What Squaremoon does

Squaremoon is a privately held, Utrecht-based digital marketing agency and software vendor founded in 2018 by Jan Soepboer and Nick Kuiper. The firm combines social-media advertising services on Meta, TikTok, Snapchat, and LinkedIn with a proprietary software platform branded Stellarview. Its core customers are enterprise brands seeking to optimize social advertising spend, with named engagements including KLM Royal Dutch Airlines, Marriott, LeasePlan, Rituals, Valk Exclusief, BNR Nieuwsradio, and Financieele Dagblad.

Squaremoon's product suite centers on AI-powered tools for the social advertising lifecycle. The flagship Content Analyzer uses deep-learning computer-vision models to extract thousands of data points (objects, colors, emotions, angles) from images and videos and predict creative performance before media spend; the Budget Optimization tool tracks competitor activity in real time and forecasts campaign costs up to 180 days ahead; Competitor Intelligence and Social Media Audit (Pulse Monitor) provide trend detection, account-health checks, and anomaly detection; Marketing Attribution applies Markov-chain algorithms to multi-channel conversion paths. Supporting features include Template Automation, Auto Publish, Auto Boost, and Performance Dashboards.

The firm operates a hybrid revenue model combining professional services (managed campaigns and consulting) with subscription-based access to its SaaS tools, supplemented by managed services around dynamic ad-template automation. Distribution relies on a sales-led, contact-based outreach motion ([email protected]), thought-leadership content marketing via its blog, organic presence on LinkedIn, Instagram, and Facebook, and the distribution leverage of official Facebook Marketing Partner status (partner ID 321561222354619). Pricing is not publicly disclosed. Squaremoon is bootstrapped with no institutional funding and a 1–10 employee headcount, and operates primarily in the Netherlands with demonstrated delivery across Europe and select international markets.

Name

Squaremoon

Legal name

Squaremoon

Website

https://squaremoon.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Squaremoon is a Utrecht-based, bootstrapped digital marketing agency that combines managed social advertising services on Meta, TikTok, Snapchat, and LinkedIn with the proprietary Stellarview AI/ML software suite (Content Analyzer, Budget Optimization, Competitor Intelligence, Attribution) for enterprise brands.

Ownership category

akta.pro rank

Product category

Social Media Advertising Software & Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Media Buying & Paid Amplification (BPAFABAK)

Keywords

• Social media advertising
• AI marketing analytics
• Ad creative optimization
• Digital marketing agency
• Campaign performance software

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketing Agency Services: Full-service social media advertising agency providing strategy, campaign management, and optimization services for brands on Meta, TikTok, Snapchat, and LinkedIn platforms. Combines human expertise with proprietary software tools.
2. Software Tools (SaaS): Subscription or usage-based access to proprietary AI-powered tools including Content Analyzer, Budget Optimization, Pulse Monitor, and Market Discovery. Tools available for self-service or as part of managed services.
3. Template Technology: Dynamic ad template automation technology that enables automated creation and optimization of Facebook Hotel Ads and Collection Ads with hotel-specific templates and seasonal adaptations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Squaremoon is a social and data-driven digital marketing agency that combines advertising expertise on Meta, TikTok, Snapchat and LinkedIn with proprietary AI-powered software tools under its Stellarview platform, including Content Analyzer, Budget Optimization, Competitor Intelligence, Social Media Audit and Marketing Attribution. The company both sells managed campaign services and offers subscription access to its tools for brands seeking to predict creative performance, optimize budgets against competitors and measure cross-channel attribution.

Product overview

Squaremoon is a social and data-driven marketing agency offering a suite of AI-powered tools under the Stellarview platform. The core offering centers on the Content Analyzer (machine learning-based creative pre-testing), complemented by Budget Optimization, Competitor Intelligence, Social Media Audit, Marketing Attribution (Markov chain-based), and automation tools including Pulse Monitor, Template Automation, Auto Publish, and Post Boost. The company combines these software tools with managed services to optimize social media advertising on Meta, TikTok, Snapchat, and LinkedIn platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Stellarview: AI-powered predictive social data platform for marketers that helps teams predict, automate and optimize business results.
• Content Analyzer
• Budget Optimization
• Competitor Intelligence
• Social Media Audit

Products and services

• Stellarview Core platform for marketers that helps teams predict, automate and optimize business results across social media advertising campaign lifecycles on Meta, TikTok, Snapchat and LinkedIn.
• Content Analyzer (Creative Pre-test) AI-powered tool that predicts ad creative performance before spend by extracting thousands of data points from images and videos (objects, colors, image styles, emotions, lighting, sizes, angles) using advanced deep learning networks, with competitor imagery analysis.
• Budget Optimization Service that tracks competitor activity in real time, predicts campaign costs up to 180 days ahead, and adjusts advertising budgets automatically based on competitor spending patterns with a one-click adjustment feature.
• Competitor Intelligence (Market Discovery) Predictive social data platform that discovers hidden insights behind social media content, tracks competitor content, identifies popular visual elements and exposes emerging image, video and text trends on social.
• Social Media Audit Automated service that continuously scans ad accounts for pacing issues, underperforming ads and platform-guideline compliance, then delivers actionable AI-driven recommendations prioritized for marketers.
• Marketing Attribution Attribution modeling service using a Markov chain algorithm to calculate transition probabilities between marketing channels, built as an extra layer on top of Google Analytics to expose cross-channel conversion impact.
• Technical Consulting Services Technical consulting service that provides expert solutions to automate and optimize client marketing campaigns on Meta, TikTok, Snapchat and LinkedIn, combining human strategy with the proprietary Stellarview tools.

Quantifiable outcome

• 95% reduction in man-hours for campaign management (Valk Exclusief case)
• +5 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature5 records

Partnerships

One partnership is on record.

• Facebook (Meta) Marketing PartnercoreGTM or Marketing PartnerOfficial Facebook Marketing Partner with partner ID 321561222354619. Listed in Facebook Business Partner Directory. Provides access to Facebook Marketing API, tools, and partner ecosystem benefits. Collaborates on campaigns including Facebook Hotel Ads, Collection Ads, and carousel ads.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smartly.io: Social advertising automation platform that provides AI-driven creative production, media buying, and optimization across Meta, TikTok, Snapchat, and Pinterest. Direct overlap with Squaremoon's Stellarview platform and multi-platform social buying focus, though at significantly larger scale.
• AdEspresso (by Hootsuite): Facebook and Instagram ads management and optimization tool offering A/B testing, analytics, and campaign creation. Overlaps with Squaremoon's social media audit and creative analysis features; now part of Hootsuite.
• Revealbot: Automation and optimization platform for Facebook, Instagram, TikTok, Snapchat, and Google ads, focused on automated rules and bulk operations. Overlaps with Squaremoon's Auto Boost, Pulse Monitor, and campaign automation features.
• Celtra: Creative automation platform for digital advertising that enables brands and agencies to produce, personalize, and optimize ad creatives at scale. Comparable to Squaremoon's Template Automation and Content Analyzer capabilities for ad creative workflows.
• Trapica: AI-driven audience targeting and optimization platform for social media advertising, using machine learning to automate campaign optimization. Comparable to Squaremoon's predictive analytics and competitor intelligence capabilities.
• Hunch: Creative ad platform using AI to generate and optimize display and social ad creatives at scale. Comparable to Squaremoon's Content Analyzer for creative performance prediction and template automation.
• Madgicx: AI-powered Facebook and Instagram ads optimization platform with automated bidding, audience targeting, and creative analysis. Closely comparable to Squaremoon's Budget Optimization and Content Analyzer tools for SMB and mid-market advertisers.

Broad incumbents

• Skai (formerly Kenshoo): Enterprise marketing platform for paid search, social, and retail media with predictive optimization. Comparable in the social optimization and attribution space to Squaremoon's Budget Optimization and Markov-chain attribution tools, but at much larger enterprise scale.
• Sprinklr: Enterprise social media management and customer experience platform serving large brands with AI-powered listening, publishing, and analytics. Comparable to Squaremoon's enterprise social media audit and competitor intelligence capabilities, but at significantly larger scale and broader scope.
• Hootsuite: Large-scale social media management platform offering publishing, analytics, and ads across multiple networks. Broader incumbent that overlaps with Squaremoon's social media audit and performance dashboard capabilities, but as part of a wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SquareMoonNL
• LinkedInlinkedin.com/company/squaremoonnl
• Instagraminstagram.com/squaremoonnl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Squaremoon