Murray Communications

What Murray Communications does

Murray Communications is a privately held, founder-owned political consulting firm headquartered in Okemos, Michigan. Founded in 2001 by Mike and Jennifer Murray — both veterans of Capitol Hill, the Republican National Committee (RNC), and the National Republican Senatorial Committee (NRSC) who served as communications directors for members of Congress — the firm provides research-driven campaign strategy, political advertising, voter contact, opposition research, crisis communications, and fundraising strategy to political candidates at federal, state, and local levels.

The firm's delivery model is organized around a five-step Campaign System (Roadmap, Scaffolding, Implementation, Metrics, Vote Maximization) and a methodology grounded in experimental voter-contact research and advertising-effectiveness data, with weekly performance benchmarking and voter-history/behavior-based turnout targeting across absentee, early, and Election Day voting. Underlying capabilities include coordinated multi-channel advertising across mail, digital, broadcast, and social, opposition research, 24-hour crisis response protocols, and fundraising programs built on donor identification and segmented messaging. A digital advertising partnership with MNTN extends reach into Connected TV, mobile, and desktop programmatic channels.

The business operates as a professional services consultancy on quote-based engagement fees tailored to individual campaign scope, with no public pricing, no disclosed headcount, no institutional investment, and no external ownership. Distribution is direct and consultative: candidates initiate contact via phone, SMS, email, or website, with no intermediary channels. The firm claims a 72% win rate across every race since 2001, although no independent verification is provided. Revenue, customer counts, and employee figures are not disclosed in available source material.

Name

Murray Communications

Legal name

Murray Communications

Website

https://murraycommunications.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Murray Communications is a privately held, founder-owned political consulting firm in Okemos, Michigan, providing research-driven campaign strategy, advertising, voter contact, and fundraising services to Republican candidates at federal, state, and local levels since 2001.

Ownership category

akta.pro rank

Product category

Political Consulting Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industries

Corporate & Financial Communications (BPAFADAA), Corporate & Financial Communications PR (MPAAADAA)

Keywords

• Political consulting services
• Campaign strategy
• Voter contact programs
• Political advertising
• Opposition research

Headquarters

HQ city

Okemos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Political Consulting Services: Professional consulting services for political campaigns including strategy development, advertising production, voter contact programs, opposition research, crisis communications, and fundraising strategy. Revenue appears to be generated through engagement-based fees for campaign consulting and management services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Murray Communications is a political consulting firm that provides research-driven campaign strategy, political advertising, voter contact programs, opposition research, crisis communications, and fundraising strategy to candidates at every level of the ballot. Services are delivered through a structured five-step methodology covering roadmap planning, campaign scaffolding, multi-channel implementation, weekly metrics tracking, and vote maximization.

Product overview

Murray Communications offers a unified set of political consulting services organized around a structured campaign methodology. The firm provides Campaign Strategy, Political Advertising, Voter Contact, Opposition Research, Crisis Communications, and Fundraising Strategy as integrated service offerings, all coordinated to reinforce a single campaign message. These services are delivered through a five-step system (Roadmap, Scaffolding, Implementation, Metrics, and Vote Maximization) designed to build disciplined, data-driven campaigns with a documented 72% win rate since 2001.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Strategy

Quantifiable outcome

• 72% win rate across every race since 2001

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• MNTNminorGTM or Marketing PartnerMNTN is a digital advertising partner used by Murray Communications for serving targeted advertisements including Connected TV (CTV), mobile, and desktop placements. MNTN places cookies on browsers for targeted advertising purposes and may use collected data including IP addresses and browser activity for cross-context behavioral advertising on other sites and networks.

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• FP1 Strategies: FP1 Strategies is a Republican-aligned political consulting and advertising firm founded by veterans of the Romney and Bush campaigns, offering direct mail, digital, polling, and fundraising services. It is a direct competitor to Murray Communications in the Republican political-consulting space with a comparable full-service, data-driven approach.
• Jamestown Associates: Jamestown Associates is a Republican political consulting firm offering direct mail, data, and paid media services to conservative candidates and causes. It is a direct comparable to Murray in both client base (Republican candidates) and core capabilities (strategy and advertising).
• Axiom Strategies: Axiom Strategies is a Kansas-based Republican political consulting firm specializing in state-level races, ballot measures, and federal campaigns, with capabilities in voter contact, direct mail, and fundraising. Its state-level, Republican-focused orientation makes it a direct peer to Murray Communications.
• OnMessage: OnMessage is a Republican political advertising and consulting firm providing media strategy, direct mail, polling, and digital services. It is closely comparable to Murray on the advertising-side of the political-services portfolio and shares the Republican client base.
• Targeted Victory: Targeted Victory is a digital-first Republican political consulting and marketing firm providing advertising, fundraising, and data services to GOP campaigns and conservative causes. It competes with Murray on the digital and advertising dimensions and serves an overlapping client base.
• National Media Research, Planning and Placement: National Media Research, Planning and Placement is a political media buying and research firm specializing in broadcast advertising for campaigns and advocacy groups. It is directly comparable to Murray's political-advertising service line on the media-buying side.

Emerging players

• Public Opinion Strategies: Public Opinion Strategies is one of the largest Republican polling and research firms, providing survey research, message testing, and data analytics to GOP campaigns. It overlaps with Murray on the research-and-voter-targeting dimensions of political services.
• The Tarrance Group: The Tarrance Group is a Republican polling and political consulting firm providing research, message testing, and strategic consulting to GOP campaigns. It is comparable to Murray on the research-driven strategic consulting component, even though it does not execute paid media.
• Bonner & Associates: Bonner & Associates is a bipartisan government relations and public-affairs firm providing advocacy, stakeholder engagement, and strategic communications. It is a partial comparable to Murray on the public-affairs and crisis-communications dimensions of consulting services.
• Buchanan Public Relations: Buchanan Public Relations is a public-affairs and crisis communications firm focused on the intersection of business, politics, and policy. It is a partial peer to Murray on the crisis-communications and earned-media portions of Murray's service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murray Communications