ann marie's

What ann marie's does

Ann Marie's is a privately held, family-owned direct-to-consumer e-commerce retailer founded in 1989 in Minocqua, Wisconsin. The company sells European-inspired tableware, home decor, linens, apparel, gourmet foods, jewelry, skincare, candles, and gifts through its Shopify-powered online storefront, with shipping restricted to the continental United States. The catalog is organized by country of origin (Austria, England, France, Greece, Ireland, Italy, Poland, Portugal, Scandinavia, Spain) and by brand, curating 40+ established European brands and artisans including Nicholas Mosse, Emma Bridgewater, Burleigh, Juliska, Vietri, Gmundner Keramik, La Rochere, Arte Italica, Skandinavisk, and Rathbornes. Founder Ann Marie (Italian heritage) and co-owner Stephan (Swiss, joined in the 1990s) leverage their European connections for sourcing and product selection.

The business model is one-time unit-pricing on physical goods, with merchandise spanning price points from approximately $7.95 (candy) to $1,050 (kitchen knife sets), free shipping on orders over $99, and an $8.95 gift-wrap service. The primary customer segments are gift buyers and home enthusiasts seeking curated European goods, and wedding couples building registries of European pottery and home accessories. The wedding registry, digital gift cards, and curated gift baskets function as higher-margin own-label and service lines layered on top of the third-party branded inventory. Marketing is concentrated in organic social channels (Facebook, Pinterest, Instagram, TikTok, YouTube), email newsletters, and content marketing, with no paid acquisition or AI/ML features disclosed. The company has 1-10 employees, no external funding, no parent company, and no announced M&A or geographic expansion plans.

Name

ann marie's

Legal name

Ann Marie's

Website

https://annmarie.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Ann Marie's is a family-owned online retailer founded in 1989 in Minocqua, Wisconsin, that curates and sells European-inspired tableware, home decor, apparel, gourmet foods, and gifts from 40+ brands to US consumers through a Shopify storefront with wedding registry services.

Ownership category

akta.pro rank

Product category

Specialty Home Goods Retail

NAICS

Office Supplies, Stationery, and Gift Retailers (4594), Other Specialty Food Retailers (44529)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)

Keywords

• European home goods retail
• Artisanal pottery ecommerce
• Wedding registry service
• Imported home decor
• Specialty gift retailer

Headquarters

HQ city

Minocqua

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Retail Sales: One-time transaction sales of physical goods including European pottery, home décor, linens, apparel, jewelry, and gourmet foods. Revenue generated through direct consumer purchases on the e-commerce platform with standard pricing per product.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Ann Marie's curates and retails authentic European-inspired tableware, home decor, linens, apparel, jewelry, candles, skincare, children's toys, cutlery, and gourmet foods sourced from over 40 established European brands and artisans. The company sells through its Shopify-powered direct-to-consumer online storefront and its physical shop in Minocqua, Wisconsin, and also operates a wedding registry service alongside gift cards and curated gift baskets.

Product overview

Ann Marie's is an e-commerce retailer specializing in imported European pottery, home goods, and lifestyle products. The store operates as a multi-brand marketplace featuring dozens of curated European brands organized by country of origin (Austria, England, France, Greece, Ireland, Italy, Poland, Portugal, Scandinavia, Spain) and by product category. The core product portfolio centers on tableware and pottery (Nicholas Mosse, Burleigh, Emma Bridgewater, Gmundner Keramik, Juliska, Vietri, Gien, Carmel Ceramica, Polish Pottery), complemented by home linens (Garnier-Thiebaut, Bodrum Linens, Ekelund), fragrances and candles (Skandinavisk, LAFCO, Rathbornes), skincare (French Girl, Dublin Herbalists), kitchenware (Laguiole cutlery, Match pewter), jewelry (Julie Vos, UNOde50, Lotta & Djossou), clothing (Mersea, Lalide a Paris), toys (Maileg), and gourmet foods. The store is built on Shopify's e-commerce platform and offers wedding registries, gift cards, and curated gift baskets as additional services. No AI capabilities or public API are offered.

Differentiator

Problem solved

Functional benefit

Brands

• Ann Marie's Curated Gift Baskets: The store's own curated collection of gift baskets
• Ann Marie's Gift Cards

Products and services

• European Tableware and Pottery Handcrafted European pottery collections sourced from brands including Nicholas Mosse (Ireland), Burleigh (England), Emma Bridgewater (England), Gmundner Keramik (Austria), Juliska (Czech Republic/Portugal), Arte Italica (Italy), Vietri (Italy), Gien (France), Halcyon Days (England), Polish Pottery, Carmel Ceramica (Spain), and Pichon (France), spanning dinnerware, serveware, and decorative ceramics.
• European Linens and Textiles Premium European linen collections including French linen from Garnier-Thiebaut, Bodrum Turkish towels, Ekelund Swedish weaves, and Coral & Tusk textiles, sold as tablecloths, napkins, kitchen towels, runners, and decorative pieces for home dining.
• Glassware and Barware European pressed and blown glassware collections featuring La Rochere (France) traditional French glassware and Juliska glass collections for table setting, bar service, and decorative use.
• Candles and Home Fragrances Scented candles and home fragrances from Skandinavisk (Scandinavia), LAFCO New York, and Rathbornes (Ireland), marketed as home atmosphere and gift products.
• Natural Skincare and Bath Clean and natural skincare and bath products from French Girl Organics (France) and Dublin Herbalists (Ireland), including cleansers, creams, masks, serums, and bath salts for personal care use.
• Fashion Jewelry Statement and everyday fashion jewelry collections from Julie Vos (USA/France-inspired), UNOde50 (Spain), and Lotta & Djossou (Sweden/France), featuring necklaces, earrings, bracelets, and rings in gold, silver, and resin.
• Apparel and Hosiery European-inspired clothing and socks from Mersea (USA-made, coastal-inspired apparel) and Catherine Tough (England) wool and cotton socks, sold as women's apparel and accessories.
• Children's Toys and Plush Heirloom-quality children's toys and plush from Maileg (Denmark), including mice, rabbits, and miniature dollhouse furnishings marketed as collectibles and gifts for children.
• Cutlery and Knives Handcrafted French Laguiole cutlery including steak knives, cheese knives, and sets featuring traditional shepherd's cross handle inlays, marketed for dining and gifting.
• Gourmet Foods European gourmet food assortment sold as gifts and pantry staples, including items such as artisan cookies and imported specialty foods.
• Wedding Registry Service Wedding registry service allowing engaged couples to build a curated registry of Ann Marie's European tableware, linens, and home goods from across the catalog for their wedding guests to purchase.
• Gift Cards Physical and digital gift cards redeemable across the entire Ann Marie's product catalog online and at the Minocqua retail shop, offered in preset amounts for gifting.
• Curated Gift Baskets Pre-assembled curated gift baskets combining European gourmet foods, candles, soaps, and home goods, sold as ready-to-give presents with a gift wrap service available for $8.95 per item.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Nicholas Mosse PotterycoreOthersIrish pottery brand featured as a top seller and flagship collection. The potter established his factory in 1985 in Bennettsbridge, County Kilkenny, Ireland, creating hand-made traditional Irish pottery.
• Emma BridgewatercoreOthersEnglish pottery brand featured prominently as a top seller. All Emma Bridgewater pottery is made from cream-coloured earthenware in Stoke-on-Trent, with most production done by hand.
• Burleigh PotterycoreOthersEnglish pottery brand known for hand-decorated ceramics using century-old tissue transfer techniques. Made in Stoke-on-Trent in the West Midlands of England.
• Juliska CollectionscoreOthersPortuguese pottery and glassware brand. Juliska embraces the art of living well, handmade and handcrafted in Europe.
• Gmundner KeramikminorOthersAustrian pottery brand from Gmunden in Upper Austria. Half of Austrian households own at least one Gmundner piece. Producers of distinctive tableware since the turn of the sixteenth century.
• La RochereminorOthersFrench glassware brand since 1475, one of the first glassmakers in Europe. Known for the iconic Bee Whiskey Glass and nature-inspired glassware.
• SkandinaviskminorOthersScandinavian home fragrance brand made in France and Sweden, designed in Denmark. Captures the soul of Scandinavia through exquisite home fragrances.
• EkelundminorOthersSwedish Royal Court textile supplier with roots dating back to the 15th century. All manufacturing is organic and GOTS-certified.
• Heidi Caillard French HensminorOthersHand-painted ceramic French Hens made in the south of France. Featured as a top seller in Ann Marie's collection.
• RathbornesminorOthersDublin-based candle company since 1488, the world's oldest candle company. Handmade luxury scented candles and reed diffusers.
• Arte ItalicaminorOthersLuxury Italian tableware brand founded in 1997, pioneering hand-forged Italian pewter combined with fine ceramic. Heirloom-quality dinnerware and serveware.
• VietriminorOthersItalian pottery and home décor brand featuring functional Italian art and craftsmanship.
• Garnier-ThiebautminorOthersFrench linen brand founded in 1833 in the Vosges region. Pioneer in textile industry design and technology inventions for fine linens. Made in Portugal and France.
• LaguioleminorOthersFrench knife craftsmanship brand known for iconic French design. Renowned for craftsmanship and quality construction.
• MailegminorOthersDanish toy brand (Maileg, pronounced My'lye) known for charming Danish-designed toys including mice and plush gifts. Popular for baby showers and birthdays.
• ShopifycoreTechnology or IntegrationE-commerce platform powering Ann Marie's online storefront. The company uses Shopify's platform for their product catalog, shopping cart, and checkout functionality.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• The Citizenry: The Citizenry is a US-based curated e-commerce retailer of artisan home goods sourced from global makers. Its model of partnering with independent craftspeople across countries and selling through a single D2C site is closely analogous to Ann Marie's curated European brand portfolio.
• Food52: Food52 operates a curated marketplace for home, kitchen and food products from independent makers and brands. It mirrors Ann Marie's positioning as a curated D2C destination with deep maker relationships and editorial-driven discovery, though with a stronger kitchen/food emphasis.
• Terrain: Terrain (part of Anthropologie Group) is a curated retailer of home, garden and lifestyle goods with an artisan and heritage aesthetic. Its gift-friendly assortment and curated brand mix overlap with Ann Marie's tableware, home decor and lifestyle categories.
• VivaTerra: VivaTerra is a US-based online retailer of artisan and sustainably sourced home goods, furniture and gifts. Like Ann Marie's, it curates a multi-category assortment from independent and heritage makers and sells primarily through its own e-commerce storefront.
• Uncommon Goods: Uncommon Goods is a US-based curated gift and home goods retailer focused on unique, handcrafted and artisan-made products. Its marketplace model, gift-oriented assortment and D2C e-commerce positioning directly overlap with Ann Marie's curated European gift and home offering.

Broad incumbents

• Crate & Barrel: Crate & Barrel is a national broad-line home and tableware retailer with an active wedding registry business. It competes directly with Ann Marie's in registry-driven tableware and home goods, but offers a much broader (largely proprietary) assortment.
• Anthropologie: Anthropologie is a national lifestyle retailer with a curated home, apparel and gift assortment that overlaps with Ann Marie's tableware, apparel, jewelry and home decor categories. It competes for the same design-conscious female gift and home customer at much larger scale.
• West Elm: West Elm is a national broad-line home furnishings retailer (owned by Williams-Sonoma) with significant tableware, lighting and decor offerings. It competes for the same design-conscious home and gift customer but at much broader scale and with proprietary product.
• Sur La Table: Sur La Table is a national kitchen, tableware and culinary retailer. It overlaps with Ann Marie's on premium European tableware and kitchen categories (Laguiole, Juliska, La Rochere), but with much broader assortment, cooking classes and physical stores.

Emerging players

• Zola: Zola is a digital-first wedding registry and planning platform that aggregates multiple retailers (including some that carry European home brands). It competes with Ann Marie's wedding registry for the same bride/groom customer and threatens to consolidate registry demand away from single-shop registries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@annmariesshopeurope
• Facebookfacebook.com/AnnMariePottery
• Instagraminstagram.com/annmarieshopeurope
• Pinterestpinterest.com/annmarieshopeurope
• TikToktiktok.com/@annmariesonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ann marie's