GoMotion
GoMotion is a privately held U.S.-based performance marketing agency that delivers real-time, exclusive, and custom lead generation campaigns across refinance, debt consolidation, solar, and student loan verticals for agencies and enterprises.
- Company typePrivate
- Founded2010
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What GoMotion does
GoMotion is a privately held, U.S.-based B2B lead generation and performance marketing agency operating primarily in regulated consumer finance and energy verticals including mortgage refinancing, debt consolidation, residential solar, and student loan consolidation. The company delivers exclusive, real-time leads sourced directly without middleman markup, supported by what it describes as a proprietary campaign management and lead-delivery system with built-in exclusivity assignment and compliance verification.
The service offering spans the full demand-funnel: paid search and social on Google, Microsoft, Facebook, Instagram, TikTok, YouTube, LinkedIn, Taboola, and X; retargeting and display; and email and social nurture. GoMotion operates a consultative, sales-led go-to-market in which each client is assigned a dedicated account representative; engagements begin with a complimentary marketing analysis and custom audit and are contracted on a quote-based, multi-year basis with transaction-fee economics tied to lead volume and exclusivity.
Revenue is generated per delivered lead across verticals, with tiered exclusivity (real-time, exclusive, semi-exclusive, aged) and custom campaign pricing. Public information on revenue, headcount growth, funding, or ownership is absent; the company discloses only cumulative operating metrics (173M+ leads generated, 85% client retention) and stated compliance with TCPA, CAN-SPAM, CCPA/CPRA, and GDPR. No acquisitions, external funding, executive changes, or geographic expansion have been reported in supplied sources.
GoMotion firmographics
Firmographics- Name
- GoMotion
- Legal name
- GoMotion
- Website
- https://gomotion.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoMotion is a privately held U.S.-based performance marketing agency that delivers real-time, exclusive, and custom lead generation campaigns across refinance, debt consolidation, solar, and student loan verticals for agencies and enterprises.
- Ownership category
- akta.pro rank
GoMotion industry classification
Industry- Product category
- Lead Generation Services
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)
- akta.pro secondary industries
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where GoMotion is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
GoMotion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Lead Generation Services: GoMotion generates revenue through performance-based lead generation services. The company delivers various lead types including real-time leads, aged leads, exclusive leads, and semi-exclusive leads across verticals including Refi, Debt, Solar, and Student Loans. The service model includes dedicated account management and custom campaign development. Pricing is based on lead volume and exclusivity levels delivered to clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Campaign Pricing - Quote-based service with tailored lead generation solutions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
GoMotion product offering
Product offeringCore offering
GoMotion is a performance-based B2B lead generation agency that delivers real-time, exclusive, custom-built lead campaigns to agencies and enterprises across verticals including Refinance, Debt Consolidation, Solar, and Student Loans. Campaigns are built around each client's business model, audience, and conversion goals and executed across a 311° stack covering search marketing, display retargeting, email, and social channels.
Product overview
GoMotion offers a unified lead generation platform providing performance-based marketing services across multiple channels including search, display, social, and email. The core offerings include real-time leads, custom campaigns, exclusive leads, search marketing (SEM), retargeting & display, and email & social marketing. The company serves multiple verticals including refinance, debt consolidation, solar, and student loans, delivering leads across these industries with a 360-degree marketing approach.
Differentiator
Problem solved
Functional benefit
Products and services
- Real-Time Leads Fresh, high-intent leads delivered instantly to the client's pipeline with no delays or stale data, for agencies and enterprises running performance campaigns in refinance, debt, solar, and student loan verticals.
- Custom Campaigns Tailored marketing campaigns built around each client's specific business model, target audience, and conversion goals.
- Exclusive Leads Lead generation service providing leads that are exclusive to a single client and not shared with competitors or subject to bidding wars.
- Search Marketing Precision search engine marketing (SEM) campaigns designed to capture high-value intent traffic across Google and Microsoft Ads networks.
- Retargeting & Display Remarketing and display advertising strategies that reinforce brand presence and boost customer lifetime value.
- Email & Social Marketing Multi-channel engagement across email and social media platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, X) that nurtures prospects into loyal customers.
Quantifiable outcome
- 85% Client Retention Rate demonstrating consistent delivery of results
- +2 more outcomes
Companies that use GoMotion
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
GoMotion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GoMotion partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights5 records
GoMotion competitors and assessment
Company assessmentDirect peers
- Jornaya: Lead identity verification and TCPA compliance solutions for performance marketers. Comparable to GoMotion on the compliance and lead quality verification layer, overlapping on the same mortgage, insurance, and home services buyer base.
- MediaAlpha: Performance marketing exchange focused on customer acquisition for insurance, mortgage, and other financial verticals. Highly comparable to GoMotion's vertical mix (refi, debt) and per-lead transaction model, but operating at significantly larger scale.
- ActiveProspect: Lead compliance and consent platform (TrustedForm, LeadConduit) used by lead generators and buyers to verify TCPA/CAN-SPAM compliance. Directly comparable because GoMotion's selling point of compliance-verified leads overlaps with ActiveProspect's compliance infrastructure.
- Digital Media Solutions: Performance marketing and lead generation company serving insurance, financial services, and home verticals with proprietary technology and multi-channel media buying. Closely comparable to GoMotion on verticals (insurance, mortgage, home), pricing model (per-lead), and channels.
- Modernize: Performance marketing and lead generation company for home improvement verticals including solar. Comparable to GoMotion on a per-lead, exclusive, multi-channel delivery model across consumer verticals.
Emerging players
- EnergySage: Solar marketplace and lead generation platform that connects homeowners with solar installers. Comparable to GoMotion's Solar vertical with overlap on high-intent solar leads and exclusive/shared delivery mechanics.
- CallRail: Call tracking and lead attribution platform commonly used by lead generation agencies and buyers to qualify inbound calls. Comparable to GoMotion's emphasis on lead quality, attribution, and conversion verification across paid channels.
Broad incumbents
- HubSpot: Marketing, sales, and CRM platform used by lead generation agencies and their clients. Broad incumbent that overlaps with GoMotion's demand generation and lead nurturing capabilities, though HubSpot is a software vendor rather than an agency.
- QuoteWizard (LendingTree): Insurance and financial services lead generation brand under LendingTree. Operates at much larger scale with similar vertical exposure (insurance, mortgage) but is a broader incumbent rather than a niche agency like GoMotion.
- Angi (formerly HomeAdvisor): Lead generation marketplace for home services with a comparable per-lead transaction model and exclusive/aggregated lead delivery. Broad incumbent with much larger brand and capital base, comparable in delivery mechanics to GoMotion's real-time and exclusive lead products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
GoMotion social profiles
Digital presenceGoMotion compliance and trust
Trust signalCompliance4 records
GoMotion financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoMotion leadership team
Management profileNumber of profiles
GoMotion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoMotion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoMotion
What does GoMotion do?
GoMotion is a performance-based B2B lead generation agency that delivers real-time, exclusive, custom-built lead campaigns to agencies and enterprises across verticals including Refinance, Debt Consolidation, Solar, and Student Loans. Campaigns are built around each client's business model, audience, and conversion goals and executed across a 311° stack covering search marketing, display retargeting, email, and social channels.
Is GoMotion a public or private company?
GoMotion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoMotion founded?
GoMotion was founded in 2010. It employs 11 to 50 people.
Where is GoMotion based?
GoMotion is headquartered in San Diego, United States, in the North America region.
How does GoMotion make money?
One revenue line is on record: lead Generation Services.
Who are GoMotion's main competitors?
Direct peers on record are Jornaya, MediaAlpha, ActiveProspect, Digital Media Solutions and Modernize. Emerging players are EnergySage and CallRail. Broad incumbents are HubSpot, QuoteWizard (LendingTree) and Angi (formerly HomeAdvisor).
Does GoMotion have an API?
No public API is recorded for GoMotion.
What industry is GoMotion in?
GoMotion's product category is Lead Generation Services. Its primary akta.pro industry code is BPAFAAAK, Lead Generation & Demand Generation (B2B/B2C), with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 54183 and its SIC code is 7310.