What King Orange does

King Orange is a UK-based digital design agency operating as a trading name of M&J Agency Ltd, headquartered in Southsea, Portsmouth, with a headcount of 1–10 employees. The company specializes in website design, web development, e-commerce builds, and digital marketing, with a differentiated focus on two verticals: UK community and aesthetics pharmacies, and aesthetics clinics. Its service offering spans custom development projects, productized aesthetics clinic website templates priced at £1,000, and ongoing website hosting at £350+VAT annually from year two.

At the core of its technology stack are proprietary pharmacy-specific solutions including SignatureRX, an electronic private prescription system with two-factor authentication and unique 3-day electronic signatures, and White & Luckman, an Android-powered pharmacy stocktaking application. These products integrate with C+D Data (UK pharmacy product database of 92k+ items), Ryft (PSD2-compliant payments), and SignatureRX APIs, with Salesforce integration available for enterprise portal builds. The portfolio also includes custom Salesforce-integrated platforms such as Stay Central, plus general-purpose creative design, branding, and digital marketing services delivered across hospitality, retail, beauty, and personal brand clients.

The business model combines one-time custom project fees, fixed-price template sales (£1,000), and modest recurring hosting revenue (£350+VAT/year). Go-to-market is primarily direct-to-client engagement through a portfolio-driven website with published case studies, supplemented by a self-serve template storefront for aesthetics clinics and direct sales outreach for pharmacy enterprise engagements. Customers are predominantly SMBs alongside a smaller set of pharmacy sector clients with larger, more complex engagements; no external funding is disclosed.

Name

King Orange

Legal name

M&J Agency Ltd

Website

https://kingorangedesign.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

King Orange is a UK-based boutique digital agency (1–10 staff, Southsea) building websites, e-commerce sites, and custom digital platforms, with a specialty in UK pharmacy and aesthetics clinic solutions including proprietary e-prescription and stocktaking software.

Ownership category

akta.pro rank

Headquarters

HQ city

Southsea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Website Design & Development: Custom website development services for pharmacies, aesthetics clinics, and general businesses. Pricing is quote-based and project-specific.
2. Website Templates: Pre-designed aesthetics clinic website templates sold at fixed price of £1,000 each. Templates include The Pleasure, The Ocean, and The Leaf designs.
3. Website Hosting: Annual website hosting service at £350+VAT per year starting from the second year. First year hosting typically included with template purchase.
4. Pharmacy Software Solutions: Custom pharmacy software including online pharmacy platforms, aesthetics pharmacy portals, and e-prescription systems with prescriber linking functionality.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

King Orange is a digital website design and development agency that builds custom websites, e-commerce platforms, and digital marketing solutions for businesses, with deep specialization in pharmacy and aesthetics clinic verticals. The agency also develops proprietary pharmacy software products including electronic prescription systems (SignatureRX), stocktaking applications (White & Luckman), and pre-built aesthetics clinic website templates sold at fixed prices.

Product overview

King Orange is a digital website design agency offering a portfolio of services and products across website design, web development, creative branding, digital marketing, and printing. Their core products center on pharmacy solutions (Online Pharmacy, Aesthetics Pharmacy, SignatureRX electronic prescriptions, White & Luckman stocktaking) and Salesforce-integrated portals (Stay Central). They also provide pre-built aesthetic clinic website templates (The Leaf, The Ocean, The Pleasure) priced at £1,000 each. The company's technology stack integrates with C+D Data for pharmacy product information, Ryft for PSD2-compliant payments, and Salesforce for CRM, while offering the SignatureRX signing API for electronic prescriptions. Website hosting is provided through Squarespace with pricing starting at £999 for aesthetics clinic templates plus £350+VAT annual hosting.

Differentiator

Problem solved

Functional benefit

Products and services

• SignatureRX Electronic private prescription software that enables telemedicine providers and clinicians to send paperless, secure, and compliant prescriptions directly to any pharmacy in the UK. Features two-factor authentication, unique electronic signatures with 3-day validity, and automatic prescription progress tracking.
• White & Luckman Pharmacy Stocktaking Pharmacy stocktaking app and software that automates inventory counting through Android-powered handheld scanners, integrating C+D data to generate accurate stock reports and certificates for UK pharmacies.
• Online Pharmacy Solution Website solution for independent or multi-branch UK pharmacies with C+D Data integration providing access to 92,000+ products, SignatureRX electronic prescription signing, and Ryft PSD2-compliant payment processing.
• Aesthetics Pharmacy Solution Website portal for aesthetics pharmacies enabling practitioners and prescribers to order and sign online, with SignatureRX API integration for prescription signing and Ryft PSD2-compliant payments.
• Aesthetics Clinic Website Templates Pre-built website templates for aesthetic clinics including The Leaf (nature-inspired), The Ocean (modern), and The Pleasure (elegant) designs, each priced at £1,000 with AI-powered content, online booking, and e-commerce capabilities.
• Creative Web Design Service Bespoke website design service focused on visually distinctive websites that capture customer attention and convert visitors for business clients across multiple verticals.
• Web Development Service Custom web development service using modern frameworks to build scalable online presence for businesses, including e-commerce functionality, custom integrations, and responsive design.
• Creative Design and Branding Service Graphic design and branding service including brand identity, logo creation, marketing materials, and visual design work to help businesses stand out visually.
• Digital Marketing Service Digital marketing campaign service providing online marketing strategies and assets to help brands grow their digital presence and reach target audiences.
• Website Hosting Service Annual website hosting service priced at £350+VAT per year from the second year onwards, with first-year hosting typically included with template purchases and custom development projects.
• Printing Service High-quality printed materials service for business marketing collateral and tactile brand assets.

Quantifiable outcome

• 25% jump in revenue for Positive Juice client
• +6 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• C+D DatacoreTechnology or IntegrationC+D Data is the UK's main database for pharmacy products. King Orange integrates this database into client pharmacy websites, providing access to over 92k products with real-time pricing, MHRA-licensed item information, and comprehensive data on medicines and drugs including prices, ingredients, side effects, and interactions.
• RyftcoreTechnology or IntegrationRyft is a PSD2-compliant payments system partnered with King Orange for their pharmacy and aesthetics e-commerce solutions. Accepts all major credit cards, Google Pay, and Apple Pay for seamless payment processing.
• SignatureRXcoreTechnology or IntegrationSignatureRX provides electronic prescription signing API used by King Orange in pharmacy solutions. Features include two-factor authentication, unique electronic signatures with 3-day validity, and automatic prescription progress tracking to prevent reuse.
• SalesforcesupportingTechnology or IntegrationSalesforce CRM integration enables Stay Central portal and similar enterprise solutions. King Orange develops custom portals using Salesforce APIs for customer data management and process automation.
• SquarespacesupportingTechnology or IntegrationSquarespace is the website hosting platform and online store provider for King Orange's client websites. Provides analytics, cookies, and font services for client websites.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cegedim: Established global healthcare technology provider with significant UK pharmacy software, patient, and prescriber solutions. Comparable to King Orange as a much larger incumbent offering overlapping pharmacy software and digital workflow capabilities.
• Treatwell: Large UK and European online marketplace for beauty, hair, and aesthetics services, connecting consumers with salons and clinics. Tangentially comparable to King Orange's aesthetics clinic website business through its dominance of the same end-customer acquisition channel.

Direct peers

• Cyber-Duck: UK-based digital agency offering web design, development, and digital transformation services across multiple verticals. Comparable to King Orange as a similarly sized UK digital agency competing for the same SMB and mid-market project work.
• Practice Bloom: Healthcare-focused digital marketing and web design agency serving medical, dental, and pharmacy practices. Comparable to King Orange because both are specialist agencies building websites and digital marketing for healthcare provider clients.
• Krystal: UK-based web design, hosting, and managed services provider targeting SMBs with subscription-based hosting. Comparable to King Orange as a UK web design and hosting competitor with overlapping hosting and template-style offerings.
• The Bigger Boat: UK creative agency offering brand, web design, and digital marketing for SMB and mid-market clients. Comparable to King Orange as a similarly positioned UK digital agency competing for creative and web design project work across multiple UK verticals.

Emerging players

• Pabau: All-in-one clinic management software for aesthetics and beauty businesses, including bookings, client records, and marketing tools. Comparable to King Orange because both target aesthetics clinics with website and patient-acquisition digital infrastructure.
• ClinicSoftware.com: UK-based clinic management platform built for aesthetics clinics, offering bookings, EMR, and marketing tools. Comparable to King Orange because both serve aesthetics clinics with website, booking, and patient acquisition infrastructure.
• Phlo: UK digital pharmacy offering same-day NHS and private prescription delivery with a tech-led patient experience. Comparable to King Orange because both serve the UK online pharmacy vertical with digital-first prescription and delivery infrastructure.
• SalonIQ: UK-based salon, spa, and clinic management software with booking, CRM, and client engagement tools. Comparable to King Orange because both target beauty and clinic operators with digital infrastructure that supports bookings, e-commerce, and patient acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/kingorange3
• Facebookfacebook.com/KingOrangeDesign
• LinkedInlinkedin.com/company/kingorange

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King Orange