Lange Estate
Family-owned Oregon estate winery (founded 1987) producing Pinot Noir, Chardonnay, and Pinot Gris from ~125 acres of LIVE and Salmon Safe-certified vineyards in Dundee Hills and the Luckiamute River area, sold via DTC, three wine club tiers, wholesale in 40+ U.S. states plus Canada and Singapore, corporate gifting, and estate hospitality.
- Company typePrivate
- Founded1987
- HeadquartersDundee, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lange Estate does
Lange Estate Winery & Vineyards is a privately held, family-owned Oregon winery founded in 1987 by Don and Wendy Lange and operated as Lange Winery LLC in Dundee, Oregon. The company produces estate-grown Pinot Noir, Chardonnay, and Pinot Gris from three Dundee Hills vineyards (Legacy, Mia, Redside) totaling approximately 60 acres, with the addition of the 65-acre Lucky River Vineyard near the Luckiamute River in Monmouth expanding total estate holdings to roughly 125 acres across 80+ individually managed blocks. Production is anchored on Dundee Hills Jory volcanic clay-loam soils supplemented by Willakenzie soils at Lucky River, with sustainable certification under LIVE (since 2006) and Salmon Safe, a 53kW solar installation, and lightweight ECO Series plus Revino reusable bottles. The portfolio spans Classique, Three Hills Cuvée, single-vineyard designates (Estate, Freedom Hill, Yamhill-Carlton Assemblage, Lucky River), reserve and sparkling wines under the Mia Mousseux label, and a Trouvère Tempranillo exploration.
The business operates through a hybrid go-to-market combining direct-to-consumer channels (estate tasting flights at $30, e-commerce, and two wine club subscription tiers), wholesale distribution across 40+ U.S. states via named regional partners (Galaxy Wine Company, Northwest Beverage, Southern Glazer's, Breakthru Beverage, RNDC, and others) plus international distribution in Canada and Singapore, B2B corporate gifting with 15-40% bulk discounts, and private venue rentals. The Grand Cru Club ships three tiers (Rouge, Mélange, Blanc) three times per year at $159-$360 per shipment, while the newer Fly Line Society delivers 2-12 bottles six times per year with charitable giving. The second generation, led by Managing Director and Winemaker Jesse Lange, has expanded into Willakenzie soils, introduced the Lucky River Pinot Noir and rare bottlings such as the club-exclusive Soil Series (Magma Opus, Ancient Seabeds, Windborne), and built out a wine tourism ecosystem with Field & Vine Events, lodging partners, and five local tour operators. Recent critic scores include 93 Points from Decanter (2023 Pinot Gris Classique; 2022 Pinot Noir Reserve) and Owen Bargreen Top 100 placements in both 2024 and 2025.
Lange Estate firmographics
Firmographics- Name
- Lange Estate
- Legal name
- Lange Winery LLC
- Website
- https://langewinery.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Family-owned Oregon estate winery (founded 1987) producing Pinot Noir, Chardonnay, and Pinot Gris from ~125 acres of LIVE and Salmon Safe-certified vineyards in Dundee Hills and the Luckiamute River area, sold via DTC, three wine club tiers, wholesale in 40+ U.S. states plus Canada and Singapore, corporate gifting, and estate hospitality.
- Ownership category
- akta.pro rank
Lange Estate industry classification
Industry- Product category
- Premium Estate Winery
- NAICS
- Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Lange Estate is headquartered
LocationHeadquarters
- HQ city
- Dundee
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lange Estate business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Direct Wine Sales (Tasting Room & E-commerce): Estate tastings at $30 per flight, direct bottle purchases through website and tasting room. Walk-ins welcome, reservations encouraged. 75-minute seated tasting experiences.
- Grand Cru Club Wine Subscriptions: Three tier wine club (Rouge, Mélange, Blanc) with three annual shipments. Rouge at $202-$360 per shipment, Mélange at $159-$330, Blanc at $174-$243. Members receive 25% off club shipments, 20% off additional purchases, complimentary tastings, and flat rate shipping.
- Fly Line Society Subscription: Affordable wine subscription delivering 2-12 bottles every six weeks (February, April, June, August, October, December). 5% of proceeds donated to community organizations. $15 flat rate shipping, 10% off all orders.
- Corporate Gifting: Bulk corporate wine gifting with gift sets, custom selections, and virtual tastings. Savings of 15-40% on bulk orders with flat rate shipping.
- Wholesale Distribution: National distribution through Galaxy Wine Company (Oregon), Northwest Beverage (Washington), and other regional distributors. International distribution in Canada and Singapore.
- Private Events: Estate Tasting Room (up to 70 guests) and Legacy Room (up to 30 guests) for private events, starting at $1,700. Includes event coordination, wine service, and venue access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Estate Tasting Experience |
| Unit Pricing | Pay-as-you-go | Wine Country Picnic Box |
| Subscription | Annual | Grand Cru Club Rouge |
| Subscription | Annual | Grand Cru Club Mélange |
| Subscription | Annual | Grand Cru Club Blanc |
| Subscription | Pay-as-you-go | Fly Line Society Subscription |
| Transaction based/ take rate | Pay-as-you-go | Corporate Gifting Bulk Orders |
| One time/ perpetual license | Pay-as-you-go | Private Event Rental |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Lange Estate product offering
Product offeringCore offering
Lange Estate Winery & Vineyards produces and sells estate-grown Pinot Noir, Chardonnay, and Pinot Gris wines from its three Dundee Hills AVA vineyards in Oregon's Willamette Valley. Founded in 1987 by Don and Wendy Lange, the family-owned winery operates across 60 acres of estate vineyards (plus a 65-acre Lucky River Vineyard), selling wines through a tasting room, e-commerce shop, multi-tier wine clubs (Grand Cru Club and Fly Line Society), wholesale distributors, and a corporate gifting program.
Product overview
Lange Estate Winery & Vineyards is a family-owned Oregon winery founded in 1987, producing a portfolio of estate-grown wines from its three Dundee Hills vineyards. The core product offering spans Pinot Noir (Classique, Reserve, Three Hills Cuvée, Estate, Freedom Hill, Yamhill-Carlton Assemblage, Lucky River, and Fly Line), Chardonnay (Classique, Three Hills, Estate, Freedom Hill, Evangeline), and Pinot Gris (Classique and Reserve), along with Rosé of Pinot Noir, sparkling wines under the Mia Mousseux label (Brut Rosé and Blanc de Blancs), and Trouvère Tempranillo. Beyond direct wine sales, the company operates a three-tiered Grand Cru Club membership (Rouge, Mélange, Blanc) with quarterly shipments, a Fly Line Society subscription with charitable giving, a corporate gifting program, and estate hospitality including tasting experiences and private event venues. The Club Exclusive Series provides winemaker-curated single-barrel and limited-production wines exclusively to club members.
Differentiator
Problem solved
Functional benefit
Products and services
- Pinot Noir Reserve
Quantifiable outcome
- 93 Points Decanter for 2023 Pinot Gris Classique; 92 Points Wine Enthusiast 'Editor's Choice' and 93 Points Decanter for 2022 Pinot Noir Reserve; 95 Points Owen Bargreen for 2022 Estate Pinot Noir
- +2 more outcomes
Companies that use Lange Estate
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Lange Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lange Estate partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Revino BottlescorePartnership with Revino for reusable glass wine bottles - the only U.S. wine bottle specifically designed for reuse. Their efficient cleaning and sterilization process reduces need for new glass production. First wine in Revino bottle is 2023 Evangeline Pinot Noir.
- Pioneer PackagingcoreFamily-owned business supplying domestically made O-I glass bottles manufactured in Pacific Northwest with average 70% recycled glass content. Supports local manufacturing and reduces carbon footprint.
- Field & Vine EventscoreFarm-to-table, family-style dining event company hosting 'Dinner in the Field' events at Lange Estate. Known for seasonal 7-course menus paired with Lange wines.
- Pendleton St. FloralsminorLocal floral workshop partner hosting Mother's Day floral arrangement events at Lange Estate with wine pairings.
- Friends of Family FarmerscoreNonprofit supporting Oregon's small to mid-sized farmers and ranchers. Fly Line Society donates 5% of proceeds to support sustainable local food systems, farmland protection, and farmer advocacy.
- The Dundee HotelminorPreferred lodging partner offering Lange Cru Club members exclusive discounts (10% May-October, 25% November-April). Located in heart of Dundee wine country.
- Wine Tour PartnersminorTrusted local tour guide partners: A Great Oregon Wine Tour, A Vineyard Wine Tour, Black Tie Tours, May Your Glass Be Filled Tours, Pinot Car Wine Tours. Specializing in Dundee Hills and Willamette Valley transportation.
- February Club Share Wineriesminor13 Willamette Valley wineries collaborating on reciprocal membership honors through February Club Share program. Enables members to explore region through collective lens with cross-winery perks.
- David Jacobs-Strain & Bob BeachminorRoots-blues duo performing at summer concert events at Lange Estate, including Don Lange's birthday celebration.
- Rob RainwaterminorLocal musician performing at Buena Vista Evenings - summer live music events on the patio at Lange Estate.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Lange Estate competitors and assessment
Company assessmentDirect peers
- Sokol Blosser Winery: Pioneering Dundee Hills family-owned winery (founded 1971) with estate-grown Pinot Noir, Chardonnay, and Pinot Gris, a strong sustainability/LEED-certified facility, and similar DTC + wholesale + events revenue mix. Multi-generational family stewardship parallels Lange's structure.
- Ken Wright Cellars: Willamette Valley Pinot Noir specialist sourcing from multiple single vineyards across the AVA. Comparable on varietal focus (Pinot Noir-led), single-vineyard emphasis, and DTC-first distribution approach. One of the most recognized Oregon Pinot producers at a similar scale to Lange.
- Erath Vineyards: Dundee Hills winery (originally among Oregon's Pinot Noir pioneers) with estate-grown Pinot Noir, Chardonnay, and Pinot Gris and broad national distribution. Comparable on geography, varietal mix, and family-grown heritage.
- Beaux Frères: Biodynamically-farmed Willamette Valley Pinot Noir producer in the Ribbon Ridge AVA with a similarly small production scale, single-vineyard focus, mailing list, and cult reputation. Directly comparable on product, customer (collector/allocations), and pricing tier.
- Archery Summit: Dundee Hills Pinot Noir specialist with estate vineyards on Jory soil, premium pricing tier, and a comparable focus on terroir-driven single-vineyard and cuvée bottlings. Overlaps directly with Lange on product category, AVA, and DTC collector customer base.
- Adelsheim Vineyard: Chehalem Mountains / Willamette Valley Pinot Noir and Chardonnay producer with estate-grown wines, a long-running wine club, and a comparable family-ownership and sustainability ethos (LIVE-certified). Direct comparable on product mix and channel structure.
- Stoller Family Estate: Dundee Hills estate winery with a comparable LIVE-certified sustainability program, single-vineyard and AVA-tier Pinot Noir and Chardonnay, and a wine club plus hospitality/event business model. Highly comparable on terroir, size, and channel mix.
- Domaine Serene: Family-owned Dundee Hills winery producing premium Pinot Noir and Chardonnay across multiple vineyards including estate sites on Jory soils. Closely comparable to Lange in scale, geography (Dundee Hills), varietal focus, DTC/wine club model, and family-ownership ethos.
- Penner-Ash Wine Cellars: Willamette Valley estate producer focused on Pinot Noir and Chardonnay from the Yamhill-Carlton and Dundee Hills AVAs, with a similar single-vineyard and estate-tier portfolio and DTC/wine club model.
- Eyrie Vineyards: Dundee Hills pioneer (founded 1966) and the winery that originally inspired Don and Wendy Lange to plant Pinot Noir in Oregon. Closely comparable on geography (Dundee Hills), varietal focus (Pinot Noir family), estate-grown philosophy, and family ownership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lange Estate social profiles
Digital presenceLange Estate compliance and trust
Trust signalCompliance2 records
Lange Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lange Estate leadership team
Management profileNumber of profiles
Profiles11 records
Lange Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lange Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lange Estate
What does Lange Estate do?
Lange Estate Winery & Vineyards produces and sells estate-grown Pinot Noir, Chardonnay, and Pinot Gris wines from its three Dundee Hills AVA vineyards in Oregon's Willamette Valley. Founded in 1987 by Don and Wendy Lange, the family-owned winery operates across 60 acres of estate vineyards (plus a 65-acre Lucky River Vineyard), selling wines through a tasting room, e-commerce shop, multi-tier wine clubs (Grand Cru Club and Fly Line Society), wholesale distributors, and a corporate gifting program.
Is Lange Estate a public or private company?
Lange Estate is a private company. It is classified as family owned and is currently operating.
When was Lange Estate founded?
Lange Estate was founded in 1987. It employs 11 to 50 people.
Where is Lange Estate based?
Lange Estate is headquartered in Dundee, United States, in the North America region.
How does Lange Estate make money?
Six revenue lines are on record. Direct Wine Sales (Tasting Room & E-commerce) is the primary driver. The others are grand Cru Club Wine Subscriptions, fly Line Society Subscription, corporate Gifting, wholesale Distribution and private Events.
Who are Lange Estate's main competitors?
Direct peers on record are Sokol Blosser Winery, Ken Wright Cellars, Erath Vineyards, Beaux Frères, Archery Summit, Adelsheim Vineyard, Stoller Family Estate, Domaine Serene, Penner-Ash Wine Cellars and Eyrie Vineyards.
Does Lange Estate have an API?
No public API is recorded for Lange Estate.
What industry is Lange Estate in?
Lange Estate's product category is Premium Estate Winery. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 5180.