What agent force usa does

Agent Force USA (legal entity Agent Force, Inc., Wyoming-incorporated, headquartered in Scottsdale, Arizona) is a cloud-based SaaS platform that enables licensed health and life insurance agents to launch white-labeled consumer-facing selling sites with integrated quote-to-enroll workflows, marketing automation, and compliance resources. The core technology bundles a website builder, carrier and product lookups, an Agent Resource Center (enrollment links, SOAs, marketing assets, training guides), a Live Lead Transfer Portal, and text-based AI support agents trained specifically on Medicare, Health, and Life products. Underlying infrastructure relies on standard third-party services: Stripe for subscription billing, Google Analytics and Vercel Analytics for traffic measurement, and marketing tooling such as WhatConverts, Facebook, and Google Business Profile.

The business model is multi-tiered subscription SaaS with three membership plans (Free directory listing, Pro at $27/month, Elite at $99/month) and an overlay of agency-level subscriptions ($129/month plus downline seat pricing) for multi-agent teams. On top of the membership tiers, the company sells three managed marketing packages — Edge ($299/month), Amplify ($449/month), and Fusion360 ($549/month) — which add lead capture, SEO, SEM, GMB optimization, and drip campaigns. Distribution is primarily direct-to-consumer self-serve via goagentforce.com and agentforceusa.com, targeting the US market with a product-led growth motion supplemented by an enterprise field sales motion aimed at established agency owners. The company claims over 50 years of combined team experience marketing to insurance agents, and operates a common-ownership relationship with My Benefit Pilot, Inc. for cross-directory exposure, but discloses no funding, revenue, or headcount beyond a 1–10 employee range.

Name

agent force usa

Legal name

Agent Force, Inc.

Website

https://agentforceusa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Agent Force USA is a subscription SaaS platform that enables licensed U.S. health and life insurance agents and agencies to build white-labeled selling sites with quote-to-enroll workflows, marketing automation, and AI support trained on Medicare, Health, and Life products.

Ownership category

akta.pro rank

Product category

Insurance Agent Software

NAICS

Advertising Agencies (54181)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)

akta.pro secondary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Insurance agent platform
• Health insurance tools
• Life insurance marketing
• Insurance selling sites
• Agent enablement software

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Membership Subscriptions: Monthly subscription tiers (Free, Pro $27/mo, Elite $99/mo) providing increasing levels of platform access including directory listings, personalized selling sites, and marketing tools.
2. Marketing Packages: Monthly marketing service subscriptions (Edge $299/mo, Amplify $449/mo, Fusion360 $549/mo) offering online presence, lead generation, and sales growth services including SEO, SEM, social media setup, and content marketing.
3. Agency Downline Seats: Per-agent seat pricing for agency accounts, allowing agency owners to manage and pay for downline agents' access to the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Agent Force USA operates a cloud-based SaaS platform that enables licensed health and life insurance agents to launch personalized, white-labeled selling sites in 15 minutes or less, complete with a quote-to-enroll workflow, AI-powered product support, automated client marketing, and an integrated resource center for enrollment, compliance, and carrier lookup tools. The platform is sold via tiered monthly subscriptions (Free, Pro $27/mo, Elite $99/mo) with optional add-on marketing packages (Edge $299/mo, Amplify $449/mo, Fusion360 $549/mo) covering SEO, SEM, Facebook advertising, and lead management.

Product overview

Agent Force USA is a multi-tier platform designed for health and life insurance agents, offering a spectrum from free directory visibility to full white-labeled selling sites. The core product hierarchy includes: Free Directory Listing (basic visibility), Pro ($27/mo for white-labeled resource site), and Elite ($99/mo for complete selling site with quote-to-enroll workflow, agent resource center, and kiosk sites). On top of the membership tiers, three optional marketing packages are available: Edge ($299/mo) for local presence, Amplify ($449/mo) for SEO and search, and Fusion360 ($549/mo) for advanced growth. The platform integrates carrier quoting, enrollment tools, automated marketing, AI-powered 24/7 support, and live lead transfer capabilities into a unified selling site experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Directory Listing Free national directory listing for licensed insurance agents that displays contact info, contact lead form, profile photo, training videos, and access to industry discounts. Built for agents seeking basic online visibility at no monthly cost.
• Pro Membership Standout marketing tier at $27/month providing a personalized client-facing resource site white-labeled to the agent, scheduling link, featured placement in the directory, and a Pro badge. Builds on the Free tier features.
• Elite Membership Complete all-in-one selling platform at $99/month with personalized selling site, Agent Resource Center, kiosk site, priority local ranking, Elite badge, automated client marketing, full quote-to-enroll workflow, and access to exclusive industry discounts. The flagship offering for agents serious about client acquisition and self-service enrollment.
• Edge Marketing Package Low-barrier local online presence package at $299/month including WhatConverts lead portal, Facebook setup and launch, templated ad creative, social proof assets, and Google Business Profile setup. One-time setup fee of $149 applies.
• Amplify Marketing Package Organic and paid search growth package at $449/month building on Edge with basic SEO setup and launch, SEM setup (excluding ad spend), three drip campaigns, and the AgentLink Backlink Network. One-time setup fee of $149 applies.
• Fusion360 Marketing Package Full-scale rapid-growth solution at $549/month including everything in Amplify plus advanced SEO with AI/schema markup, GMB optimization, premium content feed, and regular progress and strategy check-ins. One-time setup fee of $149 applies.

Quantifiable outcome

• Create and launch selling site in 15 minutes or less
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• My Benefit Pilot, Inc.coreStrategic or Co-development PartnerMy Benefit Pilot, Inc. is a separate legal entity under common ownership with Agent Force, Inc. that provides integrated directory, listing, and consumer-resource services. Agent Force profiles and subscription status are shared across both platforms. Elite subscribers receive prioritized placement and Elite badges on My Benefit Pilot's national consumer directory. Both companies share account infrastructure including National Producer Number verification.
• StripecoreTechnology or IntegrationStripe is the merchant of record for Agent Force subscriptions, handling all payment processing. Stripe receives and stores payment card numbers and processes transactions on behalf of Agent Force.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• HubSpot: Large marketing automation and CRM platform whose marketing tools, email automation, and CMS compete for the same SMB marketing budget as Agent Force USA's Edge/Amplify/Fusion360 packages — though HubSpot is a horizontal platform without insurance-specific workflows or carrier connectivity.
• ActiveCampaign: Marketing automation and CRM platform widely used by SMBs including insurance agents for email drip campaigns, automation, and CRM — competes directly with the automated client marketing, drip campaigns, and newsletter functionality bundled in Agent Force USA's higher tiers.
• SelectQuote: Public direct-to-consumer insurance brokerage platform that internalizes the agent role for senior market products — adjacent competitive pressure on independent Medicare-focused agents who are Agent Force USA's core customers, though SelectQuote operates a captive-agent model rather than enabling independent agents.

Emerging players

• HealthCare.com: Insurance lead generation and comparison platform that connects health insurance shoppers with agents and carriers — comparable vertical focus on health insurance distribution and lead transfer mechanics, though primarily a consumer-facing lead source rather than an agent productivity SaaS.

Direct peers

• Quotit: Insurance quoting and enrollment platform that provides agents with consumer-facing quoting tools and carrier connectivity — overlaps significantly with Agent Force USA's quote-to-enroll workflow and white-labeled selling sites for health insurance agents.
• MediaAlpha: Public insurance customer acquisition platform that connects insurance carriers and agents with consumers via real-time bidding and lead marketplaces — comparable vertical focus (insurance agent enablement) and overlapping marketing infrastructure, though operating as an enterprise media-buying layer rather than an SMB self-serve SaaS.
• Bold Penguin: Insurance agent enablement platform (originally focused on commercial lines, expanding into health) that provides agents with quoting workflows, marketing tools, and carrier connectivity — closely comparable SaaS model targeting independent agents with workflow and distribution tooling.
• Insurance Technologies Corporation (ITC): Established provider of insurance agent and agency technology including websites, marketing automation, and carrier connectivity — directly comparable product mix (agent websites, marketing tools, lead management) and the same target customer of independent insurance agencies.
• EverQuote: Public insurance customer acquisition marketplace operating the EverConnect platform that delivers leads and tools to health/life insurance agents — directly comparable in serving the same agent customer with marketing and lead-gen enablement, but at much larger scale and with paid media buying as a core competency.

Others

• GoHealth: Public health insurance marketplace and brokerage platform — adjacent rather than directly competitive, but shapes the broader Medicare/ACA distribution landscape and competitive dynamics that affect demand for Agent Force USA's agent-enablement platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agent-force-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about agent force usa