8x8 asia
8x8 Asia is the APAC CPaaS division of 8x8, Inc. (NASDAQ: EGHT), providing SMS, WhatsApp, Viber, Zalo, LINE, voice, video, and authentication APIs to enterprises and developers across Singapore, Indonesia, Philippines, Thailand, Australia, New Zealand, and Vietnam.
- Company typePublic
- Founded2002
- HeadquartersCampbell, CA, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What 8x8 asia does
8x8 Asia is the APAC Communications Platform as a Service (CPaaS) division of 8x8, Inc. (NASDAQ: EGHT), operating from a regional headquarters in Singapore with offices in Indonesia, Philippines, Thailand, Australia, New Zealand, and Vietnam. The division provides cloud-based APIs for SMS, WhatsApp Business, Viber, Zalo, LINE, RCS, voice (number masking, IVR, app-to-app calling), video (Jitsi as a Service), and authentication/fraud prevention (Verification API, Descope CIAM, Omni Shield, Silent Mobile Authentication). It serves developers through a self-service portal and enterprises through direct sales and a regional reseller network, with 3M+ business users globally across the 8x8 platform.
The product portfolio is organized in four layers: (1) raw messaging and voice APIs, (2) authentication and fraud prevention, (3) turnkey solutions such as 8x8 Connect (no-code campaign automation), 8x8 Converse (two-way engagement), and Verif8 (2FA), and (4) platform plays that bridge into 8x8's broader Contact Center and 8x8 Work unified communications products. The technology stack is built on multi-channel API infrastructure with omnichannel orchestration, AI-based fraud detection, multilingual text-to-speech (45 languages), and integrations with Google Gmail APIs.
Revenue is generated through a hybrid pricing model: pay-as-you-go for variable usage, subscription plans for committed volume, and custom enterprise contracts. Revenue mix spans API/usage-based services, subscriptions, support packages, and platform licenses. Customer concentration is distributed across enterprise logos (Lazada, aCommerce, Brave) and digital-native startups (Tonik, SuperBank) across ecommerce, fintech, logistics, and on-demand verticals. The division is positioned as a regulated, enterprise-grade CPaaS provider with SOC 2 Type II, ISO 27001, HIPAA, GDPR, and PCI DSS certifications.
8x8 asia firmographics
Firmographics- Name
- 8x8 asia
- Legal name
- 8x8, Inc.
- Website
- https://wavecell.com
- Company type
- Public
- Founded year
- 2002
- Operating status
- Operating
- Short description
- 8x8 Asia is the APAC CPaaS division of 8x8, Inc. (NASDAQ: EGHT), providing SMS, WhatsApp, Viber, Zalo, LINE, voice, video, and authentication APIs to enterprises and developers across Singapore, Indonesia, Philippines, Thailand, Australia, New Zealand, and Vietnam.
- Ownership category
- akta.pro rank
8x8 asia industry classification
Industry- Product category
- Communications Platform as a Service (CPaaS)
- NAICS
- All Other Telecommunications (5178), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)
- akta.pro secondary industries
- Cloud PBX & Hosted Telephony (HDAIAHAB), Unified Communications (UCaaS) Apps (BPAMACAE)
Keywords
Where 8x8 asia is headquartered
LocationHeadquarters
- HQ city
- Campbell, CA
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
8x8 asia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- API/Usage-based Services: Pay-per-use model for SMS, voice calls, messaging apps, and video interactions based on volume of API calls and messages sent
- Subscription Plans: Enterprise subscription tiers with committed volumes and pricing, offering predictable billing for high-volume customers
- Support Packages: Tiered support offerings including technical support, onboarding assistance, and dedicated account management
- Platform Licenses: Access to 8x8 Connect and 8x8 Converse campaign management platforms with various feature tiers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-as-you-go pricing for variable usage |
| Subscription | Monthly | Subscription plans for committed usage |
| Subscription | Annual | Enterprise custom pricing |
| Freemium | Monthly | 8x8 Connect free tier available |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
8x8 asia product offering
Product offeringCore offering
8x8 Asia provides cloud-based communications APIs and contact center solutions for businesses, including SMS, voice, messaging-app (WhatsApp, Viber, Zalo, LINE, RCS), video, verification, and authentication APIs alongside integrated contact center and unified communications products. Its APAC division sells to enterprises and digital-native businesses across finance, e-commerce, logistics, healthcare, retail, insurance, government, education, travel, and real estate.
Product overview
8x8 is a Communications Platform as a Service (CPaaS) provider offering a modular portfolio of cloud-based communication APIs and platforms. The core product portfolio spans four main categories: (1) Messaging — Omnichannel Messaging, SMS, RCS, WhatsApp Business Platform, Viber for Business, Zalo, and LINE; (2) Voice — Number Masking, Voice Messaging, App to App Calling, and Interactive Voice Response (IVR); (3) Video — Jitsi as a Service and Video Interaction; and (4) Authentication and Fraud Prevention — Descope (CIAM), Verification API, Number Lookup API, Omni Shield, and Silent Mobile Authentication. Above these APIs sits a layered platform architecture: 8x8 Connect (no-code campaign management), 8x8 Converse (engagement platform), and 8x8 Contact Center (AI-powered contact center), alongside 8x8 Work for unified communications. Supporting products include Verif8 (mobile verification) and tiered Support Packages. The platform serves industries including Finance, Healthcare, Logistics, Retail, Government, and more.
Differentiator
Problem solved
Functional benefit
Brands
- 8x8 Connect: Campaign management platform for omnichannel communications
- 8x8 Converse
- 8x8 Contact Center
- 8x8 Work
- Jitsi as a Service
- Verif8
- Wavecell
Products and services
- Omnichannel Messaging A unified messaging API that allows businesses to send and receive SMS, WhatsApp, Viber, Zalo, LINE, and RCS messages across the APAC region and globally, for customer engagement, notifications, and marketing.
- WhatsApp Business API API access to WhatsApp Business messaging for transactional, notification, and conversational use cases, sold to enterprises and digital-native brands.
- Viber Business Messages API access to Viber messaging for businesses engaging customers in markets where Viber is a primary channel.
- Zalo Business API API access to Zalo for businesses operating in Vietnam to reach customers via the dominant domestic messaging app.
- LINE Business Messages API access to LINE for businesses operating in markets where LINE is the primary consumer messaging app.
- RCS Business Messaging Rich Communication Services (RCS) messaging API for businesses to send enhanced, branded SMS-class messages on supported devices.
- Number Masking Voice API that masks real phone numbers between two parties (e.g., drivers and riders, buyers and sellers) to protect user privacy while enabling calls.
- Voice Messaging / IVR Programmable voice APIs for one-way voice messaging (text-to-speech notifications) and interactive voice response (IVR) to support customer service and notification flows.
- App to App Calling Programmable in-app voice calling API that lets businesses embed voice calls inside their mobile or web applications without using PSTN.
- Jitsi as a Service Embeddable video interaction infrastructure built on Jitsi, sold as a managed service, enabling businesses to add video calls and meetings to their applications.
- Video Interaction (Video API) API for embedding real-time video interactions in business workflows, supporting customer-facing video use cases such as verification and remote assistance.
- Verification API API for sending one-time passwords (OTPs) and verifying user phone numbers across SMS, voice, and messaging-app channels, targeted at fintech, banking, and consumer apps.
- Silent Mobile Authentication Silent mobile network-based authentication for frictionless login and transaction verification, leveraging mobile carrier data.
- Descope (CIAM) Customer identity and access management platform providing authentication, user management, and passwordless flows for customer-facing applications.
- Number Lookup API API that validates, formats, and provides intelligence on phone numbers (carrier, country, reachability) to optimize routing and deliverability.
- Omni Shield Omnichannel deliverability and compliance layer that protects message delivery, manages sender reputation, and ensures compliance across messaging channels.
- 8x8 Connect Integration platform that connects 8x8 CPaaS APIs with CRMs, helpdesk, and marketing tools to embed communications into business workflows.
- 8x8 Contact Center Cloud-based contact center solution providing omnichannel routing, agent workspace, and analytics for enterprise customer-experience operations.
- 8x8 Work Cloud-based unified communications (voice, messaging, meetings) solution for enterprise workforce collaboration.
- 8x8 Converse Team collaboration and messaging product within the 8x8 unified communications suite.
- Verif8 Verification and authentication product for verifying user identity, combining phone-based and identity signals.
Companies that use 8x8 asia
Customer profileNamed customers5 records
Segments14 records
Ideal customer profiles2 records
8x8 asia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability10 records
Feature12 records
8x8 asia partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- WhatsApp Business Platformcore8x8 is an authorized WhatsApp Business Platform provider enabling businesses to send notifications, marketing messages, and OTPs through WhatsApp with verified business accounts.
- Viber for BusinesscorePartnership with Viber enabling businesses to reach customers through Viber messaging channels for marketing and customer communications.
- ZalocoreIntegration with Zalo messaging platform for businesses targeting Vietnamese market communications.
- LINEcorePartnership with LINE for business messaging communications targeting LINE's extensive user base in Asia.
- Jitsicore8x8 offers Jitsi as a Service (JaaS), an enterprise-ready embeddable video solution based on the open-source Jitsi project. 8x8 provides commercial support and enterprise features beyond the open-source version.
- Google (Gmail API)core8x8 Contact Center integration with Google Gmail APIs adheres to Google API Services User Data Policy including Limited Use requirements for secure email integration.
- DescopecoreDescope (CIAM) is offered as part of 8x8's authentication and fraud prevention portfolio, providing passwordless MFA and adaptive security.
- Channel Partners and ResellerscoreRegional channel partners and resellers across Asia Pacific including Australia, Singapore, Indonesia, Thailand, Philippines markets. Partners receive technical training, sales support, and go-to-market resources.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
8x8 asia competitors and assessment
Company assessmentDirect peers
- CM.com: Euronext-listed CPaaS with strong WhatsApp Business, SMS, voice, and customer engagement platform. Comparable in mid-market omnichannel messaging and in regulated European/Asian deployments.
- Sinch: Sweden-based CPaaS scaled through acquisitions (CLX, MessageMedia, Inteliquent). Competes directly with 8x8 Asia in messaging, voice, and verification APIs across APAC, EMEA, and the Americas.
- Bandwidth: US-listed CPaaS provider (BAND) offering messaging, voice, and 911 APIs. Competes with 8x8 Asia in enterprise communications APIs and number-masking/voice use cases.
- Infobip: Croatia-based CPaaS with a strong direct-carrier network and deep APAC presence. Competes on SMS, WhatsApp, voice, and conversational AI; particularly comparable in markets like Indonesia, Philippines, and Thailand where 8x8 Asia operates.
- Plivo: Cloud communications platform offering SMS, voice, and messaging-app APIs to enterprises and SMBs. Comparable business model and target market to 8x8 Asia's CPaaS APIs, though with a US-headquartered go-to-market.
- MessageBird (Bird): Amsterdam-headquartered CPaaS with strong omnichannel messaging, voice, and a Marketing Suite. Closest like-for-like competitor given European heritage and explicit APAC expansion focus via Flow Builder and channels like WhatsApp, LINE, and WeChat.
- Twilio: Largest global CPaaS provider offering SMS, voice, WhatsApp, video, and authentication APIs. Direct competitor to 8x8 Asia across every channel and customer segment, though Twilio's APAC local-channel depth is generally weaker than 8x8 Asia's.
- Clickatell: Pioneer SMS-focused CPaaS provider with WhatsApp Commerce and chat commerce products. Competes with 8x8 Asia's omnichannel messaging, particularly for WhatsApp Business onboarding and conversational commerce in emerging markets.
Broad incumbents
- Vonage (Ericsson): CPaaS unit of Ericsson offering SMS, voice, video, and number APIs. Overlaps with 8x8 Asia in API-based communications but serves a broader telecom-stack customer base under Ericsson's ownership.
- TeleSign: Digital identity and communications API provider (owned by BICS/Proximus). Overlaps with 8x8 Asia on SMS verification, OTP, and fraud-prevention APIs rather than full omnichannel messaging.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
8x8 asia social profiles
Digital presence8x8 asia compliance and trust
Trust signalCompliance9 records
8x8 asia financial estimates
Financial estimateRevenue estimate
Valuation estimate
8x8 asia leadership team
Management profileNumber of profiles
Profiles8 records
8x8 asia subsidiaries and ownership
Company hierarchySubsidiaries12 records
8x8 asia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
8x8 asia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 8x8 asia
What does 8x8 asia do?
8x8 Asia provides cloud-based communications APIs and contact center solutions for businesses, including SMS, voice, messaging-app (WhatsApp, Viber, Zalo, LINE, RCS), video, verification, and authentication APIs alongside integrated contact center and unified communications products. Its APAC division sells to enterprises and digital-native businesses across finance, e-commerce, logistics, healthcare, retail, insurance, government, education, travel, and real estate.
Is 8x8 asia a public or private company?
8x8 asia is a public company. It is classified as public and is currently operating.
When was 8x8 asia founded?
8x8 asia was founded in 2002.
Where is 8x8 asia based?
8x8 asia is headquartered in Campbell, CA, United States, in the North America region.
How does 8x8 asia make money?
Four revenue lines are on record. API/Usage-based Services are the primary driver. The others are subscription Plans, support Packages and platform Licenses.
Who are 8x8 asia's main competitors?
Direct peers on record are CM.com, Sinch, Bandwidth, Infobip, Plivo, MessageBird (Bird), Twilio and Clickatell. Broad incumbents are Vonage (Ericsson) and TeleSign.
Does 8x8 asia have an API?
Yes. 8x8 offers APIs for Communication Platform as a Service (CPaaS), enabling developers to integrate SMS, voice, messaging apps (WhatsApp, Viber, LINE, Zalo, RCS), video (Jitsi as a Service), and authentication/fraud prevention (Verification API, Number Lookup API, Silent Mobile Authentication) directly into applications, websites, and workflows. Developer portals provide API references and guides for 8x8 Connect and Jitsi as a Service. APIs are available as public/partner-facing APIs with no-code, multi-channel communications platform options. Developer documentation is at developer.8x8.com/connect.
What industry is 8x8 asia in?
8x8 asia's product category is Communications Platform as a Service (CPaaS). Its primary akta.pro industry code is MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT), with a secondary code of HDAIAHAB, Cloud PBX & Hosted Telephony. Its NAICS code is 5178 and its SIC code is 7370.