digitaldrink
digitaldrink (DIGITALDRINK AG) is a Swiss B2B platform connecting beverage manufacturers and wholesalers, centralizing verified product master data, electronic sales statistics exchange, automated chargeback accounting, and B2B e-commerce ordering across the Swiss beverage industry.
- Company typePrivate
- Founded2018
- HeadquartersRegensdorf, Switzerland
- Headcount—
- GTM typeB2B
- OfferingSoftware
What digitaldrink does
digitaldrink (legal entity DIGITALDRINK AG) is a privately held Swiss B2B data and commerce platform that connects beverage manufacturers and wholesalers across Switzerland, founded in 2018 and headquartered in Regensdorf. The platform functions as a neutral industry-wide data hub, centralizing verified article master data (covering LMIV food information, logistics data, and GTIN across 15,000+ products from 72 manufacturers), automated electronic data exchange of sales statistics (2,000+ monthly reports), promotions and conditions, and digital ordering workflows between the two sides of the market.
The product portfolio spans four primary modules targeted at manufacturers (DD Business Intelligence for market analytics and BI Mobile Reports for field sales; DD Gastro-Rückvergütung for automated hospitality chargeback accounting) and wholesalers (DD Order for electronic ordering; DD Shop, a white-label B2B e-commerce webshop). Supporting modules include Article Master Data Management and Promotions & Conditions Management. Underlying integration extends to ERP systems via partnerships with I-AG, Inteco, and Storfinger, and to ordering applications (Order Bravo, Order Lion, Goot, YOURBARMATE), with the B2B commerce layer built on OroCommerce in partnership with SwissDrink.
digitaldrink operates a subscription-based revenue model on annual billing with no disclosed pricing tiers, distributing both directly to enterprise manufacturers and mid-market wholesalers and indirectly through ERP channel partners in the Swiss market only. The customer base includes 110+ beverage wholesalers and nearly all well-known Swiss beverage manufacturers — including Feldschlösschen, Rivella, Coca-Cola HBC Schweiz, DIAGEO, Pernod Ricard, Capri-Sun, and Biotta. The Board of Directors includes representatives from key customers (Schüwo Trink-Kultur, Zweifel Weine & Getränke AG), reinforcing the platform's industry-neutral governance positioning. The company is bootstrapped (no disclosed funding), runs a core team of approximately nine employees plus an advisory board, and extends its thought-leadership footprint through the quarterly SwissDrink INSIDE industry magazine and presentations at the ASG Congress.
digitaldrink firmographics
Firmographics- Name
- digitaldrink
- Legal name
- DIGITALDRINK AG
- Website
- https://digitaldrink.ch
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- digitaldrink (DIGITALDRINK AG) is a Swiss B2B platform connecting beverage manufacturers and wholesalers, centralizing verified product master data, electronic sales statistics exchange, automated chargeback accounting, and B2B e-commerce ordering across the Swiss beverage industry.
- Ownership category
- akta.pro rank
digitaldrink industry classification
Industry- Product category
- B2B Beverage Industry Data Exchange Platform
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)
Keywords
Where digitaldrink is headquartered
LocationHeadquarters
- HQ city
- Regensdorf
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
digitaldrink business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscription: Subscription-based access to the DIGITALDRINK platform for beverage manufacturers and wholesalers, providing data exchange, analytics, and e-commerce capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based pricing model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
digitaldrink product offering
Product offeringCore offering
DIGITALDRINK operates a cloud-based B2B digital platform and data hub that connects Swiss beverage manufacturers and wholesalers, providing electronic data exchange, centralized article master data management, business intelligence and reporting tools, automated chargeback accounting for the hospitality sector, and a B2B e-commerce webshop solution. The platform serves as a neutral industry-wide digital standard, networking over 100 wholesalers and nearly all well-known Swiss beverage manufacturers and handling data on more than 15,000 products and 2,000 monthly sales reports.
Product overview
DIGITALDRINK is a digital B2B ecosystem for the Swiss beverage market, comprising a core platform that networks beverage manufacturers and wholesalers for seamless information exchange. The product portfolio includes DD BI for business intelligence and mobile reporting, DD Gastro-Rückvergütung for automated reimbursement accounting, DD Order for electronic ordering, and DD Shop as a B2B online store solution. Supporting modules cover article master data management and promotions/conditions management. The platform provides data on over 15,000 products with 2,000 monthly sales reports, serving over 100 wholesalers and nearly all major beverage manufacturers as the neutral industry-wide digital standard.
Differentiator
Problem solved
Functional benefit
Brands
- DD Business Intelligence (DD BI): Business intelligence and reporting tools for market analysis
- DD Gastro-Rückvergütung
- DD Order
- DD Shop
Products and services
- DD Business Intelligence (DD BI) Business intelligence and analytics solution providing market insights, sales data analysis, and reporting tools for beverage manufacturers and wholesalers, including mobile-accessible reports for field sales teams.
- DD Gastro-Rückvergütung Automated chargeback and gastro reimbursement calculation system for hospitality sector transactions, enabling manufacturers to automate chargeback accounting and save administrative effort.
- DD Order Digital ordering system enabling efficient electronic order management between beverage manufacturers and wholesalers with automated data exchange.
- DD Shop B2B e-commerce webshop solution for beverage wholesalers, enabling online ordering for hospitality and retail customers with ERP integration, intuitive interface, and subscription-based pricing.
- DIGITALDRINK Platform Cloud-based B2B digital platform connecting beverage manufacturers and wholesalers for seamless information exchange, including verified article master data, product information, sales statistics, and promotional management.
Quantifiable outcome
- Over 15,000 product data records available on the platform
- +3 more outcomes
Companies that use digitaldrink
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
digitaldrink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature7 records
digitaldrink partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Eusbacher & Paul AGcoreTraditional brewery partnership expanding DIGITALDRINK's beer expertise. Product range now available digitally with ERP and webshop integration, reducing manual tasks and accelerating ordering processes.
- Dettling & Marmot AGcorePartnership with premium spirits company having over 150 years of experience. Product range digitized and integrated with ERP systems and online shops, enabling centralized, real-time, reliable data exchange.
- I-AGcoreERP partner creating new interfaces for seamless integration with DIGITALDRINK platform.
- IntecocoreERP partner creating new interfaces for seamless integration with DIGITALDRINK platform.
- StorfingercoreERP partner creating new interfaces for seamless integration with DIGITALDRINK platform.
- von Salis AGcorePartnership with innovative family business in its third generation, expanding DIGITALDRINK's market reach.
- DIAGEOcoreExtended partnership for managing article master data of all DIAGEO spirits brands, enabling simplified data exchange between manufacturer, beverage wholesalers, and end customers.
- Pernod RicardcoreRenewed partnership with global spirits distributor. All DIGITALDRINK-affiliated beverage wholesalers benefit from centrally managed article master data for spirits brands including Havana Club, Absolut, Ballantine's, Chivas Regal, Jameson, Lillet, and Monkey 47.
- Capri-SuncorePartnership with global children's beverage brand. DIGITALDRINK simplifies and accelerates processes between Capri-Sun and beverage distributors. Article master data and verified conditions are transferred via interface to wholesaler ERP systems or web stores.
- BiottacorePartnership with Swiss organic pioneer enabling beverage wholesalers to easily import Biotta's organic juice article master data into ERP systems or online stores. Centrally maintained data enables simplified exchange between manufacturer, wholesalers, and end customers.
- Wädi-Brau-Huus AGcorePartnership with first Swiss organic brewery. Complete article master data (LMIV, logistics info, GTIN) can be loaded into ERP systems of all affiliated beverage distributors via interface.
- Feldschlösschen Getränke AGcoreDigital data exchange partnership enabling beverage wholesalers to transmit sales statistics to Feldschlösschen via the DIGITALDRINK platform. Includes centralized data preparation for efficient exchange and optimized chargeback billing for hospitality businesses.
- Feldschlösschen Boissons SAcoreSame partnership as above, French version announcement. Two-year initial period for sales statistics transmission and digital data exchange.
- SwissDrinkcoreSwiss beverage cooperative operating as digital industry solution partner, collaborating on B2B e-commerce and platform development including OroCommerce implementation.
- Diglin GmbHminorE-commerce development and implementation agency that helped implement the OroCommerce B2B solution for SwissDrink white label commerce.
Scale indicators6 records
Recent moves2 records
Expansion highlights5 records
digitaldrink competitors and assessment
Company assessmentDirect peers
- SPS Commerce: US-listed provider of EDI and B2B data exchange for retail supply chains. Highly comparable as a multi-sided network connecting manufacturers and wholesalers with master data, ordering, and analytics, though focused on North American retail rather than beverage.
- TrueCommerce: Global B2B integration and EDI platform connecting suppliers with retailers/wholesalers. Closely comparable in offering electronic data exchange, ERP integration, and product master-data services.
- Elemica: Industry-specific supply chain platform providing B2B data exchange, order management, and analytics. Highly analogous business model: a neutral network hub serving fragmented manufacturers and distributors in a specific vertical.
- Trustwell (formerly FoodLogiQ): Food-industry supply chain data and traceability platform offering master-data management, supplier management, and analytics. Same vertical adjacency (food/beverage) and same neutral-platform positioning as digitaldrink.
- Faire: B2B wholesale marketplace connecting brands and independent retailers with master data, ordering, and logistics. Comparable marketplace/networks model, though serving general retail rather than beverage wholesalers specifically.
- Ankorstore: Europe-based B2B wholesale marketplace connecting brands and retailers. Closest European analog in business model and geography; operates at much larger scale but serves similar fragmented retail/wholesale segments.
Emerging players
- RangeMe: Product discovery platform enabling brands to connect with retail buyers and wholesalers. Comparable in providing master-data and discovery tooling for B2B distribution, with narrower focus on product listings rather than full data exchange.
Others
- GS1 Switzerland: Swiss member organization managing GTIN, logistics, and product-identification standards. Comparable in standardizing beverage product data, but operates as a non-profit standards body rather than a commercial SaaS platform; an ecosystem partner rather than competitor.
- OroCommerce: B2B e-commerce platform provider whose technology underpins digitaldrink's DD Shop and SwissDrink white-label stores. Comparable in B2B commerce functionality but a technology supplier/platform vendor rather than direct competitor.
Regional players
- TraceLink: Pharma supply chain data exchange and traceability network. Operates a similar neutral-platform, multi-sided network model for manufacturers and distributors in a different vertical (pharma), illustrating both the model's potential and the limits of a single-vertical focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
digitaldrink social profiles
Digital presencedigitaldrink financial estimates
Financial estimateRevenue estimate
Valuation estimate
digitaldrink leadership team
Management profileNumber of profiles
Profiles9 records
digitaldrink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
digitaldrink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about digitaldrink
What does digitaldrink do?
DIGITALDRINK operates a cloud-based B2B digital platform and data hub that connects Swiss beverage manufacturers and wholesalers, providing electronic data exchange, centralized article master data management, business intelligence and reporting tools, automated chargeback accounting for the hospitality sector, and a B2B e-commerce webshop solution. The platform serves as a neutral industry-wide digital standard, networking over 100 wholesalers and nearly all well-known Swiss beverage manufacturers and handling data on more than 15,000 products and 2,000 monthly sales reports.
Is digitaldrink a public or private company?
digitaldrink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was digitaldrink founded?
digitaldrink was founded in 2018.
Where is digitaldrink based?
digitaldrink is headquartered in Regensdorf, Switzerland, in the Europe region.
How does digitaldrink make money?
One revenue line is on record: platform Subscription.
Who are digitaldrink's main competitors?
Direct peers on record are SPS Commerce, TrueCommerce, Elemica, Trustwell (formerly FoodLogiQ), Faire and Ankorstore. RangeMe is listed as an emerging player. Others are GS1 Switzerland and OroCommerce. TraceLink is listed as a regional player.
Does digitaldrink have an API?
No public API is recorded for digitaldrink.
What industry is digitaldrink in?
digitaldrink's product category is B2B Beverage Industry Data Exchange Platform. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of AFAIAMAD, Wholesale-to-Business Online Ordering (B2B Food E-Commerce). Its NAICS code is 541511 and its SIC code is 7370.