What empire swimming does

Empire Swimming is a private, year-round competitive swim club and swim school founded in 2007 by Head Coach Ilan Noach and Barbara Noach, serving approximately 380 swimmers between the ages of 6 and collegiate across the New York Metropolitan Tri-State area. The club is an official member of USA Swimming and the Metropolitan Swimming Local Swim Committee, with a tiered competitive training program organized into Rocket (ages 6-8, developmental), Lightning (ages 8-12, age-group), Xcel (ages 12+, senior introductory), and Xtreme (ages 13+, elite year-round) groups, plus a Swim School for beginners and Masters-level offerings. Training is delivered across four facility partnerships in Westchester County: The Hackley School (Tarrytown), Ardsley Middle School, The Masters School (Dobbs Ferry), and Purchase College (SUNY Purchase), with a coaching staff of approximately 13 led by Ilan Noach (ASCA Level 5, twice ASCA Metropolitan Age-Group Coach of the Year).

The business model is subscription/recurring in nature, built on team membership fees structured by training-group tier and Swim School lesson fees for entry-level swimmers; pricing is not publicly disclosed and is handled through direct phone (914-949-2342) and email contact, with registration and meet management delivered through the GoMotion/SportsEngine platform. Customer acquisition is primarily community-led and event-driven, relying on word-of-mouth referrals, try-outs, social media presence (Facebook, Instagram, Twitter, YouTube), and competitive-meet visibility, with Swim School functioning as the feeder pipeline into the competitive team. Revenue is augmented by sponsorship and retail partnerships with TYR Sport and SwimOutlet.com (Empire-branded collection), and the program has produced a documented college-placement track record at Ivy League and Division I/III programs (Yale, Columbia, Brown, Bucknell, Ohio State, MIT, NYU, Syracuse, Lafayette, Williams, Denison, Emory) and national-level results including a Speedo Summer Classic Meet combined team title.

Name

empire swimming

Legal name

Empire Swimming

Website

https://empireswimming.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Empire Swimming is a private Westchester County, NY swim club founded in 2007, operating a tiered year-round competitive swim team (Rocket, Lightning, Xcel, Xtreme) and Swim School for roughly 380 youth and adult swimmers across four facility partnerships.

Ownership category

akta.pro rank

Product category

Competitive Swim Club Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Competitive swim team
• Youth swim training
• Swim school lessons
• Swimming club membership
• Age group swimming

Headquarters

HQ city

White Plains

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Team Membership Fees: Recurring membership fees for competitive swim team participation at various training group levels (Rocket, Lightning, Xcel, Xtreme). Fees vary by training group commitment level.
2. Swim School Lessons: Swim school instruction program for younger children learning to swim and preparing to join the Pre-Competitive program.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Empire Swimming operates a year-round competitive swim club and swim school for youth (ages 6+) through collegiate swimmers in the New York Metropolitan Tri-State area. Training is delivered across four tiered groups (Rocket, Lightning, Xcel, Xtreme) plus a beginner Swim School, with practices held at four partner-pool facilities in Westchester County. The club is a USA Swimming member that competes in regional, Eastern Zone, and national-level meets.

Product overview

Empire Swimming is a competitive swim club offering a tiered training program with five distinct groups: Rocket Team (ages 6-8 developmental), Lightning Team (ages 8-12 age-group), Xcel Team (senior introduction), and Xtreme Team (elite senior). The organization also provides Swim School instruction for beginners. All programs are supported by the GoMotionApp/SportsEngine platform for member registration, scheduling, and meet results access.

Differentiator

Problem solved

Functional benefit

Brands

• Rocket Team: Developmental group for 6-8 year olds learning fundamentals of competitive swimming
• Lightning Team
• Xcel Team
• Xtreme Team

Products and services

• Rocket Team Developmental swim program for swimmers ages 6-8 teaching competitive swimming fundamentals, including all four competitive strokes, starts, turns, and race strategies. Targeted at young swimmers learning competitive fundamentals in a supportive environment.
• Lightning Team Age group program for athletes ages 8-12 focusing on aerobic training, stroke refinement, goal-setting, and developmentally appropriate dry land training. Targeted at swimmers transitioning from developmental to competitive training.
• Xcel Team First level of senior swimming for athletes aged 12+ training at higher volumes and paces with emphasis on goal-setting and dry land training. Targeted at committed senior-level swimmers.
• Xtreme Team Highest performing group requiring total commitment to year-round competitive swimming, with high training volume and intensity focused on championship meet preparation. Targeted at swimmers aged 13+ with total commitment to year-round training and championship-level goals.
• Swim School Swim instruction program helping younger swimmers learn to swim and prepare to join the Pre-Competitive program. Targeted at beginner youth swimmers and acts as the feeder program into the competitive team pathway.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• USA SwimmingcoreOthersOfficial governing body for competitive swimming in the United States. Empire Swimming is a member club of USA Swimming and the Metropolitan Swimming Local Swim Committee (LSC).
• Metropolitan SwimmingcoreOthersLocal Swim Committee (LSC) for the Metropolitan area. Empire Swimming competes under this LSC for regional championships and qualifying events.
• TYR SportminorChannel Partner/ Reseller/ DistributorOfficial swimwear sponsor. TYR provides swim gear and apparel, with Empire receiving recognition and branding on partner page.
• SwimOutlet.comminorChannel Partner/ Reseller/ DistributorOfficial swim shop partner. Empire branded collection available through SwimOutlet with affiliate arrangement.
• The Hackley SchoolcoreOthersPrivate school in Tarrytown, NY providing pool facilities for Hackley Rockets, Lightning, Xcel, and Masters Rockets/Lightning training groups.
• The Masters SchoolcoreOthersPrivate school in Dobbs Ferry, NY providing pool facilities for Masters Rockets and Lightning training groups.
• Purchase College (SUNY)coreOthersState university in Purchase, NY providing pool facilities for Purchase Rockets and Lightning training groups.
• Ardsley Middle SchoolcoreOthersPublic school in Ardsley, NY providing pool facilities for the elite Xtreme training group.
• GoMotion/SportsEnginecoreTechnology or IntegrationPlatform provider for team registration, meet management, and member communications. Powered by SportsEngine for the team website and registration systems.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Chelsea Piers: Chelsea Piers is a large multisport facility with aquatic programming, lessons, and youth sports offerings. It is comparable through shared facility and swim-instruction infrastructure, but its business is broader and more urban and commercial than Empire's specialist club.
• YMCA of Greater New York: YMCA of Greater New York provides community swim lessons, aquatic programs, and youth sports across a broad membership network. It is adjacent because it competes for families seeking swimming instruction, although it is a much broader recreation provider.
• Asphalt Green: Asphalt Green operates a broader sports and fitness campus with aquatic facilities, swim lessons, and youth swim programs. It overlaps with Empire's pool-based instruction and competitive development but serves a wider multisport and fitness audience.

Direct peers

• Irvine Novaquatics: Irvine Novaquatics is a competitive swim club offering age-group and senior training, technique development, and competition. It shares Empire's specialist swim-team model and recurring membership structure, though it is based in a different region and has a more performance-oriented scale.
• Nation's Capital Swim Club: Nation's Capital Swim Club is a regional competitive swim organization with age-group and senior programs, coaching, and a meet schedule. It is comparable to Empire's recurring team model and athlete-development focus despite serving a different metropolitan market.
• North Baltimore Aquatic Club: North Baltimore Aquatic Club provides year-round competitive swim training for age-group and senior athletes, with a focus on performance and meet results. It is a direct club-level analogue to Empire's competitive team and progression model.
• Westchester Aquatic Club: Westchester Aquatic Club offers youth and age-group competitive swim training in the Westchester and New York market. Its local club structure, progression pathways, and meet participation make it a close regional operating comparison.
• SwimMAC Carolina: SwimMAC Carolina is a large, established competitive swim club offering age-group and senior training, meets, and performance pathways. It compares to Empire on the core membership, coaching, and competitive-swim model while operating at a larger geographic scale.
• Badger Swim Club: Badger Swim Club is a regional competitive swim organization serving age-group and senior swimmers through year-round training and meets. It closely matches Empire's team membership, coaching, and competitive-program model.
• Long Island Aquatic Club: Long Island Aquatic Club is a year-round competitive swim club with age-group and senior programs. It is comparable to Empire in coaching-led memberships, skill development, and competitive meet participation, though it serves a different New York geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/EmpireSwimming
• YouTubeyoutube.com/channel/UCSNIwumengOlrEbEP3KqC_Q
• Facebookfacebook.com/pages/Empire-Swimming/155566094528624
• Instagraminstagram.com/empireswimming
• LinkedInlinkedin.com/company/empire-swimming

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about empire swimming