Groupe Hektor
Groupe Hektor, operating as Raoul, is a French SMB-focused company providing QR-code digital tipping for hospitality employees and multi-platform local SEO and review management services to restaurants, cafés, and service businesses in France.
- Company typePrivate
- Founded2018
- HeadquartersTernay, France
- Headcount—
- GTM typeB2B
- OfferingServices
What Groupe Hektor does
Groupe Hektor SAS is a privately held French company founded in 2018 and incorporated in 2021, headquartered in Ternay in the Lyon region and operating under the commercial brand "Raoul." The company targets local small and medium-sized businesses in the hospitality and service sectors, primarily in France. Its product portfolio is dual-pronged: a consumer-facing digital tipping application that allows customers to tip service employees via QR-code scanning with payments processed through the Mangopay electronic money infrastructure (retaining a 15% commission per transaction), and a B2B digital visibility service that manages local SEO, multi-platform review responses (Google My Business, TripAdvisor, TheFork, Yelp, Planity, Facebook), and email/SMS marketing campaigns for SMB clients.
The business model combines four revenue streams: a 15% transaction commission on digital tips (Pourboire), recurring subscriptions for digital visibility services (Horizon at €42/month, Zénith at €178/month) and dedicated review management (€50-€64/month), one-time campaign purchases (Impulsion €88, Focus €126), and physical QR-code holder product sales (€2-€12/unit) manufactured in the Lyon region. Distribution is sales-led and digital: the company runs a free local SEO audit as a lead magnet, sells through its website with Stripe as the payment processor, and has earned media coverage in BFM Lyon, Le Progrès, Fun Radio, Lyon Mag, and Hotellerie Restauration.
The team consists of six known members including co-founders Théo Gilly (CEO) and Mathis Bord (CTO), plus communications, partnerships, and digital project management roles, with active hiring indicated via the Indeed partnership channel. Customer logos number over 20 French restaurants and cafés, with no disclosed revenue, no external funding rounds, and no parent company. Operations are GDPR-compliant and the company holds no patents or trademarks on record.
Groupe Hektor firmographics
Firmographics- Name
- Groupe Hektor
- Legal name
- Groupe Hektor SAS
- Website
- https://raoul-app.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- Groupe Hektor, operating as Raoul, is a French SMB-focused company providing QR-code digital tipping for hospitality employees and multi-platform local SEO and review management services to restaurants, cafés, and service businesses in France.
- Ownership category
- akta.pro rank
Groupe Hektor industry classification
Industry- Product category
- Digital Marketing and Reputation Management
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)
Keywords
Where Groupe Hektor is headquartered
LocationHeadquarters
- HQ city
- Ternay
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Groupe Hektor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Digital Tipping Commission: Groupe Hektor retains a 15% TTC commission on each tip (Pourboire) paid by a donor user to an employee user. The remainder is credited to the employee's digital wallet (Porte-Monnaie) managed by Mangopay.
- Review Management Subscription: Monthly subscription at €64 TTC per month without commitment, or €50 TTC per month with 12-month commitment. Includes review management across platforms (Google, TripAdvisor, Yelp, The Fork, Facebook), response within 5 hours, and 2 hours of coaching in the first month followed by 30 minutes monthly.
- Digital Visibility Tiers: Four pricing tiers: Horizon (€42/month) with optimization and 30-min monthly support; Impulsion (€88 one-time) for review gathering campaign; Focus (€126 one-time) for retargeting campaign; Zénith (€178/month) comprehensive plan with all features.
- QR Code Product Sales: Sale of custom QR code holders made from acrylic or aluminum. Products include round, square, rectangle, table-top, and wooden holders priced from €2 to €12 depending on type and size. Free delivery for orders over €100 in France.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Horizon - Basic digital visibility optimization |
| Other | Pay-as-you-go | Impulsion - Review gathering campaign |
| Other | Pay-as-you-go | Focus - Retargeting campaign |
| Subscription | Monthly | Zénith - Full service comprehensive plan |
| Subscription | Monthly | Review Management Service - Monthly |
| Subscription | Annual | Review Management Service - Annual |
| Unit Pricing | Pay-as-you-go | QR Code Products - Acrylic |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Groupe Hektor product offering
Product offeringCore offering
Groupe Hektor (operating under the trade name Raoul) provides a digital tipping platform via QR codes that allows hospitality customers to tip specific service employees electronically, retaining a 15% commission per transaction processed through Mangopay. The company also offers subscription-based digital visibility and local SEO services (review response within 5 hours, listing optimization across Google My Business, TripAdvisor, TheFork, Yelp, Planity, and Facebook), email/SMS marketing campaigns, and sells custom-manufactured acrylic, aluminum, and wooden QR code holders.
Product overview
Groupe Hektor operates Raoul as a dual-offering platform combining digital services for local businesses with a consumer-facing tipping application. The core product is the Raoul digital tipping application, which allows restaurant and commerce customers to tip employees via QR code, with payments processed through Mangopay. This is complemented by a suite of B2B digital visibility services including local SEO management, review response across Google My Business/TripAdvisor/TheFork/Yelp/Planity/Facebook, and email/SMS marketing campaigns (Opinion Collection, Promotional, and Retargeting). Physical QR code holders (acrylic, aluminium, and wood) are sold as complementary products. Pricing tiers include Horizon (€42/month for listing optimization and review management), Impulsion (€88 for review campaigns), Focus (€126 for retargeting), and Zénith (€178 for comprehensive management).
Differentiator
Problem solved
Functional benefit
Products and services
- Raoul Digital Tipping Application Mobile and web application enabling customers to digitally tip service employees (such as restaurant waitstaff) via QR code scanning. Features include real-time tip payments, employee wallet management, and tipping to specific employees of choice. The service processes tips through Mangopay with a 15% commission retained by Groupe Hektor.
- Digital Visibility Services (Visibilité Digitale) Local SEO and online reputation management service helping local businesses optimize their presence on Google My Business, TripAdvisor, TheFork, Yelp, Planity, and Facebook. Includes profile optimization, review response within 5 hours, and 30 minutes of monthly coaching. Offered via subscription plans (Horizon at €42/month or Zénith at €178/month) and one-time campaigns (Impulsion at €88, Focus at €126).
- Review Management Service Delegated management of customer reviews across multiple platforms (Google, TripAdvisor, Yelp, The Fork, Facebook). Raoul responds to all reviews on behalf of business clients within less than 5 hours, includes 2 hours of coaching in the first month followed by 30 minutes monthly. Priced at €64 TTC/month without commitment or €50 TTC/month with 12-month commitment.
- Email and SMS Marketing Campaigns Email and SMS campaign services including opinion collection (review solicitation), promotional campaigns (targeted offers), and retargeting campaigns (customer return incentives). Customized to client graphic charter and integrated with CRM data recovery from existing customer files.
- Custom Acrylic and Aluminum QR Code Holders Physical QR code display holders custom engraved in France (Lyon region). Available in multiple shapes (round, square, rectangle, table-top) and colors (black, gold, silver). Includes free visual creation and free delivery for orders over €100 in France. Priced from €2 to €12 depending on type and size.
- Wooden QR Code Holders Wooden QR code display holders custom manufactured in France. Available in round, rectangle, and hexagon shapes with varying thicknesses (0.3cm, 0.6cm, 1.2cm). Priced between €6.00 and €8.00.
- QR Code Review Holder (QR Code Avis) Acrylic QR code holders specifically designed for review solicitation. Available in diameters of 10cm, 12cm, or 15cm. Priced between €8.00 and €12.00.
Quantifiable outcome
- 72% of consumers use local search results to find local businesses
- +5 more outcomes
Companies that use Groupe Hektor
Customer profileNamed customers19 records
Segments2 records
Ideal customer profiles2 records
Groupe Hektor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Groupe Hektor partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- MangopaycoreMangopay provides the electronic money wallet (Porte-Monnaie) infrastructure for the digital tipping service. It handles the processing of tips, money storage, and transfers to employee bank accounts. Groupe Hektor retains a 15% commission on each transaction.
- StripecoreStripe is the payment processor for QR code product purchases on the website. It handles secure credit card payments for the digital visibility subscriptions and QR code product sales.
- Google (My Business)coreGoogle My Business is a core platform for local SEO optimization services. Raoul optimizes business listings on this platform as part of its digital visibility services.
- TripAdvisorcoreTripAdvisor is a core platform for review management services. Raoul optimizes listings and responds to reviews on TripAdvisor as part of its service offering.
- TheForkcoreTheFork is a key restaurant discovery and booking platform. Raoul includes TheFork optimization in its multi-platform review management and visibility services.
- PlanitycorePlanity is a beauty/wellness appointment booking platform. Raoul includes Planity optimization in its digital visibility services for relevant business clients.
- YelpcoreYelp is a review and business discovery platform included in Raoul's multi-platform review management services.
- FacebookcoreFacebook business pages are included in Raoul's digital visibility optimization services.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Groupe Hektor competitors and assessment
Company assessmentBroad incumbents
- Yext: Yext is an enterprise digital presence platform managing listings, reviews, and pages across hundreds of directories at scale. While broader and more enterprise-focused than Raoul, it competes for the same multi-platform listing optimization use case.
- Trustpilot: Trustpilot is a global consumer review platform widely used by SMBs and enterprises. While not a full-service agency like Raoul, its free and paid review management offerings overlap directly with Raoul's core review response and solicitation service.
- Square (Block): Square provides integrated payments, point-of-sale, and tipping infrastructure for SMBs including restaurants. While broader than Raoul, its tipping features and restaurant vertical focus make it an incumbent competitor with substantially more capital and distribution.
Direct peers
- Birdeye: Birdeye is a SaaS platform for multi-location businesses that bundles review management, listings, messaging, and social tools. It is the closest direct peer to Raoul's digital visibility service, operating at significantly larger scale across the US, UK, and parts of Europe with overlapping SMB hospitality customers.
- Podium: Podium is an SMB customer interaction platform combining review management, webchat, payments, and text marketing for local businesses, with strong penetration in restaurants and service businesses — directly comparable product surface to Raoul's visibility and email/SMS offerings.
- Vendasta: Vendasta is a white-label SMB marketing and reputation platform serving local businesses via agency partners — closely comparable to Raoul's service bundle (reviews, listings, messaging) and similarly targets small operators lacking internal marketing resources.
- TiPJAR: TiPJAR is a digital tipping platform enabling cashless tips to hospitality staff via QR codes and contactless payments — the closest functional peer to Raoul's tipping application, particularly on the consumer-to-employee transaction model.
- Critizr: Critizr is a French customer experience and review management platform specifically built for retail and restaurant chains in France and Europe, making it the most direct geographic and vertical peer to Raoul's review/SMB visibility offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Groupe Hektor social profiles
Digital presenceGroupe Hektor compliance and trust
Trust signalCompliance1 record
Groupe Hektor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groupe Hektor leadership team
Management profileNumber of profiles
Profiles6 records
Groupe Hektor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groupe Hektor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groupe Hektor
What does Groupe Hektor do?
Groupe Hektor (operating under the trade name Raoul) provides a digital tipping platform via QR codes that allows hospitality customers to tip specific service employees electronically, retaining a 15% commission per transaction processed through Mangopay. The company also offers subscription-based digital visibility and local SEO services (review response within 5 hours, listing optimization across Google My Business, TripAdvisor, TheFork, Yelp, Planity, and Facebook), email/SMS marketing campaigns, and sells custom-manufactured acrylic, aluminum, and wooden QR code holders.
Is Groupe Hektor a public or private company?
Groupe Hektor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Groupe Hektor founded?
Groupe Hektor was founded in 2018.
Where is Groupe Hektor based?
Groupe Hektor is headquartered in Ternay, France, in the Europe region.
How does Groupe Hektor make money?
Four revenue lines are on record. Digital Tipping Commission is the primary driver. The others are review Management Subscription, digital Visibility Tiers and QR Code Product Sales.
Who are Groupe Hektor's main competitors?
Broad incumbents on record are Yext, Trustpilot and Square (Block). Direct peers are Birdeye, Podium, Vendasta, TiPJAR and Critizr.
Does Groupe Hektor have an API?
No public API is recorded for Groupe Hektor.
What industry is Groupe Hektor in?
Groupe Hektor's product category is Digital Marketing and Reputation Management. Its primary akta.pro industry code is BPAMALAH, Creator Monetization Tools (Subscriptions, Tips, Merch). Its NAICS code is 541810 and its SIC code is 7311.