bomobility
Bo (bomobility) designs and sells premium electric scooters (Monocurve unibody chassis, patented Safesteer steering) directly to urban commuters and fleet buyers via its bo.world e-commerce store, with retail and service partnerships in Ireland and France.
- Company typePrivate
- Founded2019
- HeadquartersBristol, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What bomobility does
Bo (legal entity Bo USA Inc.) designs, manufactures, and sells premium electric scooters under the Bo brand, operating a direct-to-consumer e-commerce business headquartered in the UK (Bristol) with a US entity incorporated in Delaware. Founded in 2019 by Oscar Morgan and Luke Robus — engineers drawn from Williams Advanced Engineering and Jaguar Land Rover — the company targets urban commuters, premium lifestyle consumers, upgrade seekers switching from Xiaomi/Segway/Unagi scooters, and small business/fleet buyers. The product portfolio spans three consumer models (M1, M2, M3) priced $990–$2,190 plus an experimental M-Turbo halo product not available for sale.
Core technology centers on a single-piece aerospace-grade aluminum Monocurve unibody chassis (claimed 30x stiffer than Segway equivalents) combined with the patented Safesteer steering stabilization system, high-torque BoPower motors with custom throttle mapping, Airdeck foam suspension, dual mechanical/regenerative braking with IP66 weatherproofing, and an integrated Lock N Load cargo system. Hardware is differentiated primarily by chassis rigidity, steering stability, and automotive-grade engineering pedigree, and is paired with a companion mobile app.
Revenue mechanics are hardware-led: one-time scooter sales through the bo.world Shopify store, supplemented by parts and accessories (fast chargers, spare parts, merchandise). The company extends reach through a Shop Pay/Affirm financing integration (monthly payments from $44/mo), a single retail partnership with Lifty Electrics in Dublin (€2,349 per unit), a France sales-and-service partnership with Repair & Run (announced March 2025), and a US fleet/business program leveraging Section 179 tax deductibility. Marketing is content-driven, relying on earned media in Wallpaper, Financial Times, Top Gear, Engadget, Wired, The Verge, and Bloomberg to position Bo as an automotive-grade alternative to mass-market e-scooters. Shipping is limited to the contiguous lower 48 US states, with Alaska, Hawaii, and US territories excluded from warranty coverage.
bomobility firmographics
Firmographics- Name
- bomobility
- Legal name
- Bo USA Inc.
- Website
- https://bomobility.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Bo (bomobility) designs and sells premium electric scooters (Monocurve unibody chassis, patented Safesteer steering) directly to urban commuters and fleet buyers via its bo.world e-commerce store, with retail and service partnerships in Ireland and France.
- Ownership category
- akta.pro rank
bomobility industry classification
Industry- Product category
- Electric Scooters
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Automotive Parts and Accessories Retailers (441330)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- E-scooters & E-mopeds Manufacturing (IMACAOAB)
- akta.pro secondary industries
- E-Scooters (Stand-Up) (CRACASAB), E-Mobility Controllers, Motors & Drivetrains (Consumer aftermarket/OEM) (CRACASAK)
Keywords
Where bomobility is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
bomobility business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Electric Scooter Sales: Direct sale of premium electric scooters (M1, M2, M3 models) with one-time purchase pricing. Financing available through Shop Pay/Affirm.
- Parts & Accessories: Full range of Bo-approved accessories including chargers, spare parts, phone mounts, and merchandise sold through the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | M1 - Entry level for cruisey riders |
| Subscription | Monthly | M2 - Pro ride for experienced riders |
| Subscription | Monthly | M3 - Best of Bo for enthusiasts |
| Other | Pay-as-you-go | M-Turbo - Experimental high-performance |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
bomobility product offering
Product offeringCore offering
Bo designs, manufactures, and sells premium electric scooters (M1, M2, M3, and experimental M Turbo) and companion software for personal urban commuting and business fleet use. Each scooter is built on an aerospace-grade aluminum Monocurve unibody chassis with patented Safesteer steering stabilization and a high-torque BoPower rear motor. The company also sells approved parts, accessories, and merchandise through its own e-commerce store, with financing offered via Shop Pay and Affirm.
Product overview
Bo Mobility offers a portfolio of premium electric scooters built on a patented Monocurve unibody aerospace-grade aluminum frame with integrated Safesteer steering stabilization technology. The product line consists of three consumer models (M1, M2, M3) differentiated by power, range, and feature set, plus an experimental high-performance Turbo variant. All models share the core chassis architecture with varying motor power (1,000W-1,500W), top speeds (20-25mph), and ranges (15-40 miles). The M2 and M3 include enhanced features like the Lock N Load cargo system and Airdeck suspension. Accessories and spare parts are sold separately through the Parts & Accessories collection.
Differentiator
Problem solved
Functional benefit
Products and services
- Bo M1 Electric Scooter Entry-level premium electric scooter with 20 mph top speed, 15–25 mile range, 1,000 W rear motor, 18.8 lb-ft torque, and Safesteer Lite steering stabilization. Features IP66 waterproof rating, 48 lb vehicle weight, 12-month warranty plus lifetime frame warranty. Targeted at city dwellers seeking a simple, professional-grade personal commuter.
- Bo M2 Electric Scooter Mid-range premium electric scooter with 22 mph top speed, 25–35 mile range, 1,500 W rear motor, 28.2 lb-ft torque, and Safesteer Pro steering stabilization. Adds Daytime Running Light, Lock N Load cargo system, Airdeck suspension pad, and a Fast Charger. Backed by a 24-month warranty plus lifetime frame warranty for experienced riders.
- Bo M3 Electric Scooter Flagship premium electric scooter with 25 mph top speed, 30–40 mile range, 1,500 W rear motor, 28.2 lb-ft torque, Safesteer Pro steering stabilization, and zero-start throttle. Includes Daytime Running Light, Lock N Load cargo system, Airdeck suspension, and Fast Charger, backed by a 24-month warranty plus lifetime frame warranty. Positioned as the 'Best of Bo' for enthusiast riders.
- Bo M Turbo (Experimental Vehicle) Experimental dual-motor high-performance electric scooter with over 24,000 W power output, 100 mph top speed, 150 mile range, 2,530 Wh battery, advanced traction control, and Hope V4 quad-piston disc brakes. Built on the Model-M chassis. Demonstrated publicly (e.g., at Goodwood Festival of Speed and Guinness World Record attempts) but not sold.
- Bo Parts & Accessories Full range of Bo-approved accessories, spare parts, Fast Chargers, phone mounts, and branded merchandise sold through the bo.world website. All accessories carry a 12-month warranty covering defective components or workmanship, supporting the long-term ownership of Bo M1, M2, and M3 scooters.
Quantifiable outcome
- 30x stiffer frame than Segway competitors
- +3 more outcomes
Companies that use bomobility
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
bomobility technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
bomobility partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Repair & RuncorePartnership with Repair & Run to extend sales and repair network throughout France. Enables local service and support for French customers.
- Lifty ElectricscoreAuthorized retail partner in Dublin, Ireland at 157 Capel Street. Offers test rides and direct purchase of Bo M e-scooters.
- AffirmcoreFinancing partner providing monthly payment options through Shop Pay. Enables $44/month starting payments for M1 model.
- ShopifycoreE-commerce platform hosting the bo.world website and enabling online sales, payments, and customer data management.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
bomobility competitors and assessment
Company assessmentDirect peers
- Segway-Ninebot: The dominant global e-scooter brand (Segway GMax, Ninebot series) and the explicit competitor Bo positions against ('30x stiffer than a Segway'). Directly comparable product line, DTC plus retail distribution, similar price laddering though at lower ASPs.
- Unagi: Premium direct-to-consumer e-scooter brand (Model One/E-Class) with a design-forward positioning that overlaps directly with Bo's premium-DTC thesis and 'upgrade seeker' target persona.
- Apollo Scooters: Canadian premium e-scooter maker (Apollo City, Pro, Phantom) competing in the same high-power, long-range, premium-priced DTC segment where Bo's M2/M3 sit.
Broad incumbents
- NIU: Global electric two-wheeler incumbent (KQi kick scooters plus broader e-mopeds and e-motorcycles) that competes for the urban premium commuter and overlaps Bo's micromobility manufacturing DNA, though with a much broader portfolio.
- Xiaomi (Mi Electric Scooter): Mass-market reference product (M365 / Pro / 4 series) that defines the budget-tier default and is explicitly named by Bo as the inferior incumbent its 'Upgrade Seekers' are moving away from.
Emerging players
- Voro Motors: US-based premium e-scooter retailer and brand (Vsett, EMOVE) operating in the same enthusiast / upgrade tier as Bo, with comparable ASPs and a similar DTC-plus-content-marketing playbook.
- Inmotion: China-rooted e-scooter and EUC brand with comparable high-power commuter models, competing for the same premium urban rider and overlapping Bo's product performance envelope.
- Ride1Up: US direct-to-consumer electric bike and scooter brand with a similar premium-but-accessible positioning; useful peer for the DTC + financing + content-led acquisition model Bo runs.
Regional players
- Bird: Shared-mobility operator (e-scooter and e-bike fleets) — adjacent rather than head-to-head, but materially comparable as a micromobility category leader and a benchmark for the broader e-scooter demand environment Bo addresses.
- Lime: Major shared-mobility operator and buyer of large volumes of e-scooters; adjacent to Bo but relevant as a downstream fleet buyer in the Section 179 / business-fleet channel Bo is pursuing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
bomobility social profiles
Digital presencebomobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
bomobility leadership team
Management profileNumber of profiles
Profiles2 records
bomobility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bomobility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bomobility
What does bomobility do?
Bo designs, manufactures, and sells premium electric scooters (M1, M2, M3, and experimental M Turbo) and companion software for personal urban commuting and business fleet use. Each scooter is built on an aerospace-grade aluminum Monocurve unibody chassis with patented Safesteer steering stabilization and a high-torque BoPower rear motor. The company also sells approved parts, accessories, and merchandise through its own e-commerce store, with financing offered via Shop Pay and Affirm.
Is bomobility a public or private company?
bomobility is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was bomobility founded?
bomobility was founded in 2019.
Where is bomobility based?
bomobility is headquartered in Bristol, United Kingdom, in the Europe region.
How does bomobility make money?
Two revenue lines are on record. Electric Scooter Sales are the primary driver. The others are parts & Accessories.
Who are bomobility's main competitors?
Direct peers on record are Segway-Ninebot, Unagi and Apollo Scooters. Broad incumbents are NIU and Xiaomi (Mi Electric Scooter). Emerging players are Voro Motors, Inmotion and Ride1Up. Regional players are Bird and Lime.
Does bomobility have an API?
No public API is recorded for bomobility.
What industry is bomobility in?
bomobility's product category is Electric Scooters. Its primary akta.pro industry code is IMACAOAB, E-scooters & E-mopeds Manufacturing, with a secondary code of CRACASAB, E-Scooters (Stand-Up). Its NAICS code is 336991 and its SIC code is 3751.