What up and down lifting solutions does

Up and Down Lifting Solutions is a privately held, specialty equipment sales and rental company headquartered at 355 Pinebush Rd, Cambridge, Ontario. The company has operated for over 10 years and serves construction, industrial, and infrastructure customers, with a primary focus on limited access lifting solutions - equipment engineered to fit through single or double man doors and to operate in confined spaces where standard cranes cannot deploy. The company also supplies ground protection mats that enable heavy equipment and trucks to operate over muddy and wet terrain.

The company's product portfolio spans 11+ equipment categories aggregating 15+ third-party manufacturer brands. Core categories include mini crawler cranes (Jekko, SpyderCrane, BG Lift, Wienold), spider lifts (Platform Basket, Palazzani, CELA, DT, Jibbi, PRIMO, XTJ), rotating telehandlers (Manitou MRT and MHT series), glass handling robots and vacuum lifters (Smartlift, Glass-Maxx), carry deck cranes (Broderson, Grove), truck-mounted aerial platforms up to 243-foot working heights (Bronto Skylift, Ruthmann), hydraulic crawler cranes (Altec, Mantis, Terex), bridge inspection equipment (Anderson Hydra Platform HP35), and SHERP amphibious off-road vehicles. Ground protection offerings comprise over 1,000 Mega Deck composite mats and Dura Deck molded plastic mats, alongside timber crane mats. The company does not manufacture equipment; it acts as a specialty distributor and rental fleet operator.

Revenue is generated through two streams: usage-based rentals of new equipment and hardware sales of both new and pre-owned equipment. Pricing is not publicly disclosed and is handled via a request-a-quote model. Go-to-market is direct-to-consumer through an e-commerce website (upanddown.ca), three sales phone lines (1-844-401-9723, 519-575-5438, 437-223-5611), and Instagram (udlscanada). Operating geography is concentrated in Ontario, Canada, with no disclosed offices or service centers outside the Cambridge headquarters. No management team, headcount, funding history, or revenue figures are publicly disclosed.

Name

up and down lifting solutions

Legal name

Up and Down Lifting Solutions

Website

https://upanddown.ca

Company type

Private

Operating status

Operating

Short description

Up and Down Lifting Solutions is a privately held Cambridge, Ontario company that sells and rents specialized limited access lifting equipment and ground protection mats to construction and industrial customers across Canada, operating for over a decade.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental & Sales (Limited Access Lifting)

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Construction Machinery & Equip (3531), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Mobile & Crawler Cranes (IMAHAJAA)

akta.pro secondary industries

Lifting Platforms & Aerial Work Platforms (MEWPs) (IMAHAJAJ), Truck-Mounted & Loader Cranes (IMAHAJAF), Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

Keywords

• Limited access lifting
• Mini crane rental
• Spider lift rental
• Ground protection mats
• Aerial platform sales

Headquarters

HQ city

Cambridge

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rentals: Rental services for a large inventory of specialized lifting equipment including mini cranes, spider lifts, telehandlers, and access mats. They offer both short-term and long-term rental options.
2. Equipment Sales: Sales of new and used lifting equipment across various categories. Both new and pre-owned equipment is available for purchase.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Up and Down Lifting Solutions sells and rents limited access lifting equipment and ground protection mats for construction, industrial, glass installation, bridge inspection, and off-road access applications. Its fleet of mini cranes, spider lifts, rotating telehandlers, truck-mounted aerial platforms, hydraulic crawler cranes, glass handlers, and amphibious vehicles is designed to fit through single or double man doors for confined-space jobsites. The company also provides over 1,000 Mega Deck and Dura Deck composite access mats for heavy equipment access over muddy or wet terrain.

Product overview

Up and Down Lifting Solutions is a lifting equipment rental and sales company offering a diverse portfolio of specialized equipment for limited access and challenging lifting situations. The company provides sales and rentals on both new and used equipment across multiple categories: Rotating Telehandlers (Manitou MRT and MHT Series), Mini Cranes (BG Lift, Jekko, Spyder Crane, Wienold), Spider Lifts (DT, Jibbi, PB, PRIMO, XTJ, CELA brands), Glass Handlers (Smartlift, Glass-Maxx vacuum lifters), Broderson Carry Deck Cranes, Truck Mounted Aerial Platforms (Bronto Skylift, Ruthmann), Hydraulic Crawler Cranes (Altec, Mantis, Terex), Ground Protection Mats (Dura Deck, Mega Deck, Timber Mats), Bridge Inspection Equipment (Anderson Hydra Platform), and SHERP Amphibious Vehicles. The company's specialty is limited access lifting equipment that can fit through single or double man doors, complemented by access mats for muddy terrain. Equipment is available for both rental and purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Rotating Telehandlers (Manitou MRT Series) Rotating telehandlers by Manitou that combine telescopic handler, winch, and aerial work platform capabilities with 360° rotation for versatile handling operations, available for sale and rental to construction and industrial customers.
• Rotating Telehandlers (Manitou MHT Series) Rough-terrain rotating telehandlers with 4-wheel drive and high lifting capacities for construction and industrial applications, offered for sale and rental.
• Mini Cranes Compact crawler cranes including BG Lift, Jekko, SpyderCrane, and Wienold models designed for limited access job sites and tight spaces, available for sale and rental.
• Spider Lifts Compact tracked aerial lifts including DT, Jibbi, PB, PRIMO, XTJ, and CELA models for confined spaces and high elevation work, offered for sale and rental.
• Glass Handlers Vacuum lifters and glazing robots including Smartlift, Glass-Maxx, and manual lifters for handling glass, marble, granite, and steel, available for sale and rental.
• Broderson Carry Deck Cranes Carry deck cranes including IC-35, IC-80, IC-200, IC-250, IC-280, and IC-400 models for industrial and maintenance applications, available for sale and rental.
• Truck Mounted Aerial Platforms Truck-mounted lifts including Bronto Skylift and Ruthmann models for high-reach access up to 243 feet, offered for sale and rental.
• Hydraulic Crawler Cranes Crawler-mounted cranes including Altec, Mantis, and Terex models for heavy lifting in rough terrain conditions, available for sale and rental.
• Ground Protection Mats Access mats including Dura Deck, Mega Deck, and Timber Crane Mats for ground protection over soft or muddy terrain, available for sale and rental.
• Bridge Inspection Equipment Under-bridge access platforms including Anderson Hydra Platform HP35 for bridge inspection and maintenance work, offered for sale and rental.
• SHERP Off-Road Vehicles Amphibious off-road vehicles including Fat Truck and SHERP ATV for challenging environments, marshes, and terrain access, available for sale and rental.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• ManitoucoreOthersEquipment brand partner supplying rotating telehandlers (MRT and MHT series) to Up and Down Lifting Solutions for rental and sales.
• SpyderCrane / Unidrome (Furukawa Unicar Corp.)coreOthersJapanese manufacturer supplying mini crawler cranes (URW series) known for versatility and compact design for restricted lifting requirements.
• JekkocoreOthersItalian manufacturer supplying mini cranes including the JEKKO 1270 and MPK20 series.
• BG LIFTcoreOthersEquipment manufacturer supplying compact crawler cranes including M060, M250, and M400 models.
• SmartliftcoreOthersManufacturer supplying glass handling robots and glazing equipment (SL309 HLE, SL409 HLE, SL609 HLE, SL809 HLE, SL1009 HLE series).
• Platform BasketcoreOthersItalian manufacturer supplying spider lifts including PB 42, PB 50, PB 60, and PB 89 models.
• PalazzanicoreOthersItalian manufacturer supplying spider lifts and aerial platforms including TSJ98 and TZX820 models.
• CELAcoreOthersManufacturer supplying spider-type aerial working platforms designed for compact and versatile solutions in restricted spaces.
• BrodersoncoreOthersManufacturer supplying carry deck cranes including IC-35, IC-80, IC-200, IC-250, IC-280, and IC-400 models.
• Bronto SkyliftcoreOthersManufacturer supplying truck-mounted aerial platforms including models with 178ft, 180ft, and 197ft working heights.
• RuthmanncoreOthersManufacturer supplying truck-mounted aerial platforms including RUTHMAN 235 and RUTHMANN 243 models.
• SHERPcoreOthersManufacturer supplying off-road and amphibious utility vehicles including the Fat Truck 2.8 Wagon and SHERP ATV.
• Grove (Manitowoc)coreOthersManufacturer supplying carry deck cranes including YB7722XL and YB7725 models.
• HoistminorOthersEquipment manufacturer partner listed in the company's partner section.
• Mega Deck / Signature Systems GroupcoreOthersSupplier of composite interlocking mat systems (Mega Deck) for ground protection and access over soft terrain.
• Dura DeckcoreOthersSupplier of molded plastic ground protection mats for site access over soft surfaces.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Maxim Crane Works: Maxim Crane Works is a specialty crane rental and sales company operating one of the largest lifting equipment fleets in North America. Directly comparable to Up and Down Lifting Solutions as a crane-focused rental/sales operator serving construction and industrial customers.

Regional players

• Cooper Equipment Rentals: Cooper Equipment Rentals is a Canadian-based equipment rental provider with a multi-branch footprint across the country offering aerial, lifting, and material handling equipment. Comparable as a Canadian specialty/light equipment rental peer serving similar construction and industrial customers.
• SMS Equipment: SMS Equipment is one of Canada's largest heavy equipment dealers and rental providers, serving construction, mining, and forestry customers nationally. Comparable as a Canadian-headquartered equipment dealer/rental competitor in overlapping construction end markets.

Broad incumbents

• United Rentals: United Rentals is the largest equipment rental company in North America, offering aerial work platforms, cranes, and material handling equipment across thousands of branches. Comparable as the dominant broad-line incumbent whose aerial and lifting categories overlap with Up and Down's specialty fleet.
• Sunbelt Rentals: Sunbelt Rentals is a top-tier North American equipment rental company with a large aerial lift and specialty equipment division. Comparable as a broad-line incumbent competing in aerial work platforms and crane categories where Up and Down also operates.
• Herc Holdings: Herc Holdings is a full-line equipment rental supplier serving industrial, infrastructure, and commercial customers across North America with aerial, lifting, and material handling equipment. Comparable as a broad-line incumbent in the same end markets.
• BrandSafway: BrandSafway is a major provider of access, scaffolding, and aerial work platform solutions serving industrial and construction customers. Comparable as a broad incumbent in aerial/specialty access where Up and Down also competes with spider lifts and truck-mounted platforms.

Emerging players

• EquipmentShare: EquipmentShare is a fast-growing equipment rental and telematics-enabled fleet management company expanding across North America with aerial and material handling categories. Comparable as an emerging multi-category rental peer that increasingly targets specialty contractors.

Others

• Skyjack (JLG / Oshkosh): Skyjack, part of JLG Industries/Oshkosh, manufactures scissor lifts, boom lifts, and telehandlers that overlap with Up and Down's aerial platform and telehandler offerings. Comparable as an OEM supplier/adjacent whose products populate much of the specialty access market.
• Manitou Group: Manitou Group is a global manufacturer of telehandlers, rough-terrain forklifts, and aerial work platforms and is an equipment supplier partner of Up and Down. Comparable as an OEM whose rotating telehandlers and MRT/MHT series flow through Up and Down's rental and sales fleet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/udlscanada
• LinkedInlinkedin.com/company/up-and-down-lifting-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about up and down lifting solutions