Ten Locks
- Company typePrivate
- Founded2020
- HeadquartersIrlam, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Ten Locks firmographics
Firmographics- Name
- Ten Locks
- Legal name
- Ten Locks Drinks Limited
- Website
- https://ten-locks.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ten Locks industry classification
Industry- Product category
- Premium Spirits Distribution
- NAICS
- Beer, Wine, and Liquor Retailers (44532)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Alcohol & Beverage E-Commerce Delivery (AFAIAMAI)
Keywords
Where Ten Locks is headquartered
LocationHeadquarters
- HQ city
- Irlam
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Ten Locks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Distribution and Import: Ten Locks generates revenue as importers and distributors of premium spirits brands, earning margins on products sold to on-trade and off-trade customers across the UK.
- Direct Online Sales: Products available for home delivery through the Ten Locks website shop for mid-week tipples, end-of-week occasions, and weekend celebrations.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Ten Locks product offering
Product offeringCore offering
Ten Locks is an independently-owned drinks importer and distributor established in 2020, headquartered in Manchester, UK. The company curates, imports, and distributes a portfolio of premium, authentic spirits and functional drink brands to both the on-trade (bars, pubs, restaurants, hotels) and off-trade (specialist retailers, e-commerce platforms) sectors across the UK. It also operates a direct-to-consumer online shop and creates its own brands, including the planet-positive pea vodka Pod.
Product overview
Ten Locks is an independently-owned drinks importer and distributor established in 2020, based in Manchester. The company curates and distributes a portfolio of premium, authentic spirits and functional drinks across multiple categories including gin, mezcal, tequila, aperitivos, vodka, whiskey, rum, and non-alcoholic alternatives. The portfolio consists of owned and represented brands including: Pod (UK-produced pea vodka), EasyMixt (cocktail mixer), Applewood (Australian gin with B-Corp certification), Lind & Lime (Edinburgh gin), Portobello Road Spirits (London gin and flavoured vodka range), Banhez Mezcal (Mexican artisanal mezcal), El Tequileño (Mexican tequila with multiple expressions), Savoia (Italian aperitivos), Three Spirit (B-Corp certified plant-based functional drinks), Redwood Empire (American whiskeys with tree-planting initiative), ØKAR (Australian liqueurs), and others. The portfolio emphasises brands with sustainability credentials, ethical sourcing, B-Corp certification, and purpose-driven missions. Products are distributed to UK retail and hospitality sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Pod: Flavour-forward, planet positive vodka made from peas. The first brand created by Ten Locks, fermented and distilled in Manchester.
- El Tequileño
- Banhez Mezcal
- Savoia
- Applewood
- ØKAR
- Lind & Lime
- Three Spirit
- EasyMixt
- Redwood Empire Whiskey
- CUCIELO
- Portobello Road Spirits
Quantifiable outcome
- El Tequileño recognized globally as tequila of choice at La Capilla Cantina, listed in world's top 50 bars.
- +2 more outcomes
Companies that use Ten Locks
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Ten Locks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ten Locks partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship and core.
- SavoiaflagshipPartnership to distribute Savoia Americano Rosso (18.6% ABV) and Savoia Orancio (17.2% ABV) Italian vino aperitivos. Created by Giuseppe Gallo, crafted in Turin. Already serving prestigious venues including The Connaught, Artesian, The Ritz, Gibson, and The Edition London.
- EasyMixtcoreDistribution partnership for innovative cocktail mixing solution. EasyMixt enables bartenders to make consistent cocktails by mixing equal parts spirit and EasyMixt. Founder Stu Bale created the product at Drinks Lab, Crucible.
- CUCIELO VermouthcoreDistribution partnership for CUCIELO Dry Vermouth di Torino (18% ABV). Vermouth Di Torino is protected by EU DOC appellation. Brand founded by Andy Holmes, Artisan Spirits CEO. Rosso and Bianco won double gold at SFWSC 2021.
- El TequileñoflagshipExclusive UK distribution partnership for Mexican tequila brand founded in 1959. El Tequileño is known globally as the tequila of choice at La Capilla Cantina. Partnership includes Blanco, Reposado, Platinum, Gran Reserva expressions, and the world's first Reposado Rare.
- Salford Rum CompanycorePartnership to distribute Salford Original Spiced Rum and Salford Dark Spice Rum to UK retailers. Brand celebrates history and heritage of Salford Docks with small batch golden and dark spiced rums.
- Diablesse RumcoreFemale-owned rum brand partnership. Distribution includes Diablesse Caribbean Golden Rum (blend from Four Square, Worthy Park, and Enmore distilleries) and world-first Diablesse Clementine Spiced Rum. Brand celebrates authentic Caribbean rums.
- Kingsland DrinkscoreKingsland Drinks is the parent company of Ten Locks. Provides entrepreneurial spirit, infrastructure, and support. Ten Locks operates as a standalone business within the Kingsland Drinks family, benefiting from their route to market and end-to-end category service capabilities.
- West Cork DistillerscorePartnership with Irish whiskey producer started in 2003 by John O'Connell, Ger McCarthy, and Denis McCarthy. Company sells in over 50 countries worldwide with craft production mentality at scale. Team visited distillery in 2022 for brand immersion.
- Lind & LimecorePartnership for Edinburgh gin brand from historic Leith district. Lind & Lime Gin (44% ABV) features juniper, coriander, angelica, liquorice, orris, fresh lime peel, and pink peppercorns. Distilled with 100% green electricity.
- PodflagshipFirst brand created by Ten Locks. Pea vodka (40% ABV) made from nitrogen-fixing peas that rejuvenate soil. Fermented and distilled in Manchester in bespoke copper still. Bottle made from glass using Norfolk beach sand. Won IWSC 2024 Gold Medal.
- ApplewoodcoreAustralian gin brand partnership. Products include Applewood Gin (43% ABV) with native botanicals like desert limes and wattleseed, and Applewood Coral gin supporting Great Barrier Reef restoration. B-Corp certified.
- Banhez MezcalcorePartnership for Mexican mezcal brand meaning 'bliss'. Produced by UPADEC cooperative of farming families using artisanal techniques. Includes Espadin & Barril, Cuishe, Tobalá, and Tepeztate expressions.
- Three SpiritflagshipPartnership for plant-based alcohol alternatives. Products include Livener (energising), Social (herbal stimulant), and Nightcap (relaxing). B-Corp certified brand made by plant scientists and bartenders. Won IWSC 2022 Low-And-No Producer Trophy.
- Portobello Road SpiritscoreLondon-based gin and vodka producer. Portfolio includes London Dry Gin, Savoury Gin, Sloeberry & Blackcurrant Gin (28% ABV), and range of British Potato Vodkas including Toasted Coffee Bean and Asparagus expressions.
- ØKARcoreAustralian liqueur brand showcasing native botanicals. Products include Island Bitters (24% ABV), Coffee Mocha (20% ABV). Distillery installed 27.23kw solar energy system. Crafted on Peramangk country.
- Redwood Empire WhiskeycoreCalifornia whiskey brand inspired by Redwood trees. Products include Pipe Dream Bourbon, Emerald Giant Rye, and Lost Monarch Bourbon-Rye blend. Partnered with Trees For The Future - planting a tree for each bottle sold.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Ten Locks competitors and assessment
Company assessmentDirect peers
- Mangrove Global: UK-based importer and distributor of premium craft spirits across on-trade and off-trade. Direct comparable to Ten Locks — both curate premium brand portfolios for UK hospitality and retail; notably, Ten Locks' Head of Commercial (Becky Davies) and Sales Manager (Penelope McMylor) were previously at Mangrove.
- Speciality Brands: UK premium spirits and wine distributor part of the LWC Group. Directly comparable to Ten Locks as a multi-category premium spirits distributor serving UK on-trade and off-trade with a curated brand portfolio.
- Signature Brands: Premium drinks brand distribution business within the LWC Group, focused on on-trade and brand-building. Comparable to Ten Locks in distribution model and target hospitality customers; also a former employer of one Ten Locks team member.
- EHL Group: Edinburgh-based independent distributor of premium wines and spirits across the UK on-trade. Comparable as a UK-focused premium spirits distributor with strong regional sales coverage and emphasis on curated brand stories.
- Cask Liquid Marketing: Independent UK drinks distribution and brand-building agency focused on premium and craft spirits. Comparable in business model — combining distribution with on-trade brand activation — to Ten Locks' event-driven and sales-led GTM motion.
- Love Drinks: UK importer and distributor of premium craft spirits, including gin, rum, agave, and cocktail mixers. Comparable in category mix and on-trade focus; also a former employer of Ten Locks' Agency Brand Development Manager Sinéad Lowe.
- Marussia Beverages: UK-based importer and distributor of premium spirits (including tequila, mezcal, gin) with focus on brand-building and on-trade activation. Comparable category mix and go-to-market to Ten Locks.
- Maverick Drinks: UK premium spirits distributor focused on family-owned, artisan producers across on-trade and specialist off-trade. Closely mirrors Ten Locks' positioning around curated, story-led premium spirits with sustainability and provenance credentials.
Broad incumbents
- LWC Drinks: UK's largest independent drinks wholesalers group, encompassing multiple specialist brand distribution units (including Signature Brands and Speciality Brands). Comparable to the wider distribution ecosystem in which Ten Locks competes, though operating at much greater scale.
- Enotria & Coe: One of the UK's largest premium wine and spirits distributors with a broad portfolio spanning hundreds of brands. Comparable as a UK premium drinks distributor serving both on-trade and off-trade, though significantly larger and broader in scope than Ten Locks' curated model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ten Locks social profiles
Digital presenceTen Locks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ten Locks leadership team
Management profileNumber of profiles
Profiles8 records
Ten Locks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ten Locks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ten Locks
What does Ten Locks do?
Ten Locks is an independently-owned drinks importer and distributor established in 2020, headquartered in Manchester, UK. The company curates, imports, and distributes a portfolio of premium, authentic spirits and functional drink brands to both the on-trade (bars, pubs, restaurants, hotels) and off-trade (specialist retailers, e-commerce platforms) sectors across the UK. It also operates a direct-to-consumer online shop and creates its own brands, including the planet-positive pea vodka Pod.
Is Ten Locks a public or private company?
Ten Locks is a private company. It is classified as corporate owned and is currently operating.
When was Ten Locks founded?
Ten Locks was founded in 2020. It employs 11 to 50 people.
Where is Ten Locks based?
Ten Locks is headquartered in Irlam, United Kingdom, in the Europe region.
How does Ten Locks make money?
Two revenue lines are on record. Distribution and Import is the primary driver. The others are direct Online Sales.
Who are Ten Locks's main competitors?
Direct peers on record are Mangrove Global, Speciality Brands, Signature Brands, EHL Group, Cask Liquid Marketing, Love Drinks, Marussia Beverages and Maverick Drinks. Broad incumbents are LWC Drinks and Enotria & Coe.
Does Ten Locks have an API?
No public API is recorded for Ten Locks.
What industry is Ten Locks in?
Ten Locks's product category is Premium Spirits Distribution. Its primary akta.pro industry code is AFAIAMAI, Alcohol & Beverage E-Commerce Delivery. Its NAICS code is 44532 and its SIC code is 2080.