moving picture

What moving picture does

Pluto Agency, operating under the "moving picture" brand, is a London-based HubSpot Solutions Partner run by Adrian C. Black as a solo consultancy. The firm delivers bespoke HubSpot CMS web development services — including free website assessments, custom templates and modules, full theme builds, content editing and migrations, and website design — primarily to marketing agencies and mid-market/enterprise businesses that operate on the HubSpot platform. Notable clients referenced include BPS World, GrowUp Greenwalls, Digital Litmus, Square 2 Marketing, Upad, The Contract Chair Company, Broadsword Production Group, and TSP UK.

The technical approach is deliberately human-coded: builds are produced in HTML, CSS, and JavaScript by the founder, with an explicit stance against AI-assisted code generation. The firm's competitive positioning rests on Adrian's HubSpot CMS for Developers certification and direct, hand-crafted output rather than automation or templated scale.

The business model combines one-off project revenue with a recurring retainer layer. Modules start at £1,000, full theme development at £4,000, and ongoing developer retainers at £1,000/month — typically structured around 12-month terms. A free Website Assessment serves as a top-of-funnel lead generator feeding the paid offerings. Customer acquisition is driven through HubSpot's partner ecosystem, direct outreach, and the partner directory. There are no disclosed funding events, acquisitions, parent entities, or headcount beyond the founder, indicating a capacity-bounded, founder-led operating model.

Name

moving picture

Legal name

Pluto Agency

Website

https://pluto.agency

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Project-based Theme and Template Development: One-time fees for custom HubSpot theme development (starting from £4,000) and individual template/special custom module creation (starting from £1,000). Includes building live pages from provided designs or migrated content.
2. Monthly Retainer (Developer on Retainer): Recurring monthly engagement providing 20+ hours of HubSpot work per month under a minimum 12-month contract. Covers email templates, landing pages, website updates, custom modules, integrations, blog updates, and design tasks for eBooks and social media.
3. Content Editing and Migration Services: One-time fees for manual content migration and repopulation when automated imports are insufficient, including cleaning up blog posts, setting up landing pages and workflows, and ensuring Google Core Web Vitals compliance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

moving picture (Pluto Agency) designs and develops custom HubSpot themes, templates, modules, and inbound marketing assets for businesses using the HubSpot CMS, with all work hand-coded by humans (no AI tooling). Core deliverables include full website theme development, single-page or module builds, a monthly developer retainer, content migration from legacy platforms, full-service website design, and a free website assessment that audits performance, accessibility, SEO, and page speed.

Product overview

Pluto Agency is a HubSpot Solutions Partner offering a service-based portfolio centered on HubSpot website design and development. The core offering is Full Theme Development, which provides complete website redesigns including multiple template types. Additional services include Website Design, Templates or Special Custom Modules, Developer on Retainer programs, Content Editing and Migrations, and a free Website Assessment tool. All services emphasize human-created design and code with no AI usage, and are specifically tailored for HubSpot-powered websites.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Assessment Free expert human review of an existing website, delivered as a customized PDF report within 24 hours, covering overall performance, accessibility, technical SEO, security, structure, and page speed. Intended for businesses and agencies that use or are migrating to HubSpot CMS and want a low-friction assessment before commissioning paid work.
• Templates or Special Custom Modules Custom development of a single HubSpot template or a special custom module — including site pages, landing pages, thank-you pages, blog layouts, email templates, system pages, dynamic pages, and complex custom modules — offered as a discrete project for clients who want to trial the agency or add targeted capacity outside a full theme build.
• Full Theme Development Complete HubSpot website redesign service delivering a full custom theme comprising 5 site page templates, 1 dynamic page template, 1 landing page template, 1 thank-you page template, 1 blog layout (index, post, topic, and author views), 1 email template, and all system pages, with live page build-out from a provided design or migrated website. Targeted at businesses making a full move to HubSpot CMS or undertaking a complete redesign.
• Developer on Retainer Monthly retainer subscription providing 20+ hours of HubSpot development work per month under a minimum 12-month contract, covering email templates, landing pages, website updates, custom modules, integrations, blog updates, HubSpot portal support, eBook page layouts, and social media designs. Aimed at clients who need ongoing, embedded HubSpot development capacity rather than one-off projects.
• Content Editing and Migrations Manual content migration and editing service for HubSpot themes, including repopulating site pages with previous or new content, setting up new landing pages and workflows, cleaning up and reflowing blog posts to match the new theme, ensuring fast load times and Google Core Web Vitals compliance, and migrating regular emails. Aimed at clients moving from legacy systems where simple automated imports are insufficient.
• Website Design Custom website design service covering brand guidelines, homepage, about page, services listing, service pages, testimonials, case studies, contact page, prices page, landing page, thank-you page, blog listing page, article page, email template, and system pages, with an emphasis on function over form and Core Web Vitals performance. Aimed at businesses that need both design and build for their HubSpot site.

Quantifiable outcome

• Website assessments delivered in under 24 hours as a free service
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationPluto Agency is a certified HubSpot Solutions Partner. The partnership involves building custom HubSpot themes, templates, and marketing assets for clients. The agency holds the HubSpot CMS for Developers certification. Being a Solutions Partner provides visibility on HubSpot's official marketplace and ecosystem, enabling the agency to reach businesses seeking HubSpot development expertise.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• SmartBug Media: A large HubSpot Elite Solutions Partner offering inbound marketing, design, and HubSpot CMS development services to mid-market and enterprise clients—the same core offering as Pluto, but at significantly greater scale.
• Impact (formerly Main Street ROI): HubSpot Solutions Partner providing web design, HubSpot CMS development, and inbound marketing services to B2B companies—same niche as Pluto with a more industrialised sales motion.
• Weidert Group: A HubSpot Diamond Solutions Partner focused on industrial B2B inbound marketing and HubSpot website builds; directly comparable in HubSpot CMS theme and template development services.
• New Breed Marketing: HubSpot Solutions Partner providing revenue-driven marketing, web design, and HubSpot development; competes for the same HubSpot-using mid-market clients as Pluto.
• Kuno Creative: Inbound marketing and HubSpot-focused agency that designs and builds HubSpot websites; overlaps Pluto on custom HubSpot CMS theme development and inbound asset production.
• Salted Stone: HubSpot Solutions Partner specialising in HubSpot website design, development, and migrations—directly comparable HubSpot CMS-focused service portfolio to Pluto.
• Lynton: HubSpot Elite Solutions Partner offering web development, design, and inbound services that complement HubSpot CMS, serving a similar mid-market client base.

Regional players

• Cyber-Duck: A UK-based digital agency offering web design, development, and digital strategy services from London—comparable in services and geographic footprint, though not HubSpot-specialised.

Broad incumbents

• Webflow: A no-code web design platform increasingly paired with AI tools; competes indirectly with custom HubSpot theme services by enabling in-house teams to build and iterate without an agency like Pluto.
• Bluewolf (IBM iX): Large consultancy with digital experience and HubSpot-aligned capabilities serving enterprise clients; broader scope but adjacent to Pluto's HubSpot implementation and marketing-services work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/plutoagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about moving picture