effective apps

What effective apps does

Effectify LTD, doing business as Effective Apps, is a private software company that develops and distributes a portfolio of subscription-based e-commerce apps, plugins, and integrations for online merchants. The company operates a product-led, marketplace-distributed model: its apps are discoverable and installable directly through the native app stores of Shopify, Wix, Ecwid, BigCommerce, QuickBooks, and Crisp, and customers self-serve install and subscribe without a sales interaction. The portfolio spans more than 32 apps concentrated in conversion optimization (e.g., Scarcity low-stock and cart-countdown timers, Livo visitor counter, Stik AI sticky add-to-cart bar), fraud prevention (Blocky IP and country blocker variants across Shopify, Wix, and Ecwid), analytics and marketing integrations (Tixel/TiXel multi-pixel installer, social-follower counters), UX enhancements (MX / MX AI background music player, FX 3D seasonal effects, Imgify logo animation, scroll-to-top, exit-intent tab animation), compliance (Terms & Conditions Checkbox, Age Verification Popup), and operational tools (Way Google Maps Store Locator, Smart Geolocation Redirects, Trust Badges, QRify on QuickBooks, Smart Segment Rules on Crisp).

Underlying technology is browser- and pixel-based: apps function as storefront add-ons, pixel/tracking installers, and small UI modules integrated with each host platform's marketplace billing and install mechanics. Revenue is generated via recurring subscriptions billed through each marketplace's native infrastructure, with no public pricing or tiered plans disclosed. The company cites 102,990+ customers, $183.4M+ in attributed customer revenue, and a 5.0 average app rating across platforms. Effective Apps maintains a partner program (effectify.co/become-a-partner), a Help Center (effectify.help), a public Status page, and an organic social presence across Twitter/X, Instagram, TikTok, Facebook, YouTube, and LinkedIn. No funding rounds, parent company, headcount, founding date, management team, or company revenue are disclosed in the available source material, and the entity appears to be independently operated.

Name

effective apps

Legal name

Effectify LTD

Website

https://effectify.co

Company type

Private

Operating status

Operating

Short description

Effectify LTD (Effective Apps) develops and distributes 30+ subscription-based e-commerce apps across Shopify, Wix, Ecwid, BigCommerce, QuickBooks, and Crisp marketplaces, serving SMB online merchants with conversion, fraud prevention, analytics, and UX tools via a self-serve, product-led model.

Ownership category

akta.pro rank

Product category

E-commerce Apps & Plugins

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG)

Keywords

• E-commerce apps
• Shopify plugins
• Conversion optimization
• Fraud prevention software
• Storefront integrations

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. App Subscription Revenue: The company generates revenue through subscription-based apps distributed via Shopify App Store, Wix App Market, Ecwid, BigCommerce, QuickBooks, and Crisp. Customers install apps from marketplace listings and subscribe to premium plans for continued access. The apps are offered as SaaS with recurring monthly or annual billing, with features such as fraud prevention, conversion optimization, analytics tracking, and user experience enhancements.
2. Multi-Platform App Distribution: Revenue is generated across multiple e-commerce platform ecosystems (Shopify, Wix, Ecwid, BigCommerce, QuickBooks, Crisp), each with its own app marketplace billing infrastructure.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Effective Apps (Effectify LTD) builds and sells a portfolio of 32+ subscription-based e-commerce apps and plugins distributed through the native app marketplaces of Shopify, Wix, Ecwid, BigCommerce, QuickBooks, and Crisp. Each app is sold as a standalone SaaS subscription addressing a specific merchant need such as fraud/geo-blocking (Blocky), conversion optimization (Scarcity, Stik AI, Livo, checkout timers), analytics tracking (Tixel TikTok pixel), UX enhancement (MX AI background music, FX seasonal effects, Imgify logo animation), compliance (Terms & Conditions checkbox, Age Verification), and store operations (Way Google Maps locator, Trust Badges, Super Gift Options).

Product overview

Effectify (Effective Apps) is an e-commerce app developer offering a portfolio of apps across multiple platforms including Shopify, Wix, Ecwid, BigCommerce, QuickBooks, and Crisp. The product portfolio includes conversion-focused tools (Scarcity: Low Stock Counter, Scarcity: Cart Countdown Timer, Livo, Stik AI Sticky Add To Cart Bar), fraud prevention (Blocky variants), marketing/analytics integrations (Tixel/TiXel for TikTok pixel, social media counters), UX enhancements (MX/MX AI Background Music Player, FX 3D Seasonal Effects, Imgify Logo Animation Effects), compliance tools (Terms & Conditions Checkbox, Age Verification Popup), and operational tools (Way Google Maps Store Locator, Checkout Countdown Timer, Trust Badges). The company positions these as apps that boost sales and conversions with user-friendly solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Terms and Conditions Checkbox

Quantifiable outcome

• $183.4 million+ in total revenue generated for customers
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature8 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Privy: Privy is a Shopify-focused email marketing and conversion app suite. It is comparable to Effectify because it sells multiple recurring subscription apps (pop-ups, email capture, upsells) through the Shopify App Store to the same SMB e-commerce customer base.
• Plug in SEO: Plug in SEO is a Shopify SEO app developer. It is a relevant peer because it monetizes a single-purpose SaaS add-on via the Shopify App Store subscription model, mirroring how Effectify distributes individual feature apps like Tixel and Blocky.
• PageFly: PageFly is a Shopify page-builder app developer with millions of merchants using its subscription product. It is comparable because both companies sell recurring SaaS add-ons via Shopify's app marketplace to SMB merchants building storefront functionality.
• Vitals: Vitals is a leading Shopify app developer offering a portfolio of 30+ conversion, reviews, and upsell apps. It is the closest direct peer to Effectify because both companies monetize a multi-app SaaS portfolio through Shopify's app marketplace targeting SMB merchants.
• ReConvert: ReConvert builds post-purchase upsell and conversion apps for Shopify. It is directly comparable because it sells subscription-based e-commerce add-on apps through the Shopify App Store focused on conversion optimization, the same category Effectify's Scarcity and Stik AI apps target.
• Shogun: Shogun is a Shopify and BigCommerce page builder and landing page SaaS. It is comparable to Effectify because it sells subscription storefront-enhancement apps via Shopify and BigCommerce marketplaces to the same SMB merchant segment.
• GemPages: GemPages is a Shopify landing page builder with a multi-app portfolio. It is a direct peer because it monetizes a suite of e-commerce SaaS apps through the Shopify App Store targeting the same merchant conversion and customization problems.
• Bold Commerce: Bold Commerce builds a suite of Shopify apps for checkout customization, subscriptions, and discounting. It is a comparable peer because it operates a portfolio of recurring-revenue e-commerce SaaS apps distributed via Shopify App Store.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EffectiveAppsHQ
• YouTubeyoutube.com/channel/UCPtuM-qTuKQWXZc0D6fM2Dw
• Facebookfacebook.com/EffectiveAppsHQ
• LinkedInlinkedin.com/company/effectify-ltd
• Instagraminstagram.com/effective_apps
• TikToktiktok.com/@effective_apps

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about effective apps