Athletic Edge

What Athletic Edge does

Athletic Edge is a privately held performance training boutique founded in 2000 by Ben Shear and headquartered at 1718 East Second Street, Scotch Plains, New Jersey. The company delivers sport-specific athletic training, physical therapy, and recovery services to elite and competitive athletes, including clients who have competed in the NHL, PGA, NFL, NBA, MLS, and Olympic Games, as well as high-performance adults and junior athletes. Programming is anchored by a proprietary physical assessment that precedes every multi-faceted, custom-designed training plan, with delivery options spanning one-on-one, semi-private, small group, team, and academy formats. Athletic Edge operates two wholly-owned sub-brands: BenShearGolf (golf-specific fitness and the BSG Juniors Academy) and AE Hockey Performance (xHockey Performance, off-ice hockey training developed with 3-time Stanley Cup-winning strength coach Mike Vasalani). The facility also hosts a private physical therapy practice led by a Doctor of Physical Therapy using the Redcord suspension system, and offers recovery services (massage, electric muscle stimulation, cold compression, cupping).

The company's competitive positioning rests on a curated technology stack (Redcord, ARQEX, Vertimax, 1080 Motion, Exxentric Kbox, Trackman, MySwing Professional 3D, C3Logix, Squid, NormaTec, Compex, Marc Pro) and the exclusive authorization to provide C3Logix comprehensive concussion screening to the public as the only private site in New Jersey entitled to do so. Revenue is generated entirely through professional services on a pay-as-you-go or package basis (recovery modalities, PT sessions, training, academy enrollments, and global consultation), with no public pricing, no disclosed headcount, no external funding, and no parent company. The go-to-market is a hybrid of direct-to-consumer walk-ins at the Scotch Plains facility, long-term academy cohorts (junior golf, hockey), and global consultation services delivered remotely. Brand reach is amplified through Ben Shear's media roles at Golf Digest, Golf Channel, and SiriusXM PGA Tour Radio, which function as organic top-of-funnel channels in the golf vertical.

Name

Athletic Edge

Legal name

Athletic Edge

Website

https://athleticedge.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Athletic Edge is a privately held performance training boutique founded in 2000 in Scotch Plains, New Jersey, serving elite athletes, junior golfers, hockey players, and high-performance adults through proprietary assessments, sport-specific training, physical therapy, and recovery services, alongside two sub-brands, BenShearGolf and AE Hockey Performance.

Ownership category

akta.pro rank

Product category

Sports Performance Training

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Health Services (8000)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH), Sports Combine, Tryout & Showcase Programs (MPAKAJAM)

Keywords

• Sports performance training
• Athletic recovery services
• Golf fitness training
• Hockey performance training
• Physical therapy services

Headquarters

HQ city

Scotch Plains

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Performance Training Services: One-on-one, semi-private, small group, team, and academy training sessions for sports performance, golf-specific training (BenShearGolf), and hockey performance (xHockey Performance). Services are offered at the Scotch Plains, NJ facility.
2. Recovery Services: Therapeutic services including massage (60 or 30 minutes), electric muscle stimulation (20 or 30 minutes using Compex/Marc Pro), cold compression (15 minutes per area using Squid system), and cupping therapy.
3. Physical Therapy: One-on-one private physical therapy sessions utilizing Redcord suspension system with a Doctor of Physical Therapy for pain and dysfunction treatment.
4. Global Consultation Services: Cutting-edge instruction and consultation services offered throughout the world, beyond the physical facility.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Athletic Edge is a performance training boutique in Scotch Plains, NJ that delivers customized sports performance training, physical therapy, and athletic recovery services using cutting-edge diagnostic and training technology. It operates specialized sub-brands—BenShearGolf for golf-specific fitness and AE Hockey Performance for off-ice hockey training—built on a proprietary physical assessment methodology and services delivered in one-on-one, semi-private, small group, team, and academy formats.

Product overview

Athletic Edge is a performance training boutique offering a comprehensive suite of services organized around four core pillars: Sports Performance Training (customized, assessment-driven athletic programs), Recovery Services (massage, stimulation, cupping, cold compression), Physical Therapy (Redcord-based private sessions with a Doctor of Physical Therapy), and High-Performance Lifestyle Training (for adult clients). The company operates two specialized sub-brands: BenShearGolf (a premier junior golf + fitness academy serving BSG Juniors with golf-specific fitness and technology like MySwing 3D and Trackman), and AE Hockey Performance (off-ice hockey training developed by 3-time Stanley Cup-winning strength coach Mike Vasalani). The overall portfolio is unified by cutting-edge equipment (Redcord, ARQEX, Vertimax, Squid Cold Compression, 1080 Motion, Exxentric) and expertise in golf, hockey, and general athletic performance.

Differentiator

Problem solved

Functional benefit

Brands

• xHockey Performance: Unrivaled off-ice hockey training program developed by Mike Vasalani and performance advisor Ben Shear, offering age-specific and season-critical training for hockey athletes.
• BenShearGolf

Products and services

• Sports Performance Training Customized sport-specific performance training program built on a proprietary physical assessment that precedes multi-faceted, strategy-based programs for athletes to master positions, prepare for events, maximize energy systems, and train efficiently. Offered via one-on-one, semi-private, small group, team, and academy formats.
• High-Performance Lifestyle Training Performance training program for adult clients who demand excellence in the workplace, in sports, and at home. Designed to deliver structured, technology-driven training to maintain and elevate overall performance.
• Physical Therapy Onsite private one-on-one physical therapy sessions using the Redcord Suspension system, delivered by a Doctor of Physical Therapy to pinpoint sources of pain and dysfunction for faster results in fewer visits.
• Recovery Services Therapeutic recovery offerings including massage (60 or 30 minutes), electric muscle stimulation using Compex and/or Marc Pro (20 or 30 minutes), cold compression via Squid Active system (15 minutes per area), and cupping therapy for restorative circulation.
• BenShearGolf Sub-brand offering golf-specific fitness training for amateurs and professional golfers, plus the BSG Juniors Academy—positioned as the Northeast's premier junior golf and fitness academy with off-season, pre-season, and in-season training programs.
• AE Hockey Performance Off-ice hockey training program with age-specific and season-critical offerings, cutting-edge diagnostic and training tools, strength and conditioning developed by Mike Vasalani (3-time Stanley Cup-winner), and comprehensive concussion-management system administration.
• C3Logix Concussion Management Comprehensive baseline and follow-up concussion screening using the C3Logix complete concussion-management system; Athletic Edge is the only private site in New Jersey authorized to offer this testing to the public.

Quantifiable outcome

• Faster results in fewer physical therapy visits using Redcord suspension system
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• MySwing ProfessionalcoreTechnology or IntegrationThe Premier Full Body 3D System for Golf. Used for swing analysis, golf technology, BSG juniors, BenShearGolf, swing diagnostics, and biomechanics assessment.
• Squid Cold Compression SystemcoreTechnology or IntegrationUsed for athlete recovery, inflammation reduction, and athletic injury treatment. Squid Active combines intermittent compression with cold treatment.
• Golf DigestflagshipGTM or Marketing PartnerMajor golf media publication. Ben Shear serves as Contributing Editor. Coverage includes golf instruction, equipment, courses, travel, and news.
• RedcordcoreTechnology or IntegrationRedcord offers treatment, injury prevention, and improvement of performance using suspension training systems.
• SiriusXM PGA Tour RadioflagshipGTM or Marketing PartnerBen Shear is weekly host of 'The Golfer's Edge' on SiriusXM PGA Tour Radio covering PGA TOUR, Champions Tour, and golf news.
• ExxentriccoreTechnology or IntegrationExxentric develops equipment and methods for strength and conditioning based on flywheel training, including Kbox systems.
• xHockey ProductscoreTechnology or IntegrationAmerica's #1 source for hockey training aids, equipment, gear and accessories with FREE shipping in the US.
• 1080 MotioncoreTechnology or IntegrationSystem for functional training and tests for evaluating and developing force, speed, power and acceleration. More effective than traditional methods.
• NormaTeccoreTechnology or IntegrationRecovery systems for legs and muscle recovery using patented PULSE technology.
• ARQEX FitnesscoreTechnology or Integration3D Single & Multiple Plane Isometric & Dynamic Exercises. Strengthens chassis muscles, improves athletic resilience, injury recovery, and patient outcomes.
• BiosteelminorOthersNutrition and health supplements brand for athletes.
• Marc ProcoreTechnology or IntegrationMuscle recovery electrical stimulation machine that helps speed up recovery after workout, improves muscles, and provides pain relief.
• Tasc PerformanceminorOthersBamboo Performance Technology activewear apparel for any activity - running, yoga, golf, tennis, working out or leisure.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Catapult Sports: Catapult provides athlete monitoring and performance technology to professional teams. Athletic Edge is a buyer of comparable technologies (1080 Motion, Vertimax) and a potential partner/channels customer for elite team deployments.
• Drive Shack / Topgolf venues: While not a direct competitor, large-scale golf entertainment and instruction venues represent an adjacent alternative consumer channel for casual golfers who might otherwise engage with golf performance training operators like Athletic Edge.

Broad incumbents

• IMG Academy: IMG Academy operates a multi-sport, campus-based training and education model. Athletic Edge's sport-specialty academies (BSG Juniors, xHockey Performance) overlap with IMG's training programs, though Athletic Edge is much smaller and stays non-boarding.
• Hospital for Special Surgery (HSS) - Sports Medicine: HSS operates one of the largest sports medicine and rehabilitation practices in the US. Athletic Edge's physical therapy and C3Logix concussion services compete for overlapping patients in the Northeast elite-athlete segment.
• EXOS (formerly Athletes' Performance): EXOS is the largest scaled sports performance training brand in the US, serving pro teams, military, and corporate clients. Athletic Edge competes in the same elite S&C and recovery space but at a much smaller boutique scale.

Direct peers

• Par4Success: Par4Success is a golf-specific fitness and performance training operation with TPI-certified coaches, directly comparable to BenShearGolf. Both target competitive junior and adult golfers using swing technology plus physical assessment.
• Velocity Sports Performance: Velocity is a multi-location sports performance training franchise offering sport-specific training, similar to Athletic Edge's core service line. Both target youth and adult athletes with technology-supported assessment-led programs.
• ActivCore: ActivCore is closely tied to Athletic Edge (DPT Jason Goncalves is associated with ActivCore per management data) and operates Redcord-based physical therapy and training. Direct overlap in methodology and customer base.
• Titleist Performance Institute (TPI): TPI is the leading golf-specific fitness and biomechanics certification and training network, directly comparable to Athletic Edge's BenShearGolf offering. Both combine physical assessment with golf swing analysis (Trackman/MySwing) for amateurs and pros.
• Mike Boyle Strength & Conditioning: Mike Boyle's facility is one of the most recognized boutique strength & conditioning centers in the US, comparable to Athletic Edge in operating model, elite clientele focus, and proprietary training methodology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AthleticEdgeLLC
• LinkedInlinkedin.com/company/athletic-edge-sports-management-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athletic Edge