What magic happiness does

Motive Technologies, Inc. (formerly KeepTruckin, Inc., rebranded April 12, 2022) operates an AI-powered integrated fleet management and driver safety platform for commercial fleet operators. The platform unifies six core product modules — Driver Safety, Fleet Management, Equipment Monitoring, Spend Management, Workforce Management, and AI Vision — onto a single cloud-based system, supplemented by hardware including AI Dashcams, AI Omnicam, Vehicle Gateways, Asset Gateways, and the Motive Card issued by Sutton Bank under a Mastercard license.

The technology stack combines edge-AI-enabled hardware (dashcams with proprietary "human-like depth perception" models) with cloud software that processes video, audio, and structured telematics data to deliver real-time collision alerts, automated driver coaching, and customized industry-specific AI models through the AI Vision offering. The platform supports compliance workflows including FMCSA-compliant ELD and automated IFTA fuel tax reporting, cold-chain reefer monitoring, and GPS-based asset tracking. Motive's API and App Marketplace enable third-party integrations, and the company publishes developer documentation at developer.gomotive.com.

Motive operates a multi-motion commercial model. Primary revenue derives from annual SaaS subscriptions on 12-month auto-renewing terms, scaled by fleet-size tiers (1–9, 10–49, 50–174, 175–999, 1000+ vehicles). Hardware sales (dashcams, gateways) generate a separate non-renewable revenue stream, with installation handled by Motive or its contractors. The Motive Card introduces transaction-fee/interchange economics through the Sutton Bank–Mastercard partnership. Go-to-market combines direct enterprise field sales (+1 855-511-3529, demo scheduling), inside sales for mid-market, a channel/Partner Program, App Marketplace, and a Franchise Network for franchisee distribution. Motive serves 11 identified verticals — Construction (primary), Trucking & Logistics, Public Sector, Field Service, Food & Beverage, Oil & Gas, Passenger Transit, Delivery, Agriculture, Utilities & Telecom, and Waste & Recycling — with named enterprise customers including Cascade Environmental, KONE, Carvana, Cintas, Vestis, STEP, 1-800-GOT-JUNK, Danella, and Western Express. Operations span the United States (Delaware-incorporated, headquartered in San Francisco), the United Kingdom (Motive Technology UK Limited), and Mexico.

Name

magic happiness

Legal name

Motive Technologies, Inc.

Website

https://keeptruckin.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Motive Technologies, Inc. is a private, AI-powered fleet management and driver safety platform company that sells integrated hardware (AI dashcams, vehicle gateways) and cloud software (compliance, spend management, AI Vision) to commercial fleet operators across construction, trucking, public sector, and ten other verticals in the US, UK, and Mexico.

Ownership category

akta.pro rank

Product category

Fleet Management Software

akta.pro primary industry

Video Telematics, ADAS & AI Dashcams (TLAEAFAG)

akta.pro secondary industries

Driver Behavior Scoring & Coaching Platforms (TLAEANAB), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Fleet management software
• AI driver safety
• GPS fleet tracking
• ELD compliance
• Fleet spend management

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software Services: SaaS subscription fees for platform access across fleet management, driver safety, equipment monitoring, workforce management, and AI Vision modules. Subscriptions auto-renew for 12-month terms.
2. Hardware Sales: Sale of physical devices including AI Dashcams, Vehicle Gateways, Asset Gateways, and other tracking hardware. Hardware has separate non-renewable terms.
3. Professional Services: Installation services provided by Motive or Motive contractors for hardware deployment.
4. Spend Management (Motive Card): Fleet card services potentially generating interchange revenue. The Motive Card is issued by Sutton Bank pursuant to Mastercard license.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Motive sells an integrated AI-powered fleet management and driver safety platform combining cloud software with proprietary hardware (AI Dashcams, AI Omnicam, Vehicle Gateways, Asset Gateways, beacons). Its six core product modules—Driver Safety, Fleet Management, Equipment Monitoring, Spend Management (Motive Card), Workforce Management, and AI Vision—are sold as SaaS subscriptions on annual terms to commercial fleet operators across industries including construction, trucking, public sector, and field service.

Product overview

Motive is an integrated all-in-one fleet management and driver safety platform built around a unified core Platform with AI-powered automation. The platform comprises six core product modules: Driver Safety (real-time AI monitoring and collision prevention), Fleet Management (vehicle tracking and health), Equipment Monitoring (asset insights), Spend Management (fleet card and fraud detection), Workforce Management (qualifications and training), and AI Vision (customized industry-specific AI). These core products are supplemented by numerous specialized features and add-ons including AI Dashcam/AI Dashcam Plus, AI Omnicam, Fleet Compliance (ELD, IFTA), GPS Tracking, Maintenance, Reefer Monitoring, Asset Tracking, Accident Management, Driver Coaching, Beacon, Sustainability, Analytics, Fleet Telematics, Fraud Detection, Trailer Tracking, and 360-Degree Visibility. All products operate within a single integrated platform providing consolidated visibility across fleet operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Driver Safety AI-powered accident prevention platform for commercial fleets that uses real-time monitoring, 360-degree visibility, and accurate AI detection to protect drivers and reduce fleet risk.
• Fleet Management Comprehensive fleet visibility platform for commercial fleet operators providing location tracking, vehicle health monitoring, usage analytics, and automated fleet management workflows.
• Equipment Monitoring Asset tracking and monitoring solution providing insights into equipment location, usage, and health to minimize downtime, prevent theft, and maximize asset utilization.
• Spend Management (Motive Card) AI-powered fleet card solution that uncovers hidden savings, improves profitability, and eliminates fraud through intelligent spend tracking and analysis; the Motive Card is issued by Sutton Bank pursuant to a Mastercard license.
• Workforce Management Integrated workforce management solution covering qualifications tracking, time tracking, training, and coaching in a single platform for fleet employers.
• AI Vision Customized AI solutions platform delivering industry-specific operational AI models for unique business needs across construction, logistics, passenger transit, and other sectors.
• AI Dashcam AI-powered dashcam with real-time video processing, driver coaching capabilities, and collision detection for commercial vehicles.
• AI Dashcam Plus Advanced AI dashcam featuring human-like depth perception, hands-free communication, and superior reliability in a unified device for enhanced safety and risk detection in commercial vehicles.
• AI Omnicam Omnidirectional AI-powered camera system providing comprehensive 360-degree visibility for vehicle monitoring and safety analysis.
• Reefer Monitoring Temperature-controlled trailer (reefer) monitoring system for cold chain compliance and cargo temperature management.
• Vehicle Gateway (Hardware) Vehicle gateway hardware device that connects vehicles to the Motive platform, collecting telematics data such as location, vehicle health, and driver behavior signals for fleet management.
• Professional Installation Services Professional installation services for Motive hardware (AI Dashcams, Vehicle Gateways, Asset Gateways) provided by Motive or Motive contractors to enable fleet deployment.

Quantifiable outcome

• 50% safety improvement
• +3 more outcomes

Named customers9 records

Segments11 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature12 records

Partnerships

One partnership is on record.

• MastercardcoreTechnology or IntegrationMastercard International provides the payment network license for the Motive Card fleet spending solution.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Samsara: Samsara is the most directly comparable fleet management and video telematics platform, offering Connected Operations across vehicle telematics, AI dashcams, equipment monitoring, and site visibility — competing head-to-head with Motive across most of the same enterprise and mid-market accounts.
• Geotab: Geotab is a leading fleet telematics platform with GPS tracking, driver behavior monitoring, ELD compliance, and a large third-party ecosystem — directly overlapping with Motive's core fleet management, compliance, and analytics offerings for enterprise fleets.
• Lytx: Lytx is a video telematics specialist focused on AI dashcams, driver safety, and fleet risk management. It competes directly with Motive's Driver Safety, AI Dashcam Plus, and driver coaching modules in the same trucking and commercial fleet segments.
• Azuga: Azuga is a fleet telematics and GPS tracking provider with driver safety scoring, ELD compliance, and a fleet card offering — directly comparable to Motive's integrated platform across SMB and mid-market fleet segments.

Emerging players

• Fleetio: Fleetio is a fleet maintenance and operations management platform that addresses adjacent workflows (maintenance, parts, inspections) — a partial competitor and potential complement to Motive's maintenance and equipment monitoring modules.

Broad incumbents

• Webfleet (Bridgestone): Webfleet is a Bridgestone-owned fleet management platform offering GPS tracking, driver behavior, and compliance across Europe and global markets — overlapping with Motive's fleet visibility and compliance modules, particularly relevant given Motive's UK presence.
• Verizon Connect: Verizon Connect is a broad fleet management incumbent offering GPS tracking, telematics, video, and asset tracking as part of Verizon's larger enterprise portfolio. It overlaps with Motive's full stack but does not specialize in Motive's AI-native, single-platform positioning.
• Omnitracs (now part of Solera): Omnitracs is an established trucking and fleet management incumbent serving large commercial fleets with routing, compliance, and safety solutions — comparable to Motive in trucking/logistics, though with a more legacy software stack.
• Trimble Transportation: Trimble Transportation provides fleet management, ELD compliance, and supply chain solutions as part of Trimble's broader enterprise technology portfolio — comparable to Motive on compliance and fleet operations, especially for large logistics enterprises.

Regional players

• Radius Telematics: Radius Telematics is a UK-headquartered fleet telematics provider serving European fleets with tracking, dashcams, and driver behavior tools — comparable to Motive's offering but primarily competing in the UK/European market where Motive has its UK entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Motive_inc
• YouTubeyoutube.com/channel/UCZGOt1TQWnO3QANO-sitn-w
• Facebookfacebook.com/GoMotive.Inc
• LinkedInlinkedin.com/company/motive-inc
• Instagraminstagram.com/motive_hq

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about magic happiness