kick off digital

What kick off digital does

Kick Off Digital is a private B2B digital marketing boutique headquartered in Valkenswaard, North Brabant, Netherlands. The firm delivers an integrated service portfolio spanning SEO (including a newer Generative Engine Optimization sub-service for AI-driven search), Search Engine Advertising (SEA), content marketing, social advertising, Account Based Marketing (ABM), and data & analytics management. Service delivery is supported by a curated partner stack — HubSpot for CRM, Leadinfo for visitor identification, Apollo.io for contact/intent data, La Growth Machine for multi-channel outreach, Google Ads and GA4 for paid and analytics — alongside internally built tooling such as a proprietary KPI Dashboard. AI tooling (ChatGPT, MidJourney, Billy Grace) is incorporated into content production and analytics workflows.

The company operates on a professional-services revenue model, selling strategy, execution, and ongoing optimization as retainers or project engagements; no SaaS or platform-licensing revenue is disclosed. Its go-to-market is sales-led and consultative, targeting Dutch SMB and mid-market B2B companies via personal, relationship-driven outreach, with both in-person meetings at the Valkenswaard office and virtual collaboration available. The client base of 17+ named logos spans sectors including software, e-commerce, healthcare, energy, manufacturing, leisure, sustainability, and SaaS, with the bulk being SMB accounts and a small enterprise presence (e.g., Amarant).

The firm is founder-led by co-owners Thom van de Donk (Strategy) and Esmée van de Donk (Operations), with a team of approximately 12 people including specialists across each marketing discipline and one intern. No external investors, parent entities, funding rounds, or acquisitions are disclosed, and the company is independently and privately held. Operating status is active; geographic focus is the Netherlands, anchored in the North Brabant region.

Name

kick off digital

Legal name

Kick Off Digital

Website

https://kickoffdigital.nl

Company type

Private

Operating status

Operating

Short description

Kick Off Digital is a private B2B digital marketing boutique in Valkenswaard, Netherlands, providing SEO, SEA, content marketing, social advertising, ABM, and data analytics services to Dutch SMB and mid-market companies, supported by HubSpot, Google Ads, and a proprietary KPI Dashboard.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Off-Page SEO & Link Building (Digital PR, Outreach) (BPAFAJAC)

Keywords

• Search engine optimization
• Search engine advertising
• Content marketing services
• Social media advertising
• Account based marketing

Headquarters

HQ city

Valkenswaard

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: B2B digital marketing agency providing services including SEO, SEA, content marketing, social advertising, account-based marketing, and data analytics. Revenue generated through service fees for strategy, implementation, and ongoing marketing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Kick Off Digital is a B2B digital marketing boutique that delivers strategy, implementation and ongoing optimization across SEO (including Generative Engine Optimization), Search Engine Advertising (Google Ads), Content Marketing, Social Advertising (LinkedIn, Meta, TikTok), Account Based Marketing and Data & Analytics Management. Services are sold as integrated retainers or projects to Dutch SMB and mid-market companies, with reporting delivered through an internally developed KPI Dashboard.

Product overview

Kick Off Digital is a B2B Digital Marketing Boutique based in Valkenswaard, Netherlands, offering a comprehensive suite of digital marketing services. Their portfolio includes Account Based Marketing, Content Marketing, SEO (with specialized Generative Engine Optimization/GEO), Search Engine Advertising (SEA), Social Advertising, and Data & Analytics Management. The agency combines these services with proprietary tools like their custom KPI Dashboard to deliver measurable growth for clients. They operate as a full-service agency rather than a software platform, providing strategy, execution, and optimization services primarily for B2B companies seeking to grow their online presence and generate leads.

Differentiator

Problem solved

Functional benefit

Products and services

• Account Based Marketing (ABM) Targeted marketing strategy focused on specific high-value accounts with personalized campaigns. Uses Leadinfo, Apollo.io and HubSpot to identify, reach and convert key prospects through website visitor recognition, contact data and CRM workflows.
• Content Marketing Strategic creation and distribution of valuable, relevant content to attract and engage target audiences, including blogs, whitepapers and e-books, supported by AI content tools such as ChatGPT.
• Search Engine Optimization (SEO) Organic search optimization including technical SEO, content optimization and local SEO to improve website visibility in search engines.
• Generative Engine Optimization (GEO) Specialized optimization for AI-powered search engines and generative search results to ensure client visibility in new AI-driven search experiences.
• Search Engine Advertising (SEA) Paid search advertising campaigns including Google Ads management, Performance Max campaigns and bidding strategy optimization to place client ads at the top of search results.
• Social Advertising Paid social media advertising across LinkedIn, Meta and TikTok to reach targeted audiences and generate leads, with creative assets supported by MidJourney AI image generation.
• Data & Analytics Management Data collection, organization and analysis services using GA4 and Billy Grace for attribution, with custom dashboards providing actionable insights and marketing performance measurement.

Quantifiable outcome

• +40% website sessions for EZ Factory
• +2 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• LeadinfocoreTechnology or IntegrationLeadinfo is used for website visitor identification in ABM campaigns. It recognizes which companies visit the website through IP recognition and company data, enabling identification of anonymous visitors as specific companies for targeted outreach.
• Apollo.iocoreTechnology or IntegrationApollo.io provides a database of 250 million contacts with smart filters, intent signals, and outbound capabilities. Used for finding the right contact persons within target accounts, including email addresses and phone numbers.
• La Growth MachinecoreTechnology or IntegrationMulti-channel outreach automation tool used for ABM campaigns. Automates outreach via LinkedIn connections, personalized emails, and LinkedIn messages in integrated workflows.
• HubSpotcoreTechnology or IntegrationCentral CRM platform for ABM stack. Manages target accounts, contact persons, deals, and reporting. Integrates with Leadinfo, Apollo.io, and La Growth Machine for unified marketing and sales operations.
• Google AdscoreTechnology or IntegrationPrimary advertising platform for SEA services. Used for search, display, and performance max campaigns for clients.
• GA4 (Google Analytics 4)coreTechnology or IntegrationWebsite analytics platform with AI features used for data analysis and insights in data & analytics management services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dept Agency: Amsterdam-headquartered global digital agency offering SEO, SEA, content, social, data, and ABM at scale. Comparable because it sells the same full-stack B2B digital marketing services, but operates at much larger scale and serves enterprise clients beyond the Netherlands.
• iO: Benelux-based full-service digital agency spanning strategy, content, SEO/SEA, social advertising, data, and technology. Comparable as a direct service-category overlap, though iO operates with hundreds of employees across multiple countries versus Kick Off Digital's 12-person Dutch boutique.
• Dentsu: Global advertising and marketing services holding with deep presence in the Netherlands. Comparable because it offers the same digital marketing services (SEO, SEA, social, content, ABM) within a much broader portfolio of capabilities.

Direct peers

• OrangeValley: Dutch digital marketing agency specializing in SEO, SEA, content, and data-driven online marketing for B2B clients. Closely comparable mid-sized Dutch boutique with overlapping service portfolio and target customer profile.
• Seeders: Dutch SEO and online marketing agency offering SEO, SEA, content marketing, and link building services. Comparable because it targets Dutch B2B clients with the same core digital marketing services, particularly around organic search.
• Happy Horizon: Dutch digital performance marketing agency offering SEO, SEA, social advertising, and content services. Comparable mid-sized Dutch competitor with overlapping B2B client base and similar service menu.
• Maatwerk Online: Dutch digital marketing agency offering SEO, SEA, content, and online advertising for B2B clients. Comparable as a similarly sized Dutch boutique competing for the same SMB/mid-market B2B segment.
• Webfluencer: Dutch SEO and content marketing boutique. Comparable as a similarly sized Netherlands-based agency focused on organic search, content, and link building services for B2B clients.

Emerging players

• Fonk: Dutch digital marketing agency focused on performance marketing, SEO/SEA and content for B2B clients. Comparable as a Netherlands-based competitor with similar full-service offerings but typically targeting smaller accounts.

Regional players

• Yellowgrape: Dutch full-service digital agency offering online marketing, content, SEO and SEA services. Comparable as a Netherlands-based competitor serving similar B2B clients, though operating in a different regional sub-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kick-off-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kick off digital