bomobility

What bomobility does

Bo (legal entity Bo USA Inc.) designs, manufactures, and sells premium electric scooters under the Bo brand, operating a direct-to-consumer e-commerce business headquartered in the UK (Bristol) with a US entity incorporated in Delaware. Founded in 2019 by Oscar Morgan and Luke Robus — engineers drawn from Williams Advanced Engineering and Jaguar Land Rover — the company targets urban commuters, premium lifestyle consumers, upgrade seekers switching from Xiaomi/Segway/Unagi scooters, and small business/fleet buyers. The product portfolio spans three consumer models (M1, M2, M3) priced $990–$2,190 plus an experimental M-Turbo halo product not available for sale.

Core technology centers on a single-piece aerospace-grade aluminum Monocurve unibody chassis (claimed 30x stiffer than Segway equivalents) combined with the patented Safesteer steering stabilization system, high-torque BoPower motors with custom throttle mapping, Airdeck foam suspension, dual mechanical/regenerative braking with IP66 weatherproofing, and an integrated Lock N Load cargo system. Hardware is differentiated primarily by chassis rigidity, steering stability, and automotive-grade engineering pedigree, and is paired with a companion mobile app.

Revenue mechanics are hardware-led: one-time scooter sales through the bo.world Shopify store, supplemented by parts and accessories (fast chargers, spare parts, merchandise). The company extends reach through a Shop Pay/Affirm financing integration (monthly payments from $44/mo), a single retail partnership with Lifty Electrics in Dublin (€2,349 per unit), a France sales-and-service partnership with Repair & Run (announced March 2025), and a US fleet/business program leveraging Section 179 tax deductibility. Marketing is content-driven, relying on earned media in Wallpaper, Financial Times, Top Gear, Engadget, Wired, The Verge, and Bloomberg to position Bo as an automotive-grade alternative to mass-market e-scooters. Shipping is limited to the contiguous lower 48 US states, with Alaska, Hawaii, and US territories excluded from warranty coverage.

Name

bomobility

Legal name

Bo USA Inc.

Website

https://bomobility.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Bo (bomobility) designs and sells premium electric scooters (Monocurve unibody chassis, patented Safesteer steering) directly to urban commuters and fleet buyers via its bo.world e-commerce store, with retail and service partnerships in Ireland and France.

Ownership category

akta.pro rank

Product category

Electric Scooters

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Automotive Parts and Accessories Retailers (441330)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

E-scooters & E-mopeds Manufacturing (IMACAOAB)

akta.pro secondary industries

E-Scooters (Stand-Up) (CRACASAB), E-Mobility Controllers, Motors & Drivetrains (Consumer aftermarket/OEM) (CRACASAK)

Keywords

• Premium electric scooters
• Urban micromobility
• E-scooter manufacturing
• Personal electric vehicles
• Last-mile transportation

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Electric Scooter Sales: Direct sale of premium electric scooters (M1, M2, M3 models) with one-time purchase pricing. Financing available through Shop Pay/Affirm.
2. Parts & Accessories: Full range of Bo-approved accessories including chargers, spare parts, phone mounts, and merchandise sold through the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bo designs, manufactures, and sells premium electric scooters (M1, M2, M3, and experimental M Turbo) and companion software for personal urban commuting and business fleet use. Each scooter is built on an aerospace-grade aluminum Monocurve unibody chassis with patented Safesteer steering stabilization and a high-torque BoPower rear motor. The company also sells approved parts, accessories, and merchandise through its own e-commerce store, with financing offered via Shop Pay and Affirm.

Product overview

Bo Mobility offers a portfolio of premium electric scooters built on a patented Monocurve unibody aerospace-grade aluminum frame with integrated Safesteer steering stabilization technology. The product line consists of three consumer models (M1, M2, M3) differentiated by power, range, and feature set, plus an experimental high-performance Turbo variant. All models share the core chassis architecture with varying motor power (1,000W-1,500W), top speeds (20-25mph), and ranges (15-40 miles). The M2 and M3 include enhanced features like the Lock N Load cargo system and Airdeck suspension. Accessories and spare parts are sold separately through the Parts & Accessories collection.

Differentiator

Problem solved

Functional benefit

Products and services

• Bo M1 Electric Scooter Entry-level premium electric scooter with 20 mph top speed, 15–25 mile range, 1,000 W rear motor, 18.8 lb-ft torque, and Safesteer Lite steering stabilization. Features IP66 waterproof rating, 48 lb vehicle weight, 12-month warranty plus lifetime frame warranty. Targeted at city dwellers seeking a simple, professional-grade personal commuter.
• Bo M2 Electric Scooter Mid-range premium electric scooter with 22 mph top speed, 25–35 mile range, 1,500 W rear motor, 28.2 lb-ft torque, and Safesteer Pro steering stabilization. Adds Daytime Running Light, Lock N Load cargo system, Airdeck suspension pad, and a Fast Charger. Backed by a 24-month warranty plus lifetime frame warranty for experienced riders.
• Bo M3 Electric Scooter Flagship premium electric scooter with 25 mph top speed, 30–40 mile range, 1,500 W rear motor, 28.2 lb-ft torque, Safesteer Pro steering stabilization, and zero-start throttle. Includes Daytime Running Light, Lock N Load cargo system, Airdeck suspension, and Fast Charger, backed by a 24-month warranty plus lifetime frame warranty. Positioned as the 'Best of Bo' for enthusiast riders.
• Bo M Turbo (Experimental Vehicle) Experimental dual-motor high-performance electric scooter with over 24,000 W power output, 100 mph top speed, 150 mile range, 2,530 Wh battery, advanced traction control, and Hope V4 quad-piston disc brakes. Built on the Model-M chassis. Demonstrated publicly (e.g., at Goodwood Festival of Speed and Guinness World Record attempts) but not sold.
• Bo Parts & Accessories Full range of Bo-approved accessories, spare parts, Fast Chargers, phone mounts, and branded merchandise sold through the bo.world website. All accessories carry a 12-month warranty covering defective components or workmanship, supporting the long-term ownership of Bo M1, M2, and M3 scooters.

Quantifiable outcome

• 30x stiffer frame than Segway competitors
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Repair & RuncoreChannel Partner/ Reseller/ Distributor · 4 March 2025Partnership with Repair & Run to extend sales and repair network throughout France. Enables local service and support for French customers.
• Lifty ElectricscoreChannel Partner/ Reseller/ DistributorAuthorized retail partner in Dublin, Ireland at 157 Capel Street. Offers test rides and direct purchase of Bo M e-scooters.
• AffirmcoreChannel Partner/ Reseller/ DistributorFinancing partner providing monthly payment options through Shop Pay. Enables $44/month starting payments for M1 model.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting the bo.world website and enabling online sales, payments, and customer data management.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Segway-Ninebot: The dominant global e-scooter brand (Segway GMax, Ninebot series) and the explicit competitor Bo positions against ('30x stiffer than a Segway'). Directly comparable product line, DTC plus retail distribution, similar price laddering though at lower ASPs.
• Unagi: Premium direct-to-consumer e-scooter brand (Model One/E-Class) with a design-forward positioning that overlaps directly with Bo's premium-DTC thesis and 'upgrade seeker' target persona.
• Apollo Scooters: Canadian premium e-scooter maker (Apollo City, Pro, Phantom) competing in the same high-power, long-range, premium-priced DTC segment where Bo's M2/M3 sit.

Broad incumbents

• NIU: Global electric two-wheeler incumbent (KQi kick scooters plus broader e-mopeds and e-motorcycles) that competes for the urban premium commuter and overlaps Bo's micromobility manufacturing DNA, though with a much broader portfolio.
• Xiaomi (Mi Electric Scooter): Mass-market reference product (M365 / Pro / 4 series) that defines the budget-tier default and is explicitly named by Bo as the inferior incumbent its 'Upgrade Seekers' are moving away from.

Emerging players

• Voro Motors: US-based premium e-scooter retailer and brand (Vsett, EMOVE) operating in the same enthusiast / upgrade tier as Bo, with comparable ASPs and a similar DTC-plus-content-marketing playbook.
• Inmotion: China-rooted e-scooter and EUC brand with comparable high-power commuter models, competing for the same premium urban rider and overlapping Bo's product performance envelope.
• Ride1Up: US direct-to-consumer electric bike and scooter brand with a similar premium-but-accessible positioning; useful peer for the DTC + financing + content-led acquisition model Bo runs.

Regional players

• Bird: Shared-mobility operator (e-scooter and e-bike fleets) — adjacent rather than head-to-head, but materially comparable as a micromobility category leader and a benchmark for the broader e-scooter demand environment Bo addresses.
• Lime: Major shared-mobility operator and buyer of large volumes of e-scooters; adjacent to Bo but relevant as a downstream fleet buyer in the Section 179 / business-fleet channel Bo is pursuing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bo_world
• Facebookfacebook.com/bo.mobility
• Instagraminstagram.com/bo.mobility

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bomobility