Velora
Velora provides an integrated SaaS platform for nonprofits combining fundraising (Raisely), donor CRM (Keela), and fund accounting (Aplos) on a single data layer, serving 15,000+ nonprofits worldwide.
- Company typePrivate
- Founded2025
- Headquarters—
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Velora does
Velora is a privately held vertical-SaaS company that provides an integrated nonprofit operations platform combining three purpose-built products: Velora Fundraising (built on Raisely) for peer-to-peer campaigns, ticketed events, and donation processing; Velora CRM (built on Keela) for donor relationship management, automated stewardship journeys, and multi-jurisdiction tax receipting; and Velora Fund Accounting (built on Aplos) for restricted-fund accounting, grant tracking, and board-ready financial reporting. The three products share a single data layer so that donation, donor, and transaction records flow automatically between fundraising, CRM, and accounting without manual exports. Velora is operated under the legal entity Aplos Software, LLC (Delaware), employs 51-100 staff on a remote-first basis across the US, Canada, and Australia, and serves 15,000+ nonprofit customers across 50+ countries that have collectively raised more than $9 billion through the platform and represent over 10.5 million unique donors.
The company runs a hybrid go-to-market motion. Velora Fundraising is offered free of charge with no monthly platform fee, monetized only through standard payment processing fees on each transaction and distributed via self-serve sign-up. Velora CRM uses contact-based monthly subscription pricing, and Velora Fund Accounting uses annual subscription pricing, both routed through a sales-assisted motion indicated by 'Talk to sales' CTAs. Customer segments span grassroots nonprofits with approximately 500 donors through mid-sized and large organizations managing up to 50,000 donors, with named institutional logos including UNICEF, UNHCR, the Salvation Army, One Tree Planted, CURE International, Children's Cancer Fund, HBF, and Friends of Children Everywhere. Compliance is jurisdiction-specific (CRA Canada, IRS US, ACNC Australia), and the platform supports payments in 130+ currencies.
Velora's roadmap includes Proactive Intelligence, an AI-assisted operational monitoring capability in development through the Velora Horizon early-access program, intended to surface operational anomalies before they escalate. Leadership comprises CEO Anush Vinod, CFO Daniel Bowman, CTO Liran Keren, CRO/COO Meera Patel, and seven VPs covering Customer Experience, Marketing, Sales, People, Strategy & Operations, Product & Data, and Engineering. No funding rounds, revenue figures, or institutional ownership are disclosed in available materials, leaving capital structure and ARR as data gaps.
Velora firmographics
Firmographics- Name
- Velora
- Legal name
- Aplos Software, LLC
- Website
- https://joinvelora.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Velora provides an integrated SaaS platform for nonprofits combining fundraising (Raisely), donor CRM (Keela), and fund accounting (Aplos) on a single data layer, serving 15,000+ nonprofits worldwide.
- Ownership category
- akta.pro rank
Velora industry classification
Industry- Product category
- Nonprofit Operations Software
- NAICS
- Business Support Services (5614)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)
- akta.pro secondary industry
- Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)
Keywords
Velora business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Revenue: Velora provides its suite of software products on a recurring subscription basis. Fees, billing frequency, and subscription tiers are determined by product pricing pages, digital checkout interface, or executed order forms. Billing is monthly or annual with automatic recurring charges via credit card or designated payment method.
- Payment Processing Fees: Velora Fundraising (Raisely) is free to use with no monthly platform fees. Revenue comes from standard payment processing fees on each transaction that donors make. Organizations keep the remainder of donations.
- Contact-Based CRM Pricing: Keela pricing is contact-based with no complicated add-ons or hidden fees. Pricing varies by number of donor contacts managed in the system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Fundraising Platform |
| Subscription | Monthly | Contact-Based CRM Subscription |
| Subscription | Annual | Fund Accounting Subscription |
| Subscription | Monthly | Platform Subscription Terms |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Velora product offering
Product offeringCore offering
Velora is an integrated nonprofit operations platform that combines three connected software products: Velora Fundraising (built on Raisely) for peer-to-peer campaigns, ticketed events, and donation processing; Velora CRM (built on Keela) for donor profiles, segmentation, and automated stewardship; and Velora Fund Accounting (built on Aplos) for restricted fund tracking and board-ready reporting. All three products share a single data layer so donations, donor records, and transactions synchronize automatically across modules.
Product overview
Velora is a platform-plus-modules architecture consisting of three integrated core products built on previously independent nonprofit software brands: Velora Fundraising (built on Raisely), Velora CRM (built on Keela), and Velora Fund Accounting (built on Aplos). These three products operate as a unified platform with automatic data flows — donations from Fundraising sync to CRM for stewardship and to Fund Accounting for financial tracking — eliminating manual exports and reconciliation. The platform also includes Velora Horizon, a public roadmap and early access program. Velora serves 15,000+ nonprofits worldwide and has facilitated over $9 billion in donations across 10.5 million unique donors.
Differentiator
Problem solved
Functional benefit
Brands
- Velora Fundraising: Nonprofit fundraising platform enabling peer-to-peer campaigns, ticketed events, appeals, and recurring giving with no monthly fees. Supports payments in 130+ currencies.
- Velora CRM
- Velora Fund Accounting
- Velora Horizon
Products and services
- Velora Fundraising (built on Raisely)
- Velora CRM (built on Keela)
- Velora Fund Accounting (built on Aplos)
- Velora Platform
- Velora Horizon
Quantifiable outcome
- 15,000+ nonprofits served globally
- +9 more outcomes
Companies that use Velora
Customer profileNamed customers17 records
Segments10 records
Ideal customer profiles4 records
Velora technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature11 records
Velora partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core infrastructure and strategic.
- Stripecore infrastructureStripe is referenced as the third-party payment processor for handling payments when customers purchase paid services through the Velora website or platform. Velora receives limited billing and transaction information (billing name, billing address, last four digits of payment card) but does not store full payment card numbers.
- Technology Providers, Accounting Firms, Marketing Agencies, ConsultantsstrategicVelora partners with technology providers, accounting firms, marketing agencies, and consultants that help nonprofits grow. Businesses supporting nonprofit organizations are invited to connect for partnership opportunities.
- Payment Gatewayscore infrastructureRaisely connects to payment gateways for processing donations. Organizations can connect their preferred payment gateway during setup and configure automated tax receipts for their region.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Velora competitors and assessment
Company assessmentDirect peers
- Funraise: Funraise is a nonprofit fundraising and CRM platform with peer-to-peer, events, and donation forms. It competes head-to-head with Velora Fundraising and Velora CRM.
- Bonterra: Bonterra (formerly Network for Good and Kindful) offers fundraising, CRM, and grant management software for nonprofits. It is the closest direct competitor to Velora's integrated platform approach.
- Givebutter: Givebutter offers a free, modern fundraising platform with donor management and events for nonprofits, closely mirroring Raisely's freemium PLG approach in the same customer segment.
- DonorPerfect: DonorPerfect provides donor management and fundraising software for small to mid-sized nonprofits, offering direct overlap with Velora CRM's mid-market positioning.
- Classy: Classy is a leading online fundraising platform for nonprofits focused on peer-to-peer campaigns, events, and recurring giving, overlapping directly with Velora Fundraising (Raisely).
- Neon One: Neon One provides an integrated suite of nonprofit software including fundraising, CRM, events, and accounting. Its bundled product strategy directly mirrors Velora's three-product integrated platform.
- Bloomerang: Bloomerang is a nonprofit CRM and donor management platform with a strong focus on donor retention. It competes directly with Velora CRM (Keela).
Broad incumbents
- Blackbaud: Blackbaud is the largest incumbent in nonprofit software, offering fundraising, CRM, accounting (Financial Edge NXT), and grant management across enterprise nonprofits, competing across Velora's full product range.
- Salesforce (Salesforce.org / Nonprofit Cloud): Salesforce.org offers Nonprofit Cloud and NPSP, a broad CRM and fundraising suite adapted for nonprofits. It competes at the enterprise end where Velora is increasingly selling.
- QuickBooks (Intuit): QuickBooks is the default accounting software for many small nonprofits and represents the entry-level competitor that Velora Fund Accounting (Aplos) explicitly targets through its 'outgrowing QuickBooks' segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Velora social profiles
Digital presenceVelora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velora leadership team
Management profileNumber of profiles
Profiles11 records
Velora subsidiaries and ownership
Company hierarchySubsidiaries3 records
Velora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velora
What does Velora do?
Velora is an integrated nonprofit operations platform that combines three connected software products: Velora Fundraising (built on Raisely) for peer-to-peer campaigns, ticketed events, and donation processing; Velora CRM (built on Keela) for donor profiles, segmentation, and automated stewardship; and Velora Fund Accounting (built on Aplos) for restricted fund tracking and board-ready reporting. All three products share a single data layer so donations, donor records, and transactions synchronize automatically across modules.
Is Velora a public or private company?
Velora is a private company. It is classified as unknown and is currently operating.
When was Velora founded?
Velora was founded in 2025. It employs 51 to 100 people.
How does Velora make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are payment Processing Fees and contact-Based CRM Pricing.
Who are Velora's main competitors?
Direct peers on record are Funraise, Bonterra, Givebutter, DonorPerfect, Classy, Neon One and Bloomerang. Broad incumbents are Blackbaud, Salesforce (Salesforce.org / Nonprofit Cloud) and QuickBooks (Intuit).
Does Velora have an API?
No public API is recorded for Velora.
What industry is Velora in?
Velora's product category is Nonprofit Operations Software. Its primary akta.pro industry code is BPAEAMAL, Offshore Development Center (ODC) / Dedicated Team Services, with a secondary code of BPAGAKAG, Federated Giving Organizations (e.g., United Way-type). Its NAICS code is 5614 and its SIC code is 7372.