Mickelberry Gardens

Name

Mickelberry Gardens

Legal name

Mickelberry Gardens

Website

https://mickelberrygardens.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Natural Wellness and Honey-Based Consumer Products

NAICS

Apiculture (11291)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM)

akta.pro secondary industry

Organic Apiculture (Beekeeping) (AFAEAMAG)

Keywords

• Herbal honey tonics
• Raw oxymel formulations
• Natural bee products
• Pacific northwest honey
• Organic herbal wellness

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-Commerce: Online sales through their Shopify-powered website (mickelberrygardens.com). Consumers purchase individual products, bundles, and gift sets at listed retail prices. The store supports subscription/recurring purchase options for certain items.
2. Wholesale / Reseller: Wholesale program targeting retailers and resellers who wish to carry Mickelberry Gardens products. The company offers competitive wholesale pricing and dedicated sales support to grow distribution.
3. Farmers Market and Factory Store Sales: Direct sales at the PSU Saturday Farmers Market (seasonal, April–December) and at the company's factory store in Portland, Oregon for local pickup.
4. Bulk Honey: Large-volume honey sales in gallon and 5-gallon bucket formats for consumers and potentially commercial buyers seeking raw, single-source Pacific Northwest honey.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Mickelberry Gardens manufactures and sells raw oxymel-based herbal honey tonics and sprays, bulk and jarred raw Pacific Northwest honey, hive-based remedies (bee pollen, propolis tincture, beeswax), and a Bee Pampered natural skincare line (salves, lip balms). The company's formulations combine local raw honey, raw apple cider vinegar, and certified organic herbs, produced in a GMP-certified, allergen-free facility in Portland, Oregon. Sales occur primarily through a Shopify e-commerce storefront, supplemented by wholesale, a factory store, and farmers market presence.

Product overview

Mickelberry Gardens offers a diversified portfolio of natural wellness and bee-inspired products centered around their proprietary oxymel (honey vinegar tonic) formulations. The core product line includes five honey tonic varieties (Throat and Lung, Fire Cider, Relaxation) and four herbal honey sprays (Honey Propolis, Elderberry, Bee Calm, Ginger Digestive) - all raw oxymels combining local honey with apple cider vinegar and organic herbs. Supporting product categories include raw honey in multiple sizes (jar, gallon, 5-gallon bucket), bee products (pollen, beeswax, propolis tincture), and a 'Bee Pampered' skincare line featuring salves and lip balms. The company also offers curated gift sets and operates as a certified B Corp and Oregon Benefit Corporation.

Differentiator

Problem solved

Functional benefit

Products and services

• Throat and Lung Honey Tonic A raw oxymel honey tonic made with local raw honey, raw apple cider vinegar, and organic herbs including echinacea, designed to support throat and lung health. Available in 4oz and 8oz bottles from $11.99 USD.
• Fire Cider Honey Tonic A traditional folk remedy oxymel combining raw apple cider vinegar, raw Pacific Northwest honey, onion, garlic, ginger, chili pepper, horseradish, dandelion leaf, and turmeric root. Available in 2oz and 8oz sizes at $17.99 USD.
• Relaxation Honey Tonic A raw oxymel designed to promote relaxation and restful sleep, containing honey, apple cider vinegar, passionflower, lemon balm, chamomile, skullcap, and lavender essential oil. Available in 4oz and 8oz sizes from $14.99 USD.
• Honey Propolis Throat Spray A 2oz throat spray combining raw honey, apple cider vinegar, rose hips, echinacea, sage, and bee propolis to soothe and tone throat tissues, priced at $13.99 USD.
• Elderberry Immune Support Spray A 2oz spray featuring raw honey, apple cider vinegar, black elderberry, echinacea, and bee propolis to support healthy immune function, priced at $11.99 USD.
• Bee Calm Stress Relief Spray A 2oz spray with honey, apple cider vinegar, passionflower, lemon balm, chamomile, skullcap, and lavender to ease tension, stress, and anxiousness.
• Ginger Digestive Support Spray A 2oz spray combining raw honey, apple cider vinegar, and ginger root to support good digestion and ease upset stomach.
• Honey by the Jar Raw, single-source Pacific Northwest honey available in 12oz and 20oz glass jars. Multiple varietals including Beavercreek Blackberry, Beavercreek Vetch, California Orange Blossom, Silver Falls Wildflower, and Walla Walla Star Thistle.
• Honey by the Gallon Raw, single-source honey available in 1-gallon quantities (12 lbs). Ships in food-grade HDPE plastic tub or glass jar for local pickup, at $75 per gallon.
• Honey by the 5-Gallon Bucket Bulk raw honey in 5-gallon food-grade HDPE bucket (~60 lbs), priced at $300 ($5.00 per pound). Not eligible for free shipping. Available for local pickup, delivery, or shipping.
• Bee Pollen Raw Pacific Northwest bee pollen harvested from diverse wildflowers in the Willamette Valley. Available in 3oz, 6oz, and 11oz sizes, from $16.19 USD. Sustainably harvested to support bee colony health.
• Beeswax Pacific Northwest beeswax sourced from Oregon and Washington bee farms. Available in honeycomb blocks or solid blocks. Food-grade quality in Skin Care Grade ($15/lb) and Yellow grades ($14/lb); bulk pricing available on Yellow Wax solid pound blocks.
• Propolis Tincture A 0.5oz tincture of Pacific Northwest propolis in gluten-free alcohol, sourced from Willamette Valley beekeepers, used for immune system support and as an anti-infective. Priced at $15.99 USD.
• Soothing Salve A 2oz natural skincare salve with seven herbs infused in olive oil, Pacific Northwest beeswax, and fair-trade shea butter. Applied to dry skin, cuts, scrapes, burns, rashes, and bruises. Priced at $16.99 USD.
• Happy Baby Salve A gentle 1oz salve formulated for sensitive baby skin with calendula, apricot kernel oil, olive oil, and shea butter. Also suitable for nursing mothers.
• Love Your Lips Balm Natural lip balm with Oregon beeswax and cold-pressed organic oils including grapeseed, apricot kernel, olive, and rosehip. Available in regular unscented and tinted formulas from $3.99 USD. Bundle deals: Buy 4 regular balms save $2.00; Buy 4 tinted balms save $3.00.
• Essential Gift Set A curated gift set containing three 2oz Herbal Honey Sprays: Bee Calm Stress Relief Spray, Elderberry Immune Support Spray, and Ginger Digestive Support Spray. Includes box artwork by local artist Allison McClay. Priced at $19.99 USD (regularly $24.99).
• Mickelberry Gardens Gift Pack A comprehensive holiday gift set including one Essential Gift Set, one Honeybee Flight Gift Set (3 jars of 3-oz raw honey), two Love Your Lips Balms, and one Soothing Salve. Priced at $50.00 USD (retail value $66.95).

Quantifiable outcome

• 100% of electricity from renewable sources; 34% of Cost of Goods Sold sourced within 200 miles for local customers.
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Wholesale Reseller PartnerscoreChannel Partner/ Reseller/ DistributorMickelberry Gardens operates a wholesale program for retailers and resellers who wish to carry their products. The company offers competitive pricing, valuable programs, and dedicated sales support to new partners interested in distributing their honey tonics and beeswax-based skincare products.
• American Apitherapy SocietyminorOthersProud member of the American Apitherapy Society, an organization dedicated to the therapeutic use of bee products. Membership supports the company's mission around bee health and apitherapy.
• American Botanical CouncilminorOthersProud member of the American Botanical Council, which provides education and resources on herbal medicine and botanical therapies.
• Honey Bee Health CoalitionminorOthersProud member of the Honey Bee Health Coalition, an organization working to improve bee health across North America.
• United Plant SaversminorOthersProud member of United Plant Savers, an organization dedicated to protecting native medicinal plants and their habitats.
• Oregon Food BankminorOthersCharitable contributions recipient. The company donates financially to support the Oregon Food Bank's mission of eliminating hunger in Oregon.
• Johnson Creek Watershed CouncilminorOthersCharitable contributions recipient supporting watershed conservation efforts in the Portland area.
• Xerces Society for Invertebrate ConservationminorOthersCharitable contributions recipient supporting invertebrate conservation, including bee species.
• Black Resilience FundminorOthersCharitable contributions recipient supporting Black community resilience initiatives.
• Peoples Health Clinic PDXminorOthersProduct donations recipient — the company donates over $2,000 in products to this organization that distributes herbal products to people living on the streets.
• ShopifycoreTechnology or IntegrationThe company's e-commerce website is powered by Shopify, which provides the online store platform, payment processing, and infrastructure for sales. Shopify also handles data storage and customer account management.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Y.S. Eco Bee Farms: Y.S. Eco Bee Farms produces certified organic raw honey, bee pollen, propolis, and royal jelly. Comparable to Mickelberry Gardens in its raw/organic honey, bee pollen, and propolis product mix and emphasis on minimally processed bee products.
• Badger Balm: Badger Balm is a New Hampshire-based natural skincare company making beeswax-based balms, lip balms, and salves with organic ingredients. Directly comparable to Mickelberry Gardens' 'Bee Pampered' skincare line in formulation philosophy (beeswax + organic oils) and natural-products retail distribution.
• Local Hive Honey: Local Hive Honey packages raw, single-source American honey from regional beekeepers, with strong 'local sourcing' messaging comparable to Mickelberry Gardens' Pacific Northwest sourcing story. Direct peer in raw varietal honey, though with less of a value-added wellness line.
• Beekeeper's Naturals: Beekeeper's Naturals sells propolis throat spray, bee pollen, royal jelly, and honey-based wellness supplements direct-to-consumer. Highly comparable to Mickelberry Gardens in product format (sprays, capsules), wellness positioning, and DTC + retail distribution model.
• Wedderspoon: Wedderspoon markets premium Manuka honey, propolis, and bee-based wellness products with a similar raw / unpasteurized / single-origin positioning. Comparable as a honey-and-bee-product wellness brand selling tonics, sprays, and skincare across DTC and natural grocery channels.

Broad incumbents

• Burt's Bees: Burt's Bees is a large, established natural personal care brand whose beeswax-based lip balms, salves, and skincare overlap directly with Mickelberry Gardens' 'Bee Pampered' line. Comparable as a broad incumbent in the beeswax personal-care space with much wider distribution and marketing scale.
• Manuka Health: Manuka Health is a New Zealand-based global brand producing medical-grade Manuka honey, propolis, and bee-based supplements for immunity and wellness. Comparable to Mickelberry Gardens in the premium honey + bee product + wellness category, with much broader international retail distribution and brand scale.

Emerging players

• Urban Moonshine: Urban Moonshine produces herbal bitters and tonics marketed for digestive and immune wellness in a similar DTC/natural-channel model. Comparable to Mickelberry Gardens in the herbal-tonic wellness category but with a focus on alcohol-based bitters rather than honey-based oxymels.
• Honey Mama's: Honey Mama's makes honey-based confectionery bars marketed as wholesome, no-bake treats with an artisan, ingredient-forward positioning. Comparable to Mickelberry Gardens in raw honey as the hero ingredient and natural-products DTC/grocery distribution, though in a different end-category (confection vs. wellness tonic).
• Fire Cider (brand): Fire Cider is a folk-remedy brand built around the traditional apple cider vinegar + honey + herbs + roots tonic, which closely mirrors Mickelberry Gardens' Fire Cider Honey Tonic formulation. Comparable as a category-defining player in the same traditional folk-remedy tonic niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=mickelberrygardens
• Facebookfacebook.com/MickelberryGardens
• Instagraminstagram.com/mickelberrygardens
• LinkedInlinkedin.com/company/mickelberry-gardens

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mickelberry Gardens