aura alliance inc-xeroaip-stt

What aura alliance inc-xeroaip-stt does

Aura is a privately held global communications service provider founded in 1994 that delivers Microsoft-first unified communications, voice, customer experience (CX), and AI solutions to large multinational enterprises. Its core platform, Aura Connect, orchestrates voice, PSTN, numbering, routing, automation, and analytics across Microsoft Teams, on-premises systems, carriers, and third-party services, hosted on Microsoft Azure, with a service portfolio spanning Microsoft Teams Phone (Operator Connect across 38 countries and Direct Routing across 120 countries), Global SIP Trunking in 89 countries, SBCaaS, PSTN Replacement, and Microsoft GCC/GCC High for regulated and government customers. The company complements its technology with Aura One, a methodology framework that bundles strategy, integration, migration, adoption, managed services, and continuous optimization into a single accountable engagement, and an AI/CX layer (Aura AI, Dynamics 365 CX, Microsoft Native Contact Center) for analytics, intelligent routing, and contact center modernization.

The business model blends recurring per-user subscription (Teams Phone Basic $4.25, Plus $6.25, Pro $9.95 per user/month), usage-based calling, managed services, professional services, and channel-driven revenue. Go-to-market is hybrid: direct enterprise field sales across Americas, EMEA, and APAC supplemented by channel partnerships with AVANT Communications and Nuvola Distribution, a self-service portal for Operator Connect provisioning, and event-driven demand generation at conferences such as Enterprise Connect and Commsverse. Aura is led by CEO Tony Parish, holds Microsoft Solutions Partner, Operator Connect, TX-RAMP, ISO/IEC 27001, and CSA STAR credentials, and is positioned primarily for global enterprises, regulated industries (financial services, defense, government), and existing Avaya customers seeking migration or coexistence with Microsoft Teams across an operational footprint cited between 80 and 180 countries depending on source.

Name

aura alliance inc-xeroaip-stt

Legal name

Aura

Website

https://weareaura.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Aura is a Microsoft-first global communications service provider delivering Teams-integrated voice, contact center, and AI solutions to large multinational enterprises, regulated industries, and Avaya customers across 145+ countries, with operator expertise spanning 30+ years.

Ownership category

akta.pro rank

Product category

Unified Communications as a Service (UCaaS)

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Telephone Call Centers (56142), Computer Facilities Management Services (541513)

SIC

Services-Telephone Interconnect Systems (7385), Services-Computer Integrated Systems Design (7373), Communications Services, Nec (4899)

akta.pro primary industry

Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)

akta.pro secondary industries

Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK), Enterprise Integration, iPaaS & Middleware Services (API/EDI) (BPAEAGAH), iPaaS (Cloud Integration Platforms) (HDAEAIAB)

Keywords

• Unified communications services
• Microsoft Teams telephony
• Enterprise voice solutions
• Contact center modernization
• Managed communications services

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Per-User Subscription (Teams Phone): Subscription-based pricing per user per month for Microsoft Teams Phone services. Three tiers available: Basic ($4.25), Plus ($6.25), and Pro ($9.95). Includes automated deployment, self-service portal access, and varying levels of minutes and support.
2. Usage-Based Calling: Pay-as-you-consume model for domestic and international calls with standard rate cards. Discounts available on Plus (5%) and Pro (10%) tiers. Emergency calling compliance included.
3. Managed Services: Ongoing managed services including 24/7 global support, proactive monitoring, business continuity, and maintenance for voice environments, contact centers, and legacy systems.
4. Professional Services: Implementation, migration, integration, and consulting services for Avaya environments, Microsoft Teams deployments, and contact center modernization. Includes health checks, assessments, and upgrade planning.
5. Channel Partner Revenue: Revenue generated through channel distribution partners (AVANT, Nuvola) who resell Aura's communication solutions to end customers, expanding market reach through Trusted Advisor networks.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Aura delivers Microsoft-first global communications, voice, customer experience and AI solutions for enterprises. Its core platform, Aura Connect, brings voice, PSTN, numbering, routing, automation and analytics together inside Microsoft Teams via Operator Connect and Direct Routing, supported by global SIP trunking, SBCaaS, contact center and AI capabilities delivered across 80+ countries.

Product overview

Aura is a Microsoft-first global communications service provider offering a unified portfolio of voice, customer experience (CX), and AI solutions integrated with Microsoft Teams and the broader Microsoft ecosystem. The core platform is Aura Connect, which provides global voice connectivity, PSTN access, and automation capabilities. This platform is complemented by Aura One, a methodology framework for planning, delivering, and optimizing communications transformation. Aura's voice solutions include Microsoft Teams Phone via Operator Connect and Direct Routing, Global SIP Trunking, SBCaaS, and PSTN Replacement, with GCC and GCC High support for regulated industries. The CX portfolio includes Aura CX, Microsoft Dynamics 365 CX, and Microsoft Native Contact Center solutions, with AI capabilities delivered through Aura AI for real-time quality analytics, intelligent routing, predictive optimization, and automation. Professional services, managed services, and adoption services support the entire portfolio, with global delivery across 173+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Aura Connect Platform Global communications platform for voice, connectivity, and automation. Brings voice, PSTN, numbering, routing, automation and analytics together in one global platform, connecting Microsoft Teams, on-premises, carriers and third-party services for controlled, visible and scalable communications management.
• Microsoft Teams Phone Enterprise-grade cloud phone system integrated directly into Microsoft Teams. Provides flexibility, scalability, and mobility with full PBX capabilities without hardware, reducing costs compared to traditional PBX and Microsoft Calling Plans.
• Operator Connect Microsoft-certified Operator Connect service for fast activation of Teams Phone. Enables enterprise-grade calling inside Microsoft Teams with global PSTN coverage, automated self-service provisioning, and 24/7 support across 89 countries.
• Direct Routing Service for connecting existing telephony systems with Microsoft Teams. Supports legacy PBX, contact centers, and complex routing requirements alongside Teams, available in 120 countries.
• Global SIP Trunking Global SIP trunking service enabling voice communication over IP networks. Supports local, long-distance and toll-free calling with PSTN access in 89 countries through Aura's resilient enterprise voice network.
• SBCaaS (Session Border Controller as a Service) Managed Session Border Controller service for Direct Routing deployments. Provides security, interoperability, and connectivity management for enterprise voice environments without requiring customer-owned SBC infrastructure.
• PSTN Replacement Service to transition from traditional public switched telephone network to modern cloud-based voice solutions, enabling organizations to modernize voice infrastructure while maintaining global connectivity.
• GCC & GCCH (Government Community Cloud) Microsoft Government Community Cloud (GCC) and GCC High support for secure, compliant Teams communications. Designed for defense contractors, DIB suppliers, and regulated organizations handling sensitive government data with CMMC, DFARS, ITAR, FedRAMP High, and NIST 800-171 compliance.
• Aura CX Connected customer experience solution across channels, platforms and AI. Modernizes customer interactions with Teams-aligned contact center solutions, AI insights, omni-channel routing, and integrated workflows.
• Microsoft Dynamics 365 CX CRM-powered customer service, contact center and AI capabilities integrated with Microsoft Dynamics 365. Provides AI-powered customer engagement, case management, and multi-channel interaction support.
• Microsoft Native Contact Center Contact center and customer service built for Microsoft Teams. Provides informal contact center capabilities with call queues, auto attendants, and basic routing through Teams licensing, with optional advanced solutions for enterprise requirements.
• Aura AI Enterprise AI for productivity, customer experience and automation. Brings practical, outcome-driven AI to voice and customer experience including real-time quality analytics, automated insights, intelligent routing, and predictive optimization.
• Avaya Global Support Global support services for Avaya environments including Aura, Communication Manager, Session Manager, System Manager, Contact Center, Experience Platform, Elite, Oceana, Experience Portal, Breeze, AES, and custom development. Provides Level 3/4 support, health checks, and migration planning.
• Mission Critical Communications Support for hybrid, on-premises, and critical voice environments that require high availability and business continuity. Includes support for DECT, analog lines, and elevator phones alongside modern cloud communications.
• Professional Services Expert professional services for communications transformation including assessment, planning, deployment, migration, and ongoing support for enterprise voice, Microsoft Teams, and contact center environments.
• Managed Services Ongoing managed services providing 24/7 support, monitoring, and optimization for global communications environments across Microsoft, voice, CX, and devices.
• Adoption Services Change management and user adoption services including training, stakeholder alignment, and ongoing enablement to support successful technology adoption.
• Global Smart Hands On-site and remote technical support services across 173 countries for deployment, maintenance, and troubleshooting of communications infrastructure.
• Aura One Aura's engagement methodology framework for planning, delivering and optimizing communications transformation. Combines strategy, integration, migration, adoption, managed services and continuous optimization into one connected customer experience with one accountable team.

Quantifiable outcome

• 40% cost reduction compared to Microsoft Calling Plans through flexible, transparent per-user pricing model
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature8 records

Partnerships

Four partnerships are on record, tiered minor and core.

• evcomsminorImplementation/ SI/ Consulting Partner · 21 May 2025Partnership with evcoms, an Irish-based team of specialists in secure, compliant, cloud-based communications. Evcoms provides enterprise-grade contact center and telephony solutions for government bodies, multinationals, and high-compliance industries. Hosted joint Teams & Toast breakfast briefing event in Dublin to help businesses migrate to Microsoft Teams Voice.
• 1UCminorImplementation/ SI/ Consulting Partner · 18 March 2025Partnership with 1UC for expert training services ensuring businesses maximize their UC investments. Aura hosted a happy hour event with Luware and 1UC at Enterprise Connect 2025 to showcase joint capabilities for enterprise communications optimization.
• Nuvola DistributioncoreChannel Partner/ Reseller/ Distributor · 6 November 2024Strategic partnership with Nuvola Distribution, a leading Technology and Services Distributor. The partnership completes Nuvola's Microsoft Teams ecosystem by adding enterprise-grade telephony to its Teams Ready Solutions across UK and beyond. Aura's Teams Phone solution integrates advanced calling capabilities into Microsoft Teams, enabling partners to offer numbers and PSTN connectivity in 89 countries. CEO Tony Parish stated Microsoft Teams is the future of collaboration and the shared vision with Nuvola empowers businesses with the best Teams-ready solutions.
• AVANT CommunicationscoreChannel Partner/ Reseller/ Distributor · 22 October 2024Strategic partnership with AVANT Communications, a leading Technology Services Distributor for IT decision-making. The partnership bolsters AVANT's vendor portfolio across UCaaS, CCaaS, cloud, and connectivity stacks. Aura's Microsoft-first communication solutions are now available through AVANT's Trusted Advisor ecosystem, enabling IT decision-makers to access enterprise-grade voice and Teams integration. CEO Tony Parish stated the partnership aims to deliver seamless integration of next generation technologies for customers in the simplest way possible.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CallTower: CallTower is a Microsoft Operator Connect certified provider delivering Teams voice, contact center, and UCaaS to mid-market and enterprise customers globally. Like Aura, it competes on Microsoft-first voice expertise, multi-region PSTN coverage, and integration with legacy PBX/CCaaS environments.
• Evolve IP: Evolve IP (now part of Sangoma) is a unified communications and contact center provider focused on Microsoft Teams, Cisco, and Genesys integrations for enterprise and mid-market customers. Direct overlap with Aura on Teams-native voice, hybrid cloud/on-prem deployments, and managed services delivery.
• Sangoma Technologies: Sangoma provides UCaaS, CCaaS, and SIP trunking with Microsoft Teams Operator Connect certification and global PSTN reach, targeting SMB through enterprise. Comparable to Aura's Microsoft-first voice + global SIP trunking + contact center portfolio.
• Pure UC: Pure UC is a UK-based Microsoft Operator Connect partner delivering Teams voice, contact center, and managed services to mid-market and enterprise customers. Closest geographic and product overlap with Aura across UK/EMEA Microsoft-first voice deployments.
• Intrado (West UC): Intrado's West UC delivers Microsoft Teams Operator Connect certified voice services with global SIP trunking and cloud PBX for enterprise customers. Directly comparable to Aura's Microsoft-first Operator Connect, SIP trunking, and PSTN replacement offering.

Broad incumbents

• RingCentral: RingCentral is a leading standalone UCaaS/CCaaS platform with RingCX, serving enterprises globally with broader functionality than Aura's Microsoft-centric stack. A major incumbent competitor for enterprise voice and contact center budgets.
• 8x8: 8x8 offers an integrated UCaaS + CCaaS platform with global voice coverage and AI features, competing head-on with Aura for enterprise communication modernization deals. A broader incumbent with its own proprietary platform rather than Microsoft-first positioning.
• Cisco (Webex Calling): Cisco Webex Calling is a global UCaaS/CCaaS incumbent serving large enterprises with broad telephony and collaboration capabilities. Competes with Aura for enterprise voice budgets, particularly in regulated industries where Cisco holds entrenched footprint.
• Five9: Five9 is a leading cloud contact center (CCaaS) provider with AI-driven workforce engagement, increasingly integrated with Microsoft Teams and Dynamics 365. Overlaps directly with Aura CX and Microsoft Dynamics 365 CX offerings for enterprise CX modernization.

Emerging players

• Luware: Luware Nimbus is a Microsoft-native contact center solution built on Teams, providing advanced routing, queue management, and CRM integrations. Aura actively partners with Luware (Enterprise Connect 2025 happy hour), making it both a partial overlap and a partner in Aura's CX stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/weareaura

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aura alliance inc-xeroaip-stt