fleur
Fleur Inc Chicago is a Chicago-based lifestyle boutique and custom wedding design studio operating a single physical storefront and a Shopify e-commerce platform, selling fresh floral arrangements, curated home goods, fine jewelry, and bespoke wedding floral services to individual consumers, wedding couples, and subscription customers in the Chicago metro area.
- Company typePrivate
- Founded2002
- HeadquartersChicago, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What fleur does
Fleur Inc Chicago is a privately held lifestyle boutique and custom wedding design studio founded in 2002 and based at 2651 N Milwaukee Ave, Chicago, Illinois. The company operates a dual-channel retail model: a single physical storefront open seven days per week (11AM-6PM) and a Shopify-powered e-commerce platform at fleurchicago.com that supports local Chicago delivery and select nationwide shipping. Its core offerings are fresh floral arrangements (hand-tied bouquets at $55-$125 and vase arrangements at $75-$150) and custom wedding floral design, a service line the company has operated for over 22 years. The retail assortment has expanded to 1,600+ products spanning fine jewelry, candles and home fragrance, bath and body, plants and pots, home goods, paper goods and cards, puzzles, apparel, and books, sourced through vendor partnerships with brands such as Jennie Kwon, Tatine, Altiplano, Creative Co-Op, and A Shop of Things.
The business generates revenue across five streams: one-time retail product sales (boutique and e-commerce), a Six Month Floral Subscription priced at $450 (pickup) or $750 (with local delivery), custom wedding design services billed on a quote basis, tiered local delivery fees ($15 for closer Chicago zip codes, $25 for farther zones, $18 for in-city floral delivery), and gift cards sold in $25-$125 denominations. Customer segments include individual lifestyle consumers, wedding couples (mid-market), subscription customers, and secondary event planners and venues. Distribution is direct-to-consumer with no wholesale, franchise, or licensing model evident in the data. The company sources flowers through both wholesalers and local growers, prioritizing local blooms during the Midwest growing season.
Fleur's go-to-market emphasizes curated merchandising, in-store experiences (including a DIY Floral Bar), and community engagement. It hosts the Walk the Block Lemonade Sip 'N Shop event with 30+ neighboring Milwaukee Avenue businesses and maintains an active content presence through a blog (Journal) featuring wedding case studies and editorial features in Martha Stewart Weddings, Vogue, Better Homes and Gardens, and Town & Country. The company is independently owned, with no disclosed parent entity, no external funding rounds, and no headcount or revenue figures publicly available.
fleur firmographics
Firmographics- Name
- fleur
- Legal name
- Fleur Inc Chicago
- Website
- https://fleurchicago.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Short description
- Fleur Inc Chicago is a Chicago-based lifestyle boutique and custom wedding design studio operating a single physical storefront and a Shopify e-commerce platform, selling fresh floral arrangements, curated home goods, fine jewelry, and bespoke wedding floral services to individual consumers, wedding couples, and subscription customers in the Chicago metro area.
- Ownership category
- akta.pro rank
fleur industry classification
Industry- Product category
- Floral Design and Lifestyle Boutique
- NAICS
- Florists (45931), Gift, Novelty, and Souvenir Retailers (45942), Jewelry Retailers (45831), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- akta.pro primary industry
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)
- akta.pro secondary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
Keywords
Where fleur is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
fleur business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Retail Product Sales: Sale of lifestyle products including home goods, jewelry, apparel, bath & body, candles, plants, puzzles, and paper goods through both physical boutique and e-commerce storefront.
- Floral Subscriptions: Monthly floral subscription service with recurring revenue. Six-month subscription at $450 ($75/month), with options for local delivery. Hand-tied arrangements composed by designers, prioritizing local blooms during growing season.
- Custom Wedding Design Services: Custom wedding floral design and event styling services. The company has been designing weddings for over 22 years, offering bespoke floral arrangements for weddings and events.
- Local Delivery: Local delivery of fresh floral arrangements and plants within Chicago delivery area. Delivery fees of $15 for closer zip codes and $25 for farther locations, plus per-order floral delivery at $18 for city of Chicago.
- Gift Cards: Gift cards sold in denominations of $25, $50, $75, $100, and $125, providing prepaid store credit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Six Month Floral Subscription - Pickup |
| Subscription | Monthly | Six Month Floral Subscription - Local Delivery |
| Unit Pricing | Pay-as-you-go | Hand Tied Bouquet |
| Unit Pricing | Pay-as-you-go | Vase Arrangement |
| Unit Pricing | Pay-as-you-go | Fine Jewelry - Emerald Cut Ruby Wisp Ring |
| Unit Pricing | Pay-as-you-go | Fine Jewelry - Diamond Baguette Engagement Ring |
| Other | Pay-as-you-go | Gift Cards |
| Other | Pay-as-you-go | Local Delivery - Closer Zip Codes |
| Other | Pay-as-you-go | Local Delivery - Farther Zip Codes |
| Other | Pay-as-you-go | Floral Delivery - City of Chicago |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
fleur product offering
Product offeringCore offering
Fleur is a Chicago-based lifestyle boutique and custom floral design studio that sells fresh hand-tied bouquets and vase arrangements, offers a six-month floral subscription, and provides full-service custom wedding floral design with over 22 years of experience. The retail assortment, curated from independent designers and brands such as Jennie Kwon, Tatine, Altiplano, and Creative Co-Op, spans fine jewelry, candles, bath and body, plants, home goods, paper goods, puzzles, apparel, and books. Sales occur through a physical boutique, a Shopify e-commerce site, and local Chicago delivery.
Product overview
Fleur is a lifestyle boutique and custom wedding design studio in Chicago, operating as a Shopify-powered e-commerce platform with both online and physical retail presence. The core offerings center on fresh floral arrangements (hand-tied bouquets, vase arrangements) and wedding design services (22+ years of experience), supplemented by a curated retail selection including fine jewelry, candles and home fragrance, bath & body products, plants, home goods, paper goods, puzzles, apparel, and books. Key product lines include the Six Month Floral Subscription (recurring revenue), Fleur Weddings (custom design service), and Floral Bar DIY experience. The business also offers local delivery within Chicago for fresh flowers and plants.
Differentiator
Problem solved
Functional benefit
Products and services
- Floral Arrangements (Hand Tied Bouquets and Vase Arrangements) Fresh hand-tied bouquets ($55-$125) and vase arrangements ($75-$150) composed by in-house designers using seasonal blooms from both wholesalers and local growers; available for pickup at the Chicago boutique or local delivery.
- Six Month Floral Subscription Monthly floral subscription delivering hand-tied arrangements composed by in-house designers, prioritizing local blooms during growing season; pickup on the 3rd Wednesday of each month or local delivery within Chicago.
- Fleur Weddings (Custom Wedding Floral Design) Full-service custom wedding floral design covering ceremonies, receptions, bridal bouquets, and event styling across Chicago venues; bespoke aesthetic paired with 22+ years of experience.
- DIY Floral Bar In-store experience where customers create their own bouquets during open hours, with grab-and-go options and phone-ahead reservations available.
- Local Delivery of Fresh Florals and Plants Hand delivery of fresh floral arrangements and plants across Chicago zip codes, with $15-$25 fees by distance and $18 contactless doorstep delivery within the City of Chicago.
- Fine Jewelry Rings, earrings, necklaces, and bracelets from independent designers including Jennie Kwon and Altiplano, with prices ranging from $42 to $2,750.95.
- Candles, Incense and Diffusers Soy wax scented candles and home fragrance products from Tatine, available in 3oz-8oz sizes with 50-60 hour burn times.
- Bath and Body Curated selection of bath, body, skincare, and perfume products sold through the Chicago boutique and Shopify storefront.
- Plants and Pots Indoor house plants, air plants, and decorative pots and planters for home decor, available in-store and online with local delivery.
- Home Goods Decor, entertaining items, and kitchenware curated from independent vendors including Creative Co-Op.
- Paper Goods and Cards Greeting cards for birthday, thank you, sympathy, congratulatory, love/anniversary/wedding, and any occasion, plus broader paper goods.
- Puzzles Curated puzzles including 1000-piece puzzles from vendors such as Court Classics.
- Apparel and Accessories Curated apparel including tops, beach towels, and accessories such as claw clips.
- Gift Cards Gift cards redeemable at Fleur in denominations of $25, $50, $75, $100, and $125.
- Books Curated selection of cookbooks and lifestyle books sold through the boutique and online storefront.
Companies that use fleur
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
fleur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
fleur partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor and core.
- A Shop of ThingsminorA Shop of Things is a vendor whose products (Gold Stem Cherry Earrings, Ravioli Locket Necklace, Pasta Cookbook Matches) are sold through Fleur's retail and online store.
- Jennie KwonminorJennie Kwon is a jewelry designer whose products (Emerald Cut Ruby Wisp Ring, Diamond Baguette Engagement Ring, Black Diamond Marcato Ring) are sold through Fleur. Designed and made in Los Angeles.
- TatineminorTatine is a candle brand whose products (Bitter Orange and Lavender Candle, Ancient Hinoki, Garden Mint Candle, Pine Candle, St. John's Wood, Morning Sun, Petite Bergamot, Laurel Canyon) are sold through Fleur.
- Creative Co-OpminorCreative Co-Op is a home goods brand whose products (Acrylic Drinking Glass, Marble Serving Board, Ceramic Strawberry Jar, Metal Trellis, etc.) are sold through Fleur.
- AltiplanominorAltiplano is a jewelry brand (Delica Checkerboard Fringe Earrings, Moonrise Fringe Earrings, Beaded Leopard Earrings) handmade in a fair trade workshop in Guatemala, sold through Fleur.
- Vintage RoyaltyminorVintage Royalty hosted a jewelry takeover at Fleur during the Walk the Block community event.
- Chicago Queer CreationsminorChicago Queer Creations conducted pop-up events at Fleur during community events.
- Local Milwaukee Avenue BusinessescoreFleur partnered with 30+ local businesses along Milwaukee Avenue for the Walk the Block Lemonade Sip 'N Shop event, including: Vintage Frills, Pixie and the Boy, Hopewell Brewing, Dill Pickle, and many others.
- Laura Kimmel EventsminorWedding planner for RPM Events Chicago wedding featured in Fleur's journal. Collaborated on modern white and green wedding design.
- Artistrie Co PhotographyminorPhotography partner for wedding case studies. Ashley Biess photographed the RPM Events Chicago wedding featured in Fleur's journal.
- ECBGminorWedding cake vendor featured in wedding case study at RPM Events Chicago.
- Chicago CatzminorChicago wedding band that performed at the RPM Events wedding featured in Fleur's journal.
- Estera EventsminorEvent planning partner for micro-wedding at Etta Restaurant featured in Fleur's journal.
- Natalie Probst PhotographyminorPhotography partner for micro-wedding case study at Etta Restaurant.
- Elegant Event LightingminorLighting vendor for micro-wedding at Etta Restaurant.
- Emily Rose InkminorPaper goods/stationery vendor for micro-wedding at Etta Restaurant.
- Nicole Clarey PhotographyminorPhotography partner for Chicago History Museum wedding case study featured in Fleur's journal.
- Lola Event ProductionsminorEvent planning partner (Kirsty from Lola Productions) for Chicago History Museum wedding featuring pastel blooms and custom mandap.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
fleur competitors and assessment
Company assessmentDirect peers
- Farmgirl Flowers: DTC floral brand built around curated bouquets, subscriptions, and lifestyle expansion; mirrors Fleur's curated-arrangement positioning and direct-to-consumer mix.
- H.Bloom: Subscription and event-floral service for homes, offices, and weddings; closest analog to Fleur's combined subscription plus custom wedding design model.
- The Sill: DTC plant and home-goods brand with online and physical retail; comparable to Fleur on the curated plant/home lifestyle category and omnichannel DTC.
- The Bouqs Co: Online floral retailer offering farm-to-doorstep bouquets and recurring subscriptions; directly comparable to Fleur on DTC floral, gift-card-led checkouts, and subscription revenue mechanics.
- BloomNation: Online marketplace that connects consumers with local florists; same end-customer and same independent-floral-vendor ecosystem that Fleur participates in.
Broad incumbents
- FTD: Long-standing national flower-delivery network serving retail and event floral; comparable as a broader incumbent operating in the same customer occasions.
- Magnolia: Nationwide lifestyle brand with curated home, garden, and gift goods; comparable to Fleur on curated lifestyle retail and brand-led gifting, though at meaningfully larger scale.
- 1-800-Flowers: National floral and gifting incumbent with broad assortments and delivery infrastructure; competing incumbent for both retail floral and gift-card occasions that Fleur addresses.
- Terrain: Garden-inspired lifestyle boutique concept by Anthropologie with curated home and floral offerings; broader incumbent in the lifestyle boutique category Fleur operates in.
Regional players
- Ode à la Rose: Premium urban floral delivery brand serving select major metros; comparable positioning to Fleur on premium floral curation, but operating in different geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
fleur social profiles
Digital presencefleur financial estimates
Financial estimateRevenue estimate
Valuation estimate
fleur leadership team
Management profileNumber of profiles
fleur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
fleur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about fleur
What does fleur do?
Fleur is a Chicago-based lifestyle boutique and custom floral design studio that sells fresh hand-tied bouquets and vase arrangements, offers a six-month floral subscription, and provides full-service custom wedding floral design with over 22 years of experience. The retail assortment, curated from independent designers and brands such as Jennie Kwon, Tatine, Altiplano, and Creative Co-Op, spans fine jewelry, candles, bath and body, plants, home goods, paper goods, puzzles, apparel, and books. Sales occur through a physical boutique, a Shopify e-commerce site, and local Chicago delivery.
Is fleur a public or private company?
fleur is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was fleur founded?
fleur was founded in 2002.
Where is fleur based?
fleur is headquartered in Chicago, United States, in the North America region.
How does fleur make money?
Five revenue lines are on record. Retail Product Sales are the primary driver. The others are floral Subscriptions, custom Wedding Design Services, local Delivery and gift Cards.
Who are fleur's main competitors?
Direct peers on record are Farmgirl Flowers, H.Bloom, The Sill, The Bouqs Co and BloomNation. Broad incumbents are FTD, Magnolia, 1-800-Flowers and Terrain. Ode à la Rose is listed as a regional player.
Does fleur have an API?
No public API is recorded for fleur.
What industry is fleur in?
fleur's product category is Floral Design and Lifestyle Boutique. Its primary akta.pro industry code is HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages), with a secondary code of CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces. Its NAICS code is 45931.