ecopon

What ecopon does

eCopon, operated by Smart Link for Information Technology Co. (also referred to as Smart Match for IT LLC), is a Saudi Arabia-headquartered digital platform founded in 2019 that provides certified electronic competition management, discount vouchers, coupons, and loyalty program services. The platform is officially authorized by the Saudi Chambers of Commerce and offers over 20 competition types, including barcode-linked competitions, product barcode scans, standard barcodes, online store competitions, and WhatsApp competitions, supported by a mobile application available on iOS, Android, and Huawei AppGallery alongside a web platform. The core technology stack includes barcode scanning, electronic draw management under GCC supervision, and a corporate registration system requiring chamber membership verification for B2B onboarding.

The company operates a two-sided business model serving both brands and consumers. For B2B clients (brands and merchants), eCopon charges subscription-based fees for campaign services, bundles, and annual packages, with 200+ brand partners including Petromin, Almarai, Carrefour, Halwani, Valvoline, Americana, Moussy, and Foot Locker across Food & Beverage, Automotive, Retail, and Fashion verticals. For B2C consumers, the platform is free to use, offering access to competitions, coupons, and rewards, with 2M+ active subscribers and 100M+ rewards distributed to date. The go-to-market combines direct sales for B2B (through corporate website registration) with product-led growth for B2C (via mobile app downloads and self-serve participation).

Revenue mechanics derive from subscription and recurring fees for brand campaign services, managed services for white-label loyalty programs, and transaction-based fees for electronic coupon and voucher distribution. The platform differentiates primarily through its regulatory certification (a rare authorized status in Saudi Arabia), the diversity of competition formats, and established brand relationships. Operations span Gulf and Arab Countries with a small team of 11-50 employees, and the company maintains a 4.8/5 App Store rating, reflecting strong consumer-side product satisfaction. No external institutional funding has been disclosed.

Name

ecopon

Legal name

Smart Match for IT LLC

Website

https://e-copon.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

eCopon is a Saudi Arabia-based digital platform, certified by Saudi Chambers of Commerce, that connects brands and consumers through electronic commercial competitions, vouchers, coupons, and loyalty programs, serving 2M+ users and 200+ brand partners across Gulf and Arab Countries.

Ownership category

akta.pro rank

Product category

Promotional Marketing Software

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Digital coupon platform
• Loyalty program software
• Promotional marketing platform
• Mobile voucher application
• Commercial competition platform

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Brand Campaign Services: eCopon charges brands and merchants for creating and running promotional competitions and marketing campaigns on the platform. The platform offers various service packages including Campaigns, Bundles, and Packages (such as Annual Packages) for brands looking to engage consumers through competitions.
2. Loyalty Program Services: Provides white-label loyalty program solutions to brands, with 200+ partners and 3M+ consumers reached. The platform enables brands to build customer loyalty through digital reward mechanisms.
3. Electronic Coupons and Vouchers: Platform facilitates digital coupon distribution for brands. The platform likely earns transaction fees or commissions from voucher distribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

eCopon is a digital promotional platform that connects brands and consumers through commercial competitions, electronic coupons and vouchers, loyalty programs, and mobile-based rewards distribution. Operating as Smart Link for Information Technology Co. in Saudi Arabia under parent Smart Match for IT LLC, the platform provides brands with campaign management tools and consumers with a mobile app to participate in promotions and redeem vouchers. The platform reports 2M+ active users, 200+ brand partners, and 100M+ rewards distributed across iOS, Android, and Huawei AppGallery.

Product overview

eCopon is a unified digital platform operated by Smart Link for Information Technology Co. in Saudi Arabia. The platform provides a comprehensive suite of marketing solutions including Electronic Contests Coupons, Electronic Draw, Discounts and Vouchers Service, Electronic Ticket Service, and Loyalty Program. The core eCopon Platform connects merchants and consumers, offering more than 20 competition types approved by the Saudi Chambers of Commerce. The ecosystem also includes a mobile application available on iOS, Android, and Huawei platforms. The platform focuses on consumer and merchant protection in promotional campaigns and competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• eCopon Digital Promotional Platform

Quantifiable outcome

• 2M+ active users on the platform
• +4 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• CarrefourcoreGTM or Marketing PartnerMajor retail partner whose competitions and promotions appear on the eCopon platform. Represents one of the prominent brand partners in the eCopon ecosystem.
• HalwanicoreGTM or Marketing PartnerFood & beverage brand running promotional competitions on the eCopon platform, including 'Your moments with Halwani are moments of gold' campaign.
• ValvolinecoreGTM or Marketing PartnerAutomotive brand partner running DrivenQuest campaign competitions on eCopon, including F1 ticket giveaways and prize promotions.
• PetrominflagshipGTM or Marketing PartnerMajor automotive partner running flagship campaigns including one million riyal and two Jeep Grand Cherokees promotional campaign - described as the biggest promotional campaign.
• AlmaraicoreGTM or Marketing PartnerLeading food & beverage brand running multiple scan and win competitions across GCC countries including UAE and KSA.
• AmericanacoreGTM or Marketing PartnerFood service company running participate and win campaigns on the eCopon platform.
• MoussycoreGTM or Marketing PartnerBrand partner running Play for Gold competitions with prizes including gold bars.
• AutoHubcoreGTM or Marketing PartnerAutomotive company running cinema ticket competitions and other promotional campaigns on the platform.
• Saudi Chambers of CommerceflagshipStrategic or Co-development PartnerRegulatory partner that certifies and officially authorizes all commercial competitions run through the eCopon platform, ensuring compliance with Saudi commercial regulations.

Scale indicators10 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Smile.io: Loyalty, referral, and rewards platform for ecommerce brands on Shopify, BigCommerce, and other platforms. Comparable to eCopon's loyalty program and digital reward mechanism offering.
• LoyaltyLion: Loyalty program platform for Shopify and ecommerce merchants offering points, rewards, and VIP programs. Directly comparable to eCopon's loyalty program service for brands.
• Antavo: Enterprise loyalty cloud platform serving global brands with program management, rewards, and campaign tools. Comparable to eCopon's white-label loyalty program services at the brand tier.
• Yotpo: Loyalty and referrals SaaS platform for ecommerce and retail brands, alongside reviews and SMS marketing. Closely comparable to eCopon's brand-side loyalty program and campaign management offerings.
• Vouchery.io: Voucher and coupon management API platform for ecommerce and marketing teams. Closely comparable to eCopon's electronic coupon/voucher distribution and redemption tracking capabilities.

Broad incumbents

• Honey (PayPal): Browser and mobile coupon/cashback platform now owned by PayPal, helping consumers find and apply discount codes at online and offline retailers. Highly comparable to eCopon's consumer-side coupon discovery experience.
• Rakuten Rewards: Global cashback and rewards platform that connects consumers with brand offers and coupons. Comparable consumer-side use case to eCopon's deals and rewards discovery platform.
• Groupon: Global deals, coupons, and cashback marketplace that connects merchants and consumers via promotional offers. Operates at much larger scale globally than eCopon but addresses the same merchant-to-consumer promotional use case.

Regional players

• Tareek (تاريك): Cashback and deals aggregator in the MENA region offering consumers rewards across online merchants. Direct regional comparable to eCopon's consumer-facing deals/coupons model in the GCC.
• Carrot Rewards / Cashback platforms in MENA: Cashback and coupon apps serving the GCC/MENA consumer base, offering competing promotional deal aggregation. Adjacent to eCopon's consumer-side coupon and competition discovery use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/eCoponBM
• Facebookfacebook.com/eCoponBM
• LinkedInlinkedin.com/company/ecopon
• Instagraminstagram.com/ecopon.bm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ecopon