purchase value) by pressing a single button at checkout. Donations are processed through BetterPOS technology infrastructure and passed directly to verified NGO partners, with the foundation generating revenue from transaction-processing fees charged to retail partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Mikrodonacje BetterPOS System (POS Micro-Donation Platform) Software system utilizing existing payment terminal infrastructure (PIN PAD and POS) that displays a charitable donation prompt during card transactions. Customers can approve micro-donations by pressing 'YES' (green button) to add a small donation (typically 2-5 PLN or 1% of purchase) to their card transaction. The system separates the donation from the main payment transaction transparently and prints a separate non-fiscal receipt confirming the donation. Deployed across 40,000+ support points in Poland.
• Online Donation Widget (Przelewy24 Integration) Digital micro-donation widget integrated into the Przelewy24 online payment checkout that enables e-commerce customers to select charitable causes and add small donations (up to 10 PLN) during online purchases. The widget covers 300,000+ online merchants in Poland using Przelewy24 as their payment gateway. Donations are transferred directly to the chosen charitable organization's account.
• Polskie ePłatności (PeP) Terminal Integration Micro-donation functionality extended to Polskie ePłatności (PeP) payment terminals, displaying donation prompts during card or smartphone payments. With over 236,000 PeP terminals in Poland, this integration creates a unified omnichannel micro-donation experience across physical retail locations and online channels.
• Dobroczynna Loteria Wielkich Serc (Charitable Lottery of Great Hearts) Gamified charitable giving program where donors collect 'hearts' through micro-donations via Przelewy24 and are entered to win e-vouchers (Lidl, Allegro, Decathlon, Komputronik — 200 PLN each) or a cash prize of 10,000 PLN. The program incentivizes micro-donation activity through a lottery mechanism with a total prize pool of 100,000 PLN.

Quantifiable outcome

• Over 30 mln PLN raised for charitable causes since platform inception
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

20 partnerships are on record, tiered core, flagship, supportive and minor.

• Polskie ePłatności (PeP)coreTechnology or Integration · 1 August 2026Polskie ePłatności (PeP) is a major Polish payment terminal operator with over 236,000 payment terminals nationwide. The partnership enables micro-donation functionality on PeP POS terminals, significantly expanding the reach of Donateo's charity platform to additional retail locations beyond existing Auchan, Carrefour, and Castorama partnerships.
• Castorama PolskacoreStrategic or Co-development Partner · 1 June 2025Castorama is a home improvement retail chain with 107 stores across Poland. Partnership launched in June 2025 supporting Fundacja Castorama's 'Dobry Dom. Lepszy Start w Dorosłość' program for children in foster care. Micro-donations collected at checkout support housing improvements and support services for foster children.
• BetterPOScoreTechnology or Integration · 1 January 2019BetterPOS is the technology company that developed and operates the micro-donation system used by Fundacja Donateo. Founded by Krzysztof Adamski, BetterPOS created the POS terminal integration software that enables micro-donations at checkout. The company is headquartered in Wrocław and provides the underlying payment technology infrastructure for the charity platform.
• Przelewy24coreTechnology or Integration · 1 January 2019Przelewy24 is Poland's largest online payment operator serving over 300,000 merchant partners. Integration enables micro-donations through online checkout for e-commerce transactions. CEO Michał Hull described the system as 'ideal combination of technology and empathy' connecting helping behavior directly with the payment pathway.
• Auchan Retail PolskaflagshipStrategic or Co-development PartnerAuchan is a flagship retail partner operating hypermarkets and supermarkets across Poland. Since 2022, the partnership has conducted multiple nationwide CSR campaigns including food bank support (raised 1.9 mln PLN), children's charity drives, environmental initiatives (tree planting), and local organization support. Multiple campaigns have generated significant media coverage and donor engagement.
• Carrefour PolskaflagshipStrategic or Co-development PartnerCarrefour Polska operates approximately 850 stores in 6 formats across Poland. Partnership enables micro-donation campaigns in all store formats supporting Polish Humanitarian Action (PAH), flood relief, Warsaw Uprising commemoration, and senior support programs. Raised over 800,000 PLN for Ukraine humanitarian aid alone.
• Exorigo-UposcoreTechnology or IntegrationExorigo-Upos specializes in advanced retail IT solutions, software, and services. The company provides POS technology and integration services supporting charity payment terminals. CEO Grzegorz Rogaliński described Donateo as 'a ready-made CSR solution for retail companies - very attractive technologically and simple to implement.'
• Federacja Polskich Banków ŻywnościcoreStrategic or Co-development PartnerPolish Food Banks Federation rescues food and distributes to food-insecure populations. Partnership generates significant donations through retail campaigns - over 1.9 mln PLN raised through multiple campaigns with Auchan. Food banks supported approximately 1.5 million people annually with 58,000+ tons of food.
• Polska Akcja Humanitarna (PAH)coreStrategic or Co-development PartnerPolish Humanitarian Action is a major Polish NGO providing international humanitarian aid since 1992. Partnership enables emergency relief fundraising for crises including Ukraine war (raised 800,000+ PLN), Turkey/Syria earthquake relief, and Polish flood relief. PAH uses funds for food, hygiene products, medicine, and reconstruction.
• Fundacja Pomagam.plcoreStrategic or Co-development PartnerFundacja Pomagam.pl operates Poland's leading online fundraising platform. Partnership combines online and offline fundraising channels - 'Wspieraj lokalnie z Auchan' campaign enabled 102 local charitable organizations to receive both in-store micro-donations and online fundraising through Pomagam.pl portal.
• Fundacja Polska BezgotówkowasupportiveGTM or Marketing PartnerPolish Cashless Foundation promotes cashless payments and actively supports Donateo's micro-donation system development. President Joanna Erdman described the project as aligning with 'modern, technologically advanced financial products' and expressed belief in market growth.
• Metro Properties PolskaminorGTM or Marketing PartnerMetro Properties manages shopping center real estate in Poland. Partnership provides physical space for charitable terminals in shopping centers as part of social responsibility initiatives.
• Fundacja UNAWEZAcoreStrategic or Co-development PartnerUNAWEZA Foundation was founded by journalist Martyna Wojciechowska in 2019. Partnership supported the 'Młode Głowy' (Young Minds) mental health campaign for children and youth, raising 500,000+ PLN. The campaign included Poland's largest mental health survey for young people.
• Fundacja Happy KidscoreStrategic or Co-development PartnerHappy Kids Foundation operates family foster care homes (RDS) for people with disabilities. Partnership supported construction fundraising for new care facilities through Auchan campaigns, helping young people transition to independent living.
• Fundacja Anny Dymnej 'Mimo Wszystko'coreStrategic or Co-development PartnerFoundation operates therapeutic-rehabilitation centers and supports adults with intellectual disabilities. Partnership through 'Podaruj wytchnienie' (Give Respite) campaign raised funds for building 'Spotkajmy się' respite center in Lubiatowo for caregivers.
• Fundacja Aeris FuturosupportiveStrategic or Co-development PartnerEnvironmental foundation focused on reforestation and biodiversity. Partnership through 'Czas na las' (Time for Forest) campaign with Auchan raised funds for planting over 8,000 trees in national park buffer zones across Poland.
• Stowarzyszenie WiosnacoreStrategic or Co-development PartnerStowarzyszenie Wiosna operates Szlachetna Paczka (Noble Gift) Christmas charity program and Akademia Przyszłości youth mentoring. Partnership enables donors to support through Przelewy24 micro-donations, extending reach to new donor segments.
• Fundacja SensoriacoreStrategic or Co-development PartnerFundacja Sensoria runs the 'BohaterON' campaign commemorating Warsaw Uprising and supporting veterans. Partnership with Carrefour enabled clients to support 80th anniversary commemoration through micro-donations funding historical education and direct veteran assistance.
• Fundacja Dorastaj z NamisupportiveStrategic or Co-development PartnerFoundation supports children of fallen service members (firefighters, police, soldiers). Partnership through Przelewy24 enables online micro-donations supporting educational and psychological assistance for affected families.
• Fundacja CastoramacoreStrategic or Co-development PartnerFundacja Castorama implements 'Dobry Dom. Lepszy Start w Dorosłość' program for children in foster care. Partnership enables micro-donation collection in Castorama stores supporting housing renovations, psychological support, and mentoring for foster youth across Poland.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• iGive.com: Online shopping cashback-for-charity platform where a portion of purchase value is directed to chosen nonprofits. Comparable as a transaction-embedded giving platform leveraging e-commerce checkouts to route a share of consumer spending to charity.
• Pennies Foundation: UK-based charity operating micro-donation technology embedded at electronic payment terminals. Closest international analog to Donateo's model—enabling consumers to round up or add small donations during card payments at major retailers.
• Zrzutka.pl: Polish crowdfunding and group collection platform enabling online fundraising for charitable, social, and personal causes. Comparable as a competitor in Polish online donation collection infrastructure targeting NGOs and informal causes.
• Pomagam.pl: Poland's leading online crowdfunding platform for charitable causes. Direct comparable as Donateo's fundraising partner—Pomagam.pl operates the online donation channel while Donateo powers offline micro-donations, and they jointly run campaigns such as 'Wspieraj lokalnie z Auchan'.
• Siepomaga.pl: Major Polish online fundraising platform focused on individual fundraising campaigns for medical, social, and charitable causes. Comparable as a competitor in Polish digital charitable fundraising infrastructure serving NGOs and individual beneficiaries.
• FaniMani.pl: Polish cashback-for-charity platform that lets online shoppers direct a portion of their purchase value to a chosen NGO. Directly comparable as a transaction-embedded giving platform operating in Poland with a similar B2B2C model leveraging e-commerce checkouts.

Regional players

• Charity Charge: US-based charity-focused payments and fundraising platform. Comparable as a payment infrastructure layer purpose-built for nonprofits, though focused on credit card processing rather than consumer micro-donations at retail point-of-sale.

Broad incumbents

• Betterplace.org: Germany's leading online donation platform for charitable organizations. Comparable as an established European digital fundraising infrastructure provider serving NGOs with transparent donation processing, although larger and more mature than Donateo.

Emerging players

• Donorbox: International online donation platform serving nonprofits with recurring giving, donation forms, and donor management tools. Comparable as a digital fundraising infrastructure provider for NGOs, though focused on online subscription giving rather than POS micro-donations.
• Givebutter: US-based fundraising and donor management platform for nonprofits. Comparable as a modern donation infrastructure layer for charities, though it focuses on online peer-to-peer and event fundraising rather than embedded POS micro-donations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fundacjadonateo
• LinkedInlinkedin.com/company/donateopl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundacja Donateo