facedrive

Name

facedrive

Legal name

Facedrive Inc.

Website

https://facedrive.com

Company type

Public

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Rideshare Services: Commission-based rideshare platform offering eco-friendly transportation options. Revenue generated from ride fares with choices between electric, hybrid, and conventional vehicles.
2. Facedrive Foods Delivery: Food delivery service generating revenue from restaurant commissions, delivery fees, and B2B merchandise sales. Fulfills approximately 4,700 orders per day across 19 Canadian cities. Merchandise B2B sales launched in early 2021.
3. Steer EV Subscription: Electric and hybrid vehicle subscription service offering all-inclusive monthly subscriptions including insurance, maintenance, and concierge services. Tesla Model Y, Model 3, Model X, Model S vehicles available. Originally acquired from Exelon subsidiary Exelorate Enterprises LLC.
4. TraceSCAN Health Solutions: Contact tracing wearable technology and Back-to-Business tool suite including screening, contact tracing, rapid testing kits, and health wallet solutions. Revenue from device sales, subscription fees, and per-delivery fees for COVID-19 rapid antigen tests.
5. Marketplace E-commerce: E-commerce platform offering curated merchandise typically created from sustainably sourced materials, linked to social causes.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Facedrive operates a multi-vertical "people-and-planet first" technology ecosystem that delivers rideshare, food delivery, electric vehicle subscriptions (Steer), health technology contact tracing (TraceSCAN), sustainable e-commerce marketplace, and a social connection platform (HiQ). The company generates revenue through ride fares, restaurant and delivery commissions, recurring EV subscription fees, device and subscription sales for TraceSCAN, and curated marketplace merchandise.

Product overview

Facedrive is a multi-faceted 'people-and-planet first' tech ecosystem offering six integrated service verticals: (1) Facedrive Rideshare - eco-friendly transportation platform with EV/hybrid/conventional vehicle options; (2) Facedrive Foods - food delivery service operational in 19 Canadian cities with 5,312+ restaurant partners; (3) Steer - electric/hybrid vehicle subscription service (originally from Exelon subsidiary); (4) Facedrive Health - contact tracing technology including proprietary TraceSCAN wearable devices and Back-to-Business tool suite; (5) Facedrive Marketplace - sustainable e-commerce platform; and (6) Facedrive Social/HiQ - e-socialization platform with gamification features. The ecosystem leverages AI for risk assessment (TraceSCAN predictive analytics) and recommendations (Facedrive Foods). Key acquisitions include Steer (September 2020), Food Hwy Canada, and Foodora Canada assets.

Differentiator

Problem solved

Functional benefit

Brands

• Facedrive Rideshare: Eco-friendly rideshare service offering electric, hybrid and conventional vehicle options with carbon offset initiatives including tree planting.
• Facedrive Foods
• Facedrive Health
• Facedrive Marketplace
• Steer
• TraceSCAN
• Facedrive Social

Products and services

• Facedrive Rideshare Eco-friendly rideshare platform offering sustainable transportation with electric, hybrid, and conventional vehicle options. Plants trees based on user consumption, gives riders real-time feedback on environmental impact, and uses a driver co-operative model with higher payouts. Operational across 10 cities in Ontario including Toronto, Hamilton, London, Ottawa, Kitchener, Waterloo, Cambridge, Guelph, Burlington, and Orillia.
• Facedrive Foods Food and grocery delivery service offering contactless delivery from restaurant partners. Operational across 19 Canadian cities including Toronto, Montreal, Ottawa, Winnipeg, Kingston, London, Edmonton, and Halifax. As of June 2021: 5,312 restaurant partners, 303,025 registered users, and approximately 4,700 average daily orders. Generates revenue from restaurant commissions, delivery fees, and B2B merchandise sales.
• Steer Electric and hybrid vehicle subscription service offering month-to-month all-inclusive subscriptions including insurance, maintenance, repair, and concierge service. Fleet of 130+ EVs and plug-in hybrid electric vehicles. Originally acquired from Exelorate Enterprises LLC (Exelon subsidiary) in September 2020.
• Facedrive Health (TraceSCAN)

Quantifiable outcome

• Planted over 3,500 trees in Ontario
• +5 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

14 partnerships are on record, tiered minor, strategic and core.

• City of Markham - Trees for Tomorrow ProgramminorStrategic or Co-development Partner · 1 April 2021Facedrive partnered with City of Markham's Trees for Tomorrow Program to plant 1,000 trees for Earth Month.
• Phil Fontaine (Strategic Advisor)strategicOthers · 18 December 2020Phil Fontaine, former three-term National Chief of the Assembly of First Nations, joins as Strategic Advisor to further ESG mandate. Helps liaise with Indigenous communities including Waywayseecappo First Nation pilot.
• Safe-Tech Training Inc.coreChannel Partner/ Reseller/ Distributor · 15 December 2020Partnership to deliver TraceSCAN contact tracing technology to organizations across Canada. Safe-Tech provides consulting services to customize TraceSCAN solutions and access to their client base including Fortune 500 companies.
• Brian E. Hoff (Advisory Board)strategicOthers · 1 December 2020Brian E. Hoff, VP of Innovation at Exelon Utilities, joins Advisory Board following Facedrive's acquisition of Steer. Brings 26+ years of energy industry experience.
• Stevan Lewis (Advisory Board)strategicOthers · 1 December 2020Stevan Lewis, Senior VP & CTO at Manulife, joins Advisory Board. Expert in technology platform scaling with responsibility for Manulife's platforms enabling 30 million customers in 28 countries.
• Dan Sincavage (Advisory Board)strategicOthers · 1 December 2020Dan Sincavage, Co-Founder & COO of Tenfold, joins Advisory Board. Led fundraising efforts raising over $40MM from Andreessen-Horowitz and Salesforce Ventures.
• Microsoft AzurecoreTechnology or Integration · 19 November 2020Microsoft Azure powers TraceSCAN cloud infrastructure for global contact tracing services. Facedrive plans to integrate Azure IoT Hub, Azure IoT Central, and Azure Sphere capabilities. Kiosks powered by Microsoft Surface Go 2 tablets.
• Air CanadacoreTechnology or Integration · 7 October 2020Air Canada selected TraceSCAN wearable contact tracing technology for COVID-19 workplace safety pilot. Pilot expanded into 2021 with 99% adoption rate and over 30,000 interactions tracked. Additional key fob versions of wearables deployed.
• Exelorate Enterprises LLC (Exelon Subsidiary)coreOEM/ Whitelabel/ Licensing Partner · 8 September 2020Acquired Steer EV subscription platform from Exelon subsidiary Exelorate Enterprises LLC. Steer was incubated within and backed by Exelon, a Fortune 100 company and largest producer of clean energy in the United States.
• ReForest LondonminorStrategic or Co-development Partner · 1 September 2020Partnership with ReForest London to help plant 1 million trees in London, Ontario.
• Plan International CanadastrategicStrategic or Co-development Partner · 1 September 2020Facedrive partnered with Plan International Canada to combat child marriage in Bangladesh.
• Tally Technology Group Inc.strategicStrategic or Co-development Partner · 7 August 2020Strategic partnership and investment in Tally, a white-label sports predictions platform founded by Super Bowl-winning quarterback Russell Wilson. Partnership to bring live prediction gaming questions to IPL cricket tournament and expand into Asian markets.
• University of WaterloocoreStrategic or Co-development Partner · 1 April 2020Joint development of TraceSCAN contact tracing technology with University of Waterloo researchers led by Professor Patricia Nieva and Professor William Melek. AI algorithms developed in partnership for workplace contact tracing.
• Corporate Partners (Logos)minorGTM or Marketing PartnerCorporate partners including Scotiabank, Malar, Tiger-Cats, ICIC Bank, Bel Air Athletics, Telus, Anixter, Westbrook, and Amazon. Partners receive exclusive employee travel rates.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Uber: Uber operates the most direct comparison to Facedrive's multi-vertical model, with Uber Rides (rideshare), Uber Eats (food delivery), and various mobility initiatives. Both target consumers and drivers with on-demand services and compete for corporate sustainability partnerships, though Uber operates at vastly larger scale globally.
• DoorDash: DoorDash is a direct food delivery competitor to Facedrive Foods, operating a marketplace model connecting restaurants with delivery drivers. DoorDash's national logistics network, restaurant partnerships, and consumer brand represent the competitive benchmark Facedrive Foods faces in Canadian markets.
• Lyft: Lyft is a direct rideshare competitor to Facedrive Rideshare, offering similar on-demand transportation with consumer and driver applications. Lyft's commitment to autonomous vehicles and EV fleet transitions parallels Facedrive's green transportation positioning, though Lyft operates at much larger scale in the US market.
• SkipTheDishes: SkipTheDishes (owned by Just Eat Takeaway) is a direct Canadian food delivery competitor to Facedrive Foods. Both operate marketplace models connecting Canadian restaurants with delivery drivers across multiple cities, and SkipTheDishes's entrenched Canadian presence represents Facedrive's primary domestic competitive threat.

Broad incumbents

• Grab: Grab is a Southeast Asian super-app offering rideshare, food delivery, and financial services - similar to Facedrive's multi-vertical ecosystem ambition. While geographically distinct (Southeast Asia vs. Canada), Grab's super-app model demonstrates the trajectory Facedrive is pursuing with its integrated platform approach across mobility, delivery, and other services.
• Gojek: Gojek is an Indonesian super-app combining rideshare, food delivery, and other services - structurally similar to Facedrive's multi-vertical platform strategy. Both companies operate multiple distinct services under one ecosystem, though Gojek's scale and Indonesian focus differ from Facedrive's Canadian operations.
• Care by Volvo: Care by Volvo is a vehicle subscription service offering all-inclusive monthly subscriptions including insurance and maintenance - directly comparable to Facedrive's Steer offering. As a major OEM's subscription product, Care by Volvo represents the established incumbent alternative that Steer competes against in the EV subscription space.

Emerging players

• Revel: Revel operates an EV rideshare and subscription service in New York City, directly comparable to Facedrive's Steer business. Both target urban markets with all-electric fleets and subscription-based access models, though Revel focuses on ride-hail while Steer focuses on multi-month vehicle subscriptions.
• Yubo: Yubo is a social networking app for Gen Z that enables users to connect through live streams and communities - similar to Facedrive's HiQ platform. Both focus on social interaction through mobile applications with community-based features, though Yubo has stronger Gen Z positioning versus HiQ's broader socialization mandate.
• Biodesix (BioButton): Biodesix's BioButton is a wearable contact tracing and health monitoring device - directly comparable to Facedrive's TraceSCAN technology. Both target workplace COVID-19 safety and ongoing health monitoring through Bluetooth-enabled wearables with cloud-based data analytics, though Biodesix has stronger healthcare industry positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/facedrivecanada
• Facebookfacebook.com/facedrivecanada
• LinkedInlinkedin.com/company/facedrivecanada
• Instagraminstagram.com/facedrivecanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about facedrive