DDX

What DDX does

DDX (Digital Dental Exchange) is a cloud-based digital case management platform operated as a product line by Henry Schein One, LLC, headquartered in American Fork, Utah. The platform enables dental practices, dental specialists, dental laboratories, and academic dental institutions to exchange digital prescriptions, referral slips, files, and case notes in place of paper-based workflows, with real-time tracking across the full treatment cycle. Core products include DDX For Practices, DDX For Specialists, DDX For Labs, and DDX eLab (for academic institutions), supplemented by a companion browser-based desktop application (DDX Desktop 2.0) and a feature module called DDX Referrals.

The technology stack is a web-based SaaS platform with a browser-runnable desktop client and native integrations into the dominant practice management systems in each customer segment: Dentrix for general practices, axiUm and Epic for academic institutions, and Labnext for dental labs. These integrations allow cases to be created directly from patient charts with automatic write-back of case details to clinical records, which constitutes the platform's principal technical differentiator. The platform is multi-lingual (English, German, French, Dutch, Chinese, Spanish, Italian, Polish, Japanese, Czech) and HIPAA and PIPEDA compliant.

DDX operates a freemium SaaS revenue model: dental practices use the platform at no cost to send referrals and lab cases, while dental labs, dental specialists, and academic institutions pay subscription fees for full platform access. This asymmetric pricing is designed to maximize practice-side adoption, creating network effects that make DDX essential infrastructure for any lab or specialist wishing to receive cases from the practice base. The go-to-market combines direct sales via demo requests, OEM embedding inside Dentrix and Labnext, product-led growth through the free practice tier, and the distribution reach of parent Henry Schein One across the dental industry.

Name

DDX

Legal name

Henry Schein One, LLC

Website

https://ddxdental.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

American Fork

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription for Dental Labs: DDX operates as a cloud-based SaaS platform. Dental labs pay for full platform access while dental practices receive the service free for sending referrals and lab cases. This creates a network effect where practices drive lab adoption.
2. SaaS Subscription for Dental Specialists: Dental specialists pay subscription fees for using DDX to exchange referral details with referring dentists, enabling secure cloud access and case management from any device.
3. SaaS Subscription for Academic Institutions: Academic dental institutions pay for DDX eLab access to exchange case details with dental labs for educational purposes.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels3 records

Core offering

DDX provides a cloud-based digital case management software platform that enables dental practices, dental specialists, dental laboratories, and academic institutions to send and receive digital prescriptions, referrals, and lab cases. The platform centralizes case management, provides real-time tracking through the treatment cycle, and integrates directly with leading practice and lab management software including Dentrix, axiUm, Epic, and Labnext. Dental practices use DDX for free to send referrals and lab cases, while labs, specialists, and academic institutions pay for full subscription access.

Product overview

DDX is a unified digital case management platform for dental practices, specialists, and laboratories. The product portfolio consists of four core modules: DDX For Practices (comprehensive lab work and referral management), DDX For Specialists (referral exchange with referring dentists), DDX For Labs (lab case management and RX customization), and DDX eLab (academic institution case exchange). DDX Referrals is a feature module for digital referral slip management. DDX Desktop 2.0 is a companion desktop application. The platform integrates with practice management systems (Dentrix, axiUm, Epic) and lab management software (Labnext), providing cloud-based connectivity for the entire dental care ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• DDX Desktop: Desktop application for DDX users that runs in web browsers (Chrome, Firefox, MS Edge) with automatic updates and integration with practice management software

Products and services

• DDX For Practices Comprehensive case management platform for dental practices to manage all lab work and referrals through DDX's integrated digital case management. Sends detailed digital RXs to any laboratory, supports any digital or analog case, maintains visibility throughout case cycles, and integrates with practice management software including Dentrix.
• DDX For Specialists Web-based service providing dental specialists with efficient referral management to exchange referral details with referring dentists. Offers secure cloud access for managing labs, tracking cases, and serving customers from any device. Targets Endodontists, Oral and Maxillofacial Surgeons, Orthodontists, Pedodontists, Periodontists, and other dental specialists.
• DDX For Labs Web-based service for dental labs to exchange case details with practices. Supports powerful RX customization for lab efficiency and accuracy, digital file and note exchange tied to cases, real-time case visibility throughout the cycle, and integration with Labnext lab management software.
• DDX eLab Web-based service for academic institutions to exchange case details with dental labs for educational purposes. Integrates with axiUm and Epic, sends case details via DDX smart RX for accuracy and reduced remakes, and customizes case approval workflows for school requirements.
• DDX Desktop 2.0 Desktop application that runs in web browsers (Chrome, Firefox, MS Edge) with faster syncing of patient lab case data between DDX and practice management software, and hands-free automatic updates across workstations. Companion client to the DDX cloud platform.

Quantifiable outcome

• Reduces remakes through detailed digital prescriptions
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• DentrixcoreTechnology or IntegrationDDX is deeply integrated into the Dentrix practice management software workflow. For Dentrix customers, DDX is embedded as the practice portal, enabling lab and referral cases to be created directly from the patient's Chart with automatic sync-back of case details to clinical records.
• LabnextcoreTechnology or IntegrationDDX serves as the practice portal for Labnext customers. Labs running Labnext lab management software have DDX embedded for direct integration with dental practices submitting lab cases through the DDX cloud.
• axiUmcoreTechnology or IntegrationDDX integrates with axiUm practice management software used in academic dental institutions, enabling case details to be sent via the DDX smart RX and digital files exchanged with labs.
• EpiccoreTechnology or IntegrationDDX integrates with Epic practice management software, enabling academic institutions using Epic to connect with dental labs through the DDX platform for case management.
• Henry Schein OnecoreStrategic or Co-development PartnerHenry Schein One, LLC is the parent company and operator of the DDX platform. The company is a major player in dental practice management software and distribution, providing DDX with established distribution channels and industry relationships.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• tab32: tab32 is a cloud-based dental practice management platform with integrated imaging, patient communication, and clinical workflows. It competes with DDX for the same dental practice IT budget, particularly among cloud-forward and DSO customers.
• Open Dental: Open Dental is an open-source dental practice management software with broad adoption among independent dental practices. It competes with DDX at the practice management layer and offers built-in lab case and referral functionality similar to DDX's workflow.
• Denticon (Planet DDS): Planet DDS's Denticon is a cloud-based dental practice management platform focused on DSOs and multi-location practices, competing with the workflow and case management layer DDX targets. Both platforms serve as central systems for dental practices managing lab work and specialist coordination.
• Curve Dental: Curve Dental is a cloud-based dental practice management system used by thousands of practices, competing with DDX's practice-side workflow and lab/referral case management. Both companies serve general dental practices seeking to digitize clinical and administrative workflows.
• ABELDent: ABELDent is a dental practice management software widely used by Canadian and U.S. dental practices, with comparable features for lab case management and referrals. It is a direct competitor to DDX's practice-facing offering.

Broad incumbents

• Henry Schein One (Dentrix): Henry Schein One is DDX's parent company and the operator of Dentrix, the dominant on-premise dental practice management software in North America. It is both DDX's distribution channel and the broader incumbent whose PMS strategy could ultimately absorb or replace DDX's workflow layer.
• Carestream Dental (Envista): Carestream Dental, owned by Envista, provides dental imaging hardware and practice management software (including CS SoftDent and OrthoTrac). It competes broadly with DDX for the dental practice IT budget and has its own lab/referral workflow capabilities.
• Patterson Dental: Patterson Dental is a major North American dental distribution and software company (Eaglesoft, Dolphin). It competes with DDX indirectly through its dental practice management software offerings and its distribution reach into dental practices.

Emerging players

• NexHealth: NexHealth is a patient experience platform for dental practices covering online booking, digital intake, and provider synchronization. While it focuses on patient-facing workflows rather than lab/specialist case management, it competes for the same dental practice software wallet.
• Weave: Weave is a patient communication and front-office platform widely adopted in dental practices. It overlaps with DDX's practice-side workflow in areas like messaging and scheduling, though Weave does not address lab case management or specialist referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DDXDental
• Facebookfacebook.com/DDXDental

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DDX