digital attitude - a digital360 company

What digital attitude - a digital360 company does

Digital Attitude Srl is an Italian digital transformation consultancy and SaaS provider operating as a subsidiary of Digital360, a publicly listed Italian advisory group. Incorporated in 2021 as a Benefit Corporation with €200,000 share capital and headquartered in Milan, the company specializes in enabling large enterprises to adopt Microsoft 365 Copilot and adjacent AI workplace tools. It serves more than 100 enterprise customers across energy (Saipem, Enel, Terna), luxury (Armani, Valentino), pharmaceuticals (Novartis), financial services, and insurance, delivering a hybrid offering that combines change management methodology with proprietary software products.

The product portfolio is anchored by the hi! Platform, a behavioral change management platform, and extends into Microsoft-native SaaS offerings including CopilotGo (launched 2024), a Teams-integrated Copilot adoption platform, and Legal Agent (launched 2025), an AI-powered contract analysis agent operating natively inside Teams. Complementary offerings include Digital Habits (gamified sustainability behavior) and Cyber Olympics (gamified cybersecurity training). The technology stack is built on Microsoft 365 Copilot, Azure OpenAI, Microsoft Viva Insights, and Microsoft Teams, indicating a deliberate choice to compete at the application and adoption layer rather than at the foundation-model layer. The company's strategic positioning was reinforced by winning Microsoft Copilot Agents Partner of the Year 2025 and achieving Microsoft Copilot Certification in March 2026, alongside multiple Gartner recognitions between 2020 and 2024.

Digital Attitude monetizes through a hybrid services-plus-SaaS model. Consulting revenue is generated from multi-year Adoption and Change Management engagements, Business Analysis and Process Optimization projects, and AI Literacy training programs. SaaS revenue comes from per-seat or enterprise licensing of CopilotGo, Legal Agent, and the hi! Platform. Customer relationships are anchored in long-cycle enterprise contracts with cited high renewal rates, making revenue predictable but exposed to enterprise IT budget cycles. The combination of mission-driven Benefit Corporation status, parent-group distribution leverage, and a deepening Microsoft partnership defines the company's current commercial posture.

Name

digital attitude - a digital360 company

Legal name

Digital Attitude Srl

Website

https://digitalattitude.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Digital Attitude Srl is an Italian digital transformation consultancy and SaaS provider that helps large enterprises adopt Microsoft 365 Copilot and AI workplace tools, serving 100+ customers across energy, luxury, pharma, and financial services via proprietary change management platforms and Microsoft-native AI agents.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Management Consulting Services (54161), Software Publishers (513210)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAHAEAA

Digital Strategy & Transformation

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

SECONDARYBPAEAIAN

Workplace Accessibility, Adoption & Change Management (Digital Adoption, training, comms)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Digital Workplace & End-User Computing Services

SECONDARYBPAHACAH

Digital & Technology Transformation Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

Keywords

• Digital transformation consulting
• Change management services
• AI adoption programs
• Employee engagement platforms
• Behavioral design solutions

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Consulting and Professional Services: Digital Attitude generates revenue primarily through consulting engagements focused on digital transformation, AI adoption, change management, and organizational transformation. Services include structured adoption programs, training, process optimization, and AI governance advisory, typically delivered as custom engagements to enterprise and mid-market clients. Revenue is project-based and recurring through contract renewals with a high renewal rate reported.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Digital Attitude operates as a digital transformation and AI adoption consultancy that delivers custom enterprise programs combining proprietary SaaS platforms (hi! Platform, CopilotGo, Legal Agent, Digital Habits, Cyber Olympics) with structured change management, business process optimization, and AI literacy services. The firm specializes in driving effective adoption of Microsoft 365 Copilot, AI agents, and digital tools across large enterprises through behavioral science-based methodology (nudge theory, gamification) built on the Microsoft ecosystem (Microsoft 365 Copilot, Azure OpenAI, Microsoft Teams, Microsoft Viva Insights).

Product overview

Digital Attitude is a digital transformation consultancy and SaaS product company operating as part of the Digital360 group. The company offers a unified portfolio combining an proprietary technology platform (hi! Platform) with specialized AI-powered products and consulting services. The hi! Platform serves as the core technology infrastructure that enables change management, learning, and engagement programs. Built on this platform are specialized solutions including CopilotGo (Microsoft 365 Copilot adoption SaaS integrated into Teams), Legal Agent (AI-powered contract analysis), Digital Habits (gamified digital behavior change), and Cyber Olympics (cybersecurity awareness gamification). These products are complemented by three service pillars: Adoption & Change Management, Business Analysis & Process Optimization, and AI Literacy & Augmented Intelligence. The company is a Microsoft Modern Work Solution Partner with specific expertise in Microsoft 365 Copilot adoption and AI Agents.

Differentiator

Problem solved

Functional benefit

Brands

• CopilotGo: A SaaS platform natively integrated into Microsoft Teams designed to facilitate adoption of Microsoft 365 Copilot through continuous learning journeys, contextual tips, micro-learning, and gamification.
• Digital Habits
• Legal Agent
• hi platform

Products and services

• hi! Platform A change management and digital adoption platform that orchestrates learning, engagement, and behavioral change programs, integrating functions, processes, and tools to enable effective change management experiences.
• CopilotGo A SaaS platform natively integrated into Microsoft Teams designed to facilitate adoption of Microsoft 365 Copilot through continuous learning journeys combining contextual tips, personalized micro-learning, gamification, and peer-to-peer community interactions.
• Legal Agent (Contract Advisor AI Agent) An AI agent available as an app within Microsoft Teams that analyzes contractual documents, identifies critical clauses, and proposes reasoned markup based on company standards and policies using a Human-in-the-Loop review approach.
• Digital Habits A gamified program promoting new digital habits and sustainability awareness among employees, incorporating behavioral measurement via Viva Insights with a custom dashboard tracking over 20 behavioral KPIs.
• Cyber Olympics A gamified cybersecurity awareness program using an Olympic Games-inspired format with challenges and leaderboards to make cybersecurity awareness engaging and motivating for employees.
• Adoption & Change Management Services Structured consulting engagements that help organizations effectively adopt Microsoft 365 Copilot and other digital tools through change management frameworks, with measurable and lasting behavioral change outcomes.
• Business Analysis & Process Optimization Services Consulting engagements that align processes, data, and people to turn real-world challenges into scalable solutions, including use case discovery, solution design, AI agent development, and ongoing measurement via custom dashboards.
• AI Literacy & Augmented Intelligence Services Consulting engagements that prepare people and organizations for Human+AI co-intelligence through AI critical literacy programs, skills augmentation with AI agents, and human-first AI governance frameworks.

Quantifiable outcome

• 30% less time spent on repetitive tasks
• +10 more outcomes

Named customers28 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature3 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationDigital Attitude is a Microsoft Modern Work Solution Partner and the 2025 Copilot Agents Partner of the Year. The company holds Microsoft Copilot Certification, Microsoft Modern Work Specialist Copilot certification, and Microsoft Specialist in Adoption and Change certification. They specialize in Microsoft 365 Copilot adoption, agent development, and change management, delivering solutions built on Microsoft 365 Copilot, Azure OpenAI, Microsoft Viva Insights, and Microsoft Teams. Their CopilotGo platform is natively integrated into Microsoft Teams.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pendo: Product experience and digital adoption platform with in-app guides, analytics, and feedback tools. Adjacent competitor to CopilotGo and hi Platform, particularly in driving user adoption and engagement.
• Yalo: Enterprise AI agent platform enabling companies to build conversational and task-oriented AI agents. Adjacent to Digital Attitude's Legal Agent and AI agent development practice on Microsoft Copilot/Azure OpenAI.

Broad incumbents

• Slalom: Global consulting firm with deep Microsoft partnership and dedicated AI/change management practices. Overlaps with Digital Attitude's enterprise Microsoft 365 Copilot adoption and transformation engagements.
• Capgemini Invent: Digital transformation consulting arm of Capgemini with practices in AI adoption, change management, and enterprise Microsoft implementations. Comparable broad incumbent with similar Microsoft-led transformation offerings.
• Avanade: Joint venture between Accenture and Microsoft, focused on Microsoft technologies including Microsoft 365 Copilot. A larger incumbent offering similar AI adoption and change management services at global scale.

Direct peers

• Mindgym: Behavioral science consultancy that applies psychology to workplace performance and change. Closely comparable to Digital Attitude's nudge-theory-driven, organizational-psychology approach to technology adoption.
• Prosci: Leading change management research, training, and advisory firm with proprietary ADKAR methodology. Comparable to Digital Attitude's adoption and change management consulting practice and methodology IP.
• Whatfix: Digital adoption platform that overlays SaaS applications with in-app guidance, training, and analytics. Directly comparable to Digital Attitude's CopilotGo and hi Platform products in driving user adoption of enterprise software.
• WalkMe: Enterprise digital adoption platform providing in-app guidance, automation, and analytics. Overlaps with Digital Attitude's adoption SaaS offerings and Microsoft ecosystem integrations for driving software utilization.
• Apty: Digital adoption and process compliance platform for SaaS applications, including Microsoft 365. Competes with CopilotGo and the hi Platform in driving enterprise user adoption and process adherence.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/digital-attitude

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about digital attitude - a digital360 company