blo

What blo does

Blo Salon is a single-location, full-service hair salon founded in March 2005 in Raleigh, North Carolina, operating under the legal entity Studio 929 Inc. The salon provides haircuts, color services, styling, texturing, extensions, waxing, and bridal/special occasion styling for men and women, using Redken professional color products and Cirépil wax. The company serves approximately 26,000 customers annually with over 250,000 cumulative services delivered since opening, from a single Brier Creek storefront (8451 Brier Creek Pkwy, Suite 101) operating seven days per week, 9am-7pm. Pricing is structured transparently across a tiered designer-level model (Level 1 to Level 6/Partner), with women's shapes ranging from $53 to $160, full highlights from $126 to $395, and an $80 hand-tied extension consultation fee applied to the eventual service.

Name

blo

Legal name

Studio 929 Inc.

Website

https://justblo.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Blo Salon is a single-location, full-service hair salon in Raleigh, NC, founded in 2005, serving men and women with haircuts, color, styling, extensions, waxing, and bridal services using a tiered designer-level pricing model. The salon serves 26,000+ customers annually through direct bookings, concierge matching, and a virtual consultation tool.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Hair Coloring & Highlights Services (HSALAAAE), Women's Hair Salons (HSALAAAA), Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH)

Keywords

• Hair salon services
• Professional hair color
• Hair cutting styling
• Bridal hair styling
• Salon retail products

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hair Services: Core revenue from haircuts, coloring, highlights, texturing, extensions, and special occasion styling. Pricing varies by designer level.
2. Retail Products: Sale of Redken and Pureology hair care products, brushes, accessories, and engineering tools (flat irons, blow dryers).
3. Extension Services: Hand-tied extension services with consultation fees and ongoing maintenance. Consultation investment of $80 applied to extension service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Blo Salon is a service-based hair salon in Raleigh, NC offering haircuts, professional hair color (using Redken products), highlights, texturing treatments, hand-tied extensions, waxing (Cir\u00e9pil), men's grooming, blow dry styling, and bridal/special occasion services. Services are priced by designer level across seven tiers. The salon also sells Redken and Pureology retail hair care products and styling tools, and operates the proprietary Blossom training program for stylist development.

Product overview

Blo Salon is a service-based hair salon offering a comprehensive range of hair care services including cutting, coloring, texture treatments, extensions, waxing, and bridal services. The salon operates on a tiered pricing model based on designer level (Level 1 through Level 6 Partner). Blo also provides a proprietary training program called Blossom for stylist development and uses a Snap Snip virtual consultation tool for new client intake. Services are priced transparently per designer on individual bio pages.

Differentiator

Problem solved

Functional benefit

Products and services

• Haircutting Services
• Hair Color Services
• Texture Services
• Extension Services
• Waxing Services
• Men's Hair Services
• Blow Dry Styling
• Bridal Services
• Special Occasion Styling
• Retail Hair Care Products

Quantifiable outcome

• Served over 26,000 customers annually with over 250,000 total services since 2005
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• L'Oreal Professional Products DivisioncoreStrategic or Co-development PartnerL'Oreal President Pat Parenty has expressed high praise for Blo and owner Bryan Nunes, noting Bryan as a visionary who understands client needs and has created a salon culture that celebrates the stylist-client relationship. Pat Parenty presented the Global Salon Business Award to Blo.
• RedkencoreOthersBlo exclusively uses Redken professional hair color products. Many colorists are Redken Color Certified Stylists. Blo has won multiple Redken awards including Elite Salon of the Year and Rising Star Award.
• The Habit MethodminorOthersPartnership for hand-tied extension services education. Blo refers to The Habit Method for extension training.
• Paul Mitchell School of RaleighminorStrategic or Co-development PartnerCollaborated with Paul Mitchell School for the 2015 Snip Snip Give event, with students assisting stylists during the 24-hour haircut marathon for Wounded Warrior Project.
• Snap SnipcoreTechnology or IntegrationVirtual consultation platform allowing new clients to submit photos and inspiration images before appointments. First-time Blo clients are directed to Snap Snip for initial booking consultations.
• SalonRunnercoreTechnology or IntegrationOnline booking platform used by Blo for appointment scheduling and management for returning guests.
• CirépilminorOthersNatural, non-sticky, low temperature wax product used at Blo for waxing services. Cirépil adheres to hair not skin, reducing redness and inflammation.
• Keratin ComplexminorOthersSmoothing treatment product used at Blo for texture services. Treatment eliminates frizz, increases manageability, repairs damage, and leaves hair softer with shine.
• Long Yau PhotographyminorOthersProfessional photographer who has collaborated with Blo on multiple photoshoots, including editorial work with Noah Hatton and salon promotional images.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Glamsquad: On-demand mobile beauty services platform for hair, makeup, and bridal styling; overlaps with Blo's bridal/special-events book while targeting consumers with a tech-led at-home experience.
• Phenix Salon Suites: Salon-suite franchise model where independent stylists rent branded space; an alternative operating model that competes with Blo for high-end stylists who might otherwise launch their own suite studio.
• Salon Lofts: Premium salon-suite concept offering independent stylists a turnkey branded environment; an emerging alternative to traditional full-service salons like Blo, particularly attractive to senior designers.

Broad incumbents

• Hair Cuttery: Large multi-state walk-in hair salon chain under the Regis Corporation portfolio; broad incumbent offering overlapping hair services at mass-market price points.
• Great Clips: Largest U.S. hair-care franchise chain operating thousands of locations; a broad incumbent in the same category as Blo, but positioned at the value end versus Blo's premium tier.
• Regis Corporation: Parent company of multiple salon brands including Supercuts and Hair Cuttery; broad incumbent whose portfolio competes with Blo for stylist talent and salon customers nationwide.
• Supercuts: National walk-in value salon chain under Regis; serves overlapping haircut and basic color needs but at lower price points and without Blo's premium service and training infrastructure.

Direct peers

• Drybar: National premium-services salon brand focused on blowouts and styling with a tiered-pricing, designer-matching experience, directly comparable to Blo's premium positioning and service-first model.
• Van Michael Salon: Multi-location high-end full-service hair salon with formal stylist education and tiered pricing, closely mirroring Blo's premium full-service salon concept and training-led culture.
• Ted Gibson Salon: Celebrity-led high-end salon recognized for award-winning color and styling work; comparable to Blo on premium positioning, industry accolades, and editorial reputation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=6F9fyU7wp_k
• Instagraminstagram.com/justblo
• Xx.com/justblo
• LinkedInlinkedin.com/company/blo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about blo