VetHub Rx

What VetHub Rx does

VetHub Rx, Inc. is a private veterinary technology company headquartered in Lewes, Delaware that operates VetHubRx, an electronic prescribing platform purpose-built for veterinarians. The platform enables clinics to transmit prescriptions electronically to any of 68,000+ connected pharmacies — including Walgreens, CVS, Costco, Walmart PetRx, Chewy, and PetMeds — in under 15 seconds, replacing the legacy workflow of faxes, phone calls, and handwritten script approvals that historically took 2-3 days. Core technology is built on the NCPDP SCRIPT 2023011 standard with HIPAA-compliant security infrastructure. The product suite comprises four surfaces: the main VetHubRx prescribing platform, the Connect Portal for managing third-party pharmacy requests, the Pet Portal for pet owners, and the Pharmacy Partner Platform for fulfillment-side integration.

The company serves four customer segments: veterinary clinics and veterinarians (primary prescribers), retail and online pharmacies (primary fulfillers), pet owners (end beneficiaries), and PIMS (Practice Management System) providers, with 20+ integrations into systems including IDEXX Cornerstone, IDEXX Neo, Avimark, Covetrus Pulse, ezyVet, Digitail, DVMax, ImproMed, IntraVet, Instinct EMR, Shepherd, Vetspire, and VETport. Distribution is conducted through three concurrent go-to-market motions: a self-serve / freemium product-led motion for individual vets, a direct enterprise sales motion targeting corporate veterinary groups and pharmacy chains, and an API-first OEM motion targeting PIMS vendors for embedded integration. The company operates with 1-10 employees, has not disclosed any external funding rounds, and is founder-owned.

Revenue mechanics are based on subscription pricing with a free tier plus multiple premium tiers; specific price points are not publicly disclosed. Strategic partnerships include a preferred compounding pharmacy relationship with PetScript and channel integrations with major pharmacy retailers. Quantitative performance claims include reducing prescription approval time from 2-3 days to 10-20 minutes, lowering error/rework rates from 15-20% to under 2%, improving fill rates from 70-75% to over 90%, and eliminating clinic hold times — though these are vendor-supplied figures rather than independently verified metrics.

Name

VetHub Rx

Legal name

VetHub Rx, Inc.

Website

https://vethubrx.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

VetHubRx provides an electronic prescribing platform connecting veterinarians to 68,000+ pharmacies and 20+ practice management systems, enabling NCPDP SCRIPT-compliant digital prescription routing in under 15 seconds for veterinary clinics, pharmacies, and pet owners.

Ownership category

akta.pro rank

Product category

Veterinary Practice Management Software

NAICS

Veterinary Services (54194)

akta.pro primary industry

E‑prescribing, Pharmacy Ordering & Medication Management (Rx, Refills, Home Delivery Integrations) (HLAMAGAF)

akta.pro secondary industries

Veterinary Inventory, Pharmacy & Medication Management (HLAMAMAF), Veterinary Practice Management Software (PIMS/EMR, Scheduling, Billing) (HLAMAGAA)

Keywords

• Veterinary e-prescribing software
• Electronic prescription platform
• Veterinary practice software
• Pharmacy network integration
• Practice management integration

Headquarters

HQ city

Lewes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D

Revenue model

1. Subscription Plans: Multiple subscription plans and options including free plans and premium tiers for veterinarians and pharmacies. Revenue generated through recurring subscription fees from veterinary clinics and pharmacy partners for access to the electronic prescribing platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

VetHub Rx operates an electronic prescribing (e-prescribing) platform purpose-built for veterinarians that enables digital prescription transmission to any of 68,000+ licensed pharmacies in the United States in under 15 seconds. The platform connects veterinary clinics, pharmacies, and Practice Information Management Systems (PIMS) via NCPDP SCRIPT 2023011 compliant infrastructure, HIPAA-compliant security, and a four-step prescription workflow (select patient, select medication, choose pharmacy, submit Rx). Complementary modules include the Pet Portal for pet owners, the Connect Portal for managing third-party pharmacy requests, and the PIMS Integration API.

Product overview

VetHub Rx is a single unified electronic prescribing platform for veterinarians that connects veterinarians, pharmacies, and practice management systems through integrated technology. The core product is the VetHub Rx Electronic Prescribing Platform, which is supported by the Pet Portal for pet owners, the Connect Portal for managing third-party pharmacy requests, and the Pharmacy Partner Platform for receiving prescriptions. The PIMS Integration API enables practice management software vendors to embed e-prescribing functionality directly within their systems. The platform supports over 68,000 pharmacies including major retail chains like Walgreens, CVS, and Costco, as well as online pharmacies like Chewy and PetMeds.

Differentiator

Problem solved

Functional benefit

Products and services

• VetHub Rx Electronic Prescribing Platform Core subscription-based SaaS platform that allows veterinarians to electronically transmit prescriptions to any licensed pharmacy in the United States in under 15 seconds. Built on NCPDP SCRIPT 2023011 standard with HIPAA-compliant security; offers freemium and premium subscription tiers for veterinary clinics.
• PIMS Integration API Full API integration offering for PIMS (Practice Information Management System) vendors that supports prescription transmission electronically to any connected pharmacy. Available as full API integration, embedded module, or custom solutions for enterprise or multi-location networks.
• Pet Portal Web portal for pet owners to request medications from any pharmacy nationwide, track prescription status in real time, and manage pet supplements and health recommendations.
• Connect Portal Dashboard for veterinarians to manage inbound prescription requests from third-party online pharmacies (Chewy, PetMeds, etc.), approve or deny them, and auto-sync approvals back to the prescription history.
• Pharmacy Partner Onboarding Platform Onboarding and integration platform for retail, online, and specialty pet pharmacies to connect to the VetHub Rx network and receive electronic prescriptions directly from veterinarians, eliminating faxes and phone calls.

Quantifiable outcome

• Prescription processing time reduced from 10-20 minutes to under 2 minutes for pharmacies
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration48 records

Feature6 records

Partnerships

17 partnerships are on record, tiered core, flagship and supporting.

• PetScript PharmacycoreStrategic or Co-development PartnerStrategic partnership with PetScript pharmacy for compounded medication prescriptions. While veterinarians can prescribe to any pharmacy, PetScript is the preferred partner for compounded medications through VetHubRx platform.
• ChewycoreChannel Partner/ Reseller/ DistributorMajor online pet pharmacy integrated with VetHubRx network. Enables pet owners to request medications from Chewy through the platform with real-time prescription approvals.
• PetMedscoreChannel Partner/ Reseller/ DistributorLeading online pet pharmacy partner in the VetHubRx network. Enables electronic prescription routing directly to PetMeds with instant approvals.
• WalgreensflagshipChannel Partner/ Reseller/ DistributorMajor retail pharmacy chain connected to VetHubRx network enabling veterinarians to send prescriptions to any of 68,000+ pharmacies including Walgreens.
• CostcoflagshipChannel Partner/ Reseller/ DistributorCostco pharmacy network available through VetHubRx for prescription transmission. Costco PetRx offers pet medications through the platform.
• CVSflagshipChannel Partner/ Reseller/ DistributorCVS pharmacy network integrated with VetHubRx enabling electronic prescription routing to CVS locations nationwide.
• AcuroVetcoreTechnology or IntegrationPIMS partner with integration available for electronic prescribing through VetHubRx platform.
• AvimarkcoreTechnology or IntegrationPIMS partner enabling veterinarians to access e-prescribing directly within Avimark practice management system.
• Cornerstone (IDEXX)coreTechnology or IntegrationIDEXX Cornerstone PIMS integration with VetHubRx for seamless electronic prescription workflow.
• Covetrus PulsecoreTechnology or IntegrationCovetrus Pulse (formerly eVetPractice) PIMS integration with VetHubRx e-prescribing platform.
• DigitailcoreTechnology or IntegrationCloud-based PIMS partner with VetHubRx integration for electronic prescription management.
• Neo (IDEXX Neo)coreTechnology or IntegrationIDEXX Neo cloud-based PIMS integration with VetHubRx for electronic prescribing.
• VetsourcecoreTechnology or IntegrationIntegrated pharmacy platform partner for prescription management and fulfillment through VetHubRx.
• Vets First ChoicecoreTechnology or IntegrationPharmacy platform integration with VetHubRx for prescription processing and fulfillment.
• AllivetsupportingChannel Partner/ Reseller/ DistributorOnline pet pharmacy available through VetHubRx network for prescription transmission.
• PetCare RxsupportingChannel Partner/ Reseller/ DistributorPet pharmacy partner in the VetHubRx network for electronic prescription routing.
• Walmart PetRxflagshipChannel Partner/ Reseller/ DistributorWalmart pharmacy network with PetRx capability integrated with VetHubRx platform.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• ezyVet: ezyVet is a cloud-based PIMS that integrates with VetHubRx; it increasingly bundles workflow add-ons and is a peer in the veterinary practice software ecosystem.
• Digitail: Digitail is a cloud-based PIMS that partners with VetHubRx for e-prescribing; it competes in the modern, cloud-native PIMS space and bundles workflow integrations.

Others

• Chewy Pharmacy: Chewy operates a major online pet pharmacy integrated with VetHubRx; it is a peer in pet-prescription routing and fulfillment and could expand into more prescribing-side services.
• Wedgewood Pharmacy: Wedgewood is one of the largest veterinary compounding pharmacies in the US and a peer in the prescription fulfillment ecosystem (analogous to VetHubRx's PetScript compounded meds partnership).
• PetMeds (1-800-PetMeds): PetMeds is a leading online pet pharmacy partner in the VetHubRx network and a peer in pet prescription fulfillment that could pursue tighter e-prescribing integration.

Direct peers

• Vetsource: Vetsource operates a veterinary pharmacy and prescription management platform (including ScriptManage) that competes with VetHubRx in routing and managing prescriptions between veterinarians and pharmacies.
• Cubex: Cubex provides veterinary pharmacy automation and inventory management solutions (QMS-Vet, DispensePro) that overlap with VetHubRx's pharmacy ordering and medication management workflow.

Broad incumbents

• Covetrus: Covetrus is a large veterinary distributor and software provider offering pharmacy services and the Covetrus Pulse PIMS, which has e-prescribing capabilities that overlap with VetHubRx's offering.
• IDEXX Laboratories: IDEXX is the dominant veterinary diagnostics and software vendor, owner of Cornerstone and Neo PIMS that integrate with VetHubRx; it could expand into native e-prescribing and is a clear strategic peer.
• Patterson Veterinary: Patterson Veterinary is a large veterinary supply and software distributor (including PIMS) that overlaps with VetHubRx's clinic-side channel and adjacent practice workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vethubrx
• LinkedInlinkedin.com/company/vethubrx

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VetHub Rx